Reborn Tycoon Rise

Japan:

Although Kadokawa Bookstore's stores have covered a large number of cities, after all, within a city, the coverage of a store is limited.

If it is an electronic product, when it is attractive enough, many people can queue up overnight to wait for the store to open. For example, in the early 2010s, countless Apple fans set up tents and lined up in front of Apple stores everywhere in order to get the latest iPhone. A team formed.

But comics are different. Instead of queuing up at the door for such a long time, it’s better to wait for your friends who have already bought the comic books to read them before giving them to you.

This is also the weakness of book products. For customers, they are one-time enjoyment products and cannot attract readers to hold them for a long time.

Therefore, when the needs of customers cannot be met, the sales of comics will encounter a bottleneck, which is determined by the number of terminal sales stores.

In order to maximize sales, Takizawa Ichiro quickly contacted some other bookstores. After these bookstores learned about the astonishing sales of Weekly Shonen Magic, they were naturally willing to cooperate together. In this world, no one will have trouble with money.

In overseas markets, although the combined total is not as big as the Japanese market, there are still a large number of fans in Southeast Asia, especially the Chinese, who are also very keen on comic stories. For example, in Xiangjiang, which has a population of only 5 million, at its peak , Fengyun Comics sold up to 100,000 copies.

The Chinese are spread all over the world, and the population of Wanwan is as high as 18 million. Even though the average income is less than that of Xiangjiang, the advantage is that the base is large. Japanese and Hong Kong comics also have a certain market here.

Other Southeast Asian countries such as Singapore, Philippines, Malaysia, Indonesia, Thailand and other countries have begun to recover economically in the 1980s. The total population of these countries reaches hundreds of millions, and there are also many Chinese among them, up to tens of millions, and even many Chinese. They are all at the top of the business pyramid and control all walks of life in these countries.

Weekly Shonen Magic has begun to gain its own fame in Japan, which has also attracted the attention of many book dealers in Southeast Asian countries. These people make a living from this and are very concerned about the development of Japanese comics. Once a relatively popular one is released, Comics, I immediately thought about introducing them to my country.

After learning that the ownership of the comics belonged to a company in Xiangjiang, many dealers from Southeast Asia came to Xiangjiang with the intention of obtaining the distribution rights of several comics.

The comics of Magic Weekly are not only published in Japan, but are also published simultaneously in Hong Kong and neighboring Wanwan. They are in traditional Chinese. Before the rise of the mainland, it was more common for overseas Chinese around the world to use traditional Chinese characters.

These Chinese dealers can directly understand the comic weekly from Hong Kong and naturally know the quality.

After Lin Wenzhou asked Xu Zhi for instructions, after some inspections, he found some people with some background and ability as short-term dealers.

The Southeast Asian market is also a huge market, but if it is ignored for a long time, it will be very easy to form piracy interest groups in the local area. After all, unlike the local comic companies in Japan, there is a powerful country behind it. Xiangjiang is just a city, but it cannot be used for the island. What kind of strong help does the company provide?

By cooperating with some powerful dealers in these countries in Southeast Asia, each takes what they need, jointly makes the cake bigger, and then shares it together.

At the beginning of the cooperation, several major distributors ordered a total of 200,000 copies just to be on the safe side. They will bring these back to their own countries to see the effect before deciding on the next step.

Lin Wenzhou readily agreed that the contract price signed between Changxing Company and these dealers was a stepped agreement. The better they sold, the higher the discount from the Xiangjiang factory. This also encouraged them to have enough motivation to promote "Weekly Shonen Magic".

Due to cultural differences, Xu Zhi does not plan to fully promote his comic weekly in Europe and the United States, but plans to directly publish a single volume in English in the future. In the future, when the animations of several comics come out, they will also use this method to enter the European and American markets.

After confirming the distributor in Southeast Asia, there are only two tasks left. One is to continue producing the comic plot, and the second is to start printing at full capacity.

For a product like comics, the most important thing is the plot at the beginning. With attractive factors and sufficient advertising, it can quickly enter the stage of rapid development.

"Dragon Ball", "Transformers", and "Pokémon" can all be considered good plots. In this era of lack of spiritual entertainment, for ordinary young people, the structure of three completely different worlds is still very attractive. The subsequent stories continue the classic and gradually reach a climax.

In terms of production, ten printing production lines shipped from Germany were put into use at the Tin Shui Wai factory in Heung Kong within two months. The daily printing capacity of the Heung Kong factory is as high as 600,000 copies. After deducting some losses in "maintenance" and "operation", one week The production capacity is close to 4 million copies, which has temporarily kept pace with the rapid development of orders.

Time has quickly entered July. It has been more than three months since "Weekly Shonen Magic" was launched in the Japanese market. The plot of "Transformers" has reached its climax. Brand-new metal life has washed away people's world view again and again, and "Magic" has entered the Japanese market. In "Baby", various Pokémon with different superpowers have aroused the fantasies of countless Japanese otakus.

In the first week of July, Ichiro Takizawa counted all sales of the latest issue: 2.02 million copies.

In the Japanese market, comics are sold for 300 yen, which is equivalent to almost 6 Hong Kong dollars. Among them, the printing cost of Xiangjiang is about HK$1.50 for one comic issue, and then it is sold to a tax avoidance company registered in Bermuda for HK$1.70. This company then sells it to Kadokawa Bookstore for HK$3.50, and Kadokawa Bookstore then pays import duties and transportation costs. After tax and domestic tax, each book can earn about 0.5 Hong Kong dollars, and if it is through other bookstore channels, a part of the profit must be given away.

Generally speaking, at present, in the Japanese market only, the net profit of a weekly magazine is about HK$2.5. According to the current sales volume, the company's profit for each issue is HK$5 million, and the profit after one year is as high as HK$250 million.

Is it much?

Not much actually!

A piece of land in Xiangjiang may earn several times this amount in times of non-economic crisis.

Currently, a building in Central may be able to collect this amount of rent in one year.

Fortunately, this is only the profit from the Japanese market. After several months of market development, some orders from Southeast Asian countries have gradually increased, and even doubled several times. Even the local sales in Xiangjiang have almost exceeded 200,000 copies.

It's just that in Southeast Asia, they cooperate with local businessmen. The profit of their own company may be slightly lower, but it can still reach HK$2 per book.

By the end of July, the company's total sales of each issue of comics had reached 3.6 million, and the net profit of each issue was as high as HK$8 million.

Based on this calculation, the annual profit is HK$400 million, but the sales of comics will increase, and with the increase in reputation and the development of IP, the huge profits will be far greater than now.

In less than half a year, a comic company in Xiangjiang has become one of the top ten comic publishing companies in the world, with sales volume second only to Marvel Comics and DC in the United States and the three major comic giants in Japan.

And this is just the beginning. As Comic Weekly publishes more and more content, the publication of single volumes has also entered the plan. This time, an English version will be added, mainly to prepare for entering the European and American markets.

Especially in the United States, there are countless comic mysteries. "Transformers" and "Dragon Ball" once caused a wave of craze in the American market in their original history.

In the United States, which has a population of 300 million, a very small number of people have become fans, and that will be an astronomical number.

The printing factory in Tianshuiwei has implemented a non-stop policy and operates 24-hour production. At the same time, Xu Zhi generously ordered 20 printing production lines from Japan and Germany and prepared to build a new factory.

The large number of orders has also created jobs for nearly 2,000 people, adding another hope to Tin Shui Wai's future development plan.