Reborn Tycoon Rise

Xu Zhi and Lei Ding walked side by side into a luxurious office on the third floor. Although the floor was not high, the vision was excellent. The high-rise buildings in Las Vegas were not dense at the moment. Looking through the floor-to-ceiling windows, half of the city was reflected. Come into view.

Xu Zhi took out a stack of documents and handed them to Lei Ding.

Redding read the paper in the first chapter. There was a portrait of a doll on it. His first feeling was: So ugly!

"Is this the toy you're talking about?" Redding somewhat disagreed.

Xu Zhi smiled and said: "Keep reading, there will be a promotion plan later."

Redding smiled and then read on.

Ten minutes later, after reading the entire introduction, Redding frowned and said, "Eric, if you follow your plan, this investment will be very large!"

Xu Zhi nodded and said: "Yes, but without investment, there will be no return. Do I still need to explain this truth?"

Including toys, clothing, drinks, instant noodles and other food products, in fact, the quality of all products is basically the same, there are no patent restrictions, and they are not as technologically advanced as cars. When they compete with each other, they actually compete with investment: advertising, Brand building and channels, etc.

The same is true for Cabbage Patch Dolls in history. The founder at that time, Rob, was advertising crazily every day during children's programs on several major American TV stations. At the same time, he also opened "Doll General Hospitals" across the United States and held adoption ceremonies. These It's a huge investment. Without enough investment, how can a toy that no one knows about become a household name?

Redding asked: "Eric, how confident are you that this product can be as good as this plan?"

Xu Zhidao: "Absolutely 50%. If the product sales are really good, we can use the money earned by the Cabbage Patch Doll itself to continue to invest in realizing the hematopoietic function of the project itself. If it continues to fail in the early stage, then the investment will be cut off."

"According to your plan, the initial investment is astronomical." Redding smiled: "Eric, I have known you for less than a year, and you have changed so much! You were not like this before. Generous!"

Xu Zhi shook his head and said: "No, I have never changed. I shouldn't let go of a penny of the money I should earn. However, this is investment, and there are bound to be risks. If you can't bear to fail at this point, what business is there?"

Redding smiled and said: "It's different to have confidence. Several of your company's games are now very popular, but it's a bit difficult for me. It's difficult to mobilize a lot of cash for the time being!"

"Can you tell me why?" Xu Zhi asked curiously.

Because of the popularity of Tank War and Pac-Man, Xu Zhiyang took the lead in price negotiations. In order to continue cooperation, Redding had to accept lower profits, but because of the huge increase in sales, he could still make a lot of money. , not to mention that his main business, the casino, is making a lot of money every day.

Redding explained: "There is nothing bad to say. Recently, the Las Vegas government is preparing a plan to rebuild a casino city and has approved many large-scale casino complex plans. I am also planning to invest in building one, which will cost hundreds of millions of dollars." , so funds are relatively tight!”

"Complex?" Xu Zhi somewhat guessed what it meant.

Redding explained: "Now all projects in Las Vegas are separated. Casinos, hotels, amusement parks, and leisure venues are all separated. The new complex is to build all of them together, so as to improve Taste of the whole city!”

Xu Zhidao: "I see, this kind of investment is indeed not small."

The most famous Venetian company in the world in later generations is actually of this nature, but its scale is very large, with a total investment of nearly 2 billion US dollars.

Redding suddenly said: "Eric, are you interested in investing in this project?"

"Me?" Xu Zhi smiled and refused: "I'm not interested. I like to invest in companies that I can control, or companies with unlimited possibilities, such as companies like Apple. Although casinos make money, the future Development is actually limited.”

If you are in your own territory, it is okay to invest in this kind of industry, but this is a place in the United States, and the gambling industry is a hundred times more complicated than the normal industry, so it is better not to participate.

Redding nodded and said: "That's a pity. I still hope to cooperate with you again, Eric?"

Xu Zhi returned to the topic and said: "Isn't there a cooperation now? In fact, although the Cabbage Patch Doll project seems to require a lot of investment, we can definitely conduct a pilot in a state in the United States first and promote it according to our plan. Let's see See the effect, and if it’s good, then slowly expand it, so the initial investment won’t be too much.”

Redding thought for a while and said, "Okay, since you are so confident, Eric, then I will take a gamble."

Xu Zhidao: "Then let's choose California as our first step. California's economy has always been ranked high in the United States. If it succeeds here, it will be easier to copy it to other states."

California is to the United States what Jiangsu, Zhejiang and Shanghai are to the mainland in later generations. It is the birthplace of the electronics industry and the core location of global technology, not to mention the huge entertainment industry. At this moment, Silicon Valley has begun to take shape, Apple Atari has risen. Companies such as Microsoft and Oracle are still struggling, but even if Silicon Valley is removed, California's economy is still the most cutting-edge.

Redding said: "Okay, I know some real estate companies in California. If you want to rent a place for promotion, tell me in advance and I will contact them. It should be a lot more convenient."

"Okay, that's much easier." Xu Zhi smiled and said, "How about an initial investment of 10 million US dollars, seven for me and three for you?"

"Okay, once the lawyer's documents are ready, the money will be available immediately." Redding didn't care. Maybe he wasn't very optimistic about this project.

Xu Zhi said: "Okay, some market research may be needed in advance. It is estimated that formal advertising investment will have to wait until the beginning of each year. I also need to find suitable people here to run this project."

"No problem, you have the final say on how to operate it. I just need to check the accounts regularly." Redding said nonchalantly.

Xu Zhi smiled and said, "No problem."

The reason why Redding was involved in the Cabbage Patch Dolls project was just to take advantage of the tiger skin of the joint venture. If possible, other influential people Xu Zhi would also be willing to let these people participate.

When Cabbage Patch Babies becomes popular in the later period, various troubles will inevitably occur. This is also true in history. This is also to use controllable costs to avoid uncontrollable risks.

But it doesn’t mean you get a proportion of the profits based on the number of shares you are given. If the sales are good, each person’s shares are just the shares of the sales company, and the bulk of the production is controlled solely by Xu Zhi, and the copyright is also in his hands. , most of the profits must be companies registered in tax haven islands.