Reborn Tokyo Golden Age

July and August in Tokyo coincide with summer vacation. Every holiday is also the most prosperous period for various business activities.

Vacation travel, eating, drinking, entertainment, basic necessities of life, etc., almost all the shops on the street have put up a variety of activity signs.

As a member of consumer electronics manufacturers, Baichuan Electric is no exception.

In addition to the now popular GAME BOY, the second generation Walkman was officially launched in July.

The price of the low-end FM-01 is only 18,800 yen, which not only shocked Sony and other friends.

Even the general public as consumers find it incredible.

Because from the beginning of the Walkman's appearance, it was positioned as an entertainment product for petty bourgeoisie.

After all, the price of 20,000 to 30,000 yuan will still discourage some ordinary people who are not well-off.

But the price of more than 10,000 yen gives people a different impression.

Going to the casino, buying a suit of clothes, and eating a slightly better meal will basically cost more than 10,000 yen.

But now with the same amount of money, you can buy the latest Walkman.

This kind of machine that can be taken out, put in your pocket, or hung on your waist to listen to music anytime, anywhere is quite attractive to the public.

Moreover, the unprecedented pocket size of FM-01 is also very eye-catching.

This so-called smallest Walkman in the world is only about the size of a cassette.

Cheap price and novel design have made FM-01 a popular product from the first day of release.

It's so cheap that most students can afford it.

The emergence of FM-01 has further explored the underlying market of Walkmans for Shirakawa Electric. The consumption habits of this group of people are probably within 20,000 yen.

They are not users of the previous generation of Walkmans, but completely new audiences attracted by low prices.

This is self-evident for the benefits of Shirakawa Electric, the basic market has been expanded, and it is also a potential customer for future higher-level products.

Only by continuously attracting new consumers will the development of the club flourish.

If FM-01 has discovered lower-level consumers for Baichuan Electric, then SFM-01 has labeled Baichuan Electric as a high-end professional.

The audio effect has been greatly improved, which has greatly improved the impression of Baichuan Electric among discerning music enthusiasts.

Previously, Baichuan Electric, which mainly focused on low-end products, could not catch their eyes at all.

However, thanks to professional audio engineers headed by Oki, Baichuan Electric's attainments in audio technology have made a qualitative leap.

In addition, there are excellent workmanship of the body, additional functions such as recording and radio, which make SFM-01 the first choice for sound quality lovers.

You know, at the moment, Sonico does not have such a high-end model.

This is why Baichuan Electric can be recognized as a high-end brand so easily.

This is the only one on the market, you are not high-end who is high-end.

It has to be said that Bai Chuanfeng's decision to start research and development of the next-generation product was extremely wise when the first-generation machine was released.

Sony was successfully overtaken, and Shirakawa Electric took the lead.

Such a quick step, even the sense of honor of all employees of Baichuan Electric has increased several times.

"President, this is the financial statement for June." Assistant Xiaosong sent the compiled information to Bai Chuanfeng with adoration in his eyes.

Tsk, Assistant Komatsu is now spontaneously adding the word "adult" after the president.

Bai Chuanfeng laughed dumbfounded in his heart, he couldn't tell that this little girl was quite clever.

"Let's put it down first."

"Hay," Assistant Xiaosong responded crisply, and then left the office in a brisk manner.

Among all the documents of Bai Chuan Electric, Bai Chuan Feng likes to read the financial statements the most.

The string of profit figures every month is more attractive than Showa Beauty.

Picking up the report and sweeping his eyes, sure enough.

GAME BOY has been released for one month, and directly won an explosive score of nearly 500,000 units.

It smells so good, Bai Chuanfeng licked the corner of his mouth.

Can sell so much, cheap is the most important factor.

Originally, its positioning was aimed at groups such as children and students, so the low price depends on the volume.

It's just that to Bai Chuanfeng's expectation, quite a few adults also like this handheld.

Shirakawa Electric's initial target was 200,000 to 300,000 units in the first month, but now it has been almost doubled.

Although the price of the handheld is cheap, it is because Baichuan Electric has perfected its own processing industry chain.

For each handheld device priced at 5,200 yen, Shirakawa Electric can make a profit of nearly 2,000 yen.

So don't underestimate this bargain, its profitability isn't bad at all.

In the first month, Shirakawa Electric created a profit of nearly 1 billion yen, which was basically the same as the previous Walkman business.

However, it is still the same reason, such a high profit can be maintained for another month at most.

Why? Because according to the information collected by Baichuan Electric, other competitors may enter the market starting next month.

The handheld boom jointly promoted by Nintendo and Shirakawa Electric has finally made the greedy businessmen unable to hold back.

After all, anyone with a discerning eye can see that this kind of low-cost cheap machine. So hot, it must be profitable.

This is the case with commercial activities, it is impossible to always take the lead, and it is impossible to have no competitors.

Fortunately, the Walkman still has half a year to develop, but the handheld is about to enter the fierce fighting environment ahead of schedule.

But Shirakawa Electric is no longer what it used to be, let's see when the time comes.

Bai Chuanfeng put down the report in his hand, and sighed contentedly, it feels really good to earn money.

"Drool is coming out"

"Huh?" Bai Chuanfeng subconsciously pursed his lips.

"Ha~" Kobayashi Asuka's narrow laughter came.

After realizing it, Bai Chuanfeng rolled his eyes at her, "Student Xiao Lin is also so naughty?"

"Shirakawa-kun taught well." Kobayashi Asuka gently placed a cup of iced coffee in front of him.

Bai Chuanfeng bluntly picked up the coffee and took a sip. The cool water flowed down his throat, cooling his heart.

Great fun, he shivered comfortably.

"There is no suitable candidate for the job advertisement yet?" Putting down his glass, he began to care about another matter.

"It is not so easy to find talents who understand both finance and management." Kobayashi Asuka said that there is no suitable candidate for the time being.

"It's true." Bai Chuanfeng sighed.

The reason why he wants to recruit talents in this field is because he feels that the equity and structure of Baichuan Electric are a bit chaotic, and it is time to sort it out.

But there is no rush for the time being, and you can slowly look for it later.

"In addition, people from the First Quanye Bank also called to ask when it would be convenient, and they came to visit."

"First Quanye Bank?" Bai Chuanfeng was a little surprised, "These financial noses are smarter than dogs."

"Pfft~" Asuka Kobayashi couldn't help laughing when she heard Bai Chuanfeng's complaint.

"It's really rude." After laughing, she gave Bai Chuanfeng a supercilious look.

"It feels like they know more about the operation of Baichuan Electric than I, the president." Bai Chuanfeng shrugged.

This is no longer a bank that proposed to visit him. Financial institutions such as Changyin, Nippon Trust, Nomura, and Yamaichi have all contacted Shirakawa Electric.

"Let's arrange it next week." After thinking for a while, Bai Chuanfeng pushed the time to next week.

Although very busy, let's meet the people in these banks.

Especially in the industry, if the bank takes a bite at a critical moment, it may be able to come back to life.

"Hay" Kobayashi Asuka nodded and wrote down that as long as the summer vacation comes, she will almost work full-time at Shirakawa Electric.

It was said that he wanted to accompany her on a trip, but it has been delayed until now and he has not been able to make the trip.

Instead, he owed classmate Xiao Lin once more, Bai Chuanfeng muttered inwardly.

…

The second half of 1980 was destined to be a bumper harvest for Shirakawa Electric.

Walkmans and handhelds were launched one after another, which not only enriched the product line of Shirakawa Electric, but also greatly enhanced the popularity of the company.

Consumer electronics manufacturing companies, because they are oriented to the public, once their reputation for hot sales first emerge, their influence will spread rapidly.

As the founder of Baichuan Electric, Baichuanfeng's name is not only heard by ordinary people, but even the managers of those giant clubs have gradually turned their attention.

But that's all for the time being, they have seen too many ups and downs in clubs.

There was no one in the limelight for a while, and finally those who lost all living beings accounted for the majority.

So it's just an occasional glance, but Bai Chuanfeng's name can be regarded as entering the room.

So when the products of Baichuan Electric have caused another wave of enthusiasm, what is our dear president doing?

Cough, Bai Chuanfeng is watching a movie.

That's right, it's "The Tranquil Sea That Summer".

In fact, the movie has been released for almost a month, but it's just because Bai Chuanfeng is busy with business.

I have been procrastinating until today to have time to sit down with Yuko Tanaka and enjoy their debut.

In the movie theater in the dark, Bai Chuanfeng took her hand and squeezed it mischievously twice.

Yuko Tanaka gave him a reproachful look, signaling him to watch the movie with peace of mind.

For her debut, she is very concerned. As a comedian, the big screen is undoubtedly the end of the dream.

Pressing his mind, Bai Chuanfeng watched the movie patiently, and he had to say that Joe Hisaishi's music was really addictive.

The parts without lines in the movie are all supported by background music.

Although he has not yet become a famous master in the future, there are fragments provided by Bai Chuanfeng.

After being inspired, the creation is almost done in one go.

Bai Chuanfeng tasted it carefully, um, it still smells the same.

When the screen flashed the figure of Shirakawa Electric's first-generation Walkman, knowing laughter resounded in the cinema.

Time flies so fast, in a blink of an eye, another year.

Bai Chuanfeng turned his head, and the two smiled similarly in the dark.

Time passed, and soon the movie came to an end.

At the end of the film, Takako, played by Yuko Tanaka, sticks photos of the two of them on the surfboard and slowly pushes them into the sea.

At this time, the bits and pieces of the two people's time together flashed on the screen, and the singing of silent love was repeated over and over again.

Suddenly feeling something in his heart, Bai Chuanfeng turned his eyes away. The beautiful woman beside her had crystal flashes in her eyes.

Bai Chuanfeng took her soft palm and patted it lightly.

Yuko Tanaka wiped off the crystal, turned his head sideways and rested his forehead on his shoulder.

"I'm so afraid that Mr. Bai Chuan will suddenly disappear one day."

"Eh..." Bai Chuanfeng couldn't laugh or cry, how could he disappear for no reason.

"Sister, please don't worry, maybe one day after a long time, I will feel bored."

"No way." Yuko Tanaka held his hand tightly, for fear that he would really disappear.