Recreation Starts From the Heartbeat

　　 It took a full hour before Su Tang read the remaining four structural design drawings.

"how do you feel?"

　　 Tang Su looked at her.

In fact, he himself didn’t know if these design drawings were useful, he just asked briefly about the situation of the'Mitou OEM' some time ago, and after a week of making up for it in the forum, he only relied on his own point of view. With half-understanding experience, I found a few more qualified ones from the [Encyclopedia of Mechanical Keyboard Structure Design], and then copied them.

Well……

　　 Hope they are all useful.

　　 When Su Tang looked at the first design drawing before, it seemed quite shocking, but I didn’t know how these four were.

　　 "They are all very powerful designs."

Su Tang looked at him with a mixed emotion: "If these five design drawings are obtained from my studio, at our level, a new product can be made within one week, two months. All tests are completed within and then officially launched..."

　　 She doesn't know what to say.

To put it bluntly, the five design drawings that Tang Su gave just solved the biggest dilemma of'Mitang Studio-Glory Peripherals'. Originally, she felt that the pressure to establish a sub-brand was quite high, but now she feels everything All suddenly enlightened.

　　Originally, it was planned to launch the first mass-produced model next summer, but now... it may be possible to advance the time to this winter, saving half a year of time.

　　In this fast-developing and ever-changing new era, many things can be done in half a year.

　　 "This is efficient."

　　 Tang Su was a little surprised: “It’s much better than I thought. In other words, isn’t Mitang Studio still doing ‘Xingyao’? Can I free up my hands to make new products?”

　　 Although I provided the design drawings, it can help the other party greatly shorten the time.

But as a team proficient in high-end customization, it is the first time to try to study the mass production structure and the trade-offs of many costs... It still takes a lot of effort, not to say that after getting the design drawings, you can directly Throw it to the factory to produce it, which is whimsical.

　　The design drawing can only be regarded as a reliable research direction, but in the end, it is necessary for the designers to think about it a little bit.

　　What material, what process, what effect do you want to achieve, how to increase product competitiveness...

　　 In short, it is a very troublesome thing.

　　 But Su Tang... is quite efficient.

"OK."

Su Tang nodded: "We had a meeting and discussed before. After the establishment of the sub-brand, we will separate the studios. Some designers will serve the'Mitang' brand, and the other designers will serve the'Glory'. In terms of product design, they do not interfere with each other, so they will not be affected."

"Understood."

　　 Tang Su suddenly.

　　 "I'm going to take it back and study it first. If it goes well, I can start to study the design of specific products and start preparing for mass production."

　　Su Tang thought for a while, then looked up and asked him: "Do you think, for the brand ‘Honor Peripherals’, what price is the most suitable for the first product?"

　　The first product?

Tang Su was startled, somewhat surprised: "This should be something that the experts in your circle should consider? I'm a melon-eater outside the circle. I don't dare to talk about this kind of thing that involves brand positioning and product positioning. "

　　 Tang Su is still very self-aware.

If it’s a certain type of knowledge that he understands better, he doesn’t mind explaining to the other party more, but if it’s something he doesn’t understand... then let’s not say it, if it misleads the other party, it’s too bad. .

　　Key ring new product pricing this matter...

　　 Tang Su thought, it's better not to express opinions at will.

　　 But Su Tang is very persistent--

　　 "Don't eat melons. This design drawing is all given to me. You must know a lot about the key ring."

Su Tang curled his lips: "I'm not asking you to help out. You should treat this issue as an ordinary consumer. If you know that the'rice soup' is going to be mass-produced, you hope this is a new product. What kind of product?"

　　The attitude of ordinary consumers?

　　 "If it were me, I hope it was..."

　　 Tang Su touched his chin, thought for a moment, and gave a few key words: "Exceeding all the products on the market at the same price, the price should be as low as possible, huh...you can step from the low-end to the high-end, and then subvert the industry."

　　 Step by step from low-end to high-end?

　　Su Tang thought for a while, and then asked, "Is there anything to say about this?"

　　 "In fact, the truth is quite simple."

　　 Tang Su said: "If a brand starts with low-end products and then builds successful high-end products step by step, consumers will think that this brand is very powerful and a good brand to trust...

　　 But if a brand first gains a foothold in the high-end market and then develops its products, consumers will unconsciously compare the two grades of products.

　　Mid-end products are done too well, and high-end products will not be competitive. Consumers who buy high-end products will also feel that they have been backstabbed. If they do poorly, they will destroy the brand’s reputation in the market..."

　　 In fact, it is plain.

　　 is to take care of the psychological feelings of consumers.

You first make a low-end product that kills all competing products at the same price, so that customers at this price are comfortable, and then make new products to the mid-end, even if your mid-end is much better than the low-end, but only the price difference Here, the previous batch of customers will only envy, but will not be angry...

　　 I am afraid of two situations.

　　 One is: first make a best-selling low-priced product, and then put out a product that beats the former... the same price range, so that consumers are deeply backstruck, and never trust this brand again.

　　The other is: the front foot has just been made into a high-end product, and then started to use the same technology to make the low-end and low-end consumers. At the same time, the high-end consumers feel depressed and want to vomit blood...

　　 "I have always felt that a brand that does not respect customers can never be a good brand."

　　 Tang Su deliberated and expressed his opinion: "Now this key ring, in fact, to be honest, except for those manufacturers that can't keep up with the progress of the times, most of the manufacturers' products are actually not bad.

　　The internal structure and craftsmanship may be worse, but to be honest, the demand for keyboards of mass consumers is actually not that harsh. It is not that you make the product's feel and sound unique, and consumers will buy it...

　　As a new brand, it is actually very important to establish a good reputation and customer loyalty.

　　 Mechanical keyboards, most of the consumers who are more interested and have some spare money can not just buy one. If they have a very good impression of a certain brand, they will definitely buy new products from time to time.

　　At the same time, these consumers cannot be alone. Which product or brand they think is good, they will recommend it to people who also have this hobby..."

　　The market reputation of the brand and the loyalty of consumers.

　　 "I probably understand."

　　 Su Tang nodded slightly: "You mean, it's easier to do it from the bottom up than from the top down, right?"

　　 "Almost, I think these are two different development directions."

Tang Su spread his hands: "You should do the high-end first and then the low-end. Then, in order to ensure the advantages of the high-end and the obvious differences between the two, you must castrate the mid- and low-end. The more you go down, the more you castrate Ruthless... this is actually not a good way of development, and if you do it from the bottom up, then these problems will not exist, or that there will only be one problem, but I think this problem is for you. 'For that, I'm afraid it's nothing at all."

"what is the problem?"

　　 Su Tang doubts.

　　 "The only problem is how to make high-end consumers recognize this brand and the new products of this brand after the new brand is famous on the low-end and mid- to low-end."

Tang Su said lightly: "Because of the early positioning of the brand, the brand bias and brand discrimination that have appeared, you should be aware of this, just like domestically made... In the past few years, domestically-made mobile phones have come out, but domestically-made cars have become popular among many people. In my heart, I still have the impression of low-end, cheap, poor quality, and backward performance, but in fact, the current domestic cars are already very good, at least in the same price range, right?"

"Well……"

Su Tang nodded slightly: "I don't know cars and mobile phones, but I can understand the examples you gave. Indeed, this is not a problem for us. What Mitang Studio was originally doing was high-end, and it could even be said. For ultra-high-end products, we know better than anyone how to make things at this level, and you may have forgotten one thing..."

"what?"

　　 Tang Su was startled.

"The'Forest Elk' released not long ago, and the'Xingyao' that will be released early next month, will eventually be incorporated into the'Glory Peripheral' banner. There are these two products, even if the'Glory Peripheral' is the first to do It’s a low-end product. Who would dare to question the strength of this brand?"

　　 Su Tang said confidently.

　　Forest elk, stars...

Tang Su suddenly shook his head helplessly: "I really forgot these two. If you count them, then I am afraid that no one will question the strength of the'Glory Peripheral'. Similarly, these two Consumers in this price range will never have any conflicts, because no matter how high-end the products of the volume product brand are, they cannot be comparable to the "Forest Elk" and "Xingyao", and there will be no backstab problems. ..."

　　 He suddenly felt that this seemed to be a very good development idea.

First, in the name of'Customized Rice Soup', the two high-end products dedicated to customization of'Forest Elk' and'Xingyao' were made, and then, until the mass-produced sub-brand "Xingyao Peripherals" went online Later, these two products that crushed all the mass-produced flagship products on the market were transferred to the new brand, and the new brand was forced to be upgraded.

On this basis--

Make a great low-end product that can sell well without worrying about "backstab" to high-end consumers. After all, people spend thousands of dollars on keyboards, so they shouldn’t be interested in low-end products. Bar?

After this new low-end product is sold out and the popularity has passed, we will release its second new product that is positioned at the mid-end, which is better than the low-end, but due to design concepts and cost considerations, it will still follow the'forest elk'. ,'Xing Yao' opened the gap...

In this way, the low-end, mid-end, and high-end can all be covered. Next, you only need to stick to this price range. Even if new products are launched in the future, the price gap between these three must be highlighted. Then never Will'backstab' to consumers...

Well……

　　 just can get rid of the endless loop of some volume product brands, which is good.

　　……

　　 In the next few days.

　　 "Plants vs. Zombies" began to exert its strength in the mobile game circle. Many players were afraid to touch this game at first. They wanted to see the experience of the game anchors and tried to find some happiness in it.

　　 But when these game anchors started broadcasting, they realized that this game seemed to be different from what they had imagined. Seeing the anchors look so happy, they didn’t feel that their mentality would collapse at all...

　　 While this disappointed the audience, they were also curious about the game, so they downloaded it.

"Plants vs. Zombies" has a lot of free content. As the first game in the true sense of "Simi Studios", "Plants vs. Zombies" is very sincere. Even if it's just free content, it can make players happy. Play quickly for half an hour, and then open the Krypton Gold mode.

Well……

　　 Some recharge players who are used to not spending money are a little hesitant. They quite like this game, but to say recharge...

　　 I always feel a little reluctant.

　　 Then, they saw ‘share with friends, you can unlock a game story for free through your friend’s registration code, no less than 50 levels’, so when their eyes light up, they start to find friends for PY...

And after'unlocking paid content for free and playing 50 levels happily', even players who are used to zero charge are moved by the sincerity of the game developers, so they chose to'first charge 2 yuan to unlock one The story's activities...

　　 Then it is ‘the first flush is 6 yuan to unlock the next article, the first flush is 3 yuan to get permanent special effects, the first flush is 18 yuan to unlock in advance...’

Well……

　　 Anyway, the sincerity of the game developers is really too much, and the players who are used to the routine and the cut leek are particularly moved, making them resist the payment from the beginning, and then simply unlock them all...

　　……

time flies.

　　 Unknowingly, ten days have passed since "Plants vs. Zombies" was officially launched.

　　 "Has the revenue for the ten days of online sales statistics come out?"

　　 Tang Su asked.

　　 "It's still counting, because we have a lot of online platforms, so statistics will be a bit troublesome."

　　 Zhang Yuning said.

　　 "Then slowly count it."

　　 Tang Su nodded. Although the revenue of the new game has not yet come out, and everything seems to be unknown, he is not anxious.

When everything is fine these days, he often goes to these mobile game platforms to check the data of recent new games. From the rankings, you can see that the ranking of "Plants vs. Zombies" is far ahead of other new games. On the platform's "New Tournament List", they are all ranked in the top three, which is very fierce.

Not only the "New Touring List", but also the "Bestseller List" and "Hot Touring List". The rankings are very high, especially some of the Sincerely, I got a very high ranking directly and received praise and recommendations from many game bloggers.

Well……

Perhaps, the revised version of "Plants vs. Zombies" does not have a very strong ability to attract gold, but judging from the current rankings of various mobile game platforms, this is definitely a very successful game, and its revenue may easily exceed' Simi Studio's total of more than two years of operation in the past.

　　 Although all this was due to the merits of the System Lord, Tang Su still felt a little sense of accomplishment.

correct--

　　 "Mr. System, are you there?"

　　 Tang Su asked in his heart.

　　 [Finish all the tasks you owe, and chat with the system again! 】

　　——The system king.

　　 "……"

　　 Tang Su was silent for a few seconds, sighed, and then gave up the thought of looking for the system monarch with emotion.

　　 In order to help Su Tang win the title of "Sing As You Want", Tang Su did not owe much debt, and he didn't know when he would pay it off, so he had to take his time.

　　 "Ding Dong."

　　There is new news.

　　 Tang Su picked up the phone from the table, fingerprinted unlocked to check the information.

　　 Lovely candy: "The prototype of the new product has been made. Are you interested in coming over and taking a look?"

New product?

　　 is talking about the new product of ‘Honor Peripherals’, is it so efficient?

　　 Tang Su was a little surprised, it was much faster than he thought.

In the past few days, the two people gather less and leave more, and they rarely talk about each other's work. After all, they are tired at work, and they have to take time to study. If they talk about it after they are busy, it really means nothing. Want to do...

　　 Therefore, when two people are together, they often talk about small things in life.

　　 For example, some weird classmates, a certain restaurant changed the cook... these.

　　 is precisely because of this.

Tang Su has not asked about this since he handed over the five'mechanical keyboard design drawings' to Su Tang, because he knew that with the ability of'Mitang Workshop', he could definitely give all five design drawings. Using the extreme ~www.wuxiaspot.com~ will not make disappointing works.

　　 But he did not expect that the efficiency of the other party is so high...

　　 10 days to make a prototype...

　　 Tang Su's heart moved, so he typed and replied: "I'll pick you up at noon, let's go see after dinner."

　　 Tang Su was really curious about the prototype of the new product that was made in 10 days, and he didn't know what kind of product it was.

Well……

　　 Although it sounds unreliable, Tang Su believes that if he does not do well, with Su Tang’s personality, I am afraid that he would not be so proactive in inviting him to watch it, right?

after all--

　　 Xiao Su Tang is also a girl who wants face.

　　 "Ding Dong."

　　 Su Tang responded quickly.

Lovely sugar: "Okay, let's go directly to the factory after dinner, just to show you the production status of'Xingyao', oh yes, you used Weibo to promote the'Forest Elk' before, I think it's quite interesting. This time you can send a production map of "Xingyao" to suppress the second-hand transaction price of "Forest Elk"."

　　Production Picture……

Tang Su's heart moved, and he typed and replied: "Then should I write another news headline: [Shock! A well-known netizen took a huge risk and sneaked a photo of the next new product from the rice soup factory. Netizens shouted: Absolutely! ]."

　　 Lovely candy: "Hahahahahaha..."

　　Looking at this long string of hahaha, Tang Su's mind appeared as if the other party was laughing and leaning forward and back together, and the laughter gradually turned into geese and geese...

　　 Lovely girl, she is very cute when she sends a few words. chaptererror();