Reborn Xiangjiang Tycoon Growth

No one can step back now, they can only bite the bullet. Otherwise, it will be difficult to explain to other shareholders. If your major shareholders and founding family members are not available at the critical moment, how can we let them come forward? There is no such reason in the world.

In this way, the Rolls-Royce board of directors reached an agreement. The luxury negotiation team composed of Richard Rolls, Ferdinand Royce and Dawson will take a special plane to negotiate with Heiyun Group tomorrow morning. Of course, the so-called luxury is only relative to Rolls-Royce.

From a global perspective, it’s really not enough.

Early the next morning, they were still in the Bentley conference room. Bao Zixuan and John Chambers looked at the three people sitting across from them. They didn't expect Rolls-Royce to pay so much attention to it. It seemed that the other party came here with great sincerity.

After Vincent Bentley introduced both parties, he stopped talking. Because he knew that there was no need to talk anymore, because what was going to happen next was beyond the control of the Bentley family.

As the chairman of Les Les, he must be the first to speak. And before Richard Laws came over, he also said that he would follow his lead. Whether he was digging a hole or sincerely, it doesn't matter at this time, at least his position.

The advantages above must be reflected.

Ferdinand Royce said with a smile: "Welcome Mr. Bao and Mr. Chambers. It is also an honor for Rolls-Royce that you two have chosen Bentley. It at least proves that we have not let the brand decline over the years."

Hearing what Ferdinand said, Richard Rolls knew that this old boy was trying to establish his presence again. Anyone who knows a little bit about the history of Rolls-Royce and Bentley knows that it was Henry Royce who overcame everyone else's opinions.

Bentley only belongs to Rolls-Royce. After so many years of development, the company's performance is obvious to all. Although the performance has not been good in recent years, it is due to the market environment.

It has nothing to do with Henry Royce's vision. Bentley has surpassed Rolls-Royce in many cases. Of course, it has something to do with Rolls-Royce's positioning, but it is enough to explain some problems.

Rolls-Royce's internal conflicts and struggle for power have nothing to do with Heiyun Group. Bao Zixuan only cares about Bentley cars. Of course, when Rolls-Royce wants to sell, he will not reject it.

He had only heard of the two heads of the Rolls-Royce and Royce families. Later generations have been excluded, and the Germans have fully taken over the Rolls-Royce Motor Company.

When someone is polite to you, you should never extrapolate it to others. Bao Zixuan smiled and said: "Mr. Royce, you are polite. There are many well-known car brands in the UK. But when it comes to the most noble and luxurious ones, they are Rolls-Royce and Bentley. Rolls-Royce

As a family business owned by two people, it is of course impossible to sell it. Therefore, as long as Heiyun takes a step back, Bentley is also a very good choice."

It can be said that both sides are testing each other, wanting to see the other side's bottom line first.

Ferdinand Rice knew that he was about to get to the point, and Bao Zixuan had already said it. If he was still delaying like this, it meant that Rolls-Royce was too inefficient. And as the chairman, he could only speak. He said directly:

"The strength of Heiyun Group and the ability of Mr. Bao will not be doubted by the whole world. We can also see the willingness to acquire Bentley. At the same time, Rolls-Royce is not unacceptable to the sale of Bentley cars."

"I just don't know what Mr. Bao's price is for Bentley cars, or how much you think Bentley cars are worth."

This is changing from passive to active. It seems that Ferdinand Rice still refuses to give up. Selling Bentley is a last resort, and it is difficult to live with the idea of ​​​​a knife.

This operation made the people present a little confused, as they directly asked people to quote without talking about anything.

But Bao Zixuan is also a person who does not follow common sense. It is obviously unconventional to ask buyers to directly quote. This is rarely the case in acquisitions. After all, the quotation is a systematic work. It requires professional calculations, combined with future development prospects and other series.

Factor. Now I didn’t say anything, I just asked the other party to quote what Rolls-Royce wanted to do.

With Bao Shaofu's look, John Chambers immediately understood what he meant. The two of them had made many plans before, and basically had thought of all the possible problems.

John Chambers: "After our investigation of Bentley cars and comprehensive assessment of brand premium, we believe that the price of Bentley cars should be between US$2-2.2 billion, which is a very reasonable figure."

"In order not to waste each other's time, Heiyun Group is willing to spend US$2.2 billion to acquire Bentley Motors."

This price is relatively reasonable, at least the normal market price. It has even been raised to a certain extent, mainly to show the sincerity of Heiyun Group and not to let other companies take advantage of it.

Although Heiyun's quotation is reasonable, it is only the first round of quotations. At the same time, Ferdinand Rice also expressed his opinions on the board of directors. According to the US$2.2 billion transaction, I am afraid there is no way to explain it to other shareholders.

Dawson knew that he was asked to coordinate, and the other party was a professional manager negotiating with him; so for Rolls-Royce, he had to come forward. After all, the other two were also major shareholders; regardless of the size of the company, at least Bao Zixuan was the right partner.

etc. And he and John Chambers both belong to the category of professional managers, but the other person manages a larger number of people and a larger enterprise.

Dawson: "Rolls-Royce still can't accept this price. After all, Bentley has a 65-year history. The customers it has cultivated over the years are a huge intangible wealth. Coupled with the technology patents it owns, these are real assets.

exist."

"In order to express Rolls-Royce's sincerity, we can authorize some disputed patents. This means that after Bentley Motors is acquired by Heiyun Group, it can still use the patented technology shared by Rolls-Royce and Bentley."

"This is the greatest sincerity we can show. After all, Bentley was acquired by Heiyun Group and will become Rolls-Royce's biggest competitor. In the future, which product customers choose will depend on the capabilities of the two companies."

Unexpectedly, Rolls-Royce actually gave up the patent royalties directly, which can save a lot of money. Before, I thought of spending money to buy the patent royalties, but now they directly propose it, so appropriate compensation must be made in terms of price.

In fact, this is also the cleverness of Rolls-Royce. If Bentley Motors reinvents the wheel, it will definitely become a major threat in the future. But if it still develops according to the trajectory of Rolls-Royce, it will only have to catch up. Instead of becoming a big player in the future,

The enemy is worse than boiling a frog in warm water.

Regarding the production of luxury cars, Rolls-Royce believes that no company in the world can match them. This is where the confidence lies, mainly because they have the capital.

John Chambers: "The sincerity of Rolls-Royce has been felt by Heiyun. The price of US$24 billion is reasonable enough."

The three people who heard that Heiyun Group had raised the price and asked Rolls-Royce to come over to negotiate were very excited. This was a good start, and it also showed in disguise that Bao Zixuan was really rich. He directly increased the price by 200 million US dollars, and ordinary people were not like that.

courage.

Dawson: "The price quoted by Heiyun Group is far from our expectations. US$3 billion is a reasonable price. Bentley is definitely worth the money."

This price is somewhat outrageous, at least considering the actual value of Bentleys today.

John Chambers was not talking, but handed the prepared report to the other party.

Looking at Bentley's sales and actual profits, plus employee salaries and various conditions, as well as market expectations in the next few years, it can be said that the Heiyun Group's investigation is very detailed, and it even includes information about the possible problems that Rolls-Royce may encounter.

Arrival trouble.

Cold sweat broke out on the backs of several people watching. The information held by Heiyun Group was not much less than theirs. The other party's intelligence and investigation capabilities were so terrible that Rolls-Royce was beyond their reach.

After final bargaining, Heiyun Motors acquired 97% of Bentley's shares held by Rolls-Royce for US$2.54 billion, leaving the remaining 3% under the control of the Bentley family.

In previous generations, German car companies BMW and Volkswagen respectively launched acquisitions of Bentley and Rolls-Royce, which cost only more than a billion dollars. That was because in the 1990s, British cars declined as a whole. Their market share fell off a cliff, and sales plummeted.

.It allowed the Germans to get a big deal. Now, neither Bentley nor Rolls-Royce has reached the point of exhaustion; the price will of course be more expensive.

In fact, it is not impossible to wait until the 1990s, but by that time Xiangjiang has returned to mainland China. Bao Zixuan will lose any advantage when competing with the Germans. If the Americans obstruct it, Bentley will definitely not be sold to the Black Cloud Group.

.

It's nothing more than spending more money. For Bao Zixuan and Heiyun Group, it doesn't matter at all.