Reborn Xiangjiang Tycoon Growth

After the game, Bao Zixuan was interviewed by ABC TV. He was very satisfied with the result and atmosphere of the game. The efforts of the employees and partners of Heiyun Group are worthy of recognition. He also said: "We must pay more attention to the health of the children.

To grow, Heiyun Group will launch more fun toy competitions next time.”

ABC TV reporter asked: "Mr. Bao, are there any other toys that we don't know about yet to be released?"

What Bao Zixuan wants is this effect. He wants to use this opportunity to warm up Lego bricks. Now that ABC TV station is advertising for free, why are you so polite?

Bao Zixuan: "Yes, we have a toy that is more suitable for children over 3 years old and is about to be introduced to the market. They can allow infants and young children to have access to space and logic knowledge earlier. In fact, these products have been sold in Europe for a long time. We have

We have obtained the authorization for Lego bricks in America and Asia. In the future, we will launch more building block toys to make early childhood education more colorful."

In fact, in the previous life, Lego bricks only became popular around the world after the 1980s, and it was only the third generation of business leaders who internationalized Lego. Bao Zixuan made a time lag. Lego had just started in the European market, and it spent a huge price on it.

Production authorization obtained.

After the success of the Rubik's Cube, he thought about bringing more children of all ages into the Black Cloud toy system. The Rubik's Cube may be suitable for children over ten years old, but the age group of Lego can be reduced to 3 years old or even younger. Now is the time

The Black Cloud version of LEGO bricks is launched.

As soon as the Rubik's Cube competition ended, Lego brick advertisements were broadcast on major TV stations. The products were also put on the market. This is Bao Zixuan's strategy, simple, effective and direct.

The employees of Heiyun Group were packing up the items in the gymnasium, so Bao Zixuan didn't need to worry about this. He was going to find the dormitory staff to celebrate. After all, the event was an unprecedented success.

When I walked over to my roommate, I saw eight girls from Harvard University and Boston College confronting each other on the edge of the field. It was a bit tense, and the conflict might break out at any time.

After Bao Zixuan passed by, he called Matsushita Miyuki over. He originally wanted to go to the bar to celebrate, but how could he go when he saw this situation? He directly arranged for the driver to send several girls from Boston College back, and Bao Zixuan returned to the company.

, no words were spoken during this period.

The next day, many media around the world reported on the first Rubik's Cube Competition. Heiyun Toys once again came into the children's sight. Bao Zixuan struck while the iron was hot and used the previous Rubik's Cube advertising time to play a promotional image of Lego bricks.

This time we did not ask adults to endorse the advertisement, but instead asked a group of children around 4 years old to see the children happily building building blocks. Although some of the buildings were simple and casual, the parents were attracted by the children's focus on the building blocks.

It is attracted by the construction. Children generally do not pay special attention to anything. It is very rare for children to be able to do one thing for such a long time with LEGO building blocks.

Lego bricks have been tepid before they were sold in Europe. They have not found a good entry point. This is one of the reasons. The other is that pure building blocks are too monotonous. The building blocks produced by Heiyun are a good complement to this shortcoming. Their design

It has various shapes, different animals, houses, cars, etc., and combines the black cloud villain into the building blocks. This allows children to build more things according to their own preferences, which greatly enhances the plasticity of the building blocks.

Steve Henry is a 5-year-old American child who suffers from severe attention deficit disorder and cannot do anything for more than 5 minutes; he will definitely not be able to continue after that.

After seeing the advertisement, his grandma bought him a complete set of Lego bricks. At first, no one cared about it and just treated it as an ordinary toy. After little Henry failed to build the house successfully for the first time, he was very unconvinced and began to build it a second time according to the drawings.

But the second time he didn't succeed; so little Henry had a confrontation with the bricks, and he didn't succeed until his family called him to eat.

Unconvinced, little Henry did not go to dinner, and his family knew about his illness; they all watched him. Until the eighth time, little Henry finally built the house exactly as it was on the drawing. At this time, the family members were encouraging him.

Hands up, this is not only for little Henry, but also for Lego bricks.

From the first build to the end of the eighth build, it took little Henry a total of 45 minutes. This was unimaginable before. Although his ADHD is not a serious illness, there is nothing that can be done for a child.

Focusing on study and life will prevent parents from being distracted at all when raising their children, and they will not be able to do anything else at all.

There is an intellectual toy that allows children to play for more than half an hour. Then parents will feel more at ease in whatever they do, as long as they calculate the time. This is the message that Heiyun Group wants to convey, and of course it must be at home.

It would be irresponsible for the children to go out in the wild.

Little Anna is a little girl with autism. She never has contact with other children. She is always closed in her own world and is indifferent to anything outside. But today I saw that my brother always failed to build the building blocks.

She was very anxious next to her and wanted to rush up immediately to complete the building blocks.

However, due to her personality, she didn't want to meddle in other people's affairs. After watching it for 10 minutes, little Anna who couldn't stand it came to her brother and said: "You are too stupid. This should be built like this; this should be put on

here."

Everyone in the family was pleasantly surprised when Anna took the initiative to talk to her brother and play with building blocks. This was something that had never happened before.

The family members just watched from the side until the siblings finished building the blocks before coming to them.

Little Anna said: "Mom, it was my brother who was stupid, so I helped him."

Little Anna's mother hugged Anna and cried without saying anything. These were tears of happiness. This was the first time that little Anna took the initiative to talk to her family. This was the warmth and mutual help brought by the building blocks.

When building block toys were first introduced to the market, Bao Zixuan asked Yamashita Hengyi to find a comparison between the state of some special children before playing with building blocks and after playing with building blocks.

Many of Lego's marketing strategies in the previous life are worth learning and reference. At the same time, capturing the stories of these special children can gain more parents' recognition.

Some children with problems can play with building block toys happily, so our children should play better, and playing with building block toys can also improve children's sense of space and imagination, which is a big killer in an era when entertainment is scarce.

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130,000 sets of Lego bricks were sold in the United States in one week. It can be said that families with a little bit of conditions will buy a set of building brick toys for their children.

Not only the U.S. market, but also building block toy machines in other markets are very popular. Bao Zixuan thought of the export of RB games and comics in his previous life, which made many companies have annual profits of more than 100 million US dollars. It seems that children's money is still easy to make, no matter what era.

Same.

After the toy company is on the right track, Bao Zixuan's next focus will be on the money-burning industry. With game companies and Walkmans, and toy companies constantly providing bullets to himself, the next step of the plan can be implemented quickly.

Currently, Heiyun Group's monthly sales are around US$450 million. In this era, China's foreign exchange reserves may not be as large as our own, and as production capacity continues to expand, sales are growing every day.

The monthly income is very high, but the expenses are also huge. The nearly 20 construction teams in the factory are constantly expanding, which is very expensive. Moreover, the industries that Heiyun Group will enter in the future are all big money-burners, and there is a long way to go!