Reinventing the Millennium

The 2010 Spring Festival Gala was impressive, with Queen Faye Wong, a gathering of the Little Tigers, Liu Qian's magic, Zhao Benshan's "Donation", and finally ended with "Unforgettable Tonight" as usual.

And, the innovative interaction it made this time is indeed unforgettable tonight.

Penguin is restless and unforgettable, and Ali is unsmiling and unforgettable.

As a less conspicuous related party, a group of people from China Unicom were both surprised and delighted.

China Unicom has already made an agreement with Mr. Fang to implement China Unicom’s investment in Yixin after the year... Who would have thought that Yixin would have such a sudden explosion!

As the vice president Wu Yunjun responsible for promoting this matter, he thought about it over and over until dawn, and then suddenly realized that there was nothing to think about, it must not be a massive hemorrhage!

No wonder I discussed investment with Mr. Fang over and over again, but Mr. Fang always said we would wait until after the year!

At that time, I thought that even if the number of users increased, the market value estimate would fluctuate slightly, which would still be within an acceptable range!

Now, how...how should this be calculated?

Wu Yunjun felt numb. He volunteered to push forward this matter. He didn't expect that there would be such a big setback in the end. What if the two parties couldn't reach an agreement and it fell through...

However, Mr. Fang clearly stated that there would be a marketing campaign during the Chinese New Year, and he agreed!

Wu Yunjun briefly reviewed the process of communication with each other and found that the other party was quite open and honest.

After much deliberation, he dialed Mr. Fang's phone number, hoping to advance the scheduled meeting on the 20th to the 17th so that we could have frank communication and cooperation as soon as possible.

The 20th is the seventh day of the lunar month, which is the first working day after the legal holiday. The 17th is the fourth Wednesday of the lunar month, but we need to work overtime.

"Mr. Wu, Happy New Year. Didn't we make an appointment to chat on the seventh day of the Lunar New Year? I still have something to do on the fourth day of the Lunar New Year." Fang Zhuo was a little embarrassed after receiving the call.

"Mr. Fang, you are so trustworthy..." Wu Yunjun was quite helpless, "We can't wait any longer. Let's hurry up and invest more money."

Fang Zhuo was very happy that the other person was conscious, but he was still confused: "I do have something to do on the 17th."

"Mr. Fang is still in the capital, right? What are you busy with on the fourth day of the Lunar New Year?" Wu Yunjun notified the senior management before making this call. He was thinking about taking some time to meet, get to know him, and check his attitude.

"I'm in Beijing, but I have a global online meeting." Fang Zhuo paused and added, "I still have to watch Penguin's stock price."

Wu Yunjun understood instantly. This, this is indeed worth seeing. Not to mention Mr. Fang, he also wanted to see it.

He compromised and said, "Mr. Fang, how about we meet at 9 a.m. on the 18th and see you there or not?"

"Okay, Mr. Wu, I'll pay you New Year's greetings on the 18th." Fang Zhuo agreed with a smile.

Wu Yunjun breathed a sigh of relief and then a sigh of relief when he heard Mr. Fang's laughter. The other person smiled heartily, but he always felt "Jie Jie Jie Jie" when he heard it.

Mr. Fang really made a lot of money this time... I'm afraid he will have to recoup all the 880 million he burned from home...

Netizens, there may be someone else who is the God of Internet Wealth...

Wu Yunjun postponed the meeting with President Fang, but did not cancel the internal meeting on the 17th. There was only one focus of discussion before him. He had previously given Yixin a valuation of US$200 million. How should it be valued now?

…

The wave of red envelopes on mobile phones did not end with the end of the Spring Festival Gala.

Shaking red envelopes and grabbing red envelopes are no longer available. Yixin has also launched the function of "sending red envelopes". New Year's red envelopes and Valentine's Day red envelopes. I clicked and received 6.66 yuan, you clicked and received 0.01 yuan, and he clicked and received 88 yuan. Everyone had fun playing it.

The Spring Festival Gala on TV is still habitually replayed during the day. Although there is no real-time interaction, it still has a good effect in promoting the brand.

Starting from New Year's Eve, Yixin's internal user registration data curve sharply increased. During the day of the first day of the new year, although the curve fell back, it was still far higher than usual.

At the same time, CCTV announced the ratings of this year's Spring Festival Gala. Compared with 34.82% in 2009, 32.29% in 2008, and 30.88% in 2007, this year's rating was 40.52%, the best in recent years.

It is generally believed that this year's Spring Festival Gala has made great changes and is more suitable for young audiences.

The Spring Festival Gala is being replayed, red envelopes are being exchanged, advertisements are being bombarded, and the number of users is growing... Penguin's general office meeting is scheduled for the second day of the Lunar New Year. Executives who rarely take a break to travel during the New Year rush back, thinking more. The other party's total resentment.

Can’t we not choose to celebrate the New Year?

However, I have to admit that the effect of this holiday is awesome!

On the second day of the Lunar New Year, February 15, at nine o'clock in the morning, Penguin Headquarters held a general meeting, and everyone was present.

President Liu Chiping read out some data at the beginning, all of which were disclosed by CCTV.

40.52% ratings.

During the four and a half hours of the Spring Festival Gala, the total number of Yixin "Shake" interactions reached 10.6 billion times, with a peak of 750 million times per minute.

How terrible!

"How do you feel?" Liu Chiping asked after finishing the data.

"With such a large amount of data to be processed, no wonder Yike needs to build access clusters in multiple cities. Their technical strength is very solid, which is actually somewhat ignored by the outside world." Senior Vice President Lu Shan has a technical background and talks naturally. to your own observations and news.

The leader, Ma Huateng, usually speaks from the back in such meetings, and suddenly said: "Yike has invested a lot in cloud computing, and we are going to start this area too."

When Yike claimed to be doing cloud computing before, Baidu and Penguin had negative opinions, such as "old wine in new bottles" and "cloud computing is too advanced". These were all expressions of true intentions from the leaders.

Therefore, Baidu and Penguin have not invested in this area in the past two years. On the contrary, Alibaba has been quietly recruiting people.

Two of the four YBAT giants do it, and two do not. Now it seems that this topic is about to end completely.

Yike's ability to process such large amounts of data this time must be aided by cloud computing.

The conference room was quiet for a while, and everyone had the same feeling. The start of cloud computing was a little slow, and I didn't know if I could catch up.

"YiXin did not publish its data. The disclosure from CCTV may seem scary, but in fact..." Executive Vice President Ren Yuxi took out his mobile phone and shook it quickly a few times. "The number of users that actually drives this data may not be that large. Just shake it a few times or many times, and the data inside will definitely shrink again and again."

Liu Shengyi, a member of the general office, also nodded and said: "Yes, CCTV must have released the good-looking data. After all, the number of Android phone users in the country is limited, and not everyone is in front of the TV. Not everyone is interested in this, but...it's really great branding."

Some marketing activities are only temporary, but the red envelope given to Yixin by Yike will obviously have a long-lasting impact.

It picked a time period when the national audience was the most concentrated, and assisted the media to report it on a large scale. In addition, it already had a certain user base, and the brand image was established.

"We will also launch the function of sending red envelopes to QQ and Laixin." Liu Chiping said with certainty, "Even if it cannot have such a big impact, we still have to offset the impact of Yixin."

Penguin pushed red envelopes again, obviously two beats too late. Needless to say, it is pursuing a brand image, but it is just hoping to offset part of the impact from Yike.

Yike was the first to send out red envelopes, again at the Spring Festival Gala, and then there was the combo boxing. In this case, Penguin was the second to send out red envelopes. When people think of sending red envelopes on mobile phones, do they think of QQ and letters?

Everyone will be deeply impressed by Yike mobile phones and Yixin software, which is the effect of brand promotion.

"On the way here, I saw that a mobile phone store had already hung up a banner." Xu Chenye, one of the Five Tigers, smiled helplessly, "Guess what it says?"

He was not in the mood to whet his appetite at this time, so he asked and answered: "Here they sell mobile phones that can send red envelopes!"

Ma Huateng sighed: "This is a marketing that the entire system will benefit from."

A mobile phone that can send red envelopes!

The Symbian system can also be used, but once you compare the operation with the Android system, you will know the difference. What's more, users can experience other differences when they go to the store to try it out.

If the Symbian system works, Nokia will not announce that it will increase cooperation with Microsoft on the WP system.

When one family spends money, several families benefit, and eventually it can feed back to Yixin. Such an ecosystem...

When Ma Huateng thought about it carefully, he felt heavy-hearted and his scalp was numb. Since Fang Zhuo returned to China last year, Yike's system establishment and advancement has been accelerating. Why did he go back to China to work hard!

"Yike made a sneak attack. Now it will take time for our technical department to resume work. This function of issuing red envelopes will take at least a week." Lu Shan frowned and said, "It will be close to the end of the Chinese New Year, and the best effect is almost over, eh , you can use it again during the Lantern Festival.”

Liu Chiping also frowned and said, "There is nothing we can do about it. Let's hurry up and come back. This time is different. Thank you for your hard work."

This time is different. This time is not even a continuation of the last hippo incident, but a greater assault on the communications field.

As the president, Liu Chiping was more concerned about the company's stock price this time and continued: "Xiangjiang opened on the 17th. This time... we will see the situation. If it is too late, we can temporarily suspend trading, and then let QQ and Laixin launch the red envelope function before resuming trading. "

Secondary market sentiment is relatively easy to be driven.

In the past, the opponents were weak, but now it is a battle between giants. Yi Ke's performance this time was perfect. Liu Chiping was worried about the chain reaction.

"It will definitely fall on the 17th. If trading is suspended as soon as it falls, will the market confidence be even less confident?" Xu Chenye does not agree with this response measure.

Other members of the general office discussed for a while, and most of them were in favor of a temporary suspension. Anyway, it was easy to find a reason. Once they had similar functions, their mood would be relieved.

Ma Huateng made the final decision: "Look at the specific situation on the 17th. If the impact is really too great, our company structure adjustment will take advantage of the situation."

The temporary suspension of trading due to the company's structural adjustment is reasonable and reasonable.

The atmosphere of the meeting in the office was a bit gloomy, and the company was forced to do this, which really made people feel mixed.

Yike moved from hardware to software, shaping the hardware foundation of the mobile Internet with one hand, and choosing the communication software track from PC to mobile with the other hand. The power of this combination is too troublesome.

"We must face reality and survive the labor pain period." Executive Vice President Ren Yuxi said coldly, "If we don't face reality, it may not just be the labor pain period."

Ma Huateng nodded, took over the responsibility of hosting the meeting, and began to solicit specific countermeasures.

If Yike is burning money, it will burn money in return.

Lantern Festival red envelopes and Tangyuan red envelopes will definitely have the effect of burning money.

The General Office meeting was held in a tense manner, and the next few days are destined to be turbulent.

However, after another shock and another shock, everyone was almost desensitized.

…

As soon as the Lunar New Year passed, Fang Zhuo became busy in the capital.

The main task of coming to the capital this time was to supervise Yi Xin and endorse possible mistakes. However, the technical team that had been preparing for a long time did not disappoint. Except for the network fluctuation at 11 o'clock on New Year's Eve, it was almost perfect.

This requires praise for the technical team headed by Wang Jian.

The second task is to work for the honor of Liang Mengsong and others. It went well before the year and will continue to advance after the year.

Later, during the Chinese New Year, people all come to the capital. Many leaders and retired leaders whom I know and have interacted with come to visit to pay New Year greetings and chat, which is also beneficial. The semiconductor field is the most involved.

From the first to the third day of junior high school, Fang Zhuo basically met everyone he wanted to see. Naturally, he couldn't be empty-handed during the New Year, but it was not convenient to give more gifts, so he only carried some specialties.

For example, tea from my hometown in Lin'an, pen, ink, paper and inkstone from my hometown in Anhui Province, and a mobile phone that can send red envelopes from my hometown in Shencheng.

Overall, the visit was very satisfactory.

It’s the fourth day of the Lunar New Year, which is the opening of the market in Xiangjiang on the 17th. Many people are gearing up/waiting for this day anxiously.

really!

There’s no point in gearing up/worrying!

In a sense, both sentiments were fulfilled!

Penguin’s stock price plummeted 12.3% on the first day of trading!

The market value evaporated by US$3.629 billion!

Equivalent to HKD 28.2 billion!

The biggest one-day drop since listing!

It even exceeded the sharp decline during the 2008 financial crisis!

He fell down, his face was as pale as earth, and his face was as gray as death. He ran to tell each other, his eyebrows were full of smiles!

Wang Xing, the president of Weibo, posted a news update with a smile on his face: Traffic Base Camp, come if you are brave enough! Yi Ke is really here this time! I see that Fang always doesn’t want to leave when he comes!

In the evening, Penguin issued a temporary suspension announcement and announced major adjustments to the company's structure.

Wang Xing promptly commented on the announcement: I felt like I was watching a basketball game. Yi Ke scored consecutive goals and beat the Penguins so hard that the coach called a timeout. The question is, what to do after the timeout? Also give out red envelopes?

Penguin people will not reply to Wang Xing, and most of the comments and interactions are just for fun.

This kind of teasing was a little too much, but it still angered Penguin executive Liu Shengyi. He would not show up on Sina Weibo, but would speak out on his own Penguin Weibo.

"For those who don't know, I thought Weibo sent out red envelopes during the Spring Festival Gala. Mr. Wang Xingwang feels too good about himself, right? Has your Sina Weibo found a profit point? Can it make a profit? Pay more attention to your Weibo Come on!" Liu Shengyi yelled angrily.

"Then isn't my Weibo better than your Weibo?" Wang Xing disagreed.

"Can it be profitable?" Liu Shengyi simplified the complex.

"Stronger than you." Wang Xing said simply.

The two exchanged words across the air and responded quickly. At this moment, Sina Weibo and Penguin Weibo established a bridge of communication.

…

Penguin plummeted, and most of the industry watched the news.

At the China Unicom headquarters the next day, a group of senior executives were discussing the matter before Mr. Fang arrived. Yike was shocked and said Penguin really had a headache and heartache this time. If Yixin continues this development momentum, Mobile The communication king in the Internet era may not necessarily be anyone else.

"Shh, you can say this yourself, but don't say this when the boss comes." Wu Yunjun, the vice president who presided over the meeting, reminded the executives.

"That's that, well, we have to give a fair and reasonable bid." Vice President of Business Huo Kaixiang nodded.

Today is a meeting of bids and counter-offers, which cannot help the other party's ambition.

It was close to nine o'clock, and Fang Zhuo, the head of Yike, and his party arrived at the conference room.

Just after the secretary opened the door, China Unicom Vice President Wu Yunjun stood up first and applauded directly.

Instantly, the conference room burst into particularly warm applause.

"Congratulations to Mr. Fang, congratulations to Yike, and congratulations to Yi Xin." Wu Yunjun laughed loudly, "This Spring Festival Gala marketing is really a great success!"

Fang Zhuo smiled and waved, and the secretary and others behind him placed the unfinished specialties at the conference table.

He waited until the applause ended and said with a smile: "We are all happy together. I say this politely on other occasions, but here it is really not polite at all. We are all one family."

There were echoes and laughter in the conference room, and Mr. Fang had a very good attitude.

"The response to the Spring Festival Gala this time was unexpectedly good." Fang Zhuo sighed after sitting down. "I went to CCTV for a drink on the first night of the first year of the new year. A group of people were all very drunk. Wow, 10.6 billion interactions per day. The peak of 750 million times per minute is unprecedented, unprecedented!"

This activity data is quite amazing.

Fang Zhuo is different from others in that he also has vague contrasts with similar activities.

For example, Penguin once used WeChat to do activities for the Spring Festival Gala. The interaction volume and peak value were definitely stronger, but not too much. As for the more important data, 8 million WeChat users participated in grabbing red envelopes during the Spring Festival. These were things that would not have been achieved at the time. The subsequent announcement had the effect of seeming to have 80 million people grabbing it.

In 2014, WeChat had a broader user base and hardware base, but the ratings were not as good as now, and the total amount of red envelopes was not as good as this year. Alibaba took the lead in launching electronic red envelopes... However, it was more for the purpose of electronic payment.

Comparing the two, the effect of Yi Xin's combo boxing is quite satisfactory.

"Mr. Fang, Yixin has established a brand this time, which is really admirable." Vice President of Business Huo Kaixiang was full of admiration.

Fang Zhuo smiled, nodded, and got straight to the point: "So, let's just communicate today, and Yixin's valuation will be good. Mr. Wu, what do you think of this valuation?"

Wu Yunjun didn't expect Mr. Fang to talk about this when he came up. He felt that the atmosphere at the scene had not been prepared yet.

The conference room fell silent for a moment.

Seeing that the boss was silent, Huo Kaixiang first offered a word of help: "Mr. Fang, Yixin has a very good prospect. We at China Unicom are willing to invest at a valuation of US$300 million."

When Fang Zhuo heard this, he looked at Huo Kaixiang, smiled and stretched out his hand: "Mr. Huo, come here, come here."

Huo Kaixiang was stunned, subconsciously stood up and then stopped, feeling a little hesitant in his heart. In full view of everyone, Mr. Fang wouldn't hit himself, would he?

I heard he has a bad temper.

"Mr. Huo, come here." Fang Zhuo urged again.

Huo Kaixiang calmed down and walked up to the head of Yike while everyone was watching.

Fang Zhuo didn't hit anyone, he just stood up, reached out and shook hands with Huo Kaixiang, then glanced at the conference room and pointed at the gifts he brought: "We won't talk today, I'll go back first, and everyone will share the gifts. New Year's Eve hapiness."

After he said that, he turned and left.

Wu Yunjun understood what Mr. Fang meant and stood up helplessly: "Mr. Fang, Mr. Fang, what are you doing? The price is negotiable. Just now you said you were a family."

"I've already entered the door, but Mr. Huo pushed me out hard." The smile on Fang Zhuo's face disappeared at this time, "This is two families who can't speak the same language!"

Huo Kaixiang said a little innocently: "Mr. Fang, I am..."

When Fang Zhuo saw that he was still talking, his voice became solemn: "With 300 million to bluff people, do you think I, Fang Zhuo, is easy to bully!"

Huo Kaixiang is completely innocent. Who dares to bully you, Mr. Fang... There must be someone with a red face and a white face...

"It's Chinese New Year, Mr. Fang, don't be angry. Mr. Huo just doesn't know what to say. He always likes to be careless." Wu Yunjun took Mr. Fang's arm and persuaded him, "Sit down and have a cup of tea to calm down. Oops. , today is a happy day, the penguins have suspended their trading, let’s have a good talk.”

Fang Zhuo struggled to free his arm, but couldn't get it out, so he had no choice but to sit down while resisting.

Wu Yunjun sat down when he saw him sitting down. Then he was greeted by Mr. Fang again...

He understood that Mr. Fang was angry and pretending to be reserved, but he really regretted why he didn't insist on advancing the investment...