Reborn Xiangjiang Tycoon Growth

Chapter 125 The exhibition begins

8:30 am on September 4, 1978, Berlin Exhibition Center, Germany.

All exhibitors are entering the exhibition hall in an orderly manner. According to regulations, they will enter the exhibition hall half an hour earlier than the buyers. Today, the employees of Heiyun Group are wearing uniform suits designed by Joanna. At this kind of electronics exhibition, there is a kind of male model team

Feeling; suddenly became the focus of the audience.

This is what Bao Zixuan wants. Although Heiyun Group has launched many innovative products, it still lacks a lot of popularity compared to established companies. Now it is necessary to use every opportunity to increase the company's popularity and influence.

The Heiyun Exhibition Hall was fully inspected yesterday, and Martin Grieve added many future technological factors in accordance with Bao Zixuan's requirements. This time, the Heiyun Exhibition Hall used a large amount of stainless steel to decorate the exhibition hall, making people feel like they have a sense of security when they enter the exhibition hall.

Get the feeling of entering a starship.

As a consumer electronics exhibition that focuses on small home appliances and communication equipment, the exhibition hall area is relatively small. Heiyun Group spent a lot of money to get 150 square meters. After all, there are many more companies coming to Berlin to participate in the exhibition than in Los Angeles.

Heiyun Group has just started and many things require him, the boss, to personally lead the team to participate. Once the company is on the right track, there is no need to participate in everything, otherwise it will be too busy at all.

Opposite the Heiyun exhibition hall is Siemens, a German local company, a world-class electronic technology industry giant. Siemens is very powerful in this era, but it directly rejected Heiyun last time; this time it can be said that there are enemies on a narrow road!

Entering the Heiyun Exhibition Hall from the right, the first area is the game arcade exhibition area. Unlike in Los Angeles where game arcades are the main products, only 5 game machines are placed this time.

One Space Invader, one Pac-Man, one Donkey Kong and two Senna Legends were shipped respectively. This is equivalent to giving Senna Legend a chance to start.

The second area is the Walkman exhibition area. This time there are 7 products in the Walkman exhibition area. There are two new products, which are equivalent to the old products made more compact and fashionable. They are mainly used to compete with other companies.

The third area is the Heiyun notebook computer exhibition area, which is still covered with red cloth. Customers will not be allowed to see it until it is released, in order to ensure the mystery of the notebook computer.

The fourth area is the electric shaver display area. Two new shavers from Heiyun Home Appliances Company are placed here. I hope they will be favored by large buyers.

The fifth area is the Gameboy handheld game console exhibition area, which is also covered with red cloth. It will not be released until Junhei Yokoi takes the stage to introduce the product.

At 9 o'clock in the morning, buyers began to enter the exhibition hall to view the products. Heiyun employees began to introduce the features of the company's products in detail. However, many people were very curious when they saw the red cloth covering it and asked what it was, but Heiyun had already unified the caliber.

Cloud employees all smile and say nothing, just to keep the product mysterious.

On the first day of the Berlin Consumer Electronics Show, there will be eight exhibitors recommending products. Heiyunji spent a lot of money to get two of them through a gambling agreement. This was only possible for local German companies before.

treatment.

After knowing this result, many companies are not very convinced. Many people think that although Heiyun Group has developed rapidly in recent times, why did it get two places? Everyone is waiting to see Heiyun's joke. Although Bao Zixuan has some confidence

, but the employees below will inevitably be affected by external influences.

Everyone is holding their breath. If both Heiyun products fail, then it will be a big joke, and it will be a huge blow to the entire Heiyun Group. What Bao Zixuan has to do now is to cheer Yokoi Junpei and let him relax

The mentality is to travel lightly.

The first company to recommend new products in the central hall was Siemens. Their new generation refrigerator was unveiled for the first time at this exhibition. It focuses on the concept of energy conservation and environmental protection and is more than 20% energy efficient than many current refrigerators. Bao Zixuan

I also watched the whole process.

As expected of a company that is the founder of the motor industry, it can actually control the motor speed so accurately. It is estimated that it will be difficult to achieve such technology even if Heiyun is given 5 years.

At this time, I saw an old boy like Matsushita Konosuke not far away. However, after seeing the data released by Siemens Refrigerator, his face turned ugly. It seemed that he knew that a strong opponent had once again surpassed Panasonic in technology.

In fact, the competition in the home appliance industry in this era is mainly between the two industrial powers West Germany and Germany. Both sides have a great time fighting each other.

After seeing Bao Zixuan, Konosuke Matsushita came over and said: "Boy, what do you think of this Siemens refrigerator? How is the research and development of Heiyun refrigerator after buying our Panasonic technology?"

"Fortunately, Heiyun is not as strong as Panasonic, and its R&D strength is not particularly strong. Moreover, refrigerators are not the main business of the group. But after this refrigerator is launched, other refrigerator companies will have a headache. What do you think? Mr. Panasonic." Bao Zixuan said.

.

Konosuke Matsushita: "This refrigerator is just claiming to be energy-saving. In fact, its comprehensive performance is not very outstanding. Panasonic refrigerators are not worse than them at all. But you have to be careful when it comes to Walkmans. After all, major manufacturers like us are entering this field."

It is impossible for Heiyun to be the only one company in the future. Moreover, Panasonic’s sales network is much stronger than that of Heiyun. If Heiyun’s Walkman cannot be sold, it can be OEM for Panasonic. I think the quality of your products is still good.”

In fact, Konosuke Matsushita is also a little worried. After all, being able to save 20% of electricity consumption at once is very attractive to some environmentalists and resource-poor countries.

It's just that he doesn't want to show weakness in front of Bao Zixuan. The Walkman is now the only electronic product that Heiyun can take out. The rest are toys and games, which pose no threat to Panasonic. In fact, several major RB manufacturers hope to suppress Heiyun together.

The group. It’s just that the distribution of interests has not been coordinated yet, so no specific plan has been implemented.

In the view of RB manufacturers, the only company in Asia that can compete with RB companies is Xiangjiang Heiyun Group. In this era, South Korea's Samsung has not yet risen. They believe that as long as the Heiyun electronics department is compressed to the point where there is no room for survival, then RB companies can be invincible with Asia.

And then occupy the entire market, now Heiyun Group is a stumbling block in the way.

The main reason why there is no agreement is that the two giants Panasonic and Sony have not let go of their prejudices, so now Panasonic Konosuke is thinking that with so many manufacturers entering the Walkman field this time, the Heiyun Electronics Department will have no room to survive, so he takes the lead first.

Give them a way to survive. In the future, the Heiyun brand will have to be OEMed by Panasonic. In this way, Panasonic will get most of the dividends from suppressing the Heiyun electronics department, and there will be no need to argue with Sony at the negotiation table.

Bao Zixuan: "Until you see that day, Heiyun will not OEM for any company. If it does, Panasonic will do OEM for Heiyun. Maybe it is not impossible for Panasonic to be acquired one day. Who can say?

It’s accurate!”

When I heard that someone wanted to acquire Panasonic, Matsushita's Konosuke almost got angry. Over the years, Panasonic has only acquired other companies, and no company has the ability and strength to acquire Panasonic.

Konosuke Matsushita: "Young man, you really have an imagination. You are the first person who dares to talk about life like this in so many years. I am beginning to appreciate you a little now."

At this time, the second company to release new products came off the stage. It was the American company RCA. They released the latest large-screen LCD TV this time, focusing on screen size and visual effects. However, the cost of this TV is very

High, the average family simply does not have the purchasing power.

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