Reborn Tycoon Rise

"Weekly Shōnen Magic" in the Japanese market is severely out of stock. Even though the comic printing is currently handled by a Yokokawa printing factory in the suburbs of Tokyo, Japan, a call to urge the goods still went to the Xiangjiang headquarters.

Lin Wenzhou spent one night sorting out all the information. Early the next morning, he went straight to Hutchison Building and reported the compiled information to Xu Zhi.

"Chairman, good news. Kadokawa Bookstore reported on the phone last night. In just one day, all the 500,000 weekly magazines we prepared were sold out. Many bookstores were out of stock by the afternoon, and many people came to ask if we still have them. There are the first few issues of the weekly.

According to estimates by Kadokawa Shoten's professional team, the weekly's sales may exceed one million in a few issues. "After Lin Wenzhou entered the office, he reported directly and concisely.

"One million?" Xu Zhi smiled and said, "Be more confident and remove the possibility. There will probably be another number added before one million."

Lin Wenzhou smiled and said: "If this is the case, our comics can enter the top ten in Japan."

"We are still certain of this, but the road is going step by step. It is estimated that it will take some time to reach this number." Xu Zhi said with a smile.

Among the four comics in "Weekly Shonen Magic", three of them, Dragon Ball, Pokémon, and Transformers, are extremely famous in later generations. However, comics tell stories, and the stories need to be expressed bit by bit, and they also need to be enough. It takes time to cultivate one's own fame among comic fans. It is impossible for a video game to become popular in the entire market in an instant.

In fact, when Dragon Ball was first released in history, although it was not a blockbuster and had a certain sales volume, it was still far from being popular. It was not until the "First Martial Arts Tournament" was held that the storyline It reached its climax, and the follow-up publicity was also in place, creating the reputation of the highest-selling comic in Japanese history.

As for Pokémon and Transformers, they have a certain appeal in the early stages, but it is impossible to fly to the sky and reach the highest level in history overnight.

The most fundamental reason why "Weekly Shōnen Magic" can immediately achieve sales of hundreds of thousands is that Crayon Shin-chan has already become famous in Japan.

As early as when Akita Bookstore was operating Crayon Shin-chan, the highest sales volume was as high as 600,000 copies, but this data must take into account that Akita Bookstore's sales channels are much stronger than Kadokawa Bookstore.

After Crayon Shin-chan's comic publishing rights were taken back, sales would naturally drop a lot due to the narrowing of channels. However, the spread of information in the community was not slow. Within a few weeks, most people knew about a company called Kadokawa. Bookstores started selling Crayon Shin-chan.

Without Crayon Shin-chan, no matter how good the quality of the other comics is, it would be impossible for them to become famous within a month.

A large number of comic fans originally came for Crayon Shin-chan, but since they bought the entire weekly, they will naturally pay attention to several other comics. With the excellent quality and the traffic brought by Crayon Shin-chan, the other three comics The comic quickly became popular in the comic circle.

Lin Wenzhou continued: "Chairman, Takizawa Ichiro also sent me a fax. The Yokogawa printing factory that produces our Japanese comics has gradually been unable to keep up with the demand for our comics. He wanted to know about our printing in Xiangjiang. Factory, when can we start production?”

Xu Zhidao: "You will send a fax back to Ichiro Takizawa later. The factory in Xiangjiang will appropriately assume certain production tasks for the Japanese side. However, in the short term, you will ask him to continue to maintain the Japanese side's production tasks." Factory Partnership.”

The printing factory in Tin Shui Wai was completed at the end of last year. However, the printing industry is a highly polluting industry, and the administrative approval procedures with the Hong Kong government took a long time, which delayed some time.

This is the largest printing factory since the opening of the port in Xiangjiang. In just the first phase of the project, a total of 6 of the world's most advanced color printing production lines were introduced from Germany, with a total printing capacity of more than 300,000 comic books a day.

Although many technical backbones were hired from some printing plants in Xiangjiang, after all, they had never used this set of German equipment before.

In order to ensure the smooth operation of the factory, German equipment suppliers sent dozens of technical backbones to provide support. Coupled with the diligence and studiousness of Xiangjiang employees, the six production lines were fully operational.

If this factory is in full production, according to the estimated production capacity, the weekly printing capacity will be as high as 1.8 million copies. Even if the time loss caused by equipment damage and maintenance, production line changeover, etc. are deducted, a 20% discount on production capacity is still no problem. In the short term It has exceeded the demand of the Japanese market.

But Japan is only the largest comics market in Asia, not the only one. You must know that in Hong Kong, with a population of 5 million, the average sales volume of each issue of the comics weekly under Yulang International has historically been as high as 100,000 copies. Calculated in proportion, it accounts for 100,000 copies of the total. 2% of the population.

Some countries in Southeast Asia may not be as economical as Japan and Hong Kong, but they are better because of their large population base. The population of several countries exceeds 100 million. Although there is also a large number of piracy problems, Xu Zhi will not let it go. these markets.

As early as when Midea Electronics Company expanded its channels in Southeast Asian countries, it established a group of local businessmen who were rich and powerful in their own countries. Xu Zhi handed over the local distribution rights of Comic Weekly to these people. , one of the two parties provides a profitable product, and the other provides a channel that can operate normally. Through strong cooperation, both parties will benefit.

However, you have to be responsible for the printing of this comic. The factory in Xiangjiang is mainly responsible for this aspect of production.

At present, the factory can keep up with the sales speed, but Xu Zhi still ordered the construction of the second phase of the factory. The scale of this phase is twice that of the first phase. It is planned to introduce 10 production lines and increase the production capacity to 200 per day. Thousands of copies.

It is naturally difficult to meet this kind of production capacity by relying on the sales of just one comic, but Xu Zhi has a large number of other classic comics in his mind. For these comics, he only needs to provide an beginning and the plot of the entire story, and naturally there will be Countless cartoonists are working under him to complete subsequent creations.

The total of these comics can completely establish several weekly, semi-monthly and monthly magazines. At the same time, the comic market can also be expanded to European and American countries.

As long as each comic has been serialized for several months and the content reaches a certain level, it can be published as a stand-alone book. This is another extremely huge market. In history, a total of 400 million Dragon Ball stand-alone books have been sold. Some other classic comics have sold hundreds of millions of units.

Therefore, Xu Zhi is not worried at all that the expansion of his factory will cause overcapacity. On the contrary, in the next few years, the printing factory may be further expanded to meet the needs of the comic market.

However, due to production quality control factors, the factory expansion was decided to proceed step by step.

At present, a printing production line requires 15 people to operate, and 4 shifts are 60 people. In the future, as the demand for production capacity increases, it is estimated that the number of front-line workers alone will be as high as thousands. Plus administrative, logistics and other management personnel, a comic industry will also It can also create tens of thousands of job opportunities in Tin Shui Wai, Hong Kong.

When combined with the development of the new town in Tin Shui Wai, this will be another mutually beneficial collaboration.