Red Alert 1895

d "You sponsor this sports meeting, so you can take the opportunity to promote your new shoes! At that time, those athletes will wear your shoes to sweat profusely in various activities, and then run and rub, and go through activities such as football and Cuju At that time, it will still be very strong, isn’t it great? At that time, if you put out the signboard of sponsoring our athletes’ shoes, isn’t that a good advertisement? At that time, people will see the shoes you made It can be strong in long-distance running and various competitions. Isn’t that a quality? At that time, how many people will pay attention to this event. Isn’t it a good publicity at that time? In this way, you only need to seize the opportunity, Isn't it a great opportunity to completely reshape your brand?" Wang Guorui said.

The shopkeeper of Neiliansheng was shocked when he heard this. He didn't expect such a way to play. We must know that since ancient times, although the emperors have made great achievements and organized activities, although such activities cost money, they are still a way to attract attention. This kind of big event can completely attract the attention of many people. This is the so-called "eye-catching effect". This kind of concentration of the public's attention and then taking the opportunity to make an advertisement is more effective than the scattered publicity in the past. No matter how much you promote and advertise, it will not be more useful than others taking the initiative to watch the advertisement! You must know that forced indoctrination is far inferior to others taking the initiative to see it, and this is the biggest difference.

Although everyone knows that this sports meeting is a waste of time and money, the eye-catching effect cannot be ignored. If you can make your new shoes rub hard under the feet of these athletes, etc., and then the quality is still very good after the competition, wouldn't this reassure everyone? In this way, it is not possible to reverse the image of Neiliansheng, so that everyone can truly realize that they can not only make cloth shoes, but also other shoes. You must know that quality is not a problem. For Neiliansheng, the impression of their cloth shoes has been deeply rooted in the hearts of the people, and it is difficult to change. If you can take advantage of this opportunity to change your own image, then it is not a good opportunity for transformation.

The shopkeeper of Neiliansheng is also very excited. This is a good opportunity. And he didn't even think that this kind of activity could be advertised. You must know that the feudal emperors in the past, and even foreigners in this period, never thought that such a large-scale event could be advertised. Of course, it is undeniable that the advertising effect here is very good, so good that there is no edge. So if there is this opportunity to advertise in the past. It's a pity that there was no advertising industry in ancient times, so it was a waste of money for many governments to engage in activities.

But if the ancient government knew that there was such a way to play, even if they couldn't make money back, at least they could save a lot of money! These ancient officials were too good at doing business, and they lost money after wasting money. This made them all feel speechless.

It's still the new emperor who knows how to do business and has a broad vision!

"And you Quanjude, don't you make roast ducks? At that time, the athletes eat your roast ducks and get good results. At that time, the roast ducks will be nutritious and replenish their physical strength! At that time, the signboard will be released. In the future, you Isn't the image very good?" Wang Guorui said.

The boss of Quanjude was also surprised, this game is good! Wouldn't it be of great help to those athletes if they could eat Quanjude Roast Duck and win the first place? As for whether it is related, most people don't know. Maybe even professional doctors don't know. Especially this so-called sponsored food, which is nothing more than bragging. Just like when the so-called X Lippo, after sponsoring the Olympic Games, the athletes achieved good results, and then they were regarded as having something to do with this X Lippo. Does the result matter? Who knows? Even if there is a relationship, most of the psychological effects are far more than the so-called effects.

He can't put some stimulant in this drink, can he? So how useful this kind of thing is is a matter of the benevolent seeing the benevolent and the wise seeing wisdom. As for whether ordinary people believe it, it depends on whether they understand science. In other words, because of some psychological comfort, they will also deceive themselves and others to regard this as related.

Of course, this is the role of advertising. How can it be used as an advertisement if you don't brag? Advertising is to brag properly, but bragging is one thing, but don't tell lies. You can't talk nonsense about all kinds of cures and all kinds of effects that don't exist in the first place. This so-called sponsored athlete food. It is absolutely impossible to say that this food has something to do with the athletes winning the championship. At most, it is trying to make people who watch the advertisement make up their minds, but it must not be said directly and intentionally.

Therefore, after hearing this, many food companies may feel excited. Wouldn't winning the first place be a good opportunity to advertise? Of course, who can say clearly what this implies, so this is a good opportunity. Everyone wishes for such a result! So they are very tempted. If they can get this sponsorship opportunity and publicize it to the outside world, the benefits they will get are huge.

"Also, Tong Ren Tang, you can be responsible for providing medicines for those athletes! Isn't this a way to show the benefits of our medicines? I think, over the years, you have had a lot of emergency medicines or some cheap and effective medicines, It can be promoted! And you can develop Chinese patent medicines, which are completely a treasure against Western medicines. Why are Western medicines so popular? Isn’t it because they are easy to carry? But our Chinese patent medicines have not been able to develop for so many years, in fact It is also very useful. This is the time to promote the quintessence of the country, you have to work hard!"

Wang Guorui listed them one by one, and they found that there are actually many projects that can be sponsored, even athletes from head to toe, and even a shampoo toothbrush can also be sponsored! And once you get this sponsorship opportunity, you can use this to advertise, and advertise for one year in a row! The benefits of this are extremely huge. Once the sports meeting is successfully held, the advertising benefits for the next year will be extremely effective, which is more useful than saying a hundred sentences at other times.

This kind of eye-catching activity can be used to grab money. Those officials in ancient China were very happy with their achievements, but after carrying out activities, they were wasting money and people, and they didn't know how to make money. On the one hand, they went to ask those merchants for money, but not only did they not achieve the desired effect, but they also made the merchants complain. In the end, it was just a face-saving project that wasted money and people. Not to mention China, even foreigners are like this. Activities are a waste of money for the sake of the people, and most people are unwilling to undertake them. It was only later that the Olympic Games finally found the most suitable profit model. As a result, many cities, especially those without many specialties, became more enthusiastic about this kind of exhibition industry.

The convention and exhibition industry claims to be green and pollution-free, it hardly emits nitrogen dioxide and PM2.5, and it is a good way to stimulate the economy and make money! Once the various activities are carried out, the local area will attract attention and attract economic development, and then maybe Bufan will not lose money, but will make a lot of money instead!

This is also a different realm from ancient to modern times. The level of management is getting higher and higher, and things that were originally complaining about suffering have become endlessly enjoyable. This is the progress of the times. In the past, when businessmen heard of Gao's activities, they would avoid them. Now that they heard that they could sponsor advertisements, everyone was even more jealous. In the past, advertising was actually a good thing, and they were willing to spend money! Such a big event may only happen once a year or even a few years. Who wouldn't want to advertise this kind of eye-catching opportunity? In this way, the advertising effect is more effective than ordinary advertisements in the past, so the sponsorship of those well-known big events in later generations is also squeezed out. For the Olympics or other big events, people are rushing to give you money with banknotes, and even when you collect money, you still have to be picky.

"Your Majesty, I am willing to sponsor you!" "Yes! Your Majesty, I am also willing to sponsor you!" "Your Majesty, our Tongrentang will take care of your medicine!" "Your Majesty, we will take care of the athletes' meals at Quanjude!" "Quanjude, you nonsense!" , your roast duck is too greasy, long-term eating is not good for your health. The sauced elbow at Tianfuhao here is good!" "You are talking nonsense, our Quanjude roast duck is greasy, is your sauced elbow much better?" "Also, you…"

These people almost quarreled for the so-called naming rights and the so-called sponsored advertising rights~www.wuxiaspot.com~ In order to avoid excessive sponsorship, Wang Guorui stipulated that each product only accepts one sponsor, let them To compete, so that the interests can be maximized!

"Okay, okay, later we will hold a bidding, and then you go to participate in this bidding, the highest bidder wins, and then get the right to sponsor, and in the next year, you can get the opportunity to advertise this Beijing Games, and then you like this The benefits to you are enormous," Wang Guorui said.

Wang Guorui finally sharpened his sword and started preparing to slaughter the fat sheep, but these guys were also willing to be "slaughtered fat sheep", who made them all want this advertisement? Even this Beijing sports meeting is the first national sports meeting, and the whole country will pay attention to it, so no one wants to give up this opportunity to spread the word and even go to the whole country!

The communication skills in ancient times were poor, which also limited their advertising effect, and no one wanted to miss this opportunity. If you can seize this opportunity, maybe you can expand to the whole country, and the effect will be great. (To be continued.)

PS: I recommend a book to everyone, "The Story of Chasing Beauty in the Ming Dynasty". Those who like classical beauties can read it. c