Reborn Xiangjiang Tycoon Growth

The Kingdom of Denmark, referred to as Denmark, is one of the five Nordic countries. It is a constitutional monarchy and has two autonomous territories, the Faroe Islands and Greenland. It faces Sweden and Norway in the north across the North Sea and the Baltic Sea, and together they are called Scandinavia.

The country of Navia borders Germany to the south, and its capital and largest city is Copenhagen.

After Bao Zixuan left Budapest, Hungary, he took Yamashita Henyi and others to the village of Felsgow near Billund, Denmark. This small village with a population of only 400 people gave birth to a Fortune 500 company. Of course, this company is still

Very weak.

That's right, Bao Zixuan's purpose in coming to this small village is to obtain the patent authorization from Lego, the giant intellectual building block toy in the future. He wants to promote Lego bricks in North America and Asia.

The inventor of Lego bricks is Mr. Christianson. He was born in the village of Felsgov near Billund, Denmark in 1891. He had superb carpenter skills and was keen on making various small toys when he was young.

His small planes, cars, and animals were all lifelike and lifelike. Although he didn’t know how to do business and his toys were often unsaleable, this did not make him give up his hobby. Later, the puzzle toy "Yue Yue" he designed finally became popular.

.In 1934, he designed the "LEGO" trademark for his building block toys.

Founder Christensen once held a call for names within the company for its small toy factory and the wooden toys it produced, and his proposal was finally selected, but the trademark name was not legally registered in Denmark until 1954.

The development of "lego" is accompanied by the continuous increase in the scale and popularity of the Lego company. The "weapons" in hand are toys originating from Denmark - building blocks. Through different combinations of different people, or even different ingenuity of the same person,

Lego bricks can build different worlds. Simple objects not only build a wonderful world for children, but every child who sees it cannot resist such a huge temptation. Therefore, Lego toys have always enjoyed a high reputation in European and American families.

Reputation, even in Asia, has quite a lot of users, it's just that the price is expensive, slowing down its further expansion into the market.

In 1949, the first LEGO plastic building block came out. Two years later, plastic building blocks based on the hole-post connection principle were put on the market. Soon LEGO launched a building block product specially designed for infants and young children aged 3 months to 5 years old. This kind of building block is larger than ordinary building blocks.

The building blocks are 8 times larger, which can prevent infants and young children from accidentally eating them and causing danger. Lego building blocks were initially just simple toys to stimulate the intelligence of infants and young children. Later, they gradually developed into a variety of series, which are quite attractive to boys and girls of different ages.

For this No. 1 toy company in the market, Bao Zixuan did not want to acquire it. That is a fantasy. But fortunately, Bao Zixuan also has his own trump card. When he thought of getting Lego bricks, he had already bought it.

The second important product "Lego minifigures" was the first to register a patent.

He knows that it is difficult for a family-owned company like Lego to accept outside investment. Currently, Lego is only sold in some parts of Europe. It has just left Denmark not long ago. Bao Zixuan knows that when Lego is completely established in Europe, it will be difficult to surpass it in building block toys.

After all, the patent is in someone else's hands.

Lego is just a toy product, there is no monopoly problem. If the company boss doesn’t sell it, you can’t snatch it from others!

Bao Zixuan met the general manager of the company, KK Christison, in the reception room of the Lego Company. A man who would later lead Lego to the world. Looking at the company that is still very simple now, who would have thought that using a child's toy could become the world's 500th largest company?

Strong enterprise.

Lego currently has fewer than 800 workers, and residents of almost all nearby villages work here.

KK Christison is the grandson of the founder Mr. Christison. His father is now the chairman of the company. However, his health is not good and he has to stay in the hospital all year round. Now all the company's decisions have been handed over to KK Christison.

Heiyun Group had already set a time for business talks with Lego before setting off. After all, this was a negotiation between the two companies.

KK-Christison responded to Heiyun immediately after receiving the request for business negotiation. He also wanted to see what the purpose of this recently brilliant company in Lego was.

KK Christison: "Welcome to Lego, Mr. Bag. What you have accomplished at your age is truly enviable."

Bao Zixuan: "I'm just lucky. In the good times, pigs can fly into the sky. Now is a good time, what do you think?"

KK Christison: "Yes, it is indeed a good era. But I don't know what the purpose of Mr. Bao coming to Lego is, or what he needs Lego to do."

Bao Zixuan: "I didn't expect Mr. Christison to be a fast-talking person. Let me tell you straight. I know that Lego's current building block toys have not yet developed the American market and the Asian market. I hope to license the patents in these two places.

Buy it."

KK Christison: "I'm very sorry. If you want to represent Lego products, we are very welcome, but if you want to get the patent authorization from these two places, we will not sell it. Lego has its own market plan."

Bao Zixuan: "Don't you want to hear the conditions I propose?"

KK Christison: "This is not a matter of principle that can be negotiated. We will not sell our patent licenses."

Bao Zixuan: "I know what Mr. Christison means, but I have a little gadget for you."

After saying that, he took out the Lego villain from his previous life and the current Black Cloud villain.

"This is a product I designed based on my own ideas. It can be perfectly combined with Lego bricks. And I have applied for a patent. I think you can ask an engineer to evaluate the effect of combining the two. We can continue tomorrow

negotiation!"

After Bao Zixuan left, he saw this villain.kk-Christison was completely confused. After all, this was the product he wanted to apply for. Why was it produced by Heiyun before the patent was registered?

And looking at the exquisite workmanship, it can be seen that Heiyun Group must be much stronger than itself in terms of production capacity.

KK Christison called the chief designer of Lego. After seeing the little man on the little boss’s desk, he couldn’t believe his eyes. Isn’t this the product that he wants to modify repeatedly?

Watching these little people put together with Lego bricks is definitely something that children would like to do. After all, playing with the building blocks alone is a bit monotonous after a long time.

"Boss, who designed this?" the designer asked.

KK-Christison: "This is a product brought over by Xiangjiang Heiyun Group. It has registered a patent and wants to come over and seek cooperation with us."

Designer: "We can pay to buy it! This way our building blocks will be more playable."

Heiyun Group is much richer than us, and they want to buy the patent license for our Lego bricks in Asia and America. They want to produce our products in these two regions.

After I didn't agree with them, Blackfish Group took out these villains, which was a bit threatening. After all, without our Lego bricks, their villains would definitely not be sold. But they could give up this project, and they would only lose a little.

Patent registration fees. But we at Lego will lose an excellent way to expand consumer demand.kk - Christison analyzed to the designer.

Designer: "If we have this little man, the sales of Lego bricks can increase by 20 to 25%. This is what we have calculated before development. I can't give you my opinion on the company's decision-making. You can go to the old chairman."

Let’s see what his opinion is.”

KK Christison: "That's all we have to do. I'll go to the hospital to listen to his opinion!"

After saying that, he left the company, took the villain produced by Heiyun Group, and went to the hospital where old Christison was.