Reborn Xiangjiang Tycoon Growth
Chapter 185 Fight again at the Los Angeles Electronic Technology Exhibition 4
The expressions of the three heads of the world's largest electronics companies, Konosuke Matsushita, Akio Morita, and Bao Zixuan, are all very exciting. Of course, the photographer will not miss this once-in-a-lifetime opportunity and record it perfectly.
Konosuke Matsushita: "Boy, some people are a little self-righteous when they are a little older. They think that if a company develops well, it can be arrogant. You must follow the example of good people."
Akio Morita knew that the old boy Konosuke Matsushita would definitely be angry, but he didn't expect it to be so fast. Didn't you realize that this guy did it on purpose? But considering how shrewd Konosuke Matsushita was, how could he not know? Could it be that he did it on purpose? He just wanted to
Let Bao Zixuan see that our two companies are feuding, and then paralyze our opponents.
Akio Morita: "Baosang, some people like to rely on their old age and show off their old age. I think your stage is very good. How do you use it?"
Bao Zixuan: "Isn't there a public booth here to recommend new products? I built such a stage in the exhibition hall myself. And I also purchased the ABC live broadcast, which will be seen all over the United States; you two should come and support me."
After hearing what Bao Zixuan said, these two old guys were very angry. What do you mean, you are showing off in front of us! But then again, this idea can be applied. This is to make the product directly available to the public.
good opportunity.
Konosuke Matsushita: "Boy, your idea is not bad. It must cost a lot of money! Panasonic also has a new product ready for a grand release. Can you rent the stage to me for a while? I'm sure you won't suffer a loss."
Akio Morita knew that Panasonic must not be allowed to take the lead, otherwise there would be no show for Sony at this exhibition. So he bit the bullet and said: "Sony also has products to release, so we can do it together. We can help you share the cost, how about it."
"
Bao Zixuan is also weighing the pros and cons and letting the two of them set up a show in the Heiyun Exhibition Hall. Their products can naturally increase their popularity in the short term, but at the same time, many customers from the two companies will also come. This is something they cannot usually invite.
People who come to the Heiyun Exhibition Hall want to see the products in action. This is also an opportunity.
Bao Zixuan: "This is not easy to handle! And the price is not easy to calculate. If it's too expensive, you say I'm cheating you, but if it's cheaper, I don't miss the money. And even if we have a good relationship, we are also competitors. This is not a disguised form of lowering the black cloud."
Sales volume!"
Konosuke Matsushita: "Boy, having fun alone is not as good as having fun together. Will everyone participating together increase Heiyun's popularity and exposure?"
Akio Morita: "Baosang, we have always been very happy to cooperate. Only by participating together can we attract more buyers to come here to watch."
Bao Zixuan said: "What you said makes sense, but I need to know how long it will take you and what products you are going to recommend."
Konosuke Matsushita: "Panasonic has developed a brand new refrigerator, as long as it is for Siemens products; we are going to vigorously promote it."
Akio Morita: "Sony has several new products that are good. Our notebook computers have been developed. We can recommend new products, as well as Walkmans and home game consoles."
Bao Zixuan: "Heiyun will launch home game consoles, digital cameras and home theaters this time. We'd better not have conflicts in products. What do you think?"
Hearing this, Matsushita Konosuke was relieved. Heiyun basically did not have any advantage in the competition in the refrigerator business. Therefore, Panasonic's business and Heiyun did not have any direct competition, and they did have a very small segment.
But Sony is different. Many products compete directly with Heiyun. Fortunately, Heiyun Group continues to develop new products and is always at the forefront in technology. Otherwise, it would have been defeated by Sony long ago. Now the problem is, what do people think?
What gives your competitor a chance? Isn’t that just feeding a tiger into danger?
Konosuke Matsushita: "Our refrigerator only takes 20 minutes. This shouldn't be too much!"
Bao Zixuan: "No problem, I'm not a solitary person, but the rental fee is 2 million US dollars."
Hearing this, Matsushita Konosuke thought, why don't you go grab it! One minute you actually asked me for 100,000 US dollars. What kind of promotion can be so expensive?
Konosuke Matsushita: "Boy, did you mean it? Why is the price so high?"
Bao Zixuan: "Mr. Matsushita, we want to broadcast live to the United States. I have opened a channel on ABC. The TV broadcast costs alone will cost more than 10 million US dollars, and I will bear all of this myself."
"Now that Panasonic has joined, there's no way I won't let you broadcast live in the United States! If you don't need it, just give me 20,000 US dollars, how about that!"
After hearing this, Konosuke Matsushita's face improved a lot, and it turned out that he could still live broadcast. This is a good opportunity to promote products, and the money is not expensive.
Konosuke Matsushita: "So that's the case, Panasonic will provide 2 million US dollars."
Bao Zixuan: "Mr. Panasonic is sensible. You can ask people to come over now to familiarize themselves with the equipment. Then we will go on stage at 11 o'clock tomorrow morning to explain and recommend new products."
After hearing that the two had reached an agreement, Akio Morita was a little anxious. After all, Sony also wanted this spot, but now Panasonic took the lead. Heiyun would not have given them a good time slot in the first place, but now it is still ranked behind Panasonic. This will make
Sony is more passive.
Akio Morita: "Baosang, Sony is preparing to promote the Walkman. It will take about 30 minutes."
Baozi did not expect that Sony would continue to promote the Walkman. Now it seems that Akio Morita wants to make the Walkman the best in the world. In fact, Akio Morita knows that Sony laptops are still not as good as Heiyun's products in September last year. If the promotion is only
It will make people laugh. The home game console is developed in cooperation with Nintendo. He cannot make the decision on many things by himself. Rather than doing this, it is better to market the Walkman more thoroughly.
This time Sony has launched a very cost-effective Walkman with a full sense of design; I believe it will win market recognition. Although Bao Zixuan did not expect it, he is not too worried. Heiyun Walkman has been developing steadily.
The overall labor wage level in Xiangjiang is low, and Heiyun uses a large number of CNC machine tools for production. As a result, Heiyun's product costs are not very high, and even if it engages in price wars, it is not afraid of any company. It is still the sales champion in the Walkman market, and Sony Walkman is still the sales champion at this time.
To upgrade, should I also upgrade the Black Cloud Walkman?
Bao Zixuan: "Then tomorrow afternoon from 3:30 to 4:00, you will have someone come over and learn how to use the equipment. By the way, the cost is 3 million US dollars."
In fact, these two time periods are the time when Heiyun is preparing to broadcast advertisements. Now that Panasonic and Sony want to use it, there is no harm in selling it to them. It will not have an impact on the overall situation, and you can also negotiate the terms with the TV station.
In fact, this time ABC TV station did not charge any fees from Heiyun Group at all. The two parties are in a mutual cooperative relationship. Heiyun Group's purpose is to promote its products, while the TV station hopes to popularize scientific and technological knowledge to increase ratings. It can be said to be a match made in heaven. Now there are two
If you join it, you can make money directly.
Is there anything more beautiful than this, and Bao Zixuan has spent too much money recently. It is also a good choice to find someone to share it with. The most important thing is that these two people are not short of money.
After the three of them chatted for a while, Matsushita Konosuke and Morita Akio both left. However, before leaving, Bao Zixuan had two more checks in his hand. There is no time to sign the contract now, so we can only do something special. If you don't give it,
I won't let you use my stage and equipment for free.
I believe that with their positions and prestige in the company, they don't need to negotiate with anyone to spend this amount of money. Now it's time for Bao Zixuan to negotiate with people from the TV station, and he also has to say hello to his subordinates.
When they heard that Bao Zixuan had invited Sony and Panasonic to cooperate with this live TV event and reduce the advertising time accordingly, the TV station staff were very happy and agreed to give Heiyun Group a US$1 million subsidy.
After hearing this, the subordinates all felt that the boss was now much more cunning and mature, but they didn't know what the expressions of Konosuke Matsushita and Akio Morita would be if they knew about it; but that would have to wait until the end of the exhibition. And the exhibition will start tomorrow, and the real challenge is about to come.
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