Reborn Xiangjiang Tycoon Growth

Konosuke Matsushita left a few words and left. However, Bao Zixuan only understood what Konosuke Matsushita meant when he heard the Panasonic representative announce the price of the Walkman.

In order to seize the Walkman market this time, Panasonic has launched a total of 4 Walkman models. They are all very good in terms of design, fashion and functionality. The most important thing is that the price is very affordable. The market sales price is set at 88 US dollars and 98 US dollars.

USD, USD 108, USD 118.

Even the most expensive model is US$31 cheaper than the Black Cloud Walkman, and Panasonic is also a well-known brand. Bao Zixuan knows that the era of huge profits for the Walkman is about to pass, and Panasonic has suddenly lowered the price so low, so for Sony

They must also take up the challenge, and Philips will certainly follow suit.

If the prices of Walkmans from these three companies are all very cheap, then Heiyun's Walkman will definitely not be able to be bought at a high price. Matsushita Konosuke, an old boy, is too ruthless this time. He knows that Walkman profits account for a large proportion of Heiyun Group's revenue. This time

If Heiyun's Walkman cannot be sold, it is equivalent to cutting off one of Heiyun's arms.

The Walkman is a dispensable product in Panasonic's sector, just an ordinary product exchanged for outdated patents. In order to prevent Heiyun from making money, Panasonic can be said to have killed a thousand enemies and suffered a thousand losses this time.

two hundred.

However, as a wealthy Panasonic, it is a very cost-effective thing, so that it can effectively control the development of Heiyun. It is completely strategically correct, but the reason why Matsushita Konosuke left was because it could have caught Heiyun by surprise. Yokoi did not expect

Junping, a traitor, developed such an excellent game console for Heiyun. Judging from this situation, the sales volume will definitely not be small, and now only Heiyun is producing this kind of small game console on the market. It will be an exclusive one for a long time in the future.

Business. Panasonic's plan was already a failure from the start.

Not far from Bao Zixuan, Akio Morita was extremely depressed. He saw that Heiyun could rely on game consoles to boost production capacity. Panasonic still set the price of its Walkman so cheaply, which was a disgrace to RB Corporation.

Heiyun Walkman is still in short supply in the market. You still set this price? Aren’t you telling consumers that the quality of rb company is no longer as good as that of a Hong Kong company?

This is destroying the brand of all rb companies. What exactly does Matsushita Konosuke, an old fox, want to do? A shrewd person like him shouldn't make such a mistake! The more Akio Morita thinks about it, the more he can't figure it out.

However, Panasonic's decision to buy Walkmans so cheaply must have an impact on Sony. This time Sony has launched 5 models of Walkmans. They are divided into 5 price levels, with the highest price being US$199 per unit.

Akio Morita believes that Sony is the most attractive brand in music in this era. The Sony Music brand is worth an extra US$50 for customers to buy. But now that Panasonic has set the price so cheaply, what should we do about Sony's promotion?

After all, all the commercials have been shot.

Panasonic cut prices secretly this time, and only a few senior executives knew about it internally. Moreover, the advertisement was also shot secretly. For this reason, they also organized a fake photography team to confuse their opponents. The original intention was to mislead Heiyun Home Appliances

department, but now it seems that the Heiyun Home Appliances Department has no impact at all. The entire group now has a new product that can change the situation.

Originally, Heiyun Group could not investigate any information in rb, but with the installation of small CNC machine tools in major companies in rb, many engineers from Heiyun also came to rb. As Panasonic who purchases a lot of machine tools, Heiyun engineers

The number was more than 20 people.

Panasonic thought that Heiyun engineers could pass the fake price of the Walkman to the headquarters, so Panasonic's sudden announcement of the real price this time would catch Heiyun off guard, and it would be very difficult to adjust.

Engineer Heiyun did pass the price to Bao Zixuan, but in his opinion, it is enough for the Walkman to produce two cheaper models. The Heiyun Walkman style is definitely a classic among classics. And the focus of this promotion is not

I didn’t pay much attention to the Walkman.

As a mortal enemy, Sony is very concerned about Panasonic's moves. After seeing that Panasonic's prices were almost the same as his own, Akio Morita didn't take it to heart. He believed that the two companies had similar brands and the same price was acceptable. Moreover, Sony

In terms of music, it is even better than Panasonic, and the price is a little higher than Panasonic, which is acceptable.

Unexpectedly, Panasonic would directly play such a trick at the critical moment. If the product is launched as planned, the Sony Walkman, which is twice as expensive as Panasonic, will still be available for purchase.

In fact, Panasonic did not want to make much money from the Walkman product this time. The purpose was clearly to suppress the Heiyun Home Appliances Department. Matsushita Konosuke wanted to nip this young company in the cradle that could threaten RB Corporation and Panasonic in the future.

I know that Heiyun is expanding its factory in Xiangjiang. If there is no production capacity, the losses will be very serious. Game profits alone cannot support such a large project. Without production, those factories are just a decoration at most. In this way, Heiyun's entire production and manufacturing department will

A problem occurred, which blocked all of Heiyun's expansion paths. Heiyun returned to a state where it could only develop and produce game arcade machines.

Panasonic's plan can be said to be very vicious and particularly aggressive. If Bao Zixuan had not vigorously developed gameboys and laptops, Panasonic's plan might have succeeded.

Panasonic's overall plan is not to let Heiyun go bankrupt, which is very unrealistic. It just means that Heiyun Group will lose its ability to enter the home appliance field, and at the same time, the Heiyun factory will have no products to produce.

Fortunately, Heiyun Group has recently developed two excellent products, especially the gameboy handheld game console, which will definitely sell well. Otherwise, Bao Zixuan can only cry while guarding the huge factory in Xiangjiang.

However, it has little impact on Heiyun, but it has a great impact on Sony, which has always regarded music products as the world's number one. If it follows Panasonic in lowering prices, it will lower its own brand positioning. If the price is not lowered, the sales volume of the Walkman can be measured with the toes.

You can think of it.

The release of Sony's new products was the last one in the afternoon. At this time, several Sony giants held an emergency meeting in the exhibition negotiation room.

Akio Morita said: "Panasonic has broken the business rules and started dumping the Walkman. It was originally aimed at Heiyun, but I didn't expect Heiyun to develop such an excellent new product this time, so the internal status of the Walkman for Heiyun is definitely

will go down. No matter what we do, we can easily resolve Panasonic's tricks, but for us, we are very passive. Now we must first find a solution, rather than holding the marketing department accountable."

After Sony's marketing department learned about the price of Panasonic's Walkman, it formulated a price list and expected sales of Sony's Walkman. As a result, Sony's production capacity has been tilted towards the Walkman in recent times.

Akio Morita just heard that some executives wanted to use the issue to deal with the marketing department. How could they keep fighting among themselves? In fact, this is a normal thing in large companies, and there are conflicts between factions, but now it is about solving Sony's predicament, not suppressing it.

When different factions.

He could only go so far, as many senior executives represented different directors; sometimes Akio Morita had to compromise.

Akio Morita knew that it was useless to rely on this group of people, so he still had to make the final decision himself. If there was a problem, he would have to bear it himself, and there would be no result in the discussion.

After thinking about it, he said: "Since you don't have any good ideas, just do what I say. Mr. Hengshan, you will make a new product recommendation statement on behalf of the company later. This time our 5 Walkmans. The highest

The price remains unchanged at US$199. The Heiyun Group limited edition can be purchased for US$3,999, proving that low prices are never the first choice for high-end customers.”

"As for the remaining models, each model is only $1 more expensive than the Panasonic according to the original proportion, which is $89, $99, $109 and $119."

Sony's R&D manager Toshio Yokoyama returned: "Okay, President, but many of our commercials will be postponed."

Akio Morita: "It's okay. Now contact the advertising shooting team to re-dubbing and editing. No company in the world can match Sony in this area."

Akio Morita is indeed a business leader who responds very quickly, otherwise he would really be attracted by Konosuke Matsushita. However, as Panasonic suppresses its opponents regardless of business rules and makes Sony also passive, Akio Morita will look for opportunities to give Panasonic

Come here for a while.