Reborn Tycoon Rise
Chapter 216 Sony was cheated
On January 1, 1980, Hong Kong Electric Company officially announced that it would issue 300 million shares at 4.3 Hong Kong dollars per share. Evergrande Company will fully acquire the stock. In addition to the shares previously acquired by Evergrande in the stock market, a total of 300 million shares will be held by Evergrande Company. HK Electric holds 25.6% of its shares. According to the Company Law, HK Electric will invite Evergrande Group to join its board of directors. There will be more cooperation between the two companies in the future!
The stock market was immediately affected. Hong Kong Electric's stock price fell to HK$4.2 within an hour. Countless "shareholders" who were waiting for Evergrande to continue to raise the purchase price suffered heavy losses and regretted it.
For Evergrande, the continuous acquisition of Hutchison Whampoa and Hong Kong Electric has already owed huge loans. In the future, integrating the resources of the two branches will become a top priority.
Time has entered 1980, and the real estate bubble is approaching its peak. Developing the land under the two major subsidiaries as soon as possible can catch up with the last wave of real estate madness.
After taking control of two of Hong Kong's top companies, Xu Zhi's status rose sharply. The Hong Kong Government officially invited Xu Zhi to serve as a member of the Legislative Council of the Hong Kong government on January 6, breaking the record for the youngest member of the Commonwealth - although this Member of Parliament is just a name and has no rights!
Since Contra and Mario landed in the United States in August last year, the popularity of games has continued until now. This novel game method has provided enough vitality for the entire arcade market, and countless people who originally disdained arcades have begun to indulge in it. , Midea also made a huge profit of US$100 million in just four months.
On the other hand, the original Tank Battle and Pac-Man arcade games have gradually begun to withdraw from the market, but the lifespan of the games has not ended. On Midea’s main home game consoles, these two games are still returning to Europe and the United States in cassette mode. market.
Before this, Midea already had its own home game console, but the games only included Cube and Snake. Compared with the hundreds of different games from overlord Atari, the console market share was still far behind.
In order to compete for the market, Midea launched the latest Tank Battle and Pac-Man game cartridges in October last year, priced at US$45 and US$35 respectively. For new customers who do not have a Midea game console, they can purchase the game console for US$199. At the same time, you will receive a game cartridge: Tank Battle or Xiangjiang Cube.
The fundamental principle of this sales method is to reduce profits in the short term and occupy the market. As long as the market exists, Midea can continue to profit from new game cartridges in the future.
A game like Tank Battle itself is suitable for home game consoles. After the bundled sales model emerged, the sales volume in the United States alone exceeded 100,000 units in a month. Europe was slightly behind, but the number was still large.
Japan, Asia's largest market, is equally popular, but for Midea's "best" partner Sony, the hot-selling home game console is a dose of poison. Morita Shaofu once again came to Hong Kong.
"Mr. Morita came at the right time. The temperature in Xiangjiang this season is much better than that in Japan, which is very suitable for self-cultivation!" Xu Zhi entertained Morita Shaofu in the mountainside villa Xu Zhi bought newly.
Morita Shaofu took a sip of hot tea and said with a smile: "Although winter is cold, it can also temper people's will. In Japan, many students do various physical training in winter to improve their energy. Avoiding the cold is a coward. the behavior of."
"This is indeed a good point, but I still like to enjoy myself." Xu Zhi shrugged and said, "Mr. Shengtian, since you are not coming to Xiangjiang for a vacation, why do you want to ask me for help?"
Shao Morita said: "Although Sony and Midea compete in certain businesses, they are still partners in general. However, some of Midea's recent business activities have seriously affected the interests of our company. I am here today to discuss this matter." .”
Xu Zhi asked: "Oh! The relationship between your company and our company has always been good. I wonder if there is any misunderstanding?"
Shao Morita said: "Xu Sheng, Pac-Man is not selling well in Japan, but we at Sony abide by business rules and have handed over three properties in Tokyo to you as compensation.
The sales volume of another game, Tank Battle, is pretty good in Japan. This is the opportunity for your company and our company to make profits at the same time. However, your company suddenly launched the Tank Battle game console cartridge, and a large number of players can directly buy it at once. Cassettes have caused this arcade machine in major game halls to become unpopular. This is a serious internal consumption and is not good for you or our company. "
"So what's going on!" Xu Zhi nodded with some understanding, but he was smiling in his heart.
This has actually been one of Xu Zhi's plans for a long time. Sony's early entry into the gaming field is a huge threat to Midea Electronics. However, because an exclusive agency agreement has been signed before, the breach of contract fee is extremely high. In Pac-Man, the After killing Sony, Xu Zhi decided to play a bigger game. Even if Sony cannot be forced out of the gaming field, it must not easily profit from the gaming field.
Releasing Contra and Mario in advance and increasing the difficulty of game development is only the first step. For Sony's R\u0026D capabilities, it is only a matter of time before new similar games are developed.
What really targets Sony is the layout of home game consoles. Tank Battle landed in Japan much later than in the United States. After it became popular in Japan, many game arcades purchased a large number of Sony's exclusive arcade machines. Just when they were preparing to make a fortune, Midea also At about the same time, a 50,000 yen set of home game consoles was launched, which also came with a Tank Battle game cartridge.
On one side is an arcade machine that costs tens of yen for a few minutes, and on the other side is a 50,000 yen set of home game consoles that can be played anytime, anywhere. Basically, players with good family conditions will not hesitate to play. Hesitantly choose the latter.
This is a nightmare mode for Japanese local game arcades. You must know that due to the serious losses of Pac-Man, in order to make up for the losses, Sony further increased the quotation of the Tank Arcade while monopolizing the exclusive agency of Tank Battle. In the United States, it is 30% more expensive.
Although it is a bit expensive, in this primitive electronic age, Japan still has many game fans. Some game arcades also bought several Tank War arcade machines on loan, hoping to make a lot of money, but unexpectedly they encountered home game consoles. competition.
Morita Shaofu said: "Xu Sheng, according to the rules of general game companies, cartridges for home game consoles will not appear until the arcade market declines. In the US market, although it is a bit early, it is not too much.
However, in our Japanese market, arcade machines have only appeared for less than half a year, and home game console versions have appeared. This cannot be justified! "
Xu Zhi smiled and said: "Mr. Morita, after Sony obtained the exclusive agency rights of our Midea company in Japan, it immediately entered the gaming field and competed with us. Is this understandable?"
Shao Morita said: "These are two things. Our agency contract does not say that Sony cannot enter the public domain of games!"
Xu Zhi smiled and said: "The agency contract only stipulates arcade machines, and it doesn't say it restricts home game consoles, right?"
"Mr. Xu is really playing a big game!" Morita Shaofu sighed: "So there is really no room for negotiation?"
"As long as Sony withdraws from the game industry, we can naturally cooperate normally." Xu Zhi said lightly.
Although the early release of home games will damage some of the original arcade market, the harm to Sony is obviously ten times greater.
According to Xu Zhi's information, many game arcade owners in Japan have suffered heavy losses after buying arcade machines at high prices. Now these people have begun to gather together and have conflicts with Sony, demanding that Sony return the goods.
These are all bosses who just bought home game consoles two or three months before they came out. In fact, some of them have already repaid their investment, but it is not in vain. They are doing it to make money, not to protect their capital, and because the trouble is getting bigger and bigger, Some of the game arcades that were the first to purchase this arcade machine also followed suit.
Of course, there is also some capital push behind this.
"Okay, in that case, I'll take my leave!" Seeing that he couldn't get the results he wanted, Morita Shaofu was about to get up and leave.
"Wait a minute, Mr. Morita." Xu Zhi said with a smile: "At present, our Midea company's new games Contra and Mario have been launched in the United States for four months. According to our agreement, in two months, we will Sony needs to be prepared to determine the minimum sales volume in the Japanese market based on its share of the U.S. market!"
"Don't worry, we will. There is no difficulty that we at Sony cannot overcome!" With a harsh word, Morita Shaofu slowly walked out of the door of the living room.
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