Reborn Xiangjiang Tycoon Growth

Chapter 973 Bentley Battle 5

Just when Bao Zixuan was having sex, Rolls-Royce was also convening a board of directors. Selling Bentley is also a good thing for Rolls-Royce, at least they don't have to compete with each other. And it only cost 100,000 pounds that year, I believe this must be

A classic investment.

But they also know that the strength of the other party cannot be underestimated. Moreover, there are too many high-end and luxury car brands in the UK to choose from, and Bentley is not the only one.

However, there are not many sincere and powerful buyers like Heiyun Group in the market, at least it will be difficult to encounter them again in a short period of time. At present, the most influential and powerful automobile companies in the world are mainly concentrated in West Germany, Japan and

U.S.

West German companies can first rule out that the relationship between Germany and Britain has not completely eased. This is not the future, and selling Bentley to the Germans is emotionally unacceptable.

We must know that they are the victorious countries, so why can the Germans come to the UK to acquire car brands? As for Japanese car companies, they are currently heading towards the United States and have no time to care about them. In addition, the Japanese mainly produce low-end models, and high-end cars will not be available for a short time.

You probably won't touch it.

As for the major American car companies, General Motors and Ford need to stabilize their local markets. Chrysler is basically in a state of survival and has no strength and energy to acquire car brands in the UK.

Representatives of the Rolls and Royce families immediately held an emergency meeting to discuss how to respond.

Richard Rouse is the fourth generation head of the Rouse family. Although he has rarely intervened in the company's specific affairs, his opinion must still be sought for such key decisions.

Richard Laws looked at the people below and said: "The reason why you invited me here today is already clear, and everyone must be aware of the company's situation. The Black Cloud Group is coming fiercely, and it has begun to mobilize funds in the external market. These are all needed

Consider that our opponents are much stronger than us, and the Prime Minister’s Office’s intention is almost the same.”

The British Empire needs Bao Zixuan and Heiyun Group to invest, and don't shut them out for petty profits.

As a close confidant of Richard Rolls and also the CEO of Rolls-Royce, Dawson wanted to make a comment or at least show his support. However, he also knew that he had to seek the opinion of the Royce family first. After all, they were also the bosses of the company.

One of the shareholders.

Dawson said to Ferdenand Rice: "I don't know what Mr. Rice's opinion is. Now we are facing a major decision. You two controlling families must express their stance. Only in this way can we implement it."

The meaning is very clear. The Rouse family has just expressed its position. And the opinion is very clear. Once it is built, it will be abandoned. Never cooperate with Heiyun Group and Bao Zixuan Hard Steel. Not only because the strength does not allow it, but also the intervention of the British government.

The core is to promote this cooperation without offending Bao Zixuan. His strength makes a country fearful. It is estimated that apart from the richest man Bao, there are really few people in the world who can do it.

In fact, it is not only because of the strength issue, but more importantly because Britain needs Heiyun Group to invest. As long as Bao Zixuan comes over, everything will be easy to negotiate.

Moreover, it also means competition with mainland China. Even in powerful enterprises, energy and strength are limited. If there is more investment in the UK, investment in other places, especially mainland China, will naturally decrease. At the same time, it will also make the people of Xiangjiang

Look, even the richest man Bao has already made his choice, what are you waiting for?

In fact, these Bao Zixuan all know that in the past, they always looked forward and backward, but could not let go. National justice is important, but if the Heiyun Group wants to develop rapidly, it must rely on all aspects of strength.

Let’s use the UK as a breakthrough point. At least for the next ten years, you don’t have to worry about having a hard time. Moreover, there is also an element of anger, and I will not choose to tolerate it in the future.

Ferdinand Rice and Richard Rouse had a very difficult time dealing with each other. It is estimated that many companies have this problem. Problems often occur when founders work together. It is normal for their descendants to look down on each other.

In fact, Richard Routh has made a lot of concessions for this. He did not participate in the specific management of the company, which is enough to explain the problem. Moreover, he gave up the position of chairman to Ferdinand Rice in a high manner. You must know that the Routh family is the second largest shareholder of Rolls-Royce.

A major shareholder.

However, it is not that there is no defense at all, as CEO Dawson is proof; this is also a normal phenomenon of mutual restraint and balance of interests. At the same time, Ferdinand Rice is not stupid. Every time he encounters a major decision, he will let Richard Laws take the lead.

The speech was nominally respectful, but it was unclear whether it meant letting the other party take the blame.

But now he had to express his position. Although Ferdinand Rice was reluctant, he also knew that what Richard Laws and Dawson said made sense. And as the chairman of the company, he knew better than anyone else the actual situation of Rolls-Royce and the

the crisis faced.

Had it not been for the intervention of the British government a few years ago, it is estimated that the aircraft engine business would have been sold. Although Bentley and Rolls-Royce can control the entire high-end model, they are too close in terms of design and performance, resulting in

A lot of unnecessary competition.

Selling is a good option, but the other party must provide enough funds. It was his grandfather Henry Rice who brought Bentley under his ownership. You must know that the Rice family suffered a lot of criticism back then. Now it has been proved that that year

What a wise decision. And the higher the price, the more it proves the greatness of Henry Rice.

In fact, everyone knows that the acquisition of Bentley was mainly due to Henry Rice's appreciation of Walter Owen Bentley. He knew that his time was running out and he had to take this talented engineer under his wing. Only in this way, after he left,

The company will not decline and have no successors.

As for Charlie Rouse's work center, he is not developing cars anymore. Maybe racing is his favorite.

The controversial decision at the time allowed Walter Owen Bentley to work for Rolls-Royce for decades. Now he can continue the company's life by selling Bentley cars. The benefits of £100,000 are simply huge.

It's inestimable.

Ferdinand Rice: "I have no objection to the sale of Bentley cars, but we must not make concessions on the price. Bao Zixuan is very rich, at least much stronger than us."

"Spending hundreds of millions more dollars is not a problem for him at all, but it is related to Rolls-Royce's core interests."

“My suggestion is that you can make appropriate concessions on the use of design patents, but you must not let go on the price.”

Everyone knows that Bentley and Rolls-Royce have too many unclear relationships, at least in terms of the appearance of the water tank and the interior. Now that Rolls-Royce has taken the initiative to raise controversial issues, Heiyun Group cannot be stingy.

!

Although the competition between the two brands will inevitably be fierce in the future, Rolls-Royce has absolute confidence in this. Their operation and accumulation of high-end, luxury cars, Heiyun Group cannot even catch up with them.

Dawson knew that he must be the one to negotiate. Moreover, Heiyun had already said that he must see the plenipotentiary of Rolls-Royce tomorrow morning; otherwise, he would not give face, and I am afraid things would become passive and tricky.

There must be a result internally tonight, otherwise it will be very troublesome. I have investigated Bao Zixuan's personality before, and he has a very scientific and engineering man style; he never does things in a muddy way, and likes to make quick decisions. If Rolls-Royce is always procrastinating,

, then it’s strange that people can give you a good look.

Dawson asked tentatively: "I don't know what price Mr. Rice gave Bentley so that we can communicate with Heiyun."

This is because I want to throw the problem to myself and let him take the blame. But when I see Richard Rouse's indifferent look, I know that this old boy can't speak, and he has a reason. You are the chairman of the company,

I have not been involved in any specific matters.

Like his great-grandfather and grandfather, he has a typical playboy character.

Since they have expressed their stance, they cannot harm the interests of shareholders. Although this group of people did not speak, they were all watching them.

Ferdinand Rice: "The price of Bentley should be between US$2.5 billion and US$2.8 billion, but there is also a brand premium component. Therefore, pricing over US$3 billion is a very reasonable number. The rest depends on what you mean.

.”

In fact, this price is a bit high, at least many shareholders of Rolls-Royce think so. No matter how stupid Bao Zixuan is, he will not accept it! After all, no one’s money comes from strong winds, but Ferdinand-Royce has expressed his position,

And the higher the price, the more beneficial it is to everyone present. Anyone who objects will be unable to get along with everyone.

At this time, all the problems were thrown to Dawson, after all, he had to go over to start negotiations with the Black Cloud Group.

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