Reborn Tycoon Rise

Midea Company:

Lin Siqi brought a document and said, "Xu Sheng, the two brands you want, Yao Dazhuang, have been registered."

Xu Zhi took it and looked at the two famous brands in the document: Uniqlo and Heilan House.

After buying clothes at Lane Crawford last time, Xu Zhi arranged for someone to inspect the clothing market in Xiangjiang and found that the current business model is indeed different from that of later generations:

In Hong Kong at the moment, clothing polarization is extremely serious. In prosperous areas such as Central and Kowloon, there are many brands, but the prices are extremely expensive. Many middle class people are reluctant to buy clothes twice a year.

Outside of the bustling city, all kinds of miscellaneous brands and street stalls flood the market: fakes and low-quality clothing abound.

Perhaps because of habit, some people buy shirts and clothes in these places, but many of them are not going to wear them until the next year. When winter comes, they just throw them away and go shopping for new ones in the next spring.

The later Uniqlo was born in 1984. Its founder, Tadashi Yanai, introduced the supermarket model for the first time to sell clothing, and built a unique product development, planning and sales system to support the operation of the entire system.

Unlike a large number of brand clothing stores, Uniqlo only chooses to locate in non-prosperous areas with dense population. Its main customers are ordinary people, focusing on the sale of cheap and daily clothing.

Because of the efficiency of low-cost hypermarkets and unified procurement, Uniqlo is very affordable in terms of price, but it is also very successful in terms of quality.

Strictly speaking, Uniqlo is very much like Wal-Mart in the clothing industry, relying on small profits but quick turnover to enter the market.

As for another Heilan House, I believe many people also know that the reason why Xu Zhi also registered this brand is that its classic advertising slogan: "Heilan House, a man's wardrobe" is indeed very tasty and can be regarded as a very successful advertising slogan. .

However, the reason why Heilan is successful is also because of the success of its unique business direction and model. Before Heilan, most people in the clothing business believed that women and children were the most profitable.

But they ignore normal families. Men are actually the main consumers. But most of the time they don't care about their own image and are too lazy to spend too much time choosing clothes.

Heilan has grasped this point. For ordinary people shopping at Heilan, basically there will be no waiters to harass you. They will only appear when you need them, instead of running over to recommend all kinds of dazzling clothes. , this method not only meets customer needs, but also reduces operating costs.

In his previous life, Xu Zhi liked to go to Hailan to buy clothes, not because of how successful he was, but because of this undisturbed operating model, where he could choose to shop quietly or leave quietly.

Of course, the success of these two models is definitely not limited to this. Xu Zhi intends to introduce these two unique business models in this reckless era, but now is not the best time, so he can only register the brand name first.

…

"Azhi, I didn't expect your company to be so big now!" In Midea's second-phase factory, Wu Peng couldn't help but sigh as he looked at the busy figures of hundreds of people.

Xu Zhi said with a smile: "It's just the beginning now. If another year passes, the scale you will see will be even greater."

Wu Peng was Xu Zhi's childhood playmate in this generation. When Xu Zhi started writing novels, he helped a lot. However, Xu Zhi later made movies, opened a company, and moved one after another. The two almost broke up in the end. Contacted.

Xu Zhi, who has experience in later life, has a very good impression of people like Wu Peng. When the people around him succeed, such people will not be so shameless as to greet them, but will slowly downplay everything, whether it is self-knowledge or self-knowledge. Brotherly love is a sign of maturity.

Xu Zhi asked Wu Peng to come over, of course, not just to reminisce about old times. After chatting about some daily life, Xu Zhi said straight to the point: "A Peng, I hope you can come to work in my company!"

Wu Peng was not very surprised and asked: "Do you want me to come to this electronics company?"

Xu Zhi shook his head and said: "No, it's another toy company. The business there is currently average and they need to independently develop the market. This is also a place where people can train their abilities. It's a good place for you to go there!"

Wu Peng said with a grimace: "But I don't know how to do sales! You might as well arrange for me to be a hole puncher!"

Xu Zhi shook his head and said: "I ask you to do sales to exercise your ability and eloquence. This aspect is very important. Do you know Li Jiacheng?"

Wu Peng nodded and said: "I know, the boss of Yangtze River Industries!"

Xu Zhidao: "Yes, he also started from scratch. His first job was to hold an iron bucket and go to various hotels to sell it. Then he slowly started to start a business, and he has achieved today's achievements."

Wu Peng said: "Okay, then I'll give it a try."