Reborn Xiangjiang Tycoon Growth

On November 18, 1977, in the American Heiyun Company, everyone was waiting anxiously today. Five styles of products were originally planned to be designed, but later because Bao Zixuan was not very satisfied with Joanna's other two designs, they were directly eliminated.

.But Bao Zixuan still gave her the remaining 50,000 US dollars and asked her to continue to improve the design plan. In addition, time was already running out. Now there are only three models of Walkmans that can be put into production. The others can't even produce molds.

.

Now all production lines need to be re-adjusted, and CNC machine tools must also be researched simultaneously. In this era, MIT, a place with the world's top scientific research talents, plus Bao Zixuan's investment regardless of cost. Originally planned to always have the Walkman

The R&D cost is US$50 million, but in order to pursue speed, it has cost US$80 million now, and it is estimated that it will cost about US$100 million when it is put into production.

Bao Zixuan believes that the money spent is still very worthwhile. Just hundreds of the most advanced small CNC machine tools cost more than this, and they are not available in many countries with money.

Looking at the smooth lines, cool colors and compact size of the three walkman models, they are a very attractive product. After Bao Zixuan picked up the headphones and connected them, a piece of soft music entered his ears. The first generation

The Walkman is not that complicated. It only retains three buttons and one switch, which are pause, restore, play, and back buttons, as well as a recording adjustment switch. In order to save costs, the speakers are not installed, but external headphones are used instead.

Play.

The advantage of this is that the Walkman is smaller, less than 15 centimeters long, only 8 centimeters wide, and only 2.5 centimeters thick. The reduced area makes it more functional, with only playback and recording functions.

But after seeing the appearance, everyone was full of confidence in this product. This Walkman, which looks a bit like an alien product, is really produced by us.

Bao Zixuan: "Everyone has worked hard during this period. We have completed the first step of research and development, and the next step is to mass-produce it in the Xiangjiang factory. Gucheng Jun has been arranged to follow up, and I am here

I will return to Xiangjiang at the end of the month to see the factory construction and the final debugging of the machine tools."

"A good product cannot do without publicity. If we want to advertise on major TV stations, we must first find a young and beautiful girl to endorse our product." At this time, I heard a middle-aged employee in the marketing department say this,

Many people think that what he said is very reasonable, and the type of spokesperson is already very clear.

Bao Zixuan looked at the middle-aged man who was talking, but in his mind was the image of the beautiful woman on the plane from Boston to Los Angeles, as if he still owed her a meal! Let's make it up to her here!

Bao Zixuan didn't know this middle-aged man. Since there are professional HR now, many unimportant positions are handled by department heads. After all, the North American branch has grown to nearly 300 people. But he can think of using a young and beautiful girl as the spokesperson.

, as a middle-aged man, it is not an easy task in itself. It can be seen that he has his own unique insights into market control and promotion. This aspect is exactly what Bao Zixuan, a man in science and engineering, lacks.

Bao Zixuan: "What's your name?"

The middle-aged man replied: "My name is John Chambers, you can call me John." Listening to such a familiar name, Bao Zixuan knew that he had found a treasure. He said he was a middle-aged man, but in fact John Chambers was just tall.

I am a bit older, only over 30 years old this year. I was working as a sales manager at Wang An Computer Company, but I had a conflict with Wang Lie during the sales process. I saw that the arcade machines from Heiyun Company were so good without publicity.

He felt that an opportunity had come. After all, a start-up company needs many talents to join. So he came to Heiyun Marketing Department.

Hearing the name of a professional manager who would become a great master in later generations, Bao Zixuan felt that God was really good to him. He said to him: "John, from now on you will be the head of the marketing department." The original head of the marketing department was Hiroshi Hashimoto who was also in charge.

"Just do what you want! I have a girl here that I met on the plane. Don't worry, she has nothing to do with me. I just think she is more suitable. Go and talk to her. You are responsible for all marketing planning."

"I don't care how much money you spend, as long as it achieves the effect we want." After saying that, he wrote a name on a piece of paper and handed it to John Chambers.

John Chambers was a little confused when he heard this. After all, he just said a casual word and became the head of the department. Is this boss too casual or is there really no one available? Take it step by step, or let the boss know first.

Do what you are told!

Sharon Stone recently finished filming a movie and started to enter vacation mode. She returned to her hometown of Pennsylvania to visit her family. The good family atmosphere made her temporarily forget about the hardships and unpleasantness of Hollywood. In this era, women do not pay.

Some people can't get any important roles. She is still a little girl under 20 years old and has not yet fallen.

I heard the phone ringing at home, and after answering the phone, I heard the voice of my agent Aunt Mei. "Sharon, let me tell you some good news. A big company is looking for you to endorse a new product. You have become Heiyun Company Christmas

The spokesperson for the new product." Aunt Mei, who had not heard the voice from the other side, asked anxiously: "Sharon, are you listening!"

Sharon Stone was a little unresponsive now, why did the boss Heiyun who let his own pigeons go suddenly asked him to be the spokesperson! However, when he heard Aunt Mei's questioning voice, he still replied: "I am here, ask me to speak for you."

Do they have any requirements?"

Aunt Mei: "They are now letting you return to Los Angeles to shoot an advertising film, and there are no other requirements. I have already booked you the latest flight back to Los Angeles, and I think you won't blame me. After all, the endorsements of such a big company are ordinary people.

You can’t even grab it.”

After the meeting at Heiyun Company, John Chambers looked at the note given by his boss, searched for some information and found that his boss had a good vision. This Sharon Stone fit the overall image of the Walkman very well. So through the relationship

Contacted Sharon Stone's agent and made an appointment to discuss specific contract details in Los Angeles tomorrow.

John Chambers came to a coffee shop and met Sharon Stone and his agent, Aunt May. After seeing Sharon Stone's appearance, John Chambers was even more certain that this was the person he was looking for.

After both parties sat down, they said: "I am John Chambers, the director of Heiyun Marketing Department. This time I would like to ask Miss Stone to be the image spokesperson for our new product. We will take 2 to 3 photos for this new product.

Advertising film. You can ask for anything you want."

Aunt Mei: "Our Sirloin endorsement is very popular now. For the first endorsement, you need to have a good product and a price that matches your status."

John Chambers: "There is no problem with the product, but you have to sign a confidentiality agreement before I can show it to you. Please tell me the price! We are going to use a spokesperson in the next three years. We will give Miss Stone three years.

Endorsement contract.”

After signing the confidentiality agreement that Chambers brought over, Chambers asked the bodyguard to take out the Walkman that was going to be used for filming the commercial. Looking at this delicate little guy, Sharon Stone played with it for a while.

After that, he started to listen to it, and yes, he already liked this product. After looking at Sharon Stone's expression, Chambers knew that this product must be a product that everyone wants to buy in the hearts of girls.

The product.

Chambers: "How about it, Miss Stone. I think this product suits your temperament very well. Now I can quote you."

Aunt Mei: "Signed for three years, US$150,000 in the first year, US$200,000 in the second year, and US$250,000 in the third year."

In fact, he is a bit too generous. Sharon Stone's current salary for making a movie is only about 50,000 US dollars, and it is just for acting and filming a few commercials. In fact, she also has to give the other party room to bargain.

Unexpectedly, Chambers said directly: "No problem, we can sign the contract now." Aunt Mei was still thinking about how to explain, but she didn't use a word. The other party was too cheerful. She had been negotiating for so many years.

The shortest time.

In fact, Chambers has no choice. After all, he is the person appointed by the boss. If he cannot cooperate for his own reasons, he will never have a good life. Moreover, the boss has allocated 3 million US dollars for his advertising shooting and promotion. So, then

This kind of thing does not require finance and can be paid directly. Even if Chambers takes the money and runs away, no one can supervise him. In fact, Bao Zixuan knows the height of Chambers's future generations and dares to trust him so much. Others Bao Zixuan does not dare to

Totally believe it.

After John Chambers filled in the contract amount prepared by the lawyer, signed his name and handed it to Aunt May. Also handed over at the same time was a check for US$150,000. After Aunt May checked it carefully and found nothing wrong, Sharon -

Stone signed his name.