Reborn Tokyo Golden Age

In July 1987, it was the season of Shirakawa Electric's annual product launch.

With the continuous in-depth development in various fields, Baichuan Electric's product lineup has become more and more abundant.

A few years ago, whenever a new product came out, it was probably a wave of advertising in the media.

Then push the new product to the market, which is the completion of the release task.

However, with the launch of Shirakawa Electric, new products are launched every year, and special press conferences have also begun.

After all, it is a listed company, and the annual press conference is the highlight. Many financial institutions are waiting for this round of harvesting.

And with the continuous innovation, Baichuan Electric's product launch is also very interesting.

In this era, there are not many companies that can make products with heart.

Didn't you see that both Sony and Panasonic have specialized subsidiaries that are engaged in investment activities in the financial market?

Alas, they have all fallen, Bai Chuanfeng is heartbroken.

If you engage in design, you should design well. You can see that Baichuan Electric has never been involved in financial speculation.

Professional things should be done by professional people. Baichuan Electric gave all the money to Beidu Bank and asked them to help speculate in stocks and foreign exchange.

Cough~ In short, as a technology company, Baichuan Electric said that it is very clean and dedicated, that is, it is focused on making products.

"In 1987, more than eight years have passed since the establishment of Baichuan Electric. Last month, Baichuan Electric's eighth birthday just passed.

For a club, 8 years may seem very short and young.

But in just eight years, Baichuan Electric has brought countless new products to everyone.

Walkman, CD player, home game console, handheld, optical drive, VCD player, LCD TV, LCD notebook computer

There are too many, we have brought too many ideas to everyone in eight years.

So the length of time has nothing to do with the creativity of the club, we are proud of these eight years! "

"Oh~!", "Wow~!"

Applause and cheers erupted from the stage, and the snow-white beam of light above the hall obliquely hit Bai Chuanfeng's body.

Standing on the stage, he couldn't see the faces of the people below, but the shining stars and waving arms all showed everyone's joy at this time.

This may be the last time that he will host the new product launch conference of Baichuan Electric Appliances. Bai Chuanfeng looks at the jubilant stage below and secretly sighs with emotion.

As the next generation of young people in the group grow up, some of these things should be shared with them in the future, so that they can grow up as soon as possible.

When the cheers below the stage subsided gradually, Bai Chuanfeng picked up the microphone again.

"In the current golden age, this year Baichuan Electric has also brought you more surprises."

Bai Chuanfeng stretched out his hand and lifted it behind him, and two brand-new walkmans and CD players lit up on a huge screen.

"Walkmans and CD players are believed to be very familiar to everyone, but on the basis of the past, we have greatly slimmed down and modified their inner beauty."

When he said this, everyone smiled knowingly. Indeed, at least the two models on the screen are thinner and more sci-fi.

However, many people focused their attention on the high-definition screen with a width of more than ten meters behind Bai Chuanfeng.

They have seen similar large screens before, but this is the first time they have seen such a high-definition one.

"The brand-new Dolby sound effect has been applied to the new generation of Walkman, which not only supports dynamic balance adjustment of sound effect, but also AM/FM band frequency modulation function.

Also in terms of sound quality, in order to reduce external interference, we redesigned the Dolby Class C noise reduction circuit technology.

Now, the FM series Walkman has completed a gorgeous transformation, and it has become more sophisticated and professional. "

"Oh~!" There was a burst of applause from the audience.

Although the Walkman has been developed for many years, there are more alternatives such as CD players. But there is no doubt that it still has a large number of fans.

Every year at the press conference of Shirakawa Electric, these people are waiting for the surprise of the new generation of Walkman.

Facts have proved that Shirakawa Electric has not given up on the innovation of the Walkman, and is still making progress every year.

"When it comes to the Walkman, it has to mention its good brother, the portable CD player."

As soon as Bai Chuanfeng finished speaking, there was another burst of laughter from the audience.

As the developer of the world's first portable CD player, Shirakawa Electric is an absolute authority in this regard.

"It is well known that in the past CD players were very 'fragile', strenuous exercise, such as running, jumping.

In this case, the CD player will often go on strike, or simply miss some signals.

But now you don’t have to worry about such problems anymore, the latest ESP electronic anti-shock system developed by Shirakawa Electric can ignore any strenuous exercise. "

"Huh?" Everyone in the audience subconsciously exclaimed.

Although CD players are now very popular and popular, they are also known to be sensitive and fragile.

Now everyone has heard that Baichuan Electric has solved the matter, and they all showed pleasant expressions.

"ESP electronic anti-shock system, its principle is to pre-read the data on the disc into the cache, when the CD machine vibrates the laser head deviates and cannot read the data.

The CD machine just can play the music data in the buffer first, thereby can avoid the music playing interruption that causes because of vibration. "

Different from the previous U-shaped calipers, this time Baichuan Electric's solution is to start from the electronic level.

This mechanism of storing data for a few seconds in advance can basically solve the vibration scenarios in most cases.

Careful people can find that the new generation of CD players of Baichuan Electric will start to play music after the disc has been rotated for a period of time.

The previous idling is actually pre-storing data, and the sound that the human ear really hears is the data read from the cache chip after a delay.

In fact, this method is no longer anti-seismic, but a means of avoidance.

The reason why Shirakawa Electric is willing to use cache chips in CD players on a large scale is because with the fierce competition in the semiconductor market, the price of cache chips (DRAM) has begun to drop significantly.

Therefore, whether it is a game console or a CD player, Baichuan Electric has begun to use chips with larger memory to replace the original design.

"Then what are the prices of these new-generation products?" Bai Chuanfeng turned his gaze to the big screen behind him.

The high-end CD player with ESP anti-seismic system is 79,800 yen, the mid-range is 58,000 yen, and the low-end is 39,800 yen.

The professional top-level Walkman costs 68,900 yen, while the mid-range and low-end prices are 34,800 yen and 18,800 yen, respectively.

Once the price was announced, it immediately aroused everyone's cheers, although the era of bubbles has arrived.

But Baichuan Electric has never given up on the low-end market, and even the low-end price is lower than before.

Of course, the high-end price is more expensive than before, but because of the major breakthrough in technology, it is understandable to set a high price.

Besides, Shirakawa Electric is not worried about selling it at a price of 100,000 yen, but because it has to consider overseas markets, it cannot only consider neon lights in pricing.

In addition to these, Baichuan Electric also launched limited editions for these two products.

Their materials are extremely luxurious, and the surface of the CD player is even inlaid with diamonds. Not only that, Shirakawa Electric also accepts pre-customized signatures on the fuselage.

Laser engraving on the surface of the machine for customers, the signature they want to leave.

However, the shape is very luxurious and the service is in place, but the price is also very expensive.

The cheapest limited editions are more than 150,000 yen, and the customized editions are as high as hundreds of thousands.

The target customers of these products are those who are not short of money and are enthusiasts.

Bubble era, just kidding. Not to mention hundreds of thousands, they are willing to pay one million.

Especially for customized signature models, Shirakawa Electric does not make finished products, but only accepts reservations.

As a result, Bai Chuanfeng's press conference hadn't finished yet, and the backstage reservation calls were almost overwhelmed.

The style of luxury has been cultivated, and it is a matter of face to bring out this kind of customized model, which can be said to really tickle some people's itch.

After the walkman and CD player were introduced, Bai Chuanfeng began to introduce his own optical drive, desktop CD player, VCD player and other products.

With the Apple OS system and Microsoft Windows system, they have begun to gradually support the use of CD-ROM drives.

Nowadays, optical drives and CD recorders have gradually entered the homes of ordinary people, and sales have more than doubled compared to before.

However, due to the maturity of technology and the reduction of costs, the price and profit are much lower than before.

But the vast market made up for the previous reduced profits.

Half of the press conference was carried out before the introduction of ordinary products was finished, and the next step was the housekeeping products of Shirakawa Electric.

"As we all know, Shirakawa Electric opened the commercial era of LCD screens.

Starting from the first 14-inch LCD TV in 1985, we have achieved a screen size of 17 inches as of today. "

The LCD TV of Shirakawa Electric is famous all over the world, and the World Expo that year won too much fame for it.

Sharp, who was a step behind, was still struggling to catch up, but he was still a little bit behind.

With the advent of the bubble era, Sharp Trading is busy with "six ghosts haunting Tokyo", while Shirakawa Electric is still buried in the laboratory.

"This year we not only brought you a larger 19-inch large-screen LCD screen.

At the same time, the brand-new display technology will also officially meet with you. Please look at the big screen! "Bai Chuanfeng turned around and gave the view to the audience.

Behind him is a brand new TV, shining brightly on the screen.

"LED liquid crystal display, a new display liquid crystal display technology.

It responds a thousand times faster than LCD and is even better at color.

At the same time, the power consumption of LED is only 10% of that of LCD, and the service life is longer. "

What is playing on the big screen at this time is the promotional advertisement of the LED display screen. It is true that the latest generation of LED is obviously better than LCD visually.

The LED light source was gradually discovered in the 1960s. Its response speed is at the nanometer level, while the LCD with an incandescent lamp as the light source has a millimeter level of response speed.

The comparison between the two makes a judgment, and the saturation of the former is better.

In fact, LED is also a kind of LCD, the difference is only the light source used is different.

LED screens use LED lamps as light sources, and LCDs are mostly classified as incandescent lamps.

The former can only light up some pixels in the display, but the LCD is controlled globally, which is why the power consumption of the two is so different.

As for the price of a 19-inch LCD TV, it is as high as more than 500,000, and a 14-inch LED TV is more expensive, basically close to a million.

Obviously, they are not products for civilians at all. After all, black technology is unique in the world, and it is normal for them to be expensive.

But for people in big cities, in the bubble era, almost most people can accept such a price.

Wouldn't it save hundreds of thousands of dollars to go to high-end restaurants twice?

One million yen, the only display technology in the world. You won’t suffer a loss if you buy it, and you won’t be fooled if you buy it.

Of course, there are also those who want to watch something cheaper. Here, 200,000 14-inch LCD TVs that were eliminated two years ago are enough.

In addition to LCD TVs, there is also the LCD notebook computer that Shirakawa Electric launched last year that also uses this technology.