Reborn Xiangjiang Tycoon Growth

Bao Zixuan and Akio Morita enjoyed a delicious lunch at Ono Erlang's sushi restaurant. The sushi restaurant has a great reputation and the sushi tastes really great. Before leaving, Bao Zixuan was stopped by Ono Erlang and the two parties communicated.

A few words.

This made Akio Morita feel incredible. You must know that Ono Jiro has always been arrogant. Many dignitaries have not caught his eye. What kind of magic does Bao Zixuan have? He was treated like this by the old man after just one meal. You must know that this meal

It was he who invited me.

In fact, Bao Zixuan did not expect that Ono Erlang would stop him and give him a privilege. Next time you come to Japan, you can call him in advance and he will definitely leave a seat for him. You must know that the old man is very principled.

Such treatment is unimaginable.

After the two left, the employees next to them didn't understand. Ono Jiro said with a smile: "Our work seems boring, but if you want to become a master, you must persevere/If you don't have courage and determination, then don't do this job. Even if

At best, your job is just that of a chef, and you cannot become a master at all."

"Bao Zixuan is one of the most well-known rich men in the world, but he does not look down on anyone. On the contrary, he respects everyone who has achieved success in their respective positions and highly recognizes the spirit of craftsmanship. Of course, it may have something to do with his background. Success and fame can still be achieved

It’s very rare to keep your original intention.”

"In the past, many dignitaries only liked to eat the food we made, but they did not respect or admire us from the bottom of their hearts. It is very difficult to get someone to recognize you, especially when the other person has a noble status and is meeting you for the first time."

The employees also understand it half-heartedly, at least not yet. Maybe it will be recognized by customers, and that will be enough.

The two people came to the Heiyun Group's store in Ginza. It can be said that this is one of the largest stores in Ginza shopping mall. Heiyun Group spent a huge amount of money to purchase it and renovated it to make the store look very sci-fi.

Seeing Heiyun's store, I thought of the Sony store not far away from the narration. Akio Morita was very ashamed. This is Japan, but his own store doesn't have the style of an outsider. Not only the Sony store, but also other Japanese brands are not so cool.

Regarding stores, it seems that Japanese companies really need to reflect on this.

Knowing that the boss was coming, many female employees were very curious. Fortunately, they still had basic professional qualities, otherwise something would have happened.

Bao Zixuan said with a smile: "The stores here are really too expensive, and no one has transferred the store next to it. It is still not big enough to display all the products of Heiyun Group."

Hearing this, Akio Morita almost lost his temper and fainted. The entire Ginza belongs to your Heiyun Group store. Isn't this a sarcastic statement? But this is the current situation, and Sony still has a long way to go.

Akio Morita said with a smile: "If Baosang is not satisfied with the store, then we local entrepreneurs are really going to hit the wall. You must know that the Heiyun store is the largest store in Ginza with the best location and the most abundant products.

.If this doesn’t satisfy Bao Sang, then I really don’t know what to say.”

In fact, Bao Zixuan just wanted to explore Akio Morita's true thoughts. After all, the cooperation involved is still very interesting. But at the same time, he is also very worried. You must know that Sony is not weak at all. If he gets the latest technology from Heiyun, then

It will definitely become a formidable enemy in the future.

The U.S. Department of Commerce's antitrust investigation into Heiyun has not stopped, and it would be inappropriate to do nothing. After all, the U.S. Department of Commerce dares to even engage in a company like IBM, let alone a Hong Kong company.

It is estimated that Akio Morita has seen this and is so confident. Heiyun wants to get rid of the anti-monopoly investigation, and there are not many companies that can cooperate. Sony is undoubtedly a good choice, with strength, scale, nationality and other conditions.

suitable.

Bao Zixuan: "Mr. Morita just mentioned that he wants to cooperate with Heiyun Group. Ono Sushi Restaurant is crowded with people and is not a place for conversation. Now we are on our own territory. If we have any ideas, we can discuss them with each other. Heiyun

The group also intends to increase investment in Japan and cooperate with Japanese companies."

"In this world, it is impossible for one person or one company to complete all the business. In that case, the one who will be unlucky in the end will definitely be myself. After all, I am not a solitary eater."

Akio Morita thought to himself, you are not a solitary eater yet; then there will be no solitary eater in this world. But since you intend to cooperate, you must save some face for the other party.

Akio Morita: "What Baosang said makes sense. Cooperation can achieve greater success. Although Heiyun Group has obvious technical advantages, the world's mainstream market is now in the United States. You must know that Americans are not easy to get along with, especially the U.S. business department.

I don’t recognize my relatives. IBM was in a terrible state back then, otherwise there would be no other computer companies.”

"Currently, Heiyun Computer Company, Heiyun Toy Company, Heiyun Animation Company, Heiyun Game Company, etc. are all involved in monopoly. You must know that these are the most profitable branches of Heiyun Group, and the U.S. market is the largest in the world.

Market. Over time, it is not a good thing for Heiyun Group. If you want to break this deadlock, finding someone to cooperate is the best choice."

"Heiyun Group authorizes Sony to produce the products of these branches and use the IPs of these companies. This will relieve Heiyun Group a lot of pressure and at the same time get a considerable licensing fee."

This is also a solution. The products of the four branches have been greatly affected in the United States. In fact, American companies have come to negotiate before, but the scale and strength are limited. Currently, only Hasbro has obtained authorization for some products, but they have not

There is no scale.

In terms of electronic products, American companies have no advantages, and even authorized production will not have much effect. Although Apple has begun to produce notebook computers, the output is limited; and the control of process quality is not very good, and it cannot impact Heiyun at all.

market.

Bao Zixuan: "Why Sony? You must know that Sony is a strong opponent. And Mr. Morita is not an entrepreneur who is inferior to others. Sooner or later, he will develop more advanced products. At that time, I will be cultivating competitors.

The future development of Heiyun Group is very unfavorable."

Of course Akio Morita knew that Bao Zixuan would not agree easily, even if there were many companies to choose from for cooperation. In Japan alone, there are Sony, Panasonic, Hitachi, Toshiba and other companies; compared with these companies, Sony has no advantage at all.

However, Sony also has advantages that other companies do not have, and Akio Morita is still very confident in this.

Akio Morita: "Bao Sang is only 24 or 5 years old this year, and I am already over 60 years old. Do you still worry that an old man like me is too nervous? Even if I don't want to be inferior to others, I am already old.

.It is simply impossible to support the company to develop and grow again. This is just to leave a little foundation for the successor."

"Because of Miyuki Matsushita, it is not very convenient for Panasonic to cooperate with Heiyun. The Mitsui family is one of the top three families in Japan, and Panasonic has to take the Mitsui family's face into consideration."

"Hitachi is limited in scale and has advantages in the field of home appliances. Even if Black Cloud supports it more, it will be difficult to cultivate it. Toshiba's official background is too strong and involves the interests of all aspects. It will take a long time to just balance the interests. Bao Sang

I like to be straightforward when doing business, and you will definitely dislike Toshiba’s style of doing things.”

"After a comprehensive analysis, only Sony is the most suitable. And Bao Sang already has the answer, otherwise he would not have been able to chat with me for so long."

As expected, the god of management is not called in vain. People with average analytical skills and eloquence alone are no match. And what he said is very reasonable. It seems that we still need to strengthen our own learning.

However, Bao Zixuan also has his own ideas. Heiyun must account for the majority of profits. At the same time, he must speed up the research and development of new technologies and maintain his technological advantage.

Bao Zixuan: "In principle, I don't object, but brothers also have to settle accounts. Heiyun Group has more choices, while Sony has little room for maneuver. 12% of the sales amount is used as patent royalties, which can also be regarded as reducing the burden on Sony.

.”

Hearing such a high distribution ratio, Akio Morita thought that this would reduce the burden on Sony. If he agreed, Sony would at best be Heiyun's foundry in the future.

Akio Morita: "This ratio is too high. Not only Sony, I don't think any company in the world will accept it."

"We are acquaintances, and Bao Sang is very generous in doing business. 6% is the greatest sincerity Sony can show. You must know that our products cannot be sold at a higher price than Heiyun."

Finally, after bargaining, an agreement was reached with an 8% sales share. In other words, for every US$100 of Black Cloud authorized products sold by Sony, Sony would pay US$8 to Black Cloud as technology and patent royalties.

Bao Zixuan knew that he might be raising a tiger to become a disaster. There is currently no good solution, and the American antitrust investigation is no joke. Only by transferring the risks can the benefits be maximized.

Black Cloud Town requires too much capital, and the U.S. market cannot achieve the expected results. This will involve the entire Black Cloud system, and there is no other way to authorize production to Sony.