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After hearing what MacDonald said, the elder Edelman knew what the GM president meant. He wanted Edelman to lobby the military to replace military vehicles and then win orders for them.

And it is definitely not a small matter, otherwise GM's own strength would be enough. No wonder it attaches so much importance to it and even joins forces with its former biggest competitor. It seems that GM and Ford have big plans.

Old Edelman said seriously: "To be able to get President Mike to pay so much attention to this, and also to join forces with Ford, there must be a big move, but I don't know what effect you want to achieve."

As the largest public relations company in the world, it has certainly participated in public relations work for U.S. military procurement. Moreover, several internal executives have worked in the Department of Defense before, so it can be said that they are familiar with these matters.

Macdonald: "Mr. Edelman should have paid attention to the major automakers in the United States. You should also have an idea of ​​the current situation. General Motors and Ford are currently in a very difficult situation. If they do not get orders from the Department of Defense, they are likely to have to

Close some factories."

"GM has achieved certain results before, but now there are many variables. Other domestic automakers in the United States will not agree to GM being a one-man company, and Ford in particular will stand in the way."

"Fortunately, we reached an agreement with Henry Ford II yesterday. No matter how many military vehicles the U.S. military replaces, it will be based on GM's share of 55%; Ford's share of 35%; and the remaining 10% will be given to other automakers."

"Our two families hope that the U.S. military can decommission all military vehicles. Of course, it cannot be done at once. It can be done in several steps, but it should not take more than a year."

Old Edelman was shocked when he heard that the U.S. military wanted to retire all military vehicles. As one of the countries with the largest armies in the world, the number of military vehicles is definitely the largest in the world.

Retiring so many military vehicles at once would make it impossible to pass the national defense budget. This requires a huge amount of funds. Even if it is as powerful as the U.S. military, it is impossible to allocate such a huge amount of funds at once. Even if it is barely possible to come up with it, you must understand the principle of equal distribution of benefits.

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The Army's status and role in future wars continue to decline. How can the Ministry of Defense agree to replace so many military vehicles for them?

Old Edelman: "I'm not afraid of your jokes. This is beyond the scope of ordinary capabilities. Public relations companies are not omnipotent. The U.S. military has more than 300,000 transport vehicles. The price of each vehicle is calculated at US$100,000. This cost alone exceeds

$30 billion or more."

"After all, some vehicles need to be equipped with other equipment, and the total cost may exceed US$50 billion."

"The Ministry of National Defense will not agree to spend so much money on the Army within one year. You must know that these are not missiles and cannot have a strategic deterrent effect. In other words, replacing them with vehicles is not the most urgent thing at the moment."

"With Edelman's public relations capabilities, coupled with the influence of Ford and General Motors, it is expected to be able to replace 100,000 military vehicles. This should be the best result."

Although the old Edelman wanted to make money, he also knew that if all active US military vehicles were replaced, the public relations fees charged would definitely be an astronomical figure. But not all money could be made, and his analysis was more in line with the actual situation. But if

If only one-third is replaced, GM and Ford will not come to the public relations company for help.

With the strength of the two companies, combined with the situation of the U.S. automobile industry and the excellent performance of the General Motors Hummer military vehicle, the Ministry of Defense will still give some face.

MacDonald smiled and said: "Of course I know that it is very difficult to replace all military vehicles. Otherwise, it would be impossible to ask you to come out to help coordinate. Maybe if we work together, we can really get things done. Nothing will happen.

Absolutely!"

Old Edelman thought for a while and said: "Replacing half of the military vehicles may be the best result, unless God comes to the United States."

If there is no particularly effective way to get the U.S. military to agree to replace half of its military vehicles, it may be the limit. MacDonald has already made careful plans, so how can he be satisfied with half of the orders?

MacDonald: "Currently, most of the vehicles used by the U.S. Army are produced by the Jeep brand. Strictly speaking, Jeep no longer belongs to the United States. To put it more directly, it is not controlled by Americans at all."

"Then they are thinking that the possibility of winning military orders is gone, and this becomes a problem. How can they help if there is a problem with the vehicles in service? Do they want foreign engineers to help the US military repair the vehicles? It is okay in peacetime, but once the country enters a state of war, it will be unlucky.

The only ones who deserve it are the brave and fearless soldiers of the United States."

"Because a company changes its controlling shareholder, it brings unnecessary losses to the U.S. military; shouldn't Bao Zixuan bear some responsibility?"

"Before, Heiyun Group purchased a lot of obsolete products in warehouses in the Soviet Union. Now they are just asking them to solve problems for the US military."

Hearing this, Old Edelman felt that General Motors and Ford were a little shameless. Not only did they want to receive military orders, but they also wanted Heiyun Group to collect their old cars for them. This was not enough of an advantage, and it was too shameless.

However, after careful analysis, I feel that the plan is very feasible.

Bao Zixuan has very good relations with China and the Middle East, so it can take back the cars and sell them to these two places. In this way, the people who benefited will not be able to say anything, and the taxpayers will not have much reaction.

La Edelman: "If Edelman takes over this case, it will definitely go all out to get the military to retire all Jeep brand military vehicles."

This is a challenge for Edelman Company, and it is also an inspiration to the old Edelman. Being able to end his career with the U.S. military replacing all military vehicles is a perfect ending for him.

The U.S. Department of Defense is a department under the government of the United States of America. Its center is the Pentagon. The leader of the Department of Defense is the U.S. Secretary of Defense. According to U.S. law, the secretary is a civilian. The U.S. Department of Defense was established on September 18, 1947, formerly known as the United States Department of Defense.

Department of War, headquartered at the Pentagon.

The Department of Defense is the highest leadership agency of the U.S. Armed Forces. The Service Departments are the highest administrative leadership agencies of each service and are responsible for the personnel and administrative management of the service, troop formation, combat readiness training, military service mobilization, weapons and equipment development and procurement, and logistics support.

The current system of the U.S. Department of Defense consists of the Office of the Secretary of Defense, the Joint Chiefs of Staff, 3 service departments, 10 joint combat commands, 16 bureaus and 6 professional agencies under the Department of Defense.

The Secretary of Defense has the Office of the Secretary of Defense, which is assisted by the Deputy Secretary and the Under Secretary, Deputy Under Secretary, Assistant Secretary and Deputy Assistant Secretary in different areas. Management includes: procurement, scientific research, logistics, inspection, finance, intelligence, personnel and policy.

Edelman's strong public relations capabilities were perfectly demonstrated. At this time, various departments of the U.S. Department of Defense have basically agreed to replace all military vehicles. You must know that not everyone dares to agree to such a large-scale procurement contract.

Although the Army mainly purchases transportation vehicles, it still needs to reduce the military expenditures of the Navy and Air Force. If the two services do not agree, even if the Army wants to replace them all, the project will be shelved due to lack of funds.

Annual military expenditures are fixed unless special circumstances arise. Otherwise, the president does not have the right to increase military expenditures at will. After all, all taxpayers' money is spent.

Old Edelman used almost all the connections he could use this time, just because he didn't want to leave any regrets for himself. That said, but this old man also worked so hard for the sake of money. After all, if this deal can be successful, Edelman

Mann's actual net income will reach nine figures.

Therefore, after the two parties reached an agreement, Edelman began to devote all its efforts to public relations related to the replacement of military vehicles in the United States. It can be said that they did everything possible, which is why they were able to come to the Ministry of Defense to negotiate in less than a week.

Such work efficiency made Mac Donald exclaim that it was impossible. You must know that he had contacted the Ministry of National Defense before, and it was impossible to negotiate with the Ministry of National Defense for such a large order in less than a month; it was different when professionals took action.

Henry Ford II was even more incredible. He had never thought that the U.S. military would agree to retire all military vehicles. He also had the attitude of running on a dead horse and being a living doctor. Everyone would be happy with success, and failure would not be a big loss for Ford.

Now I see the old Edelman and Mike Donald next to me, and I think that these two people are really capable. Such a difficult thing is about to succeed. It seems that some money really cannot be saved. The existence of a public relations company must have its own merits.

value.

Old Edelman said with a smile: "All the joints have been opened, and now we have to watch the performance of the two. After all, the military must provide sufficient theoretical basis to explain to the people, and taxpayers cannot feel that their money is not worth the money."

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