Reborn Xiangjiang Tycoon Growth

Italy is known as the "kingdom of small and medium-sized enterprises". Many companies enjoy international reputation in textiles and clothing, leather products, furniture, food and agricultural products. According to statistics, the number of small and medium-sized enterprises in Italy exceeds 4 million, accounting for about 10% of the total number of enterprises in the country.

99%, and the number of employees accounts for about 70% of the country's employed population. Small and medium-sized enterprises contribute nearly 70% of Italy's GDP every year, earning tens of billions of dollars in foreign exchange, and are the lifeblood of the country's economy.

The prosperity and development of Italian small and medium-sized enterprises is inseparable from the strong support of the government. Since 1951, the Italian government has successively introduced relevant legislation to provide institutional protection for small and medium-sized enterprises. Since the 1970s, the Italian government and industry associations have divided labor

Cooperate to guide small and medium-sized enterprises to form industrial clusters and enhance overall strength.

But for those who want to expand outward, it is far from enough; at least the support is not enough, or the market has not chosen the right one. But for Bao Zixuan, it is an opportunity. Hutchison Plaza in China Mainland, and Xiangjiang's

Some properties can definitely introduce some Italian brands; and he has already thought about harvesting a wave of leeks in Japan.

Compared with mainland China, the Japanese market is definitely the most popular sales area for high-end brands. And at this time, the Japanese are not afraid of the products being expensive at all, they only care about whether they are good or not.

Bao Zixuan said with a smile: "This is my first time coming to Italy. Do you think the Prime Minister believes in me so much? As an outsider, I dare not comment on your country's economy in front of you."

When it's time to shirk, you still have to shirk. You can't just let people give you some sunshine and you will start to shine. That would be very embarrassing.

As a veteran politician, he has a relatively good understanding of Chinese culture. Of course, he is being polite; he must not take it seriously. Perhaps Mr. Bao is much better than them in business talent and research and development. But in terms of analyzing human nature and understanding his opponents and partners;

Still quite a bit different.

Bettino Clarksi said with a smile: "Mr. Bao, don't be modest. As the most successful entrepreneur in the world, I think no one has more say than you."

"To be honest, although the Italian economy has been steadily improving in the past 20 years, compared with neighboring West Germany and France, we have fallen far behind, and the distance is getting farther and farther. If this situation does not change, as the Prime Minister, there is no way

Explain the method to the people."

"So don't have any worries, I hope you can give me your advice."

It is not easy for the Prime Minister of a country to say something. Whether it is sincere or false! If you don't say something, it is really difficult to explain. After all, the reputation has been established; in Italy, you don't say anything.

, are you looking down on others?

Bao Zixuan: “In fact, Italy’s biggest advantage is how to develop small and medium-sized enterprises.”

"If small and medium-sized enterprises want to develop well, it is not just about government tax incentives; after all, tax exemptions for small and medium-sized enterprises are very unfair to large enterprises. If large enterprises lose their competitiveness, then it is not very realistic for the Italian economy to develop and grow.

.”

"So it seems like a dilemma, but it must be coordinated and resolved!"

"If you want to help small and medium-sized enterprises develop, the most important thing is to guide them to go global. I wonder if the Prime Minister has heard of the concept of a global village."

As the Prime Minister of a great power, of course he knows what Bao Zixuan wants to express!

With the emergence of radio, television, and other electronic media; coupled with the rapid development of various modern transportation methods, the time and space distance between people has suddenly shortened, and the entire world has shrunk into a "village."

The term "global village" was first proposed by Canadian communication scientist M. McLuhan in his book "Understanding Media: The Extension of Man" in 1964. McLuhan's analysis of modern communication media profoundly changed people -

Especially contemporary young people’s concepts of life in the 20th and 21st centuries.

According to McLuhan, the main meaning of "global village" does not mean that developed media have made the earth smaller, but that people's communication methods and people's social and cultural forms have undergone major changes. The development of transportation once made the earth smaller.

With the urbanization of the original "village", direct communication between people was forced to interrupt, and the direct and colloquial communication turned into indirect and written communication.

The electronic media is also implementing anti-urbanization, that is, "re-villageization", dissolving the centralization of cities and returning the way of people's interactions back to individual-to-individual interactions. "The city no longer exists, only as a cultural ghost that attracts tourists. Any

A small hotel on the roadside, plus its TV, newspapers and magazines, can be as international as New York and Paris."

Seeing that Bettino Craxi knew what he meant, Bao Zixuan continued: "Italian small and medium-sized enterprises have no problem with their own technical strength and quality."

"Take clothing as an example. Milan is the world's fashion center city. The products it designs every year have a huge influence all over the world."

"So it is absolutely possible to create an exhibition - the Italian Commodity Fair. All Italian companies can come and participate in the exhibition. And this kind of exhibition should not only be held in the country, but also in major well-known cities in the world."

"Let Italian products become synonymous with quality and fashion; these companies may not have much ability to promote abroad. But the government comes forward to attract all customers; I want them to negotiate business, and there is still no problem."

"The world's communication methods are becoming more and more convenient. Therefore, if you want to promote your products, there are many channels."

Bettino Clarksi was very interested when he heard about organizing exhibitions for small and medium-sized enterprises. But how to operate it, you still need to consult professionals.

Bettino Clarksi: "How to calculate exhibition fees? After all, many companies are not wealthy. If they are unwilling to participate in the exhibition, or are worried that the cost is too high, it doesn't mean much."

Bao Zixuan had already thought about these things, so he said with a smile: "There is no need for any expenses. You only need to bear the expenses of food, accommodation and transportation for the respective exhibits and employees."

"If the goods are sold during the exhibition hall, you need to pay a commission of 15-20%. The government can invest in the early stage, or find a cooperative company to invest; as long as the exhibition is well run, the transaction volume must be astronomical."

"If there are companies that want to skip the exhibition host committee, they will be banned from participating in the exhibition for life. I think the credibility of Italian businessmen should not cause this situation."

"If you are interested, Heiyun Group can host the first Italian Commodity Exhibition. And the city has been selected, and it will be held in Tokyo, Japan."

"Japan's economy has been developing at a rapid pace. I believe that with their consumption level, there will be no problem buying Italian luxury goods. In addition, Tokyo, Japan has a very wide coverage, and businessmen and ordinary consumers from surrounding Asian countries will come to participate."

"As long as the publicity is in place, I don't think there will be any problem with sales exceeding one billion US dollars. And this is only the early stage. After all, many Asian businessmen must hope to cooperate with Italian factories for a long time. In the field of clothing, the quality of Asia is better than that of Italy.

, but it’s much different.”

Italian luxury goods in later generations, especially clothing brands, are definitely the best in the world. Now that I have two daughters, if they are interested in clothing, maybe they are interested in clothing. At this moment, they can definitely reserve their seats in advance, at least let all Italian brands

Recognize Heiyun Group and Bao Zixuan.

The future development of Fucaira must follow a high, sophisticated and cutting-edge route; but a country, even if it is small, cannot have heavy industries. In that case, the entire country's ability to resist risks will become very weak. The Soviet Union is a very good example.

The example of Italian enterprise development model is still worth learning from. They can even be allowed to open a studio in Fucaira. These are issues that Bao Capital needs to consider.

Hearing that Bao Zixuan was willing to host the first Italian Commodity Fair, and that it was all aimed at small and medium-sized enterprises, Bettijo Clarksi didn't know what to say.

Looking at the other party's vow, he definitely wasn't kidding.

After all, he is an old man who has been in politics for many years, and he reacts quickly. No wonder someone can become a super rich man at such a young age; ordinary people cannot match this level of decision-making and reaction speed.

Heiyun Group dares to do this, so what is there to fear from the Italian side? They only need to bear the cost of transportation, food and accommodation. If they are not willing to do this, then they should not start a business. Moreover, the business reputation of Heiyun Group is absolutely guaranteed

.

Bettino Craxi: "Thank you Mr. Bao for recognizing the Italian brand. I will convene a special meeting immediately; the matter is settled. The first Italian product exhibition will be held in Tokyo, Japan. This is our first overseas trip.

Step, please leave everything to Mr. Bao."

The world's most influential clothing exhibition in the 20th century was negotiated between two people.

This allowed Italian clothing brands to dominate the world's high-end market 20 years in advance, laying a solid foundation for future development.