Reinventing the Millennium

From the similarity of the 3.2 version of Q Doctor, to its forced installation charge, to Penguin’s secondary attack of acquiring anti-software and upgrading computer butlers, to the head of 360 publicly cursing, to the attack by KouKou bodyguards, and finally Zhou Hong Yi "is not good at the road, so he rides on a raft and floats in the sea" and travels far away...

In the past month and a half, the competition between Penguin and 360 has been exciting, and they have performed a Latin dance on the computer screens of hundreds of millions of users.

I thought that with Zhou Hongyi's sigh, the performance had ended tragically. Unexpectedly, the drumbeat suddenly changed. Fang Zhuo came on stage, tore off the curtain, pushed Zhou Hongyi away, grabbed Ma Huateng, and started Cha Cha Cha.

This emerging giant battle can even be traced back to two or three years ago. It starts with Wang Xing, who is now in charge of Weibo. As a well-known big mouth on the social media platform, his old events on the first day of the National Day holiday have been brought up again. The media, people inside and outside the industry, and the general public are all very excited.

Wang Xing once founded Xiaonei.com, which has now been acquired by Penguin.

Originally, acquisitions were normal in business practices. However, Wang Xing was unwilling to lose, and the model was abandoned. Even games such as "stealing food" and "grabbing parking spaces" were exactly the same as in the past. thing?

At that time, Xiaonei.com was defeated by Penguin's traffic tactics. Although this was called the first half of the social media war, if you lose, you lose. And this year, Penguin's attack on 360 is still it. The one that works every time.

Tactics are a reflection of strategy. Over the past few years, Penguin's much-criticized traffic strategy has been embellished by Wang Xing in a "never forget it, there will be repercussions" approach, almost splashing the hot oil on the audience's face. superior!

The words "Just fuck Penguin" were previously circulated in a small area in the industry. This time, Wang Xing shared it at the most critical moment of Penguin, almost paralyzing Weibo's server.

Whether it was Wang Xing's unabashed grudge, the official Shi Chui's "Mr. Fang's handwriting", or the strong emotions of these four words themselves, they all brought public opinion to another level.

Battles between giants, big boss collisions, grievances in the industry, personal relationships, business success or failure, so many factors are mixed together, plus the seasoning of news such as "It is said that the last place where Zhou Hongyi disappeared was Hang Lung 23"...

Penguin is cooking in the fire, Yi Xin is the flower in the brocade, the media is impatient, and netizens are talking about it.

On October 2, the second day of the National Day holiday, well-known IT magazines including Computer World joined in criticizing Penguin. Issues that had been discussed in the past and those involved who had come forward to criticize all appeared again. The media exposure was like a gust of wind blowing towards Pengcheng.

By that evening, the number of active downloads displayed by Yixin on the single platform of the YMS software store, which had been online for two days, exceeded 1 million. However, the number of system push downloads from mobile phone manufacturers such as Yike, Hanwang, Meizu, and Kesheng in the YMS ecosystem were not disclosed. , but the former has shown users’ enthusiasm for early adopters.

With such a user base, the use of Yixin software has long been clear. In fact, unlike what the first group of people imagined, Yixin is not a mobile version similar to Penguin, but an instant messaging that focuses on users' real-life relationships.

Use your mobile phone number to register and log in. After reading the address book, your relatives and friends who have also registered with Yixin will be displayed, and then you can send text messages for free.

This looks more like Fetion Mobile?

Observers inside and outside the industry unanimously thought of the functions of Fetion.

It's easy to use, has single functions, and has a simple page... Can this really shake Penguin's position in the communications field?

Opinions of practitioners and experts began to diverge. In response, there were many heated debates and predictions in communities like Zhihu. It is not the fault of others, but the number of registrations and active users of Penguin is too large.

Despite public opinion regarding a challenge of this level, it is difficult to be confident in actual competition.

On October 3rd, new news emerged again about the public opinion that was still hot during the holidays. A reporter got an interview with the other party!

Many people were surprised which media was so powerful, and then they saw the word "Sina".

Sina: If you are not talented, you are right down there!

It's Sina...then it's not surprising.

However, it is not just Sina alone, there is also a joint interview from Sohu.

In the past few months, Yike and Sohu invested in the independently operated Sogou, filling in the YMS ecosystem. The relationship between the two parties is good. This is said to be an interview, but it is actually a promotion meeting about Yike mobile service YMS. Sohu The attempted application was approved.

At nine o'clock in the morning, reporters from Sina and Sohu arrived at the Yike headquarters at Hang Lung 23 and met with ecological manufacturers and potential partners such as Hanwang, Meizu, AutoNavi, and Yixin that had already arrived.

Yike Mobile Service has been working hard since this year, and the results are pretty good, but there are also many problems, the biggest of which is the doubts of the manufacturer.

Yike previously announced that it would share YMS's advertising, but no specific cooperation plan has been released, including no details on cooperation plans for different businesses.

This kind of cooperation, which partly depends on the effectiveness of Yike's commitment, is the reason why many manufacturers hesitate.

Well, it's not that I can't trust Yike... I'm just afraid. At every stage of its business development, Yike has made promises that it believes in...

It is better to implement it in the specific plan and contract text.

The promotion meeting started at 9:30, and the atmosphere was not serious. Fang Zhuo talked about his thoughts on YMS, and formally introduced Qi He, the president of YMS Ecosystem, to partners and potential partners, which was regarded as an endorsement for him.

Ecological cooperation in mobile services is not easy. Different manufacturers will have different considerations and views, which requires patience and ability.

Fang Zhuo and Qi He were chatting and laughing on the stage, and answered questions from some manufacturers naturally.

Although YMS is learning from Google's GMS, the environment at home and abroad is different, and Yike needs to advance this work according to local conditions.

It was not until close to 12 noon that the promotion meeting came to an end, which also meant that the two media outlets had not much interview time.

"Mr. Fang, Mr. Fang, is the new Yixin software released two days ago an important part of the YMS ecosystem? What do you think of its future prospects and competition in the industry?" Sina reporters are looking for a balance point that takes into account today's Condition.

"Yixin is very good. I think the response is good, which proves that Mr. Zhang has chosen the right direction." Fang Zhuo pointed to Zhang Xiaolong in the audience, who was also present today.

"Mr. Fang, everyone is very concerned about the competition between Yixin and the mainstream communication software in the industry." The Sina reporter asked implicitly without mentioning names, "However, I noticed that the two-day trial has made some people have doubts about the power of Yixin's products. I raised a question, how did Mr. Fang judge this matter?"

Fang Zhuo was not subtle, he was very straightforward and gave the most positive response: "I know many people are concerned about the competition between Yixin and QQ, but in fact, for me and Mr. Zhang, for us, the highest priority What matters most is whether the Yixin software can solve the existing needs of users."

"As for the competition with QQ, this is incidental. At present, our positioning of Yixin is a high-frequency functional software, rather than giving it social attributes. This is also determined by priority."

Instead of making products to compete with Penguin, we should make good products to compete with Penguin.

This is a strategic point that Fang Zhuo and Zhang Xiaolong discussed. The public opinion is public opinion, and how to make the product good is the most important thing for Yixin Company.

He paused and continued: "I have also noticed some comments about Yixin. In fact, I don't think it is crude. It is indeed not as fancy as QQ. On the contrary, I think it has the beauty of simplicity."

Fang Zhuo thought for a while and added: "Simplicity is not easy in our environment. I believe that users who have used various Family Bucket software should understand the value of 'simplicity'. This is why Mr. Zhang is trying his best to reconcile A position I strive for.”

Sogou's reporter saw that Mr. Fang was not shy about mentioning QQ and asked: "Mr. Fang, everyone is paying great attention to Yixin and hopes that Yixin can replace QQ. Now netizens affectionately call it Hippo software. What do you think about it?" Are you confident?"

"That's just a little joke I made with everyone." Fang Zhuo said with a smile, "Anyone who has used Yixin in the past two days should know that Yixin and QQ are different. QQ has many users. If Yixin can get some It’s already great.”

He asked back: "You know our corporate culture at Yike, right?"

"Just do it..." Sogou reporter blurted out and stopped the last two words.

The conference room burst into laughter. What happened to this reporter? Even if it was true, he couldn’t tell...

Among them, Zhang Xiaolong smiled happily and awkwardly...

He is not that flamboyant, but Wang Xing insisted on giving Mr. Fang's calligraphy treasure to him... He had no choice but to accept it.

When the public opinion exploded, Zhang Xiaolong felt a little regretful, but at the same time he felt that this felt good.

"Keep making progress." Fang Zhuo corrected and said, "Remember to cut it when you go back. To be honest, Yike has never been involved in the communications field before. The fact that we can make Yixin and achieve results this time is progress. It means that we can make internal progress I’m satisfied. As for what the outside world thinks, this will not affect the pace of our product development.”

Yixin has tested a lot of things internally, but only basic functions have been released this time.

Fang Zhuo's mouth was a little dry, so he picked up the tea cup and said with a smile: "You are too concerned about Yi Xin. Mr. Zhang is sitting here, you can also ask him."

A Sogou reporter immediately asked Zhang Xiaolong a question: "Mr. Zhang, public opinion has high expectations for Yixin. How do you deal with the pressure of competing with Penguin?"

Zhang Xiaolong is rarely and is not good at dealing with the media. After hearing such a question, he hesitated for a while and replied: "We have produced a set of hippopotamus emoticons, which will be launched tonight."

"Cough cough cough." Fang Zhuo choked on his tea.

Whose idea was this?

If Yi Xin did this, the joke might become a permanent mark.

Is Wang Xing, who has returned to the capital, coming up with ideas?

Fang Zhuo waved his hand and did not explain his little gaffe. It was better to untie enemies than to tie them. The knot was getting harder and harder.

Many manufacturers in the conference room have become the frontline crowd. They laughed out loud after listening to Zhang Xiaolong's words. This Mr. Zhang is also the same...

Seeing that Mr. Fang seemed to have some opinions, Zhang Xiaolong immediately said close to the corporate culture: "We all turn pressure into motivation, maintain progress, and better serve users."

Fake corporate culture, just show off your hippopotamus expression and act like a penguin.

True corporate culture, serve customers with heart, and maintain progress.

Fang Zhuo saw that this picture had a tendency to be spoiled by Wang Xing, so he chose to end the media time: "It's almost noon, everyone should be hungry, that's it."

The manufacturers in the audience responded immediately.

"Not hungry, not hungry, Mr. Fang, don't be in a hurry."

"We are also very concerned about the development of communications in the YMS ecosystem. Mr. Fang, let's talk about it later."

“YiXin is related to YMS traffic and is worth investing in.”

The voices of the people who eat melons are very consistent. It doesn’t matter whether they want to do Penguin or not. What matters is the development of the same ecological link.

When the Sina reporter saw this, he immediately became more courageous and asked: "Mr. Fang, what do you think of Penguin's recent criticism from public opinion?"

This is a question that has nothing to do with today's promotion meeting.

However, everyone's attention is at the highest level.

"Well..." Fang Zhuo pondered for a moment and said, "If I say I don't care about public opinion, that would be false, but if I say I really care about Penguin's public opinion, it's not very true either."

"This problem is more complicated. In fact, because of its own characteristics, Penguin continues to extend its business. This is now commonly known as YBAT. It is not a few years ago now. At that time, everyone had no money. Now the market value The higher it is, the more you need to look for business growth points, otherwise, if you don’t get there, competitors with high market value will also get there.”

"I don't really want to overestimate the significance of Yiko's competition with the Penguins. Well, if Pony is willing to talk to me, I'd be happy to talk to him about my views on the Penguins."

Fang Zhuo considered it for a few seconds: "Objectively speaking, competition among giants will become more intense. This is the inevitable development of the times. We just happened to meet it and we are happy to do so."

He glanced at Zhang Xiaolong who was thoughtful in the audience, and Wang Xing, Lei Jun and others flashed in his mind.

This is an era of fierce competition among giants, and Yixin has just opened a new page.

He replied that the media's interest ended here. Although Sina, Sogou, and the audience were still interested, that was all.

This response from the parties involved was not as violent as everyone imagined, but many people extracted the attitude that Mr. Fang wanted to express.

Reality has proven time and time again that a small factory like 360 ​​will only fail under the pressure of the Penguin giants if there is no external intervention. The four giants formed like Penguin each have their own advantages, and Yixin is just the beginning of the collision with each other.

——Mr. Fang: Yixin has kicked off the battle between giants.

…

The statement from the head of Yike did not elicit a response from Penguin. The communications giant allowed public opinion to criticize and just remained silent.

Yixin is proud of the success and continues to increase its promotion efforts.

"Quick, quick, download Yixin and support us!"

"What?? Don't want to use it?? Texting is free!!"

Many users have been dragged in like this. Relationships are not valuable, but texting is valuable...

How valuable are text messages?

Last year, the total SMS business revenue of the three major operators China Mobile, China Telecom and China Unicom exceeded 100 billion, of which China Mobile's revenue was 50.3 billion.

Such a 100-billion-dollar market is created by the vast number of users.

It wasn't until January 15 this year that the price of text messages sent between users of different operators was unified to 1 cents. Before that, the text messages sent by China Mobile to China Unicom were at least 15 cents.

Therefore, this situation also gave birth to the monster "Mobile Fetion", which had 147 million registered users at the end of 2008 and 37.24 million active users.

When it comes to instant messaging tools, Penguin is the well-deserved number one in the country, and Fetion is the well-deserved number two. But when it comes to mobile devices, this is about to change.

Fetion is the largest mobile instant messaging tool.

However, just after the release of Yixin on September 30, the three major operators have all received more or less analysis and lobbying. This will be a mobile communication software that will shake up Fetion and encroach on the SMS interests of operators.

Documentary reports, data demonstrations, prospect analysis, and conclusive statements.

Because China Mobile has the Fetion app, it is even more important.

On October 5, Qin Ye, vice president of China Mobile, called Yike to inquire about the situation.

This call went directly to the Yike President Office.

It stands to reason that China Mobile is not the competent authority and it has no control over Yike if it cannot produce communication software. However, Yike, a mobile phone manufacturer, needs to consider the strongest operator in the country.

"Hey, Mr. Qin, haha, Yi Xin? Oh, I thought you were talking to me about Yike's mobile phone. Why did you suddenly think of this?"

Fang Zhuo laughed when he received the call.

"I was just asking about the situation. I heard that Yixin is a very good software that can help users solve the problem of sending and receiving text messages." Qin Ye said politely.

China Mobile is the strongest operator in the country, but Yike is now the strongest mobile phone brand in the country. This is what many leaders like to see. Some leaders have even used "China Nokia" to express their expectations and praise.

Besides, Mr. Fang is no ordinary person.

"It's a gadget, we imitated Fetion, specifically to compete with Penguin, hey..." Fang Zhuo's tone suddenly became wary, "Mr. Qin, what do you mean by calling me? You are here to help Penguin speak. ?”

Qin Ye smiled and said: "Mr. Fang, where did you want to go? Well, to be honest, I just came to ask Feixin to see if I can follow the progress."

Fang Zhuo said in surprise: "Mr. Qin? You've only been on Yixin for a few days, and you can still send a text message. You're exaggerating. Can you ask Fetion? Doesn't Fetion have hundreds of millions of users?"

Without waiting for the other person to answer, he said sharply: "Mr. Qin, has someone tipped you off? Really, it's not easy for us to do something. Where is Yi Xincai?"

"After only a few days of being online, I have to bother Mr. Qin to come over and ask me. What should I say? Mr. Qin, to be honest, did Pony call you?"

Qin Ye quickly denied: "It's nothing, Mr. Fang, Mr. Ma didn't even call me."

"If it's not Pony, then it's someone else from Penguin or someone he's looking for?" Fang Zhuo asked again.

Qin Ye did not answer directly this time and said with a smile: "Mr. Fang, can't I call and ask? Can't I let Fetion learn too?"

"Okay, I understand, Mr. Qin, I didn't say that such a trivial matter is worth running over to your place to chat about. Why doesn't Penguin just find someone to come to Henglong to arrest me? Why don't we end it once and for all?" Fang Zhuo complained. ,.

Qin Ye really wanted to ask, I think I heard someone went to Hang Lung 23...

He was worried about his identity and did not ask. He could only say: "Mr. Fang, my phone call today is just for demonstration and study. In case you don't know the situation in the industry at all, don't think too much about it."

"Mr. Qin, let me speak from the bottom of my heart when it comes to the situation in this industry." Fang Zhuo said seriously, "No matter what others say, no matter what other people say, what they say about Yixin, what they say about Yixin's SMS business, it is us. Try what comes with the phone.”

"Public opinion is hyping this up, and Penguin has really launched a campaign. Is it secretly planning to develop products to compete with Fetion?"

"Hey, if you have to say it, anyone can do this. Even with a huge traffic like Penguin, it can't do it. Do you mind what I said?"

Fang Zhuo talked about the real threats in the industry. How can the communications leader not be a threat, but the fledgling software is a threat?

Speaking of prospects, is it clear from reality?

Qin Ye was startled when he heard this. Penguin can't be that dirty.

He pondered silently. When it came to communications, Penguin was indeed very powerful.

"Mr. Qin, take a look and see if Penguin wants to do this text message." Fang Zhuo said lightly again.

Qin Ye didn't express his position, only smiled and said: "Mr. Fang, you, you, I didn't say anything. It's not like I'm here to ask questions, so you just let me see the penguins."

Fang Zhuo said matter-of-factly: "Of course, I don't want to be wronged. Oh, yes, NetEase seems to be making similar software in two days. Isn't Mr. Qin going to call NetEase again? It's unreasonable." "

The public opinion was too lively, and Yike entered the communications industry. This aroused NetEase's interest in taking advantage of the situation and taking advantage of the situation.

Qin Ye hasn't heard any news about NetEase, but this can be easily verified.

He shook his head: "Okay, Mr. Fang, don't provoke me. I won't interfere with the development of your business. I just want to ask you casually. I will download Yixin later and support you."

Fang Zhuo was very satisfied and joked: "That's great. Remember to add me Yi Xin and we can fuck Penguin together."