Recreation Starts From the Heartbeat

mid-July.

'Sky Games' has announced its new games that have been launched recently.

They are "Temple Run" in the 3D action category, "Steel Team" in the traditional tower defense category, and "Monument Valley" in the puzzle category.

The three games began to warm up the publicity at the same time, which also surprised the colleagues and players in the mobile game circle.

"Boss Tang, there's something here, "Defend the Carrot" has only been online for a few months, so we've made a new game, and we're still making three at the same time..."

"Have you finally started making other types of games? Looking forward to it."

"There is actually a tower defense game this time? There are "Plants vs. Zombies" and "Defend Radish" Zhuyu before. Now few game companies want to seize this market, but Boss Tang is still doing it..."

"There is also a difference between tower defense and tower defense. "Plants vs. Zombies" and "Defending Carrots" are both cartoon-style, and the difficulty is relatively low, but the name "Steel Team" is very hard-core when you hear it."

"A hardcore-style tower defense mobile game?"

"If this game becomes a hit again, Boss Tang is really the king of tower defense mobile games."

"I'm looking forward to a **** tower defense game like "Steel Team". I hope it's the brain-burning style I like."

"The tower defense mobile game is a bit boring. I'm still more interested in "Temple Run". The promotional video looks very good."

"The game "Temple Run" seems to be a test of reflexes. I'm not very good at this kind of game. I prefer puzzle-solving games like "Monument Valley"."

"Damn it! How do you feel that all the games we like have been calculated by Boss Tang? Is this guy so scheming?"

"Those who like action games, those who like strategy games, and those who like brain-burning puzzle games have all been taken into consideration by him."

"Huh? There are no pre-orders for these three games. What's the situation?"

"This time, it seems that 'Sky World' will be launched alone. Could it be that the negotiations with the channel dealers broke down?"

The players were talking about it.

Several games from Cang Qiong Game Company in the past have a very good reputation.

Because of this, when the three new games started to be promoted, many mobile game players expressed their interest and expectations.

Then some people want to click to make an appointment in the game store they often use, and there will be a prompt when they go online, so that they can experience the new game as soon as possible.

but-

They did not find any information on these three new games on several relatively large game platforms.

In the account of the producer "Sky Games Company", there are only a few games from the past.

Later, they realized after communicating in several game groups—

It seems that only this game community called 'Sky World' can download these three new games.

What's happening here?

Could it be that the negotiation with the major channels collapsed because of interest issues?

After all, the players are not insiders, so they don’t understand this, and most of them are not interested in gossip about these things, as long as they know how to download it.

and.

With the various activities during this period, the popularity of the sky world is not small, enough to be comparable to many mid-stream and downstream channels in the industry.

…

And at the same time.

The peers in the mobile game circle really took a breath after seeing the promotion of these games.

was shocked.

"When Tang Su launched the online versions of the games of "Dig to Seek Ascension" on his own platform, I guessed that he might be planning to set up his own distribution channel, but I didn't expect him to be so brave..."

"As I thought, I always thought that the 'Sky World' would become one of the secondary channels. I was still considering whether to cooperate with him to test the waters, and the result..."

"It seems that Tang Su is ready to tear his face with the channel side..."

"If you only use 'Sky World' as one of the secondary channels, the channel parties will turn a blind eye, but use it as the only main channel..."

"Tang Su seemed to have this idea when he first entered the industry. From the early contribution activities and game exchange forums, it has been operating, and until now, three games have been launched directly. This is a big move."

"I don't think Tang Su can succeed. After so many years, are there still few game companies that want to get rid of those controlled by the channel side? What is the result of their struggle and resistance? It's the channel side's intensification."

"This is somewhat inappropriate. If Tang Su's 'Sky World' can succeed, or even threaten the channel side, then our good days will come, so I still hope he can succeed."

"I also hope he can succeed, but the reality tells me it's too slim."

"How many daily activities does Skyworld have now? Not even 10 million, right? And this is still a form of game community, not a real player's daily activities. How much effect can this thing have? It's equal to a third-rate kid. It's just a channel..."

"Sky's first three games were launched on more than 30 channels at the same time, with a total of more than 200 million daily active users, at least 40 times that of 'Sky World', giving up so many channels and letting new games sacrifice for self-operated channels..."

"The daily activity data of the sky world is really not very good. I feel that Tang Su is a little too anxious."

"It's really in a hurry. If he is making some games, accumulates it for a few years, and waits until the daily activity of 'Sky World' reaches the level of tens of millions, and then starts an independent channel, which will be much more stable."

"Although I don't want to say anything against people, Tang Su's chances of success are really slim. If he fails, God knows what a terrible price these channels will make him pay."

"It's not just a matter of timing. I'm not very optimistic about these three games. They don't have the potential to become hits like "Plant Zombies" and "Angry Birds". The myth created by Tang Su is estimated to be going downhill. now..."

Colleagues discuss in private.

They were shocked by Tang Su's boldness, which was something most of them did not possess.

But at the same time, they are not optimistic about Tang Su's behavior, because it is not so easy to run a channel by yourself.

It is not that creating a good game community can be successfully converted into a paid channel. The difference is very big.

What's more, 'Sky World' should not be a great game community right now, it's just a third-rate.

How effective can this game community be transformed into a paid channel?

It's just a small amount of channel.

Tang Su's eagerness to take this move was really not calm enough.

…

Facing the comments and doubts from the whole industry, Cangqiong Games did not give any response, and was still doing what it should do seriously, waiting for a storm to come.

"Are you adventurous? It's a bit adventurous indeed."

Tang Su smiled and said softly: "However, if we want to become a big company, we must break away from these channel providers as soon as possible. We can cooperate with these channels, but we must not let them hold our destiny... It's the reason why I must build the world of the sky as soon as possible."

"I see."

Zhang Yuning nodded: "If we can get rid of the constraints of the channel dealers, then we can have the industry's first-class scale and revenue in just a few years, and at the same time, we can take the initiative to negotiate with the channel dealers. , instead of allowing the other party to exploit…”

If they can get rid of the channel providers, their income will be at least twice as much as they are now.

This is the benefit of own channels.

Tang Su's step is indeed quite risky, not only those in the industry feel this way, but also Zhang Yuning.

However, he did not object, but tried every means to complete the task given by Tang Su.

Maybe-

According to what those people said, they can wait a few more years until the foundation is abundant before doing such a thing.

But Tang Su didn't want to wait, and Zhang Yuning didn't want to.

They are too young, young people should have the spirit of young people, they should be aggressive, and they should be young and energetic.

If you didn't dare to take risks when you were young, and when you're "mature" later, you'll think about retreating instead of moving forward, wouldn't you be even more afraid to venture out?

how to say.

Youth is capital.

It is precisely because of his youth that he can do things that are risky, crazy, and incredible to outsiders without any worries.

Tang Su did not want to start seeking stability at a young age.

He has his own ambitions and pressures, which are enough to drive him to take risks.

Zhang Yuning is also reluctant to seek stability, because he is backed by a wealthy family and has a father with billions of dollars... If he doesn't dare to venture out like this, then he may even look down on himself.

"Those channel dealers don't want to talk to me anymore."

Zhang Yuning shrugged indifferently and said, "I used to laugh at me for a drink and call me a brother, but now my attitude has become cold... There are a few people who are better, ask me why I didn't stop you, why Going crazy with you and saying that the senior leaders are not satisfied with this... tsk tsk tsk, too many people are waiting to see our jokes now."

"Whatever."

Tang Su said lightly: "If they want to see it, let them see it. If they fail, then we are not strong enough and deserve to be laughed at, but if they succeed...how funny they feel now, how shameful they will be at that time, let's In the game circle, they belong to the juniors, but if our juniors become something they need to look up to overnight, wouldn't it be interesting?"

If it is really done for them, then with a first-class channel, they are indeed the existence that their peers need to look up to.

"That's so interesting."

Zhang Yuning smiled, but then a trace of worry flashed in his eyes.

Tang Su was right. If he succeeds, he will become an existence that his peers and seniors look up to, but if he fails, he will really let everyone see jokes.

And most importantly—

They have no absolute certainty that they will succeed.

"It really doesn't work, you can only throw money at it. Even if you mortgage the company to get a bank loan, you must ensure that the 'Sky World' can be successfully built in one fell swoop."

Tang Su said lightly.

"…"

Zhang Yuning was shocked. He had known Tang Su for so long, and this was the first time he had seen such a firm attitude.

…

During the second half of July.

The publicity and promotion of "Temple Run", "Steel Team", and "Monument Valley" was a vigorous one.

'Sky World' even set up a small event. In the second half of the month, if you sign in for seven consecutive days, you can get a recharge discount of 70 yuan, which can be used in all subsequent games.

Don't think it's very little.

Unlike those activities that sell dog meat, these three games do not have a lot of kryptonite, and 70 yuan is enough for players to play for free for a long time, which is almost like a free gift.

The brand spokesperson of Su Tang is also very actively involved in the promotion work. She even brought a lot of celebrities and game anchors who are usually good friends to help with the promotion. The spokesperson can be responsible to such a degree that even the employees of Cangqiong Games are very helpful. move.

And under this kind of tireless propaganda—

In just half a month, the stable daily life of 'Sky World' has increased to seven million, and it is getting closer and closer to the small goal of eight figures.

…

time flies.

In the blink of an eye, it was August.

On August 1, "Temple Run" was officially launched, and the number of downloads on that day exceeded 3 million.

On August 2, "Steel Team" was launched, and the number of downloads on that day exceeded 4.7 million.

On August 3, "Monument Valley" was launched, and the number of downloads that day exceeded 1.1 million.

And the release of these three games has also directly increased the daily activity of 'Sky World' to about 12 million. Looking at the entire mobile game circle, it can be ranked in the top 20.

Of course, there is still a huge gap with the major mainstream channels.

But even so, it was enough to shock the colleagues.

Originally, they had a pessimistic attitude towards the 'Sky World', and believed that the other party had little hope of success.

But now it seems...

It doesn't seem so.

Although the current results are not amazing, it is definitely not a failure.

Of course.

Downloads, daily life and so on, I can't see too many things.

Everyone will continue to wait until the specific revenue of these three games is released. At that time, we will know whether 'Sky World' succeeds or fails.

In the world of capital, there is no better measure than profit.

No matter how good the other data is, if the revenue is not strong, it is useless. Money is the only thing.

…

Early September.

Zhang Yuning took a data report and hurried to the general manager's office.

"The first month's revenue came out."

he said.

Tang Su looked up at him, paused for two seconds, and nodded lightly: "You can tell from your expression that the data should be pretty good. Maybe, it can bring me a little surprise."

"It's not a surprise."

Zhang Yuning handed him the data report, looked into his eyes, and said heavily: "It's a big surprise. From now on, those channel dealers will never dare to stand tall in front of us!"

"…"

Tang Su didn't speak, and looked down at the data report in his hand.

It clearly records all the specific revenue data of 'Sky World' this month.

Looking down, he saw the revenue results of the three new games in the first month of release:

"Temple Run": 13.51 million.

"Steel Team": 10.58 million.

"Monument Valley": 12.17 million.

Accumulated revenue: 36.26 million.

It doesn't seem like a lot, but what you need to know is... This is the income brought by the 'Sky World' with a mere 14 million daily activities, excluding the cost and part of the tax payable , all the remaining income will go into the account of Cang Qiong Game Company, and there is no middleman to earn the difference.

That is to say...

"The money we make from the 'Sky World' channel alone will not be lower than the income brought by the dozens of channels in the past."

Tang Su said softly.

The revenue of those channels is indeed terrifying, but their commissions are also terrifying, and the revenue left to game makers is very small, only about one-third.

As for the self-operated platform, all profits other than costs belong to you.

Under this premise, the benefits that both parties can bring to the company are almost the same.

This also means-

From now on, Cang Qiong Game Company officially has the capital and ability to get rid of channel dealers.

From now on, they are no longer begging the channel dealers to cooperate, but the channel dealers actively begging them to cooperate in order to make money.

The positions of the two sides are reversed.

The weak Party B in the past has officially owned the capital to become Party A.

And, most importantly...

"Our real heavyweight game has not been launched yet."

Tang Su breathed a sigh of relief and was in a good mood: "Wait until "Happy Xiaoxiao" and "Nursing Miracle" are officially launched, and then renegotiate the issue of game commissions with the distributors... At that time, we will have these nine games in our hands, each The monthly income will not be less than 100 million.”

by that time.

What he boasted to Zhang Yuning before has really come true.