Reborn Tokyo Golden Age
Chapter 187: Future Gold Absorbing Beast
Nakamura Masaya somewhat understood what the other party meant, and Bai Chuanfeng's explanation affirmed his guess.
"Nakamura-san, your company's arcade games are very good. Shirakawa Electric intends to transplant them to Game Boy.
This can not only spread their influence, but also bring extra income to Namco. "
Although Namco only invested in the production of game arcades in 1977, the "Little Bee" and "Maze Racing" released in the past two years are all excellent games.
"Little Bee" is the anti-Brick Breaker, and "Maze Racing" is a new type of racing game.
Both of them have performed very well in the arcade market and can be ranked in the top ten arcade games of the year.
Since there are so many audiences, it would not be too bad to transplant it to a handheld.
Nakamura Masaya carefully considered what Bai Chuanfeng said, and felt that this might not be a way to expand business.
Nangong Meng started as a business of children's toys in the rooftop garden of a shopping mall.
It's the kind of rocking horse, "What's daddy's daddy's name~"
Well, that's probably it.
Later, coin machines were slowly produced, and it was not until the past two years that they began to enter the arcade market.
For Nangong Meng, the field of video games is just a first try.
He hasn't even gained a firm foothold yet, any one of Taito, Nintendo, and Sega in the arcade market can hammer him.
So Nakamura Masaya also has a sense of crisis. Hearing the game transplant proposed by Bai Chuanfeng at this moment, he immediately counted it in his heart.
Although handhelds are extremely popular now, Nangong Meng does not have the technical strength to make handhelds.
Moreover, just as the arcade has started to improve, it is obviously a very unwise choice to invest the only resources of the club into new fields.
That being the case, licensing the club's existing games to other platforms and earning a licensing fee can be regarded as developing new business.
"I am very interested in the game transplant that Bai Chuan-san mentioned. But has Bai Chuan-san considered your company's game transplant?"
Nakamura Masaya thought more, and based on this, he diverged his thinking.
"Huh?" Bai Chuanfeng was taken aback for a moment, and then he came to his senses.
"Shirakawa Electric is very happy to do mutual authorization with your company's games." This Nakamura-san is worthy of being the head of the family, and his head is very flexible.
When Nakamura Masaya heard Bai Chuanfeng's answer, she also nodded in satisfaction.
He had already heard about the famous "Thunderbolt" on the opponent's handheld, and if it was transplanted to the arcade, it would definitely be a hit again.
But, he was thinking about Bai Chuan Electric's "Thunder and Lightning", and Bai Chuanfeng was also thinking about the other party's good things.
"I heard that your company has recently developed an arcade machine "Pac-Man"?" Bai Chuanfeng asked casually.
"Bai Chuan-san is right. The game has been tested and will be put on the market soon."
Masaya Nakamura was not too surprised by Bai Chuanfeng's well-informed information. After all, the "Pac-Man" game arcade was tested on the street in May, and it is normal to know.
"Shirakawa Electric is preparing to launch "Pac-Man" on the next handheld device."
Nakamura Masaya was surprised by Bai Chuanfeng's words, so fast?
"The development cycle of handheld games is relatively short." Bai Chuanfeng explained very thoughtfully.
In fact, where the cycle is short, the real reason is that Baichuan Electric has already started.
Today I just stopped by to talk about copyright. After all, as a well-known club, I can't copy it directly.
Fame is also a very important thing, Bai Chuanfeng has started to cherish feathers now.
Besides, I just became an anti-plagiarism fighter, and when things happened, I turned around and copied others.
Isn't this, not only doing that, but also establishing that?
So to be able to sit down and discuss business, Bai Chuanfeng didn't want to go wrong.
Regarding Bai Chuanfeng's explanation, Nakamura Masaya did not delve too deeply into it, after all, they had already negotiated mutual authorization just now.
"By the way, Nakamura-san, whether Shirakawa Electric can develop the home console copyright of your company's games normally."
Nakamura Masaya's expression froze again, and this sentence revealed a lot of information.
And Bai Chuanfeng also stared at him generously, not at all disturbed by revealing the club's next strategy.
"May I ask, when will your company's home computer be launched?"
The game also pays attention to the time effect, and when it is popular, it will be launched on all platforms in order to maximize the benefits.
After passing that tuyere, the effect will be greatly reduced.
Therefore, Nakamura Masaya is very cautious about the authorization of Shirakawa Electric, which still exists in the planned home machine.
"Within five years." Bai Chuanfeng gave a very vague answer, and of course he couldn't give a specific time just for fun.
five years? Masaya Nakamura hesitated. In this case, there will be no profit in the short term.
However, the opponent's manufacturing strength should not be underestimated, and they also have their own methods in marketing.
Once it goes on sale, the sales will surely not disappoint, so that Nangong Meng will also have a considerable share.
After deliberating for a while, Nakamura Masaya spoke again.
"Except for "Pac-Man", other games can authorize home consoles to Baichuan Electric."
Seeing what Bai Chuanfeng wanted to say, Nakamura Masaya added another sentence.
"Of course, the local home console authorization of "Pac-Man" can be handed over to Baichuan Electric, but the American market..."
The reason why Masaya Nakamura singled out the US market is because Namco has cooperation there.
As Atari, which promotes video games, is now in the honeymoon period with Namco.
Even Atari's branch in Japan was acquired by Namco due to poor management.
Therefore, in the US market, Namco's first consideration is the old partner Atari.
After all, the family's home computer has been developed to the second generation, and Shirakawa Electric hasn't seen Lianying yet.
Unfortunately, this is Pac-Man. However, Bai Chuanfeng did not give up.
"Nakamura-san, Shirakawa Electric can give up the US market for "Pac-Man". But can you consider markets other than the US?"
Nakamura Masaya is very puzzled by Bai Chuanfeng's persistence, because even he himself does not know what the future market will be like for this newly developed game.
It's not a popular shooting game nowadays, and it's even more girly, which seems to be a style that goes against the trend of the market.
However, it was Bai Chuanfeng's persistence that moved him, after all, it was also a recognition of Nangong Meng's strength.
"In this way, Nangong Meng can consider cooperating with your company in markets other than the United States."
"Happy cooperation!" Bai Chuanfeng got up and stretched out his right hand.
"Happy cooperation!" Nakamura Masaya nodded with a smile, and also extended her right hand.
Once the preliminary intention is finalized, the cooperation between each other will have a foundation.
As for the more detailed cooperation rules, each other's professional teams will be responsible.
Now Bai Chuanfeng is no longer involved in these details.
The mutual authorization and porting of the games of the two parties is generally calculated according to the share.
Especially for the more popular popular games, everyone is not stupid, and they will definitely not choose to buy out the copyright.
For example, Nangong Meng's "Pac-Man" was transplanted to the handheld of Baichuan Electric.
The final income will be calculated based on the sales of the handhelds. For each copy sold, Namco can earn tens to hundreds of yen.
Similarly, Baichuan Electric's "Thunderbolt" was transplanted to the arcade by Namco.
No matter how many arcade machines are produced, Shirakawa Electric can also get a certain amount of commission.
It's just that because the arcade machine sells at a higher price, and the sales volume can't be compared with the handheld machine at all, the commission is also relatively high.
But these are not important. There are two really important gains today, which make Bai Chuanfeng very satisfied.
One, Pac-Man! At Neon it's called Pac-Man.
There must be countless people who have played and heard of this game.
Guinness World Records once awarded it "the world's most installed coin-operated arcade machines": 293,8222 units.
Since then, Guinness World Records has awarded Pac-Man as "the most famous video game in the United States". It is known by 94% of Americans, higher than Mario's 93%.
Although this is only the popularity statistics in the American market, it also shows the great fame of "Pac-Man".
It is said that the comprehensive income of "Pac-Man" was as much as 12 billion US dollars!
Now Shirakawa Electric has won the global copyright of the handheld, and the home machine has also won the authorization outside the US market.
Bai Chuanfeng is not greedy, he is satisfied with a fraction of the 12 billion.
That's US dollars, and this ability to absorb money is simply unreasonable.
So what is the second harvest?
Established the first step of game content cooperation with Namco.
Bai Chuanfeng knew that relying on his own HAL research institute would definitely not be able to support the game console business for a long time.
In other words, you can live, but you won't live very well. As for competing with giants like Nintendo and Sony in the future, it is estimated that the difference will be even further.
Then it is a necessary plan to seek second-party and third-party game content producers.
Although Namco now puts its main business on arcade games, the cooperation between them only stops at mutual authorization of games.
But Bai Chuanfeng knew that the market for arcade games was limited, and the future prospects were almost visible to the naked eye.
And Nangong Meng has no plans to open up other tracks, so the future money situation is worrying.
At that time, if Nangong Meng seeks a breakthrough in business, then Baichuan Electric can quietly extend an olive branch.
Dude, don't be in the arcade game business! How about making games for Shirakawa Electric?
Look, our handheld and home consoles are selling well, and Money is big!
You see, isn't this business done?
This step is to plan for the future and establish a cooperative relationship in advance.
This is the main harvest of today's trip to Nangong Meng.
Bai Chuanfeng couldn't afford it early, otherwise he wouldn't need to act in person for the authorization of just a few games.
Speaking of which, the neon arcade market is still very hot now, but why didn't Shirakawa Electric enter the game from here?
Because he knows that this part is difficult to deal with.
Not to mention well-known manufacturers such as Taito, Nintendo, Sega, and Namco, they are about to hit their brains in the arcade market.
Moreover, arcade machines are very dependent on physical stores, and the investment is relatively large.
In addition, since ancient times, places like game halls have naturally been inseparable from underworld and other gray area characters.
Bai Chuanfeng didn't want to get involved with them, it was easy to get on the boat and difficult to get off the boat.
Once they get on them, it will not be so easy to get rid of them later.
As far as he knew, Taito and Sega had clashed in the game hall market.
Sega also used gray forces, and Taito, who was honest and honest, finally calmed down the matter after the president personally negotiated with Sega.
But in general, Taidong suffered a big loss, and the most popular game "Space Invaders" was easily taken away by someone.
It is said that it is a joint operation, but it is actually being prostituted for nothing.
That's why Bai Chuanfeng was cautious about the arcade market, and finally chose the track of the handheld.
It is better to be more stable in consumer electronics products, and focus on development first.
But now that the game business is on the way, it's time to consider the problems of Baichuan Electric itself.
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