Reborn Tycoon Rise

On July 15, 1977, Drunken Master officially landed in Xiangjiang Cinemas.

Xu Yaxin fanned herself while munching on ice cream and asked, "Brother, why haven't you opened the door yet?"

Xu Zhi smiled and said: "Wait a minute, you insisted on coming so early, I asked you to come later!"

Xu Yaxin cried out sadly: "How did I know there would be so many people! I thought I could blow the air conditioner in the ticket hall."

Of course, the ticket hall of a theater cannot accommodate all the people watching the movie, especially in the Xiangjiang streets where land is at a premium. A group of people who are going to watch a movie in the evening can only stay outside and wait slowly.

Xu Zhi took a mouthful of ice cream and said, "So! If you don't listen to the old man's words, you will suffer a lot!"

"Tch." Xu Yaxin was very disdainful. After finishing the last bite of ice cream, she said, "I've finished mine. Let's buy another one!"

"No, look, the door is open!" Xu Zhi pointed to the crowd in front. Everyone was slowly moving forward, and the door in front was also opened.

Seeing that she could finally enter the theater, Xu Yaxin no longer struggled with the ice cream issue and quickly asked Xu Zhi: "Where are our seats? We'll find them together later."

Xu Zhi smiled and said, "No need, I know where it is."

Different from the multi-hall model of cinemas in the 21st century, today's cinemas are very simple, with only one hall and almost endless seats from south to north, from east to west.

In other words: it’s all heads.

A large theater has one or two thousand seats, and a movie ticket costs about HK$3. Even if it is half full, a movie can sell for HK$4,000 or 5,000 at the box office. Once the movie becomes a hit and the theaters are full, it is simply A money printing machine lying around to make money.

The fundamental reason why Xiangjiang's movies have not become the multi-hall model of later generations or today's Hollywood is that there are too few movies in Xiangjiang.

In 1977, a total of 500 films were filmed in Xiangjiang, but most of them were low-cost limited films. Such films can generally only be played in small theaters with a few hundred seats. However, Jiahe's theater chain is naturally selective and there is no certain guarantee. Even if you have the ability, you can’t get in here, so this means that there are not many movies in each period, not to mention the close relationship between theaters and movie companies. Golden Harvest will not allow internal friction between its two movies, so even if there is competition, it will Competition between different theater chains at the same time.

By the 1980s, movies were blooming. Logically speaking, movie theaters could actually be reformed and establish a multi-hall model. However, progress was impossible under the pressure of monopoly. In fact, although there are many reasons for the decline of movies that began in the 1990s, the inaction of forced monopolies by theater chains also has a certain relationship.

Soon, Xu Zhi took his sister to the first row of seats on the second floor. Xu Yaxin said in surprise: "You actually bought this seat. I heard that this seat is ten times the normal price!"

Xu Zhi smiled and said: "Of course, I invite you to see it. Of course you have to see the best one."

After saying that, Xu Zhi looked at the entire theater. At this moment, there were almost no empty seats left. He spent more than 200,000 in promotional expenses and finally had results.

These days, many products are more expensive to advertise than to manufacture. In the past, he didn't understand it and thought the merchants were too evil. But now that he thinks about it, he understands that without fame, no matter how good the product is, it is of no use!

Amid the commotion, the screen lit up, and everyone had found their seats. Seeing that the movie was about to start, they all became quiet.

The screen flashed, but it was not a movie program, but advertisements for several real estate properties and decoration companies. Xu Zhi couldn't help but smile. There are smart people in all eras. As long as it is to make money, they will not let them go at any time and place.

Soon, the screen went dark, and the four characters "Changxing Culture" were displayed on the big screen, followed by a group of names: director, screenwriter, martial arts instructor, producer, starring, photographer, and so on.

Xu Zhi's name is not on it. Before he is truly successful, it is better to keep a low profile.

But in fact, there are too many considerations. No matter what era or who directed the movie, the audience will not care about any of the names above. They play with mobile phones when they have them, and chat when they don’t.

The music sounded and the plot began in a small town that resembled ancient times. In the first plot, Chen Long and some martial arts apprentices teased the master who liked to flatter him. In just a few minutes, the laughter in it had already made the audience swoon. There was laughter everywhere in the cinema.

The movie continued, and soon, Chen Long indirectly flirted with a pretty girl on the roadside on the pretext of having sex with someone. However, the girl's mother found her in the distance, and the two soon started fighting.

Of course Xu Yaxin was angry when she saw a woman being teased and eaten. However, Drunken Master is definitely not a simple comedy. Although the plot is a bit funny, the real punchline is Chen Long's fight, even though a small number of female viewers don't like it. "Scumbag Chen", but he was still conquered by Chen Long's comedy fighting style, letting go of his ladylike image and laughing endlessly.

The following plot is still full of jokes. The first half of the movie is actually about a second-generation young master who is lazy and has a rebellious character who doesn't want to practice martial arts, doesn't like all kinds of rules, and likes to live everywhere.

It wasn't until Chen Long met a cold-blooded killer in the barren mountains and was severely beaten for a trivial matter that the plot changed and Chen Long in the play matured.

In particular, Xu Zhi added a paragraph: I don't kill you not because I dare not or because you are pitiful, but because I am a killer and no one will pay for your life, so you are not worthy of being killed by me.

However, even though there were some sad clips, the audience's depression was quickly covered by the subsequent laughter, until Chen Long was pulled by his master to train and walked out of the horizontal bar moonwalk and continuous salmon ladder. The audience was shocked and almost All the men's eyes were widened. They couldn't understand how strong the muscles in their arms were that they could actually do this kind of training and make such movements.

The impact of these two sets of actions on everyone is no greater than that of Bruce Lee.

Many people were already laughing so hard that they almost lost their strength. The film also reached its final climax. Chen Long used his drunken fist to beat the killer into a state of disarray, but the audience also had plenty of laughs.

Even outside the cinema, you can occasionally hear the sound of laughter. The movie finally ended. Many viewers laughed so hard that they walked out slowly holding on to the backs of their chairs.