Reborn Tokyo Golden Age

"I roughly calculated that the profit margin of one of our Blackstone record players is only 1% of the selling price. This is a very dangerous figure. It is no exaggeration to say that Blackstone record players have been on the verge of bankruptcy."

Bai Chuanfeng looked at everyone and said, "Changing material suppliers and reducing costs are only the first step. In addition, the most direct factor affecting product sales is the quality of the product itself."

After all, Bai Chuanfeng moved a Blackstone record player from Assistant Komatsu.

"Everyone, listen to the timbre performance of this record player." He put on a classical record, and then put down the cartridge.

As the record turned, a melodious piano sound came. However, the record had not been rotated twice, and the sound of the piano suddenly became hoarse and trembling.

The wonderful music turned into annoying noise, and everyone frowned subconsciously.

Bai Chuanfeng turned off the record player and removed the cartridge.

"Yasuda-san, what's the main problem with this record player?" Bai Chuanfeng turned his gaze to Yasuda Masaaki who was sitting on his right.

Masaaki Yasuda answered meticulously, "Excluding the stylus, it should be that the rotation speed of the motor is unstable, and the vibration has affected the output of the stylus signal."

He is the head of the technical department, and he has long been familiar with the working principle of vinyl record players.

After all, the working principle of the vinyl record player is the conversion process of sound-electricity-machine.

From the perspective of the Blackstone record player in front of them, the turntable rotates, and the needle vibrates on the densely grooved surface of the record. The vibration is converted into an electrical signal by the cartridge and transmitted to the power amplifier. Then it is amplified by the power amplifier and transferred to the speaker, and finally the sound is output.

This is a very traditional analog signal conversion process, and the structure of the turntable is not complicated. There are only about 100 parts in the Blackstone turntable, which is relatively simple for electronic products.

"As expected of Yasuda-san, it is very accurate. This is a problematic product I collected before." Bai Chuanfeng is still very satisfied with Yasuda from the technical department.

Although there are not many words, there are indeed two brushes.

"So Yamaguchi-san, if the motor and stylus are replaced, will the Blackstone record player still have these problems?"

Kazuo Yamaguchi hesitated for a few seconds, and decided to answer honestly, "The unstable speed of the motor should be solved, but the vibration itself may be difficult to eliminate."

Bai Chuanfeng nodded to express his understanding. Mechanism components are like this, as long as they work, they will vibrate.

"Actually, I have never understood a problem, there are two ways to work a record player.

One is the direct drive transmission like our Blackstone. The motor is directly linked to the turntable.

The other is a belt drive, with the motor and turntable separated.

Why do we Blackstone choose direct drive? "

Bai Chuanfeng looked at everyone, hoping to get everyone's answer.

Hearing this question, everyone looked at each other in blank dismay. Why use direct drive? Of course, it is because the most advanced Panasonic in the vinyl record player uses a direct drive.

Since Panasonic first introduced the direct-drive turntable in 1970, this new form of turntable has been an instant hit.

The old Watanabe, who was just preparing to make a record player at that time, undoubtedly chose this advanced design method he thought.

Seeing that everyone still looked blank, Bai Chuanfeng sighed slightly in his heart. But Yasuda seemed to think of something, thoughtful.

"Why don't we use a belt-driven design?! ​​Because of the material of the belt, when the motor is rotating, the vibration transmitted to the turntable will be effectively reduced by the belt."

After hearing Bai Chuanfeng's words, Yasuda was the first to react. Afterwards, everyone was even more stunned.

It's not because of how advanced the design Bai Chuanfeng said, on the contrary. The earliest record players were belt-driven.

They subconsciously imitate Panasonic's new design because they saw it, but they ignore that Panasonic's design is because they have full confidence in their motors. There are also a bunch of shock absorbing measures designed for this purpose.

Panasonic's positioning of this record player is high-end, while Blackstone's positioning is low-end.

After several years of imitation, it is still a four-dimensional image, and it even gets worse and worse.

To put it bluntly, it is the brains of RB people who stick to stereotypes. The president set the course, and within a few years, no one questioned it, never thought about whether such a design is suitable for Blackstone.

Either they forgot, or because they didn't dare.

Bai Chuanfeng didn't want to be entangled, he looked directly at Masaaki Yasuda. "Yasuda, is there any problem with changing it to a belt drive?"

"No, tomorrow...no, I will come up with a revised plan tonight." Yasuda got up and bowed to promise with a sense of shame and courage.

Bai Chuanfeng waved his hand, "There's no need to be so anxious, let's check other designs and refer to other products on the market.

It doesn't have to be the most advanced, the one that suits us is the best.

Gentlemen, the purpose of our Shirakawa Electric is to open your horizons and keep making progress. Progress is important, as is vision. Don't stick to the past, imagine boldly and have the courage to prove it. "

Bai Chuanfeng put his hands on the table and looked at everyone, "Reduce the cost and optimize the design. All these are for the rebirth of Black Stone.

If the profit margin of a product does not reach 5% of the selling price, then there is no need to continue this product. "

This is already the minimum standard that Bai Chuanfeng can accept. It is reasonable for a normal manufacturer to have a profit margin of 5%-30%.

In some high-tech or monopoly industries, the net profit margin can even reach 40%-60%. For example, future high-precision chips...

"In addition, the Blackstone record player brand needs to be upgraded."

"Hey" Everyone was very surprised when they heard this.

"The reputation of Black Stone is not very good, especially this year." If Bai Chuanfeng pointed out something, it is estimated that the reputation of the past few years has been ruined for the broken product just now.

The faces of the people below were embarrassed. Although it was because of Xiao Watanabe's death, it cannot be said that they were not responsible.

Bai Chuanfeng came to the white signboard behind him, picked up a pen, and scribbled down a set of words, "black obsidian (obsidian)".

"Obsidian, we will use it as our record player brand name in the future." Bai Chuanfeng pointed to the phrase on the board and introduced.

After a little thought, everyone agreed to this resolution. It is indeed necessary to consider upgrading. On the contrary, Tiger Taro looked excited. He felt that this was his own brand, and it belonged to their brand.

"By the way, don't forget that you can design a simple logo, which can deepen customers' sense of brand identity with us."

In the end, Bai Chuanfeng gave another task, and everyone nodded in agreement.

After the first real high-level meeting of Shirakawa Electric, more than an hour has passed.

Most of the time it was Bai Chuanfeng who was talking and everyone was listening. After this meeting, everyone no longer dared to underestimate the president Sang.

Vision, technology, courage, one by one. Based on this alone, they subconsciously thought that perhaps Shirakawa Electric would really be brighter than Watanabe Electric in the future.

After leaving the door of the conference room, Kotaro entangled Bai Chuanfeng excitedly, "Xiaofeng, is this the product we will make in the future?"

Although Tiger Taro still thinks that the TV is more powerful, but the record player seems to be good, and Xiaolu Village didn't have one before.

Bai Chuanfeng laughed, "It's not even a transition."

"Eh" Tiger Taro scratched the back of his head, he couldn't figure out what it was if it wasn't a record player, and now they can only produce this.

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