Reborn Tycoon Rise

"Premier broadcast? What is the highest price among them?" Xu Zhi asked with a smile.

Ichiro Takizawa replied: "Japan's TV Tokyo has the highest bid, 10,000 yen per minute. This is only the price of the first broadcast."

"Only 10,000 yen, so low?" Xu Zhi asked with a frown.

Takizawa Ichiro replied: "Chairman, although our Crayon Shin-chan comics have good results, they are new comics after all, and our company is not a local company in Japan and does not have any reputation, so it is difficult to raise the price. , but if the first broadcast is good, the price can be increased a lot when sold to other TV stations."

"How much does it cost to broadcast animations adapted from Japanese comics?" Xu Zhi then asked.

"It's hard to say, there are many factors involved." Takizawa Ichiro explained: "The price of animation adapted from comics mainly depends on the reputation of the production company, the sales volume of the comics, the performance of the cartoonist's previous works, and the quality of the animation itself .

If it is a top-level comic, such as Astro Boy in the 1960s and Doraemon in the 1970s, the price of the first broadcast rights exceeds the production cost of the animation itself, and subsequent broadcast rights are basically all profits. , this is the most enviable place! "

"This broadcast copyright is just a drop in the bucket of the animation industry, and you don't have to be envious." Xu Zhi said with a smile. Takizawa Ichiro himself is a lawyer. After joining Xu Zhi's branch in Japan, he has been studying hard. He has knowledge about comics, but after all, he is not an insider in the industry. In this era, there is no Internet that can quickly find information, so he is not very clear about some things.

But Xu Zhike knows that the real profit of comics comes from its own fame, and although the publication of comic weekly and animation production can make money in this process, the fundamental purpose is still to promote, as long as the characters or story images of the comics are popular with the public Remember, then the subsequent peripheral development is the real money-making process.

Ichiro Takizawa asked again: "Chairman, will we agree to TV Tokyo and sell them the first broadcast rights? If so, we can also recover part of the cost first and use it for the production of animation."

"No, it's not much money." Xu Zhi smiled and said, "I have a new idea. What do you think of this idea if we give anime to all Japanese TV stations for free?"

"Free?" After hearing this, Ichiro Takizawa thought for a while and said: "If all anime are free, although these TV stations will inevitably broadcast a large number of them, our program will also gain great fame, but the program Crayon Shin-chan itself seems Isn’t it suitable for surrounding development?”

"I know this." Xu Zhi nodded and said. Takizawa Ichiro reminded him very tactfully that Japan's animation peripheral market is very large, and the core of it is toy production.

Once a comic character becomes famous and is suitable for making toys, a legal monopoly will be formed, such as various Ultraman toys.

In the era without computer assistance, the cities and various buildings in Ultraman programs were actually scaled down models based on the real urban structure by modellers. These costs were extremely high, and they only relied on the small profits from TV broadcasts. The program team has long gone bankrupt.

Ultraman's real profit lies in toys. A good Ultraman toy can cost hundreds of Hong Kong dollars, and souvenirs can even cost thousands. And because of the popularity of the show, children throughout Japan and most of Asia like to watch Ultraman. , even if only 1% of the viewers convert into toy customers, this will be a huge source of profit.

Other comics such as Astro Boy and Doraemon also have very impressive toy sales.

Although Crayon Shin-chan can also make character dolls or toys, after all, its image itself is a person, which is far inferior to the sales of some animal toys. Many people will buy Doraemon, teddy bears and other large plush toys to hold. Sleep together, but Crayon Shin-chan cannot take this path.

However, there is another direction that can be taken, and that is brand image licensing. Some children's school supplies, children's clothing, school bags, and stickers can be licensed. These will make up the bulk of peripheral profits, but they cannot compare with the profits of toys.

Xu Zhi continued: "After all, this is our first anime. These TV stations will not pay too high prices. It is better to just give it for free and spread our reputation, whether it is for the Crayon Shin-chan comic or for us. As long as the company has a reputation, we will have more confidence to negotiate for new comics in the future.

Let’s do this. The first 50 episodes will be given away for free, and whether there will be any charges later will depend on the specific situation! "

Giving free cartoons to TV stations was actually a trick played by Mainland Sanchen Cartoon Group in the early 21st century. The entire Blue Cat Naughty Questions were given to TV stations for broadcast in a free model. At that time, many local TV stations in the Mainland did not have money. I purchased the rights to cartoons and began to broadcast the Blue Cat series in large quantities. In the early 2000s, there was animation time every day. Basically, if I changed several channels, I would come across a TV station that played Blue Cat.

This large-scale broadcast also made Blue Cat remembered by children across the mainland, forming a very large brand image.

"Chairman, I understand." Takizawa Ichiro nodded and said.

Xu Zhi continued: "Then let's do this for now. When you return to Japan, complete the acquisition of Kadokawa Bookstore, and deal with the animation broadcast, then you come to Xiangjiang again, and I will inform you of the next step."

"Yes, thank you Chairman for your promotion. If there is nothing else, I will resign first." Takizawa Ichiro stood up and bowed again.

Xu Zhi nodded and said with a smile: "Okay, then you go back to the hotel first. You will have a good time in Xiangjiang these days. All expenses will be reimbursed by the company."

"Thank you, Chairman." Takizawa Ichiro bowed again and left the office.

After checking the time and seeing that there was still some time left before getting off work, Xu Zhi returned to the home cinema behind the office and continued watching Crayon Shin-chan.

From an adult's perspective, this show is a bit boring, but as long as you don't use your IQ and turn yourself into a child, it seems to have a lot of laughs.

Half an hour later, at a semi-fast forward pace, Xu Zhi finished watching all the episodes and gained confidence in this anime again.

"Dong dong dong..." A knocking sound rang outside the office door.

"Come in." Xu Zhi said, returning to his desk at the same time.

Wang Liming walked in and said: "Chairman, we just received a call from the Hong Kong government's real estate auction. The land at the former site of the Central District Bus Station is ready for auction. They want to know if we want to participate in this real estate auction?"