Reborn Tokyo Golden Age

In June, the ODS handheld was launched as scheduled. Before that, Shirakawa Electric had played several different commercials in turn on several major TV stations.

Yes, Bai Chuanfeng had high hopes for ODS, and even shot several commercials at once.

Facts have proved that after spending two to three billion yen on omni-channel advertising.

ODS sold very well, and more than 300,000 units were shipped in the first month.

This sales volume is even better than expected. After all, to some extent, some people no longer want to buy ODS after selling FES.

Therefore, whether it is in terms of price or sales expectations, Shirakawa Electric has ordered relatively low.

For example, game cassettes, platform-exclusive games like "Kirby Star", are only priced at 3,480 yen.

This is much cheaper than the 5,500 yen for similar game cartridges at FES.

However, part of the reason why the sales of ODS can exceed expectations is also because its first game is exclusive to the platform, rather than a large number of games transplanted from FES.

"Tetris", "Kirby", "Magic Cave Fighter", "Multiplayer Racing", etc. are all ODS exclusive games.

Of course, several works such as "Gold Digger" and "Snowman Brothers", which performed well at FES, were also transplanted.

In terms of the starting game lineup, Baichuan Electric, as always, went berserk.

Rich and high-quality games are the biggest motivation for everyone to spend money obediently.

Although ODS and FES belong to the same generation of game consoles, the former is more portable and can be multiplayer online.

So from the audience to the performance of the game console, there are still some differences between the two.

Therefore, ODS sold more than 300,000 units in the first month, which does not seem so abrupt.

According to the plan, the sale of Beimi will be completed within three months of the listing in Neon's home country.

Handhelds are different from home consoles, and Shirakawa Electric doesn't have to worry too much about the impact of the "Atari Shock".

No, today the overseas version of ODS has officially gone offline, and a special guest has also been welcomed.

"Bai Chuan, I have to say that your factory is very surprising."

Jobs was shocked when he saw the spotless equipment in the workshop and the operation of the modern assembly line.

Not only the equipment, but also the strong discipline and collective consciousness of the neon workers impressed him deeply.

Unlike Beimi, the free and undisciplined working atmosphere is different.

The workers here are like an army or robots obeying orders, and all their actions will be carried out meticulously according to the regulations.

Seeing this kind of scene for the first time, he expressed his amazement from the bottom of his heart.

"They are all excellent workers, and this batch of ODS will land in Beimi next month."

At this time, Shirakawa Kaede and Jobs were in Kawasaki City. They came here today to visit the White Electric Super Factory here.

In Kawasaki today, one-third of the industrial land is taken by Shirakawa Electric.

The latter directly provided Kawasaki with as many as 15,000 jobs. As for the number of people in the entire industrial chain who rely on Shirakawa Electric to make a living, it is several times as many.

It is no exaggeration to say that Kawasaki is "the Kawasaki of Shirakawa Electric", and Shirakawa Holdings will participate more in the development here in the future.

So today's visit, the governor of Changzhou, who got the news, introduced the various scenery here in Kawasaki to Bai Chuanfeng and Jobs.

The enthusiastic one thought that he was the person in charge of the factory here at Baichuan Electric.

Jobs was shocked by the discipline and obedience of the Shirakawa Electric Factory, but he also became interested after hearing that the handhelds being produced now were the first shipments from Beimi.

"Bai Chuan, since this is a very special first batch, please make sure to keep one for me as a souvenir."

"No problem," Bai Chuanfeng readily agreed.

"I want the one numbered 1." Jobs believed that only the unique one is worthy of his own collection.

Bai Chuanfeng also agreed to his vanity and conceited request.

The 29-year-old Qiao gang leader still doesn't know how to restrain his sharpness.

But Bai Chuanfeng wouldn't talk too much, he wasn't that good at being a teacher, and besides, he was young himself.

"By the way, Bai Chuan, SIC's chips for Mac must be reduced by another $10.

You can't imagine how popular Mac is now in the United States, and SIC's chips are also famous for this, all because of Apple's credit. "

This is the main purpose of Jobs' visit to Neon this time. The visit is fake, but the real thing is to bargain.

"No, Steve!" Bai Chuanfeng directly rejected him, "This is not in line with the agreement, and $90 is already our lowest price.

And SIC80281 is not profitable at all in the Mac business, we have been supplying Apple at a loss! "

It is true that SIC80281 did not make any money on the Mac, but it is not at all a loss.

It's just that the profit is very thin, but it's a real loss to drop another ten dollars.

"Come On~!" Jobs was very dissatisfied with Bai Chuanfeng's attitude, "That's a Mac! The Mac that everyone is crazy about!

It's your honor, Bai Chuan, that we can use SIC chips, isn't it? "

"Steve" Bai Chuanfeng was almost laughed at by the megalomaniac Joe, "$90 is our bottom line, and the SIC is already the lowest among several chips with the same performance.

Have you ever thought about the price of $90, can you buy Motorola or Intel's chips? "

"Apple's first principle in choosing a supplier is technology, followed by cost"

"If that's the case, why ask SIC to cut prices now?"

"Bai Chuan, please listen to me first, SIC has only obtained the admission qualification of Apple. But we still need to renegotiate on the price.

First of all, you have to admit that because of our choice, SIC has gained popularity in Beimi.

These are the invisible wealth that Apple brings to SIC, and I think they should also be taken into consideration when negotiating with each other. "

"Heh~" Bai Chuanfeng didn't know if Jobs was shameless, or if he was really arrogant enough to think that Apple created today's SIC.

"Steve, it's okay to renegotiate, but let's wait until the end of the year." Bai Chuanfeng didn't bother to talk to him anymore.

SIC and Apple just signed an agreement at the end of last year, and the contract period is one year.

Want to renegotiate? Okay, according to the spirit of the contract, let's talk after the execution is completed.

Undoubtedly, the two sides have a big difference in the price of the chip, and the final communication also broke up.

Jobs, who flew back to Beimi the next day, also made a fuss in his duplex residence in San Remo on Zhongyang Park West Street in Manhattan.

This is a high-end residence he just bought recently. Mac computers sold 300,000 units in half a year, and Jobs also gained a lot of weight.

Not only did he spend millions of dollars to buy it, but he also hired designers from I.M. Pei to renovate the mansion.

At the same time, the recently ambitious Jobs is also planning to go to Woodside to purchase an old-fashioned Spanish colonial-style mansion.

Not only in the economy, but also in the management of Apple, Jobs' status has also begun to recover.

The haze of the failure of the LISA computer seemed to be gradually dissipating, and the Mac gave him the capital to be arrogant.

This is also the reason why Jobs asked SIC to lower the price as a matter of course. He was proud of himself and thought that he had given SIC a chance.

Now the other party is not grateful, but dare to resist himself.

Know how Jobs treated the LISA computer development team? Jobs said it directly to their faces.

"You failed. You are a second-class team, second-class players. There are many people here who are second-class or even third-class employees, so today, I am going to let some of you go."

Look, in the Beacon Country, Gang Leader Qiao immediately began to discriminate against personality.

It is conceivable that he, who was arrogant, felt so upset when Bai Chuanfeng unceremoniously refuted his request.

But when he visited Fremont Apple's state-of-the-art factory the next day, he immediately lost his temper.

"Carter! Repaint all the fixtures a bright color and make sure the walls are white.

In addition, our factory is too dirty, do you know what I saw when I went to Neon this time?

I saw their clean and tidy workshop! There are also workers who absolutely obey orders! Why can't we do this? "

Although Jobs was very displeased with Bai Chuanfeng's attitude, he was deeply impressed by Bai Chuan Electric's factory.

"Steve, these are delicate pieces of equipment that will likely cause problems when repainted.

In addition, the white walls make it easy to see dust and dirt. Carter, the production director, disagreed.

"Do as I say!" Jobs cut him off without a doubt.

Carter shook his head, he didn't want to argue with Jobs anymore.

This is just a little insignificant manifestation of Jobs' recent bloat. Know how he treats the visiting Mrs. Gallo?

Faced with Mrs. Mitterrand's questions about workers' benefits and working conditions, Jobs was quite impatient.

He turned directly to the translator and said, "If she is so interested in factory benefits, tell him that she is welcome to work here anytime."

The translator was stunned. His face turned pale, but he didn't dare to translate this sentence to Mrs. Chief Tong.

Yes, this is the state of Jobs after the success of the Mac.

He felt free from anything, including the law.

After speeding, the police gave him a ticket, and they were quite impatient.

Little did he know that if he was 25 yards faster, he would be arrested and go straight to jail.

But Jobs didn't care. After the ticket was issued, he continued to drive to 100 miles per hour.

At this time, he thought that the routine was invalid for him.

When he went to meet with a third-party software developer, he would change his mind halfway to meet with the artist, leaving the client at the agreed place and letting go of the pigeons.

There are all kinds of weird things, and it is already quite polite to want to reduce the price of SIC chips.

However, Jobs's pride didn't last long, and he encountered the first crisis since the Mac computer was released.

Since entering July, that is, the second half of 1984, sales of Mac computers have begun to decline sharply.

The problem is fundamental, this is a beautiful but slow, underpowered computer, and no amount of publicity can hide its flaws.

There is nothing to say about the design concept, and the simple and exquisite, graphical interface is widely acclaimed.

But this has also become the biggest weakness of Mac, because the original character display is replaced by various elegant fonts displayed by pixels.

However, the memory required by these fonts is twenty or thirty times that of traditional DOS system characters.

Unfortunately, the most sold version of Mac is 128K, and the memory of 128K becomes extremely huge in less than a month.

As for the 512K version under Bai Chuanfeng's strong persuasion, it can still stand up to now.

But whether it is 128K or 512K for Mac computers, there is another obvious shortcoming.