Reborn Xiangjiang Tycoon Growth

At this time, the directors of General Motors didn't know what to say. Do they really want to cooperate with Ford Motor Company? You must know that Ford has looked down on them from the beginning of GM's establishment. Henry Ford said that they are a company that only knows how to acquire.

, upstarts who don’t understand technology are a shame to the automobile industry.

In fact, it is not unreasonable to say this. After all, Ford Motor was established earlier. And the founder himself was a talented engineer. Of course, he looked down on profit-seeking businessmen entering the automobile manufacturing field.

Ford Motor Company is a multinational automobile manufacturer founded by Henry Ford in Dearborn, Michigan, USA. It was incorporated in 1903.

At this stage, Black Cloud, Ford, General Motors and Chrysler are considered the four major automobile manufacturers in Detroit. Ford's trademark comes from the signature font commonly used by founder Henry Ford.

A GM director said, "Mike, Ford really wants to work with us, and today is not April Fool's Day."

Unlike General Motors, Ford is still in the hands of the founding family. Ford went public in 1956 and became a U.S. stock-listed company. The Ford family still maintains its controlling interest in the company at about 40% by occupying a large number of Class B preferred shares; this is

This is a considerable proportion among publicly listed companies.

The shareholding held by the Durant family, the founders of General Motors, is more symbolic and they are not even members of the board of directors. This is mainly due to the continuous acquisitions by General Motors, which has resulted in the founding family’s shareholding becoming smaller and smaller. After adding in the subsequent capital

It is normal for the Durant family to lose equity and control of the company due to the fueling of the situation and the dissatisfaction of future generations.

Compared with Ford Motors, which still maintains the family tradition of Ziyu, it will of course be a little weaker.

Now that Ford actually takes the initiative to seek cooperation, of course it will be questioned.

MacDonald said very seriously: "You don't need to question Ford's sincerity too much. Henry Ford II personally called me. Ford is facing a more severe crisis than GM."

"Detroit's four major automobile manufacturing plants, Heiyun Motors, are operating at full capacity. The current market is simply in short supply, and business is extremely good. General Motors' operating rate is less than 50%, Ford is less than 35%, and Chrysler is the worst at only 20%

The operating rate is around 10%. If this continues, the only thing waiting for everyone is bankruptcy and closure.”

"So Ford hopes that the two of us will join forces and use administrative means to intervene in the sales of Heiyun Motors."

After the Ministry of Commerce concluded its antitrust investigation into Heiyun Group, American automakers knew that a crisis was inevitable. The first to bear the brunt were General Motors and Ford. Who is the largest?

Large size also means large costs, and daily losses are greater than other companies.

Although the Ford family has accumulated wealth for nearly a century, it can't stand it when faced with losses. It may not be a problem in the short term, but over time no one can bear it.

Now that Ford has expressed its stance, the General Motors board of directors immediately authorized CEO Mike Donald as the plenipotentiary representative to carry out negotiations with Ford. There is currently no good way, and cooperation with previous competitors and enemies is also an option.

When General Motors held its board of directors meeting, Ford Motor was also having a meeting. Ford's meetings were relatively simple, and decisions only needed to be approved within the family.

At this time, Henry Ford II, as Americans call him, is sitting in the living room, looking at the family's descendants. Like other wealthy families, there are many willful young masters and young ladies. It is estimated that this is also a problem faced by all wealthy families.

Ford II was born in Detroit on September 4, 1917. He was born to be a leader, and coupled with his status as the eldest son, he showed a trait different from his younger brothers and sisters since he was a child. He was firm and decisive, calm and calm in the face of trouble.

Reasonable. In short, no one raised any challenge or objection to Ford II’s status. This avoided the tragedy of father-son strife and fratricide that occurred in other large families in history during the process of power change.

In 1945, the 28-year-old Ford II took over the Ford Motor Company. What he faced was a large, inefficient, and almost bankrupt company. At this time, he showed outstanding management capabilities and turned Ford around.

, making it profitable again. In the more than 30 years after taking over, it modernized the company and took it public in 1956.

Ford's listed stocks are divided into two classes, one is common stock and the other is B shares. B shares can only be held by Ford family members, allowing Ford family members to control 40% of the company's equity.

Henry Ford II looked at the family members and said: "Many of you work within the group and know the actual situation of the company. The current operating rate is only 30%, and Ford Motor is in a state of serious loss."

"If this continues, it will be a matter of time before Ford goes bankrupt. Ford is related to the rise and fall of the entire family. Needless to say, you know what Ford's bankruptcy means."

In fact, it is not as serious as Henry Ford II said. At this time, Ford Motor was a listed company; even if it went bankrupt, the Ford family would not have to bear too much. The Ford family has a rich heritage after nearly a century of inheritance. The family’s trust funds, real estate, and properties

, the art collection is astronomical.

To put it bluntly, even if Ford Motor goes bankrupt, the Ford family can still live a prosperous life. This is why the children of the family are confident. In their view, even if Ford goes bankrupt, it is no big deal.

But they also don’t think about what they will do in the future, what will the Ford family be like without Ford cars. It is estimated that in a few decades the American people will forget them and they will become mediocre.

This was a fact that Henry Ford II could not accept, so he decided to cooperate with his previous biggest competitor. The purpose was to curb the development of Heiyun Motors; everyone knows that Ford alone is no longer the opponent of Heiyun Motors.

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Knowing that his eldest brother was angry, Ford II's younger brother quickly said: "Brother, you have the final say on everything in the family, including Ford Motor Company. If eldest brother makes any decision, we will implement it unconditionally."

"Ford Motors is facing a lot of pressure now, so I hope that the children of the family will not squander the wealth that they have accumulated so hard. At this time, I don't expect you to help the family tide over the difficulties. I just hope that you will not make trouble for the family."

Henry Ford II was very pleased to hear his brother's statement. At the critical moment, his brother was able to understand his intentions.

In fact, being the younger brother of Ford II is sometimes very helpless. Having a tough and capable older brother is not necessarily a good thing. Although the Ford family is not as bloody and cruel as palace dramas, wealthy families also have many dramas to compete for property.

If you perform too well, you will definitely be jealous of your brother. But if you are too mediocre, other children in the family will not take you seriously. This scale is difficult to grasp. Fortunately, Ford II's younger brother grasps it very well. I know.

How can I maintain my brother's authority while also taking care of my personal interests?

Asking the young masters and young ladies of the family to change their lifestyles would definitely offend people. He couldn't let Ford II step in, at least not by Ford II.

If he had started the process, it would have been much smoother for Ford II to do the finishing work.

Relying on his younger brother's statement, Ford II said: "The consumption habits of many people in the family really need to change, otherwise the family business will be ruined sooner or later."

"Why Ford fell into a passive situation is mainly because of the rise of Heiyun Motors. Why Heiyun Motors has developed so rapidly is because of Bao Zixuan's professionalism and attitude."

"This young man is about the same age as you, and even younger than many of you. But look at what they do every day, and what you are doing, don't you feel ashamed!"

"It's not that the family doesn't give you opportunities to practice, but there are a few who can do their jobs well, at least I haven't seen them yet."

"Previously, Heiyun Group was involved in antitrust investigations, which had squeezed the markets of Ford and General Motors. Now that the Ministry of Commerce's antitrust investigation of Heiyun has ended, there is no need to say more about what pressure Ford will face in the future.

Come on!"

"I have decided to cooperate with General Motors. At this time, I must put aside my prejudices and focus on fighting against powerful enemies."

After hearing about the cooperation with General Motors, several elders of the Ford family were whispering. They seemed to have different opinions, but they did not dare to speak out.

At this time, Henry Ford II had absolute authority in the Ford family, and no one dared to question his decision. At present, it seems that the best way is to remain silent and pray that Ford can defeat its powerful enemies and win the market again.