Reborn Xiangjiang Tycoon Growth

Watching Konosuke Matsushita leave, Bao Zixuan returned to his exhibition hall. Heiyun's booth area this time reached 600 square meters, which is the largest among the exhibitors this time. It can be said that the exhibition main committee really takes special care of Heiyun.

With the rise of exhibitions in other regions, Berlin Electric began to increase its publicity efforts at consumer goods exhibitions. As a result, many people came to Berlin every time, especially the special geographical location, which allowed NATO and Warsaw Pact countries to come. Many Warsaw Pact countries

The participation of national enterprises in the exhibition attracted the arrival of Warsaw Pact buyers. It can be said that in Berlin, except for particularly sexy items, basically everything can be traded. Even the exchange of spies between the United States and the Soviet Union was carried out here, which shows the openness of the market.

The first one to take the stage to introduce products today was Siemens. As the most powerful company in Germany, they have an absolute advantage in the field of home appliances, especially in the area of ​​power saving.

But today they are not introducing traditional home appliances. The expansion of the German pavilion has enriched the exhibitors a lot. What Siemens brought this time was actually technology for manufacturing home appliances and modern production lines in the field of industrial control, which puzzled many people.

.However, Bao Zixuan knew that Siemens was fishing for money. He knew that their advantage in selling only electrical appliances was no longer obvious. Although the quality of German products was good, the prices were beyond the reach of ordinary people.

Instead of competing with other companies, it is better to sell production lines. Although you can lose part of the market, as long as you control the sales targets, you can achieve the purpose of indirectly controlling the market.

Siemens just wants to sell the castrated version of the production line to some companies in developing countries, so that even if their products cannot make money, they will definitely make a lot of money by selling equipment and production lines, and they will need to be contacted when the production lines are upgraded.

The second one to come on the scene is the American RCA company. Their LCD screens currently have a considerable advantage in comparison in terms of technology. Even Heiyun is not as good as them, but the gap is shrinking.

In the morning, the two giant companies from the United States and Germany passed by after introducing their products. However, except for the fact that some buyers from developing countries were interested in Siemens' production lines, there was nothing surprising.

After lunch, everyone continued to gather in the lobby to listen to product introductions from other manufacturers. The first person to appear in the afternoon was Sony. This time they brought a product jointly developed by themselves and Nintendo - the second-generation home game console.

. At the last exhibition in Los Angeles, I felt that the sales of home game consoles were good, especially in the rb area. The sales were not much worse than Black Cloud, which made them all confident in the second generation of home game consoles. In addition, Hiroshi Yamauchi was willing to bear the cost, and Sony also

Just go along with the flow and agree to the matter.

Looking at the introduction of this game console, Bao Zixuan knew that Sony and Nintendo were beginning to exert their efforts. They are worthy of being the world's first and second game companies. The products jointly developed by the two are no longer weaker than similar products from Heiyun in terms of performance.

It is estimated that what can win now is the cost advantage and the number of games. It seems that it needs to increase its investment in the research and development of game consoles, otherwise it is likely to be surpassed by others.

Looking at the surprised expressions of the people below, Akio Morita and Hiroshi Yamauchi knew that the sales volume of this game console should not be bad. Especially seeing Bao Zixuan's expression made them even more confident.

Then it was the turn of a French company to provide overall power solutions. It was also because of the liberalization of the exhibition that more large-scale equipment production companies were able to enter the exhibition. However, the strength of these large companies cannot be underestimated, and some companies even have

With state support, Heiyun must compete with these giants if it wants to develop in the future, especially when Bao Zixuan still has big industrial dreams.

At the end of the day's exhibition, everyone was talking about the sales of their products and the situation of competing products. Heiyun's start this time was not very good, and many people were waiting and watching. After all, there were too many companies participating in the exhibition this time, and many

People's eyes have already seen flowers.

Back at the hotel, the atmosphere in Bao Zixuan's room was not as lively as yesterday, but a bit solemn. After all, Hei Yun is now facing huge pressure, and many manufacturers are focusing on him to sell and develop products. This makes the market competition very fierce, Hei Yun

If Yun doesn't change his strategy, the effect of this exhibition will probably not be very good.

Bao Zixuan said to everyone: "You have seen the situation. Our opponents have made very obvious progress. On the contrary, because we are distracted and are now a little behind, the technical advantage is no longer very obvious. This is a dangerous signal, but fortunately it is not exposed.

In time. If we wait until we are surpassed and discovered, we will be eliminated by the market."

"Next, everyone should pay attention. Miyamoto-kun, our game consoles will be reduced in price. But instead of cash, we will give away more game cartridges. After all, our games are more playable than the other party."

Miyamoto Hat: "No problem, I have informed the R&D staff to calculate the costs. We must arrange the costs and profits reasonably."

Bao Zixuan: "Then please Miyamoto-kun. As for home appliances, it seems that Siemens can actually export production lines. This will lead to greater competitive pressure in the future. We must be prepared in advance."

Ma Chenglong: "Our department will definitely try its best to achieve performance goals."

Bao Zixuan: "It's not that fast yet, but our technology has reached a point where we have to strengthen it. After returning to Xiangjiang, Mr. Ma will increase his scientific research efforts. In the past three years, Heiyun Home Appliances has not had to hand over a penny of profits to the head office.

All of it is used for research and development.”

It can be said that Bao Zixuan has made up his mind this time, that is, he must succeed. He will not hesitate to spend a large price. Although the profit of Heiyun Home Appliances is unrealistically high, it is still relatively speaking. Although Heiyun's cost

It’s not high, but if you want to compete with developing countries, you will definitely suffer losses in terms of operating costs, and you must prepare for these in advance.

As for other products, there is no need to worry too much. There are currently no obvious competitors. However, we cannot take it lightly, otherwise it will be too late when competitors catch up.

The exhibition continued early the next morning, and only three companies appeared on the stage today. This afternoon, the time was reserved for Heiyun Group. It can be said that the Berlin Exhibition Chairman Committee also put in a lot of effort to win over Bao Zixuan.

The first one to appear was IBM from the United States. Their computers are still as strong as ever. Bao Zixuan knows that this is his biggest competitor. At present, the two sides are not a heavyweight, especially in the computer field. If Heiyun wants to catch up,

IBM can only overtake in corners, otherwise its technical reserves will be much worse than those of its peers.

At present, Heiyun is also developing large-scale industrial computers, which is IBM's professional field. If Heiyun joins the field of large-scale computers, it will definitely become a thorn in the opponent's side. Future competition is inevitable, and now it can only work hard to catch up.

The overall performance of IBM's laptop is similar to that of Heiyun, but all its parts are produced in-house. Heiyun's main parts are purchased from outside, so it has fallen behind in this regard.

However, Heiyun has obvious advantages in appearance design. Heiyun's design is more avant-garde and fashionable. Other companies in the computer field that do not pay much attention to appearance have not yet thought about this. But this time Heiyun will release the product.

This rule will be broken. Laptops are not only used by men, but women are also the main consumers. The Heiyun laptop is really too lethal to women. It can be said that no woman can ignore it. Unless you don’t use a laptop, that

No need to buy at all.

In terms of price, IBM has a slight advantage. This time the two parties can be said to be evenly matched. Heiyun may still have a slight advantage in software. According to the current comprehensive analysis, the sales volume should be about the same.