Reborn Xiangjiang Tycoon Growth

Early the next morning, after breakfast, accompanied by Gianni Ranieri, we arrived at Maranello, a town in the Modena Province of the Emilia-Romagna region in northern Italy. This town has a population of just over 10,000.

This small town is not famous in itself. But because of the appearance of one person, it becomes special.

38 years ago, Ferrari founder Enzo Ferrari chose to start his car dream in Modena, in north-central Italy, and moved his base to the suburban town of Maranello. It was precisely because of the intrusion of the red Ferrari that the humble Ferrari

The plain town of Maranello has become an ideal destination for car fans from all over the world.

Without the Ferrari base, it would be almost impossible for Maranello, or even the city of Modena, to receive much attention from the outside world. Maranello, located in north-central Italy, is located in the middle of the vast Po River plain. The most remarkable historical building in the town is an ancient

old castle. But among the number of historical monuments

There are countless mountains and seas in Italy, and the colors are gorgeous; there is really nothing unique about this town. And the rare capital that Modena has always been proud of is that it is the hometown of Pavarotti, the first of the three tenors in the world.

Of course, it later became his final resting place.

For more than half a century, Maranello and Modena must thank Ferrari. The world's leading racing company has brought considerable economic benefits to the local area. It uses the horse with four hooves raised and roaring in the air as its logo;

The town of Ranello attracts tens of thousands of tourists from all over the world every year.

When these tourists arrive at the base of this long-lost town, most of them will feel a little confused: although the streets, shops and bars of the town can be seen with the familiar horse logo, there are no traces of them, including the "Ferrari Exhibition Center" or the surrounding factories.

They are not as majestic as ordinary people imagine. They respect the low plain buildings around them. They are definitely not tall and majestic, and they do not show off their dazzling red color.

Since you are planning to acquire Ferrari, you must say hello to the founder. Although Fiat holds absolute control, the management rights of Ferrari are still in the hands of the founder.

When they came over, Gianni Ranieri said awkwardly: "Because of the sudden incident, we did not communicate well with Mr. Enzo Ferrari before; but we have said hello. But he has one request, and that is to communicate with you

The final decision can be made only after meeting and chatting.”

In fact, Bao Zixuan had already thought about this. His plan to acquire Ferrari was a temporary decision, and the Ranieri family had no choice but to agree. It can be said that the matter was very sudden, and of course there was no time to notify Ferrari. And the founder of Ferrari, Enzo Ferrari

He is also an extremely stubborn guy and will definitely not agree easily. Moreover, the two parties also had an agreement during the acquisition.

That is, before he died, the management rights of Ferrari must belong to him. Therefore, the Ranieri family only has controlling rights to Ferrari, but no management rights. Bao Zixuan wants to use Ferrari as a bargaining chip, thinking about both parties

It's the first time to cooperate; it's hard to refuse. For Enzo Ferrari, we can only take the approach of cutting first and playing later.

The old man will definitely not be satisfied with this, and may even have serious objections. After all, Ferrari is still under his management, and it will be sold without even saying hello. If the new owner cannot build cars according to his ideals, then wouldn't Ferrari?

The taste has changed.

Heiyun Group and Bao Zixuan have a good reputation in the world; but some things still have to be seen with one's own eyes and heard with one's own ears for the other party's guarantee to be effective.

When we arrived at the Ferrari headquarters, we first visited the museum. I already knew about Ferrari's glory in my previous life, but I didn't see the trophy after all. There are some things that can only be felt by experiencing them personally.

After walking around in a circle, I came to the reception room. I saw a character who could only be seen through pictures before, Enzo Ferrari, the founder of Ferrari.

Enzo Ferrari, the founder of Ferrari Automobile Company, just like Mercedes-Benz, Ford, Porsche and others, he also enjoys a high reputation in the automobile manufacturing industry and is known as the "Father of Racing". Enzo Ferrari devoted his life to improving racing cars

Its performance keeps winning the crown.

In 1947, Enzo Ferrari founded the Ferrari company and produced the first Ferrari 125s car. This is regarded as the origin of modern racing culture, and he has dominated it ever since. Until his death in 1988, he won 14 Le Grand Prix.

The 24 Hours of Mans endurance race champion and 9-time F1 championship. His name has become one of the most prestigious high-performance racing brands in the world.

It can be said that this is an old man whose life is more exciting than the movies, and he has been obsessed with racing culture all his life. He devoted his entire life to his beloved racing career and the Ferrari brand.

Even though the old man is nearly 90 years old, he is full of energy. Since his son and his wife passed away one after another, he has not cared about him too much. As for the illegitimate son, he has not been very popular since he was a child. Basically, he lives in the Ferrari factory.

In addition to sleeping and eating every day, the rest of the time is work.

Enzo Ferrari: "You are Bao Zixuan, younger than you think."

"I want to ask you now, what is your valuation for the Ferrari brand, and what will it be in the future?"

Why did I ask this question in the first place? Fortunately, Bao Zixuan had already been accurate. To be precise, the appraisal company had already given the answer. Combined with the experience of the previous life, this question is not difficult to answer.

Bao Zixuan said very seriously: "The current market value of Ferrari is about US$1.5-1.8 billion, but a certain premium is required during acquisition. US$2.2 billion is a very appropriate price."

"But no one can say for sure about the future, but I think it will not be difficult for the market value to exceed 100 billion US dollars."

The current valuation is easy to calculate. After all, the professional appraisal company has given a specific report; there is basically no big difference between the estimates of the two parties. But it can exceed 100 billion US dollars in the future. Even Enzo Ferrari did not expect that Bao Zixuan dared to reveal

Such numbers.

Buying a sports car can be worth hundreds of billions of dollars; no one dares to think about it.

Seeing everyone's confusion, Bao Zixuan continued: "After the acquisition of Heiyun Group, the group's resources will be tilted. In other words, Ferrari stores will be established in the most economically developed areas in the world. And the prices will never be lowered, or even raised.

.”

"Because today's racing cars are basically made of aluminum alloy and fiberglass. They look very cool, but the body strength is not enough."

"If Heiyun Group acquires it, it will use titanium alloy and carbon fiber to produce a super sports car. When combined with a high-horsepower engine, I think the car may not be able to fly."

It can be said that just a few words from Mr. Bao deeply moved Enzo Ferrari, the founder of Ferrari. He had also thought about using titanium alloy to produce a super sports car before, but the supply of raw materials was very difficult. After all,

Titanium alloys basically come from the Soviet Union and Italian civilian car factories, and there are no channels at all. Even if they are obtained through the black market, first of all, the stability and sustainability of the supply chain are on the one hand, and more importantly, the price will be ridiculously high. Even as a high-end supercar,

Hard to accept.

Another important point is that Ferrari has not mastered titanium alloy processing technology. After all, for aerospace materials; a car factory, there is really no need to conduct in-depth research.

But for Heiyun Group and Bao Zixuan, this is no problem at all. Not only can they produce aircraft, but more importantly, their relationship with the Soviet Union and China. The channels for obtaining titanium alloys may be better than any other company in the world.

Businesses must be convenient and easy.

Bao Zixuan continued: "As for the management rights of Ferrari cars, Heiyun Group will never force it. Now it is Mr. Enzo, and in the future it should be Mr. Laridian. Then it will also belong to the Ferrari family, unless it is a member of the Ferrari family; it is really

If they are unwilling or simply not qualified for this position, they will look for new professional managers. However, members of the Ferrari family will always retain their director seats."

"In addition, Heiyun Group will increase its investment in various grand prix events and make every effort to ensure that Ferrari wins. In short, as long as Mr. Ferrari feels the need, no matter how much money he has, it doesn't matter."

"Heiyun's acquisition of Ferrari is not only about my love for racing and the company's expansion of product lines. It is also about my belief that Ferrari will definitely have a positive impact on the group in the future."

Bao Zixuan's answer is definitely a perfect answer. At least there is nothing wrong with it, not even the founder of the brand.

Enzo Ferrari said with a smile: "You have successfully convinced me that the Ferrari family has no problem with the acquisition. As for the next step, it is what you have done before; the management rights are still with the Ferrari family. I hope you can remember today's promise!"

"

No one thought that the stubborn Enzo Ferrari would agree easily. It also made Gianni Ranieri believe that the kid in front of him was indeed God's darling and should have magic in his body.