Reborn Tokyo Golden Age

Hundreds of millions of compensation?

Norio Oga put away the eagerness that had just arisen in his heart, and he asked calmly, "What compensation? Bai Chuan-san might as well talk about it."

Bai Chuanfeng leaned forward, "I heard that your company is developing CD digital storage technology?"

Dahe Noorixiong looked at Bai Chuanfeng more seriously this time, this kid has an unusually sensitive sense of smell.

CD technology is the R\u0026D that Norio Oga attaches the most importance to at present, even more important than the walkman.

In Norio Ohga's plan, another business support point for Sony in the future will be on CD digital technology.

Why Norio Ohga attaches so much importance to CD technology, then this starts from the history of Sony since its establishment.

It is widely rumored in the outside world that the two founders of Sony, Akio Morita and Ibuka, "one article and one martial arts" cooperate with each other seamlessly.

Jing Shenda is in charge of technology, and Morita Akio is in charge of management. It is precisely because of the excellent cooperation between the two that Sony has become so prosperous today.

Ibuka was the first president of Sony, and Akio Morita was the second president.

Since then, Sony has continued the training style of successors of the president, one for technology and the other for management.

The third president, which is the current president of Sony. He is Kazuo Iwama, who was born in technology, and the brother-in-law of Akio Morita.

This person is also a technical expert, not much better than Jing Shenda.

Ibuka brought transistor technology to Sony, which made Sony's first stereo radio a hit.

Kazuo Iwama brought Trinitron technology to Sony.

Sony currently has the largest market share and is the most profitable color TV. The reason why it can occupy such a large market share is because of the application of this technology.

According to the continuation of the "Ibuka-Morita" system, Kazuo Iwama should be in charge of technology now, and Norio Oga should be in charge of the market.

Theoretically, the two of them should have a close relationship and cooperate with each other.

However, the reality is far from the case, and it can even be said that it is just the opposite.

After Kazuo Iwama led the team to develop Trinitron technology, he was not satisfied, and now began to invest a lot of manpower and material resources in the research and development of CCD technology.

CCD technology, also known as the image controller, was widely used in later generations of Sony's famous digital cameras, video cameras, and even later mobile phones.

It's just that now, this technology has not seen a day when it can be used commercially.

And Kazuo Iwama has invested hundreds of millions of dollars in this technology, and because of this, Norio Ohga had a big fight with him.

Moreover, Norio Ohga has publicly stated more than once within the company that he is not optimistic about Kazuo Iwama's CCD technology.

Therefore, the relationship between Oga Norio and Iwama Kazuo is far from as close as Morita and the others expected.

Besides, if nothing else, Sony's next president will be Norio Ohga.

Ibuka has transistor technology, Akio Morita is the god of management, Kazuo Iwama has Trinitron technology, so what can Norio Ohga bring to Sony?

The answer is CD technology.

The ambitious Norio Ohga, as the next president of Sony, how could he not have his own representative contribution.

CD technology is dominated by him, and he strives to become an important bargaining chip for Sony's next representative product.

Moreover, as a musician himself, Norio Ohga was deeply fascinated by the high sound quality and high resolution of CD audio.

To use his words to describe it, "take off the old cotton coat that wraps the sound."

Norio Oga, who attached so much importance to CD technology, was naturally serious and even alert when he heard Bai Chuanfeng's sudden idea of ​​it.

"Shirakawa-san is right, Sony is indeed developing CD technology." Norio Ohga said lightly on the surface, but he was already focused in his heart.

"Sony and Philips put aside their differences, cooperate sincerely, and make every effort to overcome technical difficulties in joint research and development, which is very exciting.

Although Shirakawa Electric is weak, it also has its own research and development team, and is very eager to contribute to CD technology and contribute its own strength. "

As he said that, Bai Chuanfeng looked at Norio Ohga with twinkling eyes, this was his ultimate goal.

Mutual grant of patents? That was incidental.

Borrowing the exchange between the two markets, Baichuan Electric proposes to join the CD R\u0026D alliance with its weak position of voluntary loss.

This series of calculations is all for this step.

As for why Bai Chuanfeng wanted to sharpen his head and join the CD R\u0026D alliance, it was because it was a format dispute.

Once it is really successful, Shirakawa Electric will be one of the creators of the CD format in the future.

In other words, what are the benefits of being one of the standard-setters?

The benefits are great. In the future, any manufacturer will have to pay a patent fee to the CD Technology Alliance for every CD produced.

Yes every disc!

Although there are not many singles, think about the number of billions of discs in later generations.

This is undoubtedly an astronomical sum, and it is an old hen that will not stop laying golden eggs.

More importantly, the patent fee is almost zero!

It can be truly said that it is lying down to make money, and it can live a very nourishing life just by relying on patent fees.

But will the truth really be what he wants?

"Bai Chuan-san" Ohe Norio looked at him with a half-smile, "It's really impressive.

Philips can provide hardware support for CD, that is, research and development of CD disc technology and laser reading and recording technology.

Sony specializes in digital coding technology to realize the conversion and storage of signals. "

"Then" Norio Oga looked at him seriously, "What can Shirakawa Electric provide for CD technology?"

Bai Chuanfeng froze, it turned out that they had already refined the division of labor to this extent.

Originally, Bai Chuanfeng wanted to find a way on the hardware. After all, he was good at this, so with Meiji joining, he might not be able to make gestures.

But now this part of the work is done by Philips, with the strength of Shirakawa Electric, there is basically no need for wishful thinking.

And looking at Ohe Norio's confident expression, Bai Chuanfeng guessed that the development of CD technology may have come to an end.

Alas, it's still a step late.

"Since Da He Sang has already arranged everything, Bai Chuan has nothing to say.

However, mutual granting of patents, if only this is the case, is unfair to Shirakawa Electric.

Fairness is one of the most basic prerequisites for transactions. "

Okay, since the plan to lie down and win has not been realized. But when it was time to ask for benefits, Bai Chuanfeng was not ambiguous at all.

Norio Oga fell into deep thought. If we want to reach an agreement with each other, at least it is possible on the basis of relative satisfaction of both parties.

There is no need to think about the CD Technology Alliance. Since Ohe Norixiong is optimistic about its prospects, it is impossible for him not to understand the income from patents.

If so...

"Well, Sony can authorize Shirakawa Electric to use the relevant patents of CD technology for free. Design and produce a series of supporting playback equipment."

Norio Ohhe is optimistic about the future of CD, but no one can be sure about the future market, after all, he cannot predict the future.

Besides CD technology, it is not without competitors at this time. In the battle for the next generation of audio formats, there are more opponents involved than imagined.

By doing this, Norio Ohga is equivalent to open source, inviting Shirakawa Electric to join the CD camp and use its related patents for free.

It seems that Shirakawa Electric has gotten cheap, but Sony is not losing money either.

Because more manufacturers join in, the odds of winning for CD will be higher, and the progress of promotion will be one step faster in the future.

If CD technology beats competitors, it will be certified by the International Audio Association as the standard format for next-generation audio.

So what is its number one enemy in the future? It's vinyl.

If CDs are to be promoted on a large scale, only if more manufacturers join in will they pose a threat to vinyl.

This is similar to the Android Alliance in later generations. It requires a large number of mobile phone manufacturers to join in the promotion before Android can really become popular.

The same is true for CD, which is why Norio Ohga readily agreed.

But when Bai Chuanfeng heard this condition, his heart moved. Use CD technology for free? !

This..., and such a good thing!

Thinking about the popular wave of CDs in later generations, to be honest, he really didn't expect Sony to be so generous.

But, when it's time to act, you have to act.

"Not enough." Bai Chuanfeng shook his head, "Da Hesang must also know that the addition of Baichuan Electric is beneficial to the promotion of the CD format, which is far from offsetting the concession made by Baichuan Electric in patent licensing."

Bai Chuanfeng is not a fool, he knows everything inside.

But now that Sony is not sure about the CD market in the future, it would be a pity for him not to make a fortune at this time.

Although he has obtained the patent authorization of CD for free, this is not enough for him.

"Sony will pay another "special fee" to compensate Shirakawa Electric for its concession. "

"How much?" Bai Chuanfeng's eyes lit up.

——

Tomorrow three

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