Reborn Tycoon Rise

In Deep Sea City in mid-September, summer had just ended, and the blazing sunshine was still scorching the entire land.

As a sign of national reform and opening up, Shenhai City has been at the forefront of economic development with its "special policies and flexible measures." Although the nominal GDP per capita is not as high as that of Shanghai, most people's lives have improved due to abundant materials and employment opportunities. It has far exceeded that of ordinary people in China, including the Shanghai Stock Exchange.

In August this year, high-level officials from the central government visited Shenhai City and were even more elated when they saw the bustling scene of the special economic zone. The good life of the people is the first indicator of national development.

"Time is money, efficiency is life." This was the slogan of the Shekou Industrial Zone in 1979. This year, the leaders affirmed this sentence, and it soon spread throughout the mainland. At this point, Shenhai City finally A long-term and resolute policy of reform and opening up has been set, and the country has entered the next step of rapid development.

"These Santanas are quite good." In a huge industrial zone in the southeastern suburbs of Shenhai City, in front of Xu Zhi and a group of people, 20 Santanas were lined up on the road inside the factory.

"The Volkswagen production line in Shanghai is assembled through ckd. It has just produced a batch of Santanas on a small scale. The Shenhai Municipal Government used some connections to get a hundred units and gave 20 to our company. These cars I plan to use it to reward high-tech talents who have made outstanding contributions to the company to encourage more people to realize their potential." Huo Jianning said with a smile next to his boss.

In the eyes of many people and even officials in the mainland, this batch of Santana cars is a dream that they will never be able to pursue in their lifetime, but for them, a group of top workplace elites from Hong Kong, they simply look down on manual transmission cars. People really don’t know how to drive, and the Xiangjiang headquarters pays more attention to the relationship between Xiangjiang employees in the mainland and mainland employees.

As the person in charge of the entire electronic industrial city project in the mainland, Huo Jianning was naturally highly regarded by Xu Zhi and knew some of his boss's thoughts. Therefore, he decided to use these Santanas as year-end rewards for some mainland employees.

"There are rewards for those who have merit, especially for some top technical talents. They can create huge benefits, and we will also return part of it to them." Xu Zhi smiled and said: "It is best to send the news about our company's car rewards to In newspapers or on TV, let everyone know that we spend thousands of dollars to buy horse bones.”

"No problem, I will arrange for reporters to come over for interviews." After Huo Jianning finished speaking, he immediately looked at the secretary next to him.

"Domestic people also value houses, so let's do it to the end and reward one house and one car!" Xu Zhi said after thinking for a while. In the current Shenhai City, except for some prosperous commercial areas invested by Xiangjiang Capital, the housing prices in other places are very high. It’s cheap, you can buy a house for tens of thousands of yuan.

Of course, for ordinary people in this era whose average monthly salary is less than 100 yuan, it is still a sky-high price. Buying a house will not be that easy in any era.

As for Santana, the official price is 180,000 yuan, and it is priced but not available. Even if Shanghai can mass-produce it in a few years, it will be given priority to local government departments and large state-owned enterprises. Many small cities will not be able to sell it by the early 1990s. How many vehicles can be allocated?

Even Santana was given a share, so naturally she didn't care about an extra house. After all, these rewarded people had made considerable contributions and made great contributions in technological innovation or saving production costs.

"It's easy. There are many communities near our factory. Just buy a few units." Huo Jianning agreed.

"Okay, let's go." Xu Zhi naturally doesn't care too much about such trivial matters. He came here mainly to inspect the entire factory.

"Okay, Chairman, the factory in front is the third assembly area, which is responsible for the assembly of RCA and Midea color TV sets." Huo Jianning also followed and personally introduced Xu Zhi to the layout of the nearby factory buildings.

Because the factory is very large, employees who frequently need to move around inside are equipped with bicycles. What Xu Zhi and others rode was an electric convertible borrowed from a nearby golf course.

After two hours in the morning, Xu Zhi visited several key places such as Midea's TV assembly and production base, color picture tube production line, and testing laboratory.

"Chairman, it's noon now. I have arranged a luncheon at a nearby hotel. If we go there now, the time is just right!" Huo Jianning suggested when he saw that the sun was already rising.

"No need to go to such trouble, just eat in the company cafeteria!" Xu Zhi said.

"Canteen?" Everyone was stunned for a moment.

Seeing this, Xu Zhi said, "What's wrong? Is the food in the cafeteria bad?"

"Of course not. We usually eat in the company canteen." Huo Jianning smiled, and then told someone next to him: "Go and prepare a private room in the canteen."

The electric car turned a corner, and Xu Zhi saw a group of people queuing in the distance. The queue was winding and the end could not be seen at a glance. They were all young men and women. They all looked to be in their twenties. There were a large number of security guards beside them. Maintaining order.

"What's going on over there? Recruitment?" Xu Zhi asked.

Huo Jianning took a look and replied: "Yes, that's a place dedicated to recruitment. Recently a new color tube workshop was established and it needs to recruit almost 500 people. Many people came to apply."

"500 people?" As the electric car approached, Xu Zhidao said: "Look, there must be thousands of people here!"

"This is actually a normal phenomenon. Our company's benefits are very good. Food and accommodation are included. Meat is included in work meals every day. The accommodation environment is better than most nearby people's homes. The salary is nothing to say, so every recruitment can attract people. A large number of people, many from nearby provinces, are coming to us, and this is because we have set the condition that they must graduate from primary school." Huo Jianning said with a smile. Midea's factories pay well, but the conditions are also high. Even the most basic workers have to know common Chinese characters. For positions that are slightly useful, they must graduate from junior high school or even high school.

Under normal circumstances, a large number of highly educated talents are uniformly arranged by the Shenhai Municipal Government and transported collectively from nearby city organizations. They are then put on the job after passing assessments. Ordinary workers are recruited by the company itself. Basically, hundreds of people come to apply for the job every day. Today I encountered another new workshop recruiting people, and naturally there were more people.

"If we do this well, if we treat the workers better, we and the others will improve the quality." Xu Zhi nodded. In addition to safety, there is another important assessment in Midea's own factories and supplier systems. The indicator is employee turnover rate. Companies with too high turnover rate will be focused on. The reason is very simple. If the turnover rate is high, there will be fewer skilled workers. It also means that the treatment is not good, and poor treatment will affect the quality. After all, Quality is made, not inspected.

Huo Jianning smiled and said: "Chairman, don't worry, our factory is very famous for its high wages in Shenhai City. Some time ago, I heard about a female worker in our factory who was arranged by her family to go on a blind date. The other party was an official employee of the customs. After graduating from college, our little girl still looks down on others because their wages are too low."

"This is interesting." Xu Zhi was a little surprised.

"Here in Shenhai City, there is a saying that 'marry a beautiful girl if you have the ability'. The dream of many men is to either go to the United States or marry a girl who comes to the United States." Huo Jianning said with a smile.

"Foreign companies are good." Xu Zhi also worked for a foreign company in his previous life, but in the 21st century, foreign companies have been assimilated to domestic companies to a large extent, and their advantages are no longer obvious. In the 1980s, it was completely different.

…

After lunch, Xu Zhi came to Huo Jianning's office to discuss some important matters.

"Lao Huo, you have worked hard over the past few years to build such a large production base in the mainland." Although he was speaking in a casual way, Xu Zhi had to say that Midea's home appliance business can expand smoothly. The production behind it deserves a lot of credit.

In the past few years, the total investment in this industrial zone built by Midea Company in the Deep Sea Special Zone has exceeded US$500 million. It mainly produces household appliances such as color TVs, refrigerators, and air conditioners, as well as upstream core components. Such as color monitors for color TVs, compressors for refrigerators and air conditioners, and other auxiliary spare parts with low technical content. Midea has contracted all these to some state-owned enterprises and a group of private companies that have the ability and courage to start a business in the deep sea. .

In order to facilitate management and improve cooperation efficiency, all suppliers of home appliance accessories have been uniformly planned and stationed in the Shenhai Electronics Industrial Park, with a total area of ​​ten square kilometers. In terms of production capacity, it is currently the first in China and the second in Asia. Home appliance production base with a production capacity of nearly 2 billion US dollars.

Construction of this base began in the 1980s, and such a large-scale production base was built in a few years. The work involved is intricate and the requirements for the person at the helm are extremely high.

"This is not just my fault. The people below also performed their respective duties, and the Shenhai Municipal Government also helped a lot. Otherwise, the entire project would not have been successful so quickly." Huo Jianning replied calmly.

In order to quickly complete three connections and one leveling, Shenhai City mobilized more than 5,000 engineers sent by the central government to build Shenhai. In two months, these several square kilometers of farmland were turned into an industrial zone with complete water, electricity and roads. Recruitment relies on the entrustment of the Shenhai Municipal Government to recruit a large number of workers with higher academic qualifications from nearby provinces and cities.

"Don't worry, no one with merit will be missed, and everyone will be rewarded." Xu Zhi said with a smile. Huo Jianning already has a very high status in the entire Midea system. His position is vice president, second only to He Guoyuan, and he is responsible for the production of all factories in the entire mainland.

"Thank you very much, Chairman." Huo Jianning thanked him.

"Lao Huo, this time I came to Shenhai City to find you. Actually, there is an important task that needs you to complete?" Xu Zhi said.

"What mission?" Huo Jianning also became cautious.

Xu Zhi said: "I need you to double the production capacity of the mainland."

"Double it again?" Huo Jianning couldn't help but be shocked.

Xu Zhi nodded and said: "Mainly for color TVs and color tubes, other household appliances may also need to increase in scale, but normal development depends on market demand."

Nowadays, Midea's strongest product in the field of electrical appliances is color TV sets.

Relying on Best Buy's strong electronic product sales capabilities and the channels of RCA's color TV business, Midea's annual sales of color TVs in the United States are as high as 6 million units. At the same time, relying on Hutchison Whampoa's sales channels and large advertising investment, Midea has The company's home appliances have also entered the markets of many Southeast Asian countries. Coupled with the company's internal orders for personal computers and arcade machines, the Shenhai City Home Appliances Base will export only color TV sets to exceed 10 million units this year.

"Chairman, if the current production capacity of the Shenhai City factory is doubled, are we going to enter the field of small-size color TVs?" Huo Jianning has some questions. Today's Midea Company is also considered a large company in the field of color TVs. The share of the international market is no longer small, and in any field, it is difficult for large companies to follow suit, let alone a sudden doubling of production capacity. The only way to quickly expand the market is to enter the field of small-size color TVs.

"Small-size color TVs are not popular in developed countries such as Europe and the United States. There is a market in Asia, but the competition is too fierce." Xu Zhi shook his head and said: "The increase in production I am talking about is mainly medium and large sizes of 25-39 inches. Color TV.”

Different from later generations of LCD TVs, it is difficult to make color TVs larger in size in this era, not because the technology is not up to par, but because large-size color tube TVs are too heavy. 42 inches is already the limit that the public can accept. Shenhai City's color TV production capacity is mainly for medium and large-sized color TVs.

The bigger the better!

This is not a patent favored by the Chinese!

Everyone loves large-size TVs. European and American countries are economically developed, and people basically only choose medium and large-sized color TVs. This is also the first battlefield for many international electrical appliance giants.

As for small-size color TVs and even black-and-white TVs, their technical content is low and their profits are extremely low. Most giant companies gave up these low-end products as early as the 1970s. This is one of the reasons why Samsung Electronics has been able to rise. With South Korea's With low wages, Samsung accepted a large number of orders from the West and Japan, then produced its own brand, and then impacted the high-end market.

Xu Zhi continued: "There are two main purposes for you to increase production capacity in this area. The first one is to prepare for entering the mainland market in the future."

"But we are currently not qualified for domestic sales." Huo Jianning said with a frown. It was impossible for the deep-sea base to be formed so smoothly just by ourselves.

Precisely because the initial commitment was to only export and earn foreign exchange for the country, it received a lot of help from the central government to Shenhai City.

Xu Zhidao: "Of course I know this, but I got some information that the central government intends to liberalize some foreign-invested industries, and electrical appliances are one of them. In other words, large quantities of foreign electrical appliances will enter the mainland. Instead of being so cheap for foreigners, , it is better to make us cheaper. After all, our products are also produced domestically, which not only creates employment but also saves foreign exchange.

After I go to Beijing to participate in the National Day military parade this time, I will discuss this matter with the higher ups. You just need to wait for the news. "

Huo Jianning thought for a while and asked: "So, our other electrical products can also enter the domestic market? There is another question. As far as I know, the average income in the mainland is very low. If you want to enter the mainland market, small size Color TVs and black and white TVs are the most suitable products.”