Reborn Tycoon Rise

"Exclusive agency rights in Japan?" Xu Zhi said with a smile: "Our company already has a distributor in Japan."

Shao Morita said: "I know that it is a company under Ito-Yokado, but as far as I know, this company only signed an exclusive agreement with your claw machine, and for the arcade machine, you just renewed the contract normally. There’s no mandatory agreement, right?”

Xu Zhi couldn't help but frown when he heard this. This was indeed a fact. Sato Gouichi was indeed capable, but when Midea could only make claw machines, Xu Zhi needed this kind of person. When the arcade machines began to sell well, what he needed was a partner with capital and resources.

However, because a suitable new cooperative dealer has not been found, and the United States has always been the main market, Sato Koichi is still responsible for Midea's arcade business in Japan, but Midea's profits are very tight, and everything about arcade machines is Simple delivery agreement.

But these are all commercial secrets. Although it is not a big deal, very few people in the United States know about it. They just don’t know whether Sony got the information from its own company or Sato Koichi.

Xu Zhidao: "In Japan, our company does need a long-term and stable partner, but I really want to know, what can Sony bring to our company?"

Seeing the discussion, Shao Morita said: "Sony has been established for more than 40 years and has complete distribution channels in Japan. I don't need to say more about this. Mr. Xu should also know it."

Xu Zhi nodded and said: "Yes, but arcade machines in Japan are not following the popular route."

If in the United States, the products of a large company like Sony can be extended to terminal stores, and then use this relationship to promote arcade machines, it can indeed instantly expand the sales of arcade machines. However, in Japan, the main customers of arcade machines are game arcades, and Japan’s population density is extremely high. High enough to maintain a large number of game arcades, which is a completely different customer base from the United States.

Morita Shaofu smiled and said: "Of course, I know all this, but I can provide Mr. Xu with the most perfect cooperation plan."

Xu Zhi said: "Would you like to hear the details?"

Shao Morita said: "I heard that because of the popularity of Tank War and Pac-Man, Mr. Xu's company in Xiangjiang could not keep up with the pace of orders even if it outsourced its products. The market in the United States is now too big, and Midea simply cannot There is no production capacity and energy to develop the Japanese market. Because of this, Mr. Xu doesn’t really care about the low sales in Japan, right?”

"Absolutely!" Xu Zhi nodded. Just a few months after the new game came out, several major foundries couldn't even produce orders from the United States. The market expansion in Japan has slowed down. According to the plan, we have to wait for the U.S. market. Once the enthusiasm subsides, we can slowly develop other markets in Japan, Europe and Asia.

Shao Morita said: "The method I proposed is a one-time solution. Sony has its own chip factory, motherboard manufacturer, display factory, and assembly factory in Japan. As long as Xu Sheng authorizes it, Sony will make the chips and the motherboards by myself. The same goes for the monitor. I will assemble it in the end, and Mr. Xu doesn’t have to worry about anything. He can just pay the licensing fee without any worries!"

"Mr. Morita's plan is so perfect!" Xu Zhi said. The complete industrial chain of this large company is indeed terrifying.

Shao Morita said: "As for profits, I can guarantee that Mr. Xu has gained more than the current model. What we Sony earns is not Midea's money, but the money of all Midea's suppliers, especially those from Texas. The cost of purchasing motherboards for instruments is much higher than Sony's own production, and the costs of some foundries in the United States are also very high."

Xu Zhi nodded. In order to streamline management costs when starting the business, some sacrifices were made on the main board. But now that the company has gradually grown, this area naturally needs to be reorganized.

Shao Morita continued: "Not only that, we at Sony can also provide Mr. Xu with better motherboards and monitors at a cheaper price. This is also the basis of our cooperation, and everyone will benefit together."

"Okay, in principle, I agree. As for the specific details, Sony can send people to Xiangjiang to discuss with Midea's management in detail." Xu Zhi nodded and agreed, and then said: "One more thing, since we want to fully cooperate, then I think We will use Sony’s channels to sell our company’s refrigerator products and other household appliances in the future.”

"Mr. Xu's company is planning to enter the household appliance industry?" Morita Shaofu was a little surprised.

Although Midea has negotiated a deal with York, after all, the production line has not yet been sent to Xiangjiang. It is reasonable that Sony did not find out about this matter.

Xu Zhi said: "Yes, Sony's products are all over the world. I think it shouldn't be difficult to do this, right?"

Shao Morita frowned. Sales channels are the core of a company, and Sony also has electrical products. However, except for TVs, Sony's achievements in white home appliances are not obvious.

But if the channels are shared, as time goes by, Midea will surely master all the contact information and slowly develop.

Xu Zhi understood the other party's thoughts and said: "As far as I know, compared to other electronic products, Sony's business in white home appliances is not successful, and it shared the channel with us. Although our company did take advantage, Sony also There will be no loss. The white goods market is so big and there are so many competitors, does Sony still care about one more?"

Morita Shaofu said: "Having said that, this channel is the result of decades of our work at Sony. It is not cost-effective to give it away like this."

Xu Zhidao: "It's just the home appliance department. Sony's main business is video recorders, radios and televisions. I don't want these channels."

Morita Shaofu smiled and said: "Okay, I can give you some channel information on white goods, and I can also make recommendations for you, but you have to negotiate the specific cooperation yourself!"

"What an old fox..."

Xu Zhi secretly thought, obviously, the long-term cooperation between Sony and dealers must have a lot of discounts, but Morita obviously doesn't want to share these with Midea.

However, Xu Zhi is still able to accept this result. In such a mature industry, it is very difficult to open the market. Generally, it is necessary to check local dealers. TV stations or paper media invest in advertising, one footprint at a time, and slowly establish fame.

With some of Sony's channel resources and introductions, at least the sales managers can directly find the right person, and then all they have to do is successfully negotiate. It is much more convenient than looking for a lantern with your eyes closed.