Reborn Tycoon Rise

"What, are Land Land willing to sell Wellcome Supermarket?" Xu Zhi asked with a smile.

A few months ago, PARKnSHOP started a series of product discounts. Starting from the initial 9.5% discount, the discount sales continued for a month, with some daily necessities offering higher discounts.

At the same time, PARKnSHOP also relied on being affiliated with the same consortium as TVB to place a large number of advertisements during the prime time of TVB. Many newspapers also began to publicize on a large scale, which resulted in a large flow of people into PARKnSHOP. Wellcome, a subsidiary of Hongkong Land, Nature is affected.

In order to snatch away the lost customers, Wellcome also followed up with a big discount promotion.

But PARKnSHOP didn't give in at all, and soon the price was reduced to 10% off. Wellcome followed suit, and then PARKnSHOP reduced it to 8.5% off. This discount was already very excessive. Many products in supermarkets cannot achieve this kind of profit. It is completely It hurts people.

Only then did Land's top management discover the true purpose of PARKnSHOP, but this was a conspiracy. Either they agreed to sell their supermarkets, or they had no choice but to follow suit in order to save the customers who had been robbed.

As the saying goes, when gods fight, ordinary people suffer. The supermarket chains owned by the two top consortiums in Hong Kong have started a price war. Various other supermarkets and even small stores have been affected. Instead of being forced to follow the price reduction promotions, they can only watch their own supermarkets. The flow of people gradually decreased.

In recent months, PARKnSHOP has lost 10 million Hong Kong dollars, and Wellcome should not be far behind. The war has become more and more intense. Landmark must have seen Xu Zhi's determination and is not willing to continue to work like this.

"Wellcome Supermarket is impossible to sell." Bao Fuda shook his head and said: "Xu Sheng, although you are currently recognized as the richest man in Xiangjiang, we, Jardine Matheson, have been operating in Xiangjiang for more than a hundred years. In terms of financial resources, we are not afraid of anyone.

It's just that if you and I continue to face off like this, we will both lose. I hope Xu Sheng can think clearly. If we continue like this, it will not do anyone any good! "

"Of course I know the strength of Jardine Matheson Group, but Mr. Bao Fuda also said that there are many profitable industries in Xiangjiang, and the profits of the real estate industry are far more than those of retail. Why can't Landmark sell Wellcome Supermarket to me? As for the price, , I will never let you down." Xu Zhi said with a smile.

Although Bao Yugang defeated Jardine in the Wharf War, in terms of total financial resources, Jardine was many times stronger. As early as the 1960s, Jardine began to pursue the policy of "making money in Hong Kong and developing overseas". Xiangjiang used huge profits to acquire overseas property assets.

The idea was good, but the management was poor. Throughout the 1970s, Jardine spent billions of Hong Kong dollars investing overseas, involving mineral development, agricultural investment, machinery manufacturing, air transportation, etc., but almost all projects were losing money. The entire Jardine Capital chain was depleted and bank loans were heavy, which gave Bao Yugang the opportunity to seize Wharf.

In 1984, Newburgian caused huge losses to the company, and Jardine's controlling family regained the management rights of Jardine. After Simon Keswick came to power, he was determined to sell overseas assets to save Xiangjiang Company, so he took action to buy Jardine overseas. Some of the assets were cashed out for more than HK$3 billion.

In Hong Kong in the 1970s, the media claimed that Jardine Matheson, HSBC, the Jockey Club, and the Hong Kong government jointly controlled Hong Kong. This was definitely not a joke.

Bao Fuda said: "The most important thing for real estate is funds. Xu Sheng, there is no need to mention this kind of thing again."

"So, in this auction, the land is almost guaranteed?" Xu Zhi said with a smile.

"It all depends on their abilities." Bao Fuda nodded and said no more.

Seeing that Bao Fuda and Xu Zhi were separated, Niubijian also said goodbye to Li Jiacheng, joined Bao Fuda and asked, "How is it?"

Bao Fuda shook his head and said: "Xu Zhi refuses to agree. If he is determined to acquire Wellcome."

"He's really big-hearted. After acquiring Wellcome, he almost monopolized the entire retail industry in Hong Kong." Newbijian couldn't help but frown. In the past few years, the rise of Chinese capital has become an issue that all British capital attaches great importance to. , even the most powerful Jardine Land was forced to engage in a series of mutual controls to protect itself.

Jardine Matheson is strong, but the biggest problem is the dispersed shareholding. Once a certain number of shares are acquired, it will be enough to threaten the interests of the controlling family and many managers.

The biggest threat is Xu Zhi, who has acquired Hutchison Whampoa and Heung Kong Electric. Although there has been no new news in the past two years, Newbijian knows that this is because Xu Zhi has been integrating the resources of the two British companies. .

Hong Kong Electric was spun off, and its power generation business continued to develop normally without much change. However, Hong Kong Electric's former land was privatized by Evergrande, and then took advantage of the rising land prices to sell large quantities or jointly develop it with Chinese companies. , a large amount of cash was gathered in a short period of time.

Hutchison Whampoa is the same. It sold a large number of marginal businesses and concentrated on developing core businesses such as retail, terminals and real estate. It also gathered funds to invest in overseas companies.

There are various signs that a large amount of resources from Hutchison Whampoa and Hong Kong Electric have been cashed out or integrated, so Xu Zhi, who has a large amount of funds, will definitely look at other companies or real estate investments again. His personal appearance at this real estate auction has already shown that this stance.

Although Yizhi Mutual Control has been completed, Niubijian is not worried about his company being forcibly acquired, but he is more worried that the price war between Wellcome and Parknshop is just the beginning of the struggle between the two consortiums.

Soon it was time for the upcoming auction. Real estate auctions held by the Hong Kong government are usually held every two to three months. Each time, more than a dozen pieces of land will be brought, with large and small areas and good and bad locations. Although this time Land King has attracted many of the top real estate companies in Hong Kong to participate, but also many medium-sized real estate companies.

While the bosses of many real estate companies below were chatting casually and waiting for the auction, some officials from the Hong Kong government's land management department were excited because of Xu Zhi's personal participation.

The auction transaction price of land in Hong Kong has been slowly declining in the past few months, which has seriously affected the main source of financial revenue of the Hong Kong government. The reason why the Central Land King was launched for this auction is not only because of the development needs of the Central business district, but also more importantly The purpose is to stimulate the already sluggish real estate market, and at the same time, it can also provide the Hong Kong government with a huge financial revenue.

Although it is known that Evergrande Group will soon participate in the land auction, in fact, in the past two years, Evergrande occasionally sent company employees to participate in the auction, but rarely successfully bid.

The boss of Evergrande Company came in person this time, naturally for this golden land king. With the nearby top consortiums such as Land, Swire, Cheung Kong Holdings, Sun Hung Kai, and New World, the competition for the land king auction must be extremely fierce.

At two o'clock in the afternoon, the auction officially begins!