Reborn Tokyo Golden Age

Bai Chuanfeng thought about Uris's suggestion to increase the price, but shook his head and refused.

"According to the existing pricing of the three products, tariffs and preferential export tax rates of the Neon government are removed.

The profit of the low-end model is about $38, the profit of the mid-range model is around $52, and the profit of the high-end model SFM-01 can even reach $87.

In order to open up the market, we can continue to lower the price to channel providers to $96, $128, and $216.

Even so, we still have considerable room for profit, which can bring more advantages for our products to enter major distribution channels. "

Such pricing not only takes into account the issue of tariffs, but also takes into account the consumption level of the American people.

Compared with the local pricing of neon, the retail price here is naturally a little higher.

Calculated from this, the profits of the three models from low to high are about 6,000 yen, 8,000 yen, and 14,000 yen.

This is already a considerable number, which is much higher than the local profits.

No wonder so many companies are racking their brains to export their products overseas, and the profits here are really huge.

Regarding Bai Chuanfeng's pricing strategy, Uris continued to reserve his opinion.

The value of this high-end model with exquisite workmanship is far beyond the price range of ordinary consumer goods.

Therefore, the determination of the retail price can be more radical. After all, people who buy this product will not care about the difference of twenty or thirty dollars.

"Well, our Walkman will launch two low-end and mid-end models first.

As for the pricing of the high-end model SFM-01, it can be adjusted according to the sales of the first two models. "

Since everyone's opinions were not unified, Bai Chuanfeng simply made a compromise.

Moreover, when a brand-new product goes on the market, it is not appropriate to launch too many models at one time.

Baichuan Electric will generally follow this rule, launching the first-generation mid-range models first.

Next is the low-end model, and the final price of the high-end model will be determined based on the sales performance of the two products.

With this arrangement, Uris has no objections.

Moreover, Bai Chuanfeng's flexible handling of problems once again impressed him deeply with this young Boss.

It's not that Uris has never dealt with the Japanese. On the contrary, he can be regarded as a Japanese hand.

Therefore, he also has a very thorough understanding of the conservative and stubborn character of the Japanese.

But this Boss doesn't have these troublesome "characteristics" at all. I have to say that Yuris even feels a little lucky.

Dealing with such a Boss must be a lot easier in the future.

"In that case, let's split up and act separately." After the meeting, Bai Chuanfeng immediately went to work.

He has always been efficient, let alone in a foreign country. Hurry up and deal with the things here, there are still a lot of things waiting for him in Nihong.

The next day, Bai Chuanfeng took Uris to visit Wal-Mart's branch in Los Angeles.

Pena, the senior commodity manager here, was in the office and received them.

"You two, I admit that your products are very fresh and unique.

But it's so new that I have no idea if they'll be popular with customers.

Wal-Mart is the largest comprehensive supermarket chain in the United States, and we need to be responsible for every product that enters Wal-Mart.

Anything that can be placed on the shelves and sold to customers must be popular.

But it..." Pena, with his arms propped up, pointed to several machines on the table and shrugged.

"There's no guarantee they'll be popular because it never came out."

Pena holds a conservative attitude towards this new type of music player, and Wal-Mart has always been very cautious about products that have not been proven in the market.

After all, the quantity of each commodity purchased in Wal-Mart is in units of tens of thousands.

Once this new product is not favored by customers, it is conservatively estimated that the losses will exceed millions of dollars.

"Come on, Pena. Sony's walkmans, you know, they're generally available in Illinois.

Especially in Chicago, where young people are very fond of this trendy music player.

And our products are better and more fashionable than theirs.

And lo and behold, these lovely machines are simply unbeatable.

And these incredibly tiny headphones, which I dare say are absolutely genius.

No one will say no to them, Pena, trust me. For so many years, my reputation with you has always been above A+ grade. "

Yuris pointed to the Walkman on the table, and tried his best to greet his old friend.

He and Pena have dealt with each other many times in the past few years, and they are old acquaintances who understand each other.

"Youris, it is precisely because of the past that I am meeting you here today.

And as far as I know, the performance of Sony's new gadget seems to have not met market expectations.

So please forgive me for not being able to do anything about purchasing.

Again, no one knows what their prospects will be unless God promises. "

Julius didn't mention Sony, but when he mentioned Sony, Pena became more cautious.

As a merchandise manager in the department store industry, he keeps a close eye on every new thing.

If the market performs well, Pena will not hesitate to include them in Wal-Mart's sales channel.

But if the initial response is mediocre, then Pena will be much more cautious.

Yuris was helpless about Pena's stubbornness.

The guy has always been so cautious that he would rather miss the first trend of the commodity than risk his life.

"Mr. Pena, thank you for your hospitality today. If you change your mind one day, please feel free to contact us."

Seeing that this visit will not have an optimistic result for the time being, Bai Chuanfeng has no intention of continuing to be soft and hard here, so he simply got up and prepared to leave.

"This young Japanese friend, a friendly reminder. Don't reveal your Japanese identity to others casually.

Especially those areas where "Old Bainan" lived, they didn't have a good impression of Japan. "

Just when Bai Chuanfeng was about to leave, Pena accidentally said something that had nothing to do with this topic.

Bai Chuanfeng turned around and nodded to him again, "Thank you for reminding Mr. Pena, I hope we can talk more happily next time."

This trip to Wal-Mart seems to be fruitless.

It was not without gain, Bai Chuan Fenglu smiled wryly, at least he got a friendly personal safety reminder.

He knew what Pena said about the "old white man". Just this year, the number of automobiles produced in Japan officially surpassed that of the United States, becoming the world's largest exporter of automobiles.

Most of these cars are exported to the Western world, and the United States is undoubtedly the largest market recipient.

Affected by this, the auto industry in the United States has become more and more depressed. So a large number of factory workers took to the streets to organize demonstrations.

Recently, it has developed to the point of smashing Japanese cars in public.

It can be imagined that the American people at this moment must not have a good impression of the Japanese in the United States.

If a Japanese walks alone in an area where "old white men" gather, there will definitely be no good fruit to eat.

After leaving Wal-Mart, Bai Chuanfeng still frowned.

Unable to open the channels of supermarket chains, Shirakawa Electric's Walkman wants to distribute goods in most cities in North America, which is simply wishful thinking.

But at this moment, it is time to race against time with Sony, taking advantage of the fact that Sony's walkman is still in the initial promotion period.

This is the best time to catch up with it, otherwise you will fall behind one step at a time.

It seems that things are not smooth sailing most of the time, but difficulties and twists and turns are its normal state.

"Boss, do you need me to ask Pena again in private?

Maybe we'll give some more and prepare another gift, maybe he'll let it go. "

Yuris, who was beside him, was still a little unconvinced that he hadn't convinced his old friend Pena.

"Go back first, this is the first company. It is not a wise choice to lower the ex-factory price before trying other possible partners."

Bai Chuanfeng has always been cautious about giving up profits.

Because once the first cooperation has given too much profit, it will be difficult to set a high price when discussing other cooperation in the future.

In the future, Baichuan Electric will not only have products like the Walkman, and it is better not to do things like fishing in the dry lake.

Back at the branch of Shirakawa Electric, Shirakawa Feng and Uris continued to study who they were going to visit next.

There are only a few chain stores, and it is not difficult to visit them one by one.

But when Bai Chuanfeng and the others were discussing their next visit, Hasegawa brought back a request for cooperation that made it difficult for everyone to choose.

"So that's what they're proposing?"

Looking at the cooperation plan on the table, Bai Chuanfeng also felt extremely tricky for a while.

"Hay" Hasegawa nodded, with a rather tangled expression on his face.

"I checked this trading company, and they are well-known in the world. Especially the United States, it is the base camp of their activities.

In addition, the Electronics Industry Promotion Association has also provided a guarantee. It is a reputable trading company with complete procedures and documents.

In recent years, there have been no serious lawsuits. "

Bai Chuanfeng looked at the letter of intent in his hand again, 200,000 units is really a big deal.

And there are 200,000 units of each of the three models, calculated according to the previously negotiated pricing.

Then 600,000 units is an income of 260 million US dollars! 260 million US dollars, 65 billion yen.

The profit alone can reach about 20 billion yen. Let me ask, who can refuse such a huge amount of money?

Based on the current scale of Shirakawa Electric, it may take 2-3 years of local operation to make a profit of 20 billion yen.

And with such a huge profit, why do people struggle so much.

Because this international trading company named Delmonico has only one condition for Baichuan Electric.

That is, the Walkman produced must have their brand attached.

In other words, Shirakawa Electric became their OEM and produced OEM products for Delmonico.

Sure enough, the extremely attractive profits are also accompanied by extremely worrying problems.