Reinventing the Millennium

Nokia suddenly announced the download volume of Yixin on the Symbian platform. This shocked Penguin, the operator Mobile, and also shocked many people who were observing the battle between giants.

The figures for this platform alone are what many people expect, not to mention Yike's own platform?

I knew that Yike must be the winner of the 3Q battle, but I didn't expect to win like this... Based on this calculation, it seems that Yi Xin ran too fast?

When Fang Zhuo returned to Shanghai, he was suddenly stabbed by Saipan. He soon received congratulatory calls from many friends. The meanings were quite different. Yike successfully expanded its business to the communications field this time.

For Yike, this is a key step in the company's strategic transformation. If communication traffic can be revitalized, the ecological advancement of the entire YMS can be smoother.

Today, among the four domestic giants YBAT, although Yike has the highest market value, its business that supports the company is mostly hardware products. It was only this year that it vigorously promoted YMS, which is regarded as an important force in the future of domestic mobile Internet.

Taking into account both hardware and software, Sogou Engine, Amap, Sina Mail and other sectors cannot support this positioning, but Yixin can.

Fang Zhuo also gave similar responses to the congratulations from his friends.

"It's just that public opinion has been rising very fast, but it has slowed down recently."

This is actually true.

In the first week since its release on September 30, the number of registered users of Yixin exceeded 5 million, but in the second week, the number of registered users only increased by 2.1 million.

The answer sheet in two weeks was 7.1 million registered users. Yixin's results are quite amazing, and it has lived up to the promotion given by China Internet's most sensational battle and the hardware foundation of YMS and Symbian.

However, after the initial wave of promotion ended, the number of software registrations also experienced a natural decline. At the same time, it was bound to face counterattacks from competitors and the fate of more opponents.

In addition to the fact that NetEase has launched competing software, Fang Zhuo received news that many companies have noticed that Yixin has taken advantage of the growth of Penguin's reputation, and have established related projects, and they also want to get a share of the pie.

He himself even received a call from Zhang Chaoyang of Sohu. He briefly talked about the prospects of instant messaging on the mobile Internet. The latter was very willing to try and see if he could also capture part of the market.

In this case, Yixin’s next promotion is very important.

On October 23, Fang Zhuo visited the construction of the new headquarters with great interest in the morning, and went straight to Yixin's office in the new district in the afternoon. He first communicated with Zhang Xiaolong about the situation of meeting operators in Beijing, and then listened to the company's The team’s next work report.

The focus is on the version that Yixin plans to launch in mid-December, which is also the content planned for this year’s Spring Festival Gala event.

"Current Android machines basically have an acceleration sensor component, which can realize the Yixin Shake function. However, like Nokia, its domestic mobile phones have only built-in acceleration sensors since last year."

"Taking this into consideration, our Spring Festival Gala red envelope activity, in addition to shaking red envelopes, can also add a link to share red envelopes, so as to attract more users."

"The Spring Festival Gala must be in the name of the whole people. We cannot say that the company only gives out red envelopes to users who can shake it. This will definitely be criticized, but it is not beautiful. Mr. Fang, what do you think?"

Fang Zhuo sat in the small conference room, drank tea, played with Mars 3, and thought about how to shake red envelopes during the Spring Festival Gala according to local conditions.

The red envelope shaking during the Spring Festival Gala was a perfect marketing move. However, when it comes to Yixin, the hardware foundation and market environment are different, so more adaptations must be made.

The shake function of Yixin needs to be implemented by the "acceleration sensor" in the mobile phone. This part is used to sense the movement of the mobile phone. The principle is like installing an iron ball in a box. Due to the effect of gravity, the direction of the box rotates. The pressure on each side of the iron ball is different, and the orientation of the box is determined.

This part is widely used on smart touch screen machines because it can be used to solve the problem of "vertical screen" and "horizontal screen" changes.

However, traditional manufacturers like Nokia, such as the E71 mobile phone it released before, did not have an acceleration sensor. However, this sensor was upgraded to the E72 in order to realize its flip-to-silence function.

Yixin's Shake must have a hardware foundation. This foundation can only be enriched in just over three months from now to the Spring Festival.

So, just rock the band first and rock later.

You can shake the Yixin version downloaded on touch screen smartphones during the Spring Festival Gala and then share it with friends, so that the other party can also receive a New Year red envelope.

Yixin itself is based on a network of acquaintances. During the Spring Festival, sharing red envelopes happens to strengthen the chain of fission in the number of users.

This event will also be promoted and supported by the Weibo platform. # Did you shake # and # Can you shake # have been selected as alternative topics.

Fang Zhuo nodded, initially feeling that there was no problem.

In order to prepare for the Spring Festival Gala, Yike has stationed three teams in three cities: Shanghai, Beijing, and Yangcheng, and plans to establish 18 access clusters and deploy hundreds of servers to support online capabilities.

Such a large-scale event poses a major challenge not only to Yixin, but actually to Yike, which requires strong coordination and support in terms of resources, information, business, and funds.

At this point, Fang Zhuo felt that it was a little rushed. It would be better to wait until the smartphone hardware has a better foundation before doing such an activity.

But then I thought about it, after all, Yi Ke is not a penguin. Being able to enter the market at a time when public opinion is at a low ebb like Penguin's is "a fate that cannot be obtained, but it is the fault of it."

The situation has changed. Penguin has taken the threat of Yike extremely seriously and has increased its investment and influence on mobile phone manufacturers. If it waits any longer, something may happen.

The relationship between the hardware foundation and the software giant, the store owner and the customer base, is also dialectical.

"Mr. Fang, Mr. Fang?" Zhou Guangbin, the technical director of Yixin, noticed that the big boss seemed to be distracted and directly reminded him.

"Well, tell me, I just thought of something else." Fang Zhuo came back to his senses.

Zhou Guangbin said it again: "If the Android phone shake is successful, it will definitely further promote the brand tone of smartphones and accelerate the overall development. However, this Spring Festival Gala is a live broadcast, and the program may change. Our The system is customized, so the challenge is still huge.”

"It's okay. Don't be stressed. If we mess up, the audience across the country and all our colleagues will just laugh at us. It won't be a big deal." Fang Zhuo consoled him thoughtfully.

Everyone in the conference room felt deeply comforted.

"Let's test the access of Yipay on a small scale next month, just in time for Yigou's Double Eleven." Fang Zhuo stood up and said with emotion, "Time is too late, and the penguin is chasing us again. Thank you for your hard work. Yi Xin's success or failure will only be in these few months."

I’m late today, I’ll update more tomorrow