Reinventing the Millennium

The two mobile applications, Laixin and Yixin, have problems that are too similar, including user interfaces, software functions, product details and even the content of previous and later updates...

I've got rave reviews for "Read" here, but you've also got mixed reviews for "Read" over there, right?

Taken together, the internal opinions of the review department are well-founded.

Therefore, Fang Zhuo had no choice but to accept the handling method under this standard after receiving the review opinion letter the next day. After all, there are standards first and then handling.

The only point is that Yixin defended its rights and interests a little late, which may make Penguin a little confused. You didn't mention it sooner or later, but you mentioned it at this time. Do you have ulterior motives?

Fang Zhuo can only say that it is true that the number of users has increased too much during this period. Yixin has been busy doing his own things all day long and has made some omissions in this regard.

Fortunately, it's not too late to make amends.

Fang Zhuo reviewed the conclusion report of the review department and emphasized to them again that once standards are set, they must adhere to them. This time it is Penguin, and next time it may be Yike himself. No matter who is on the opposite side, no matter how powerful the power is, the source must be cleared up. Only in this way can we Stay alive.

Even if there is a little bit of noise from the outside world, there is no need to worry about it.

However, although the YMS ecosystem has determined that at least the function of Letters will not be updated during the Lantern Festival, the updates of Letters on other platforms have been completed.

First, it announced a user scale that exceeded everyone’s expectations, and then followed the strategy commonly used by competition to launch electronic red envelopes.

In addition, Penguin has revealed some details of the company's structural adjustment, which is also the reason for the stock suspension.

In this way, Fang Zhuo feels that it should be able to stabilize market sentiment. The previous stock market crash was also due to the astonishing numbers of Yixin's Spring Festival red envelopes. The data released by CCTV are all in units of hundreds of millions. Whoever sees it is afraid.

Therefore, Wang Fengyi, who has completed the insider trading investigation, may be able to use it to benefit many projects in the mobile Internet era.

Fang Zhuo considered his competitors' actions and paid them the highest degree of attention.

It’s not that I’m particularly cruel to my old friends, but the mobile communications field is likely to be a winner-takes-all situation. When everyone around you is using a certain communications software, the cost of insisting on using another software will be very high, and it’s hard not to be fooled. Coerce the past.

This requires us to seize every opportunity to widen the gap, one position at a time, one position at a time, accumulate less and make more, from quantitative change to qualitative change, and finally achieve the goal.

On February 21, Fang Zhuo met with Chairman Chang for the second time at China Unicom's headquarters regarding the cooperation with Yixin, and basically finalized the framework for the cooperation between the two parties.

China Unicom will acquire 25% of Yixin’s shares worth US$700 million in the form of half cash and half resources. In addition to promotion and terminal resources, China Unicom will further promote the development of traffic packages to better serve consumers.

Under such a cooperation framework, Yixin and China Unicom will continue to have more detailed cooperation and docking discussions to implement the final agreement as soon as possible. Of course, Yixin will also participate.

That evening, Fang Zhuo invited China Unicom Vice President Wu Yunjun to have a meal. Compared with Chairman Chang's final decision, Mr. Wu also played a great role in promoting the process.

China Unicom is such a large company, and there is not only one voice within the company. Since coming into contact with Mr. Wu, Fang Zhuo feels that his style is relatively pragmatic.

At least, this is the case in the dimension of China Unicom.

"Mr. Fang, it seems that Yixin will have another battle with Penguin this year. If we surpass Penguin, the entire Yixin system will be completely stable in the era of mobile Internet."

Wu Yunjun felt a little emotional after drinking for three rounds.

Half a year ago, who would have thought that Penguin would face such a big challenge in the communications field where it started?

With the continuous negative public opinion and the multiple stock price shocks, the giant leader Yike deserves to be the giant leader, and Mr. Fang deserves to be Mr. Fang.

Wu Yunjun appreciates Mr. Fang's keenness and determination. If he does not take advantage of this stage of the transition between PC and mobile to enter the communications market, he may not be able to compete until Penguin completes or even initially completes its diversion.

"No, Mr. Wu, we have to get past Fetion first. Penguin is the last dragon, so we have to wait." Fang Zhuo said with a smile.

"Fetion, well, Fetion, I'm afraid it won't be a challenge to Yi Xin." Wu Yunjun came to this conclusion without hesitation.

Fang Zhuo raised his glass: "Oh?"

"Fetion has the user base, but it's big but not strong. I don't know how long it will take just to get through the free text messages with three operators." Wu Yunjun clinked his glasses and took a sip of his wine.

"Mr. Wu is working on Ruiping Mobile." Fang Zhuo ate his food.

"Hey, it's almost the same. Fetion is no match for Yixin. If Mr. Fang sees China Telecom or China Unicom come up with something similar in the future, don't worry about it." Wu Yunjun said with a smile.

Fang Zhuo laughed: "Mr. Wu is paving the way for me."

Wu Yunjun sighed: "There is no way, there are so many business systems, there are always many ideas, and there is no way to stop them, then we can only let them go and try the power that you giants are waiting for."

"Mr. Wu, you are... really pessimistic." Fang Zhuo felt that this sounded too straightforward.

"It's not pessimism, I'm just telling the truth. After all, who knows China Unicom better than me." Wu Yunjun shook his head and toasted a glass of wine, "I just want to see how Yike competes with Penguin in this market."

Fang Zhuo smiled slightly and drank the last glass of wine on his trip to the capital.

From arriving in Beijing two years ago to returning to Shanghai, this trip successfully completed the electronic red envelope campaign, basically reached cooperation with China Unicom, and even had a little cross talk on the Spring Festival Gala. Overall, it was quite satisfactory.

On February 24, Fang Zhuo returned to Hang Lung 23 after meeting Xiong Xiaoge, but Xiong Xiaoge did not have time to continue to see the effect of Yixin’s Lantern Festival red envelopes and flew directly to the United States to start the acquisition of IDG Group.

In the United States, MIGA Fund Kong Yu provides major financial support. Yike does not invest much, but will also absorb content that can be incorporated into the company's system.

Fang Zhuo did not spend this New Year with his family because of important matters. However, the two families basically did not end the New Year gathering that has become a routine. It happened that they could have dinner together during the Lantern Festival, which was a tail end of a holiday together.

Just two days after he returned to Shanghai, with only one day left before the Lantern Festival, Taobao announced a group buying activity based on its system, once again adding fuel to the fire to this hot market.

Taobao officially launched "Juhuasuan", which is different from the online and offline mainstream group buying today. It proposes "commodity grouping", which allows people to join a group to get discounts on goods.

This is a group buying exploration born out of Taobao e-commerce, and it can also be regarded as a breath of fresh air for the popular group buying concept.

In the evening, Fang Zhuo was discussing Taobao's actions at an online informal meeting with great interest. His personal mobile phone rang, and a familiar yet unfamiliar name appeared on it.

"Wait, you guys, wait, I'll take Pony's call." Fang Zhuo paused the discussion and said into the microphone.

Immediately, everyone attending the meeting heard the greetings from the boss and Penguin leader Ma Huateng.

"Hey, Pony, didn't you block my phone number? Why are you calling from this number?" Fang Zhuo asked strangely.

The voice heard in the conference system obviously came from the phone, and there was a vague sense of distance, but I could still hear Mr. Ma's fierce attitude: "You understand in your heart!"

At this time, Fang Zhuo noticed that he had not turned off the microphone, and said into the phone: "Pony, wait a minute, I will turn off the microphone of the online conference."

The microphone icon of the conference system dimmed. All participants felt regretful. Mr. Fang was too cautious...

"Okay, Pony, go ahead and listen." Fang Zhuo said calmly.

Ma Huateng didn't mean to be conceited, and directly asked: "Why should the Android store send back updates?"

When Fang Zhuo heard this question, he thought for a few seconds and said: "If I remember correctly, it is based on the 3.5.2 guidelines of the "Yike Software Store Review Guide", which is for developers' complaints and maintenance... …”

"Fang Zhuo, is this how you become a referee?" Ma Huateng raised his voice, "Why don't you just remove the letter from the store?"

"Pony, is this your private call now, or are you making a request to remove the letter on behalf of the developer of the letter?" Fang Zhuo must be sure of the other party's intention. It is not impossible for Pony to remove the letter.

"Fang Zhuo, don't pretend to be confused!" Ma Huateng hated the other party's attitude at this moment.

"Okay, Pony, if you are reasonable, then you should know that the YMS review team's handling opinions are reasonable. Your letter is indeed similar to my Yi Xin." Fang Zhuo sighed, "You just missed it. The hippopotamus expression has also been put on it, why don’t you also build in our Easy Pay?”

Ma Huateng's mood did not calm down at all, and he said directly: "Okay, I will let Easy Pay be built into the email, and you will release the update."

He had it done today, and he would do it tomorrow after the Lantern Festival, so he had to let out some bad breath!

Fang Zhuo frowned and said, "You agreed without even thinking. It's obviously a scam. Pony, calm down. As long as you submit the materials and explain the problem, our review team will make a fair judgment."

"I'm afraid it's been another seven days, right? Fang Zhuo, you just want to block our Lantern Festival red envelope on your Android phone, right?" Ma Huateng said coldly.

Penguin just received the YMS review receipt today, and it turned out that the update was rejected!

Both Penguin and Letters have already been updated on other mobile platforms. However, YMS has been canceled the expedited review treatment for major customers and can only wait until today.

However, today's YMS ecological mobile phone can be said to be the most innovative platform in China, and it also has a group of the most dynamic user groups, which can be said to be a benchmark in the industry.

This news immediately made Ma Huateng furious. He forgot the two previous meetings? Such blatant vicious competition?

"If you insist on thinking that way, I can't help it." Fang Zhuo was helpless.

"Yike has blocked the legitimate update of our software again and again, just to gain an advantage in the competition." Ma Huateng's tone calmed down, but the anger in his heart further accumulated, "If Yike insists on such To do this, we must go in front of the leader!"

"Let's go, I'll go with you to pay New Year's greetings to the boss. Obviously your QQ update has been approved. If I want to be stuck, why don't we both get stuck together? Pony, then just tell me. Why does the letter look so like Yixin?" Fang Zhuo raised his voice.

"Communication software is within the scope permitted by law!" Ma Huateng said, "Otherwise? There were text messages first, and now Yixin also sends text messages? Many years ago, our QQ had a voice function. Could it be me? Are you following me? In the user interface, are the three words 'address book' exclusive to Yixin?"

Fang Zhuo couldn't bear it and asked, "Why did you copy my 'read'!"

Ma Huateng was suddenly speechless. This was indeed inspired by the opposite party...

Fang Zhuo knew what Pony's silence meant. Nowadays, LINE, a well-known foreign communication software that also uses "read" details, has not yet been born. It is difficult to tell the origin of its special function in letters.

But he could actually answer this question for Pony.

As the head of a mobile phone manufacturer, Fang Zhuo is more familiar with the development and features of various mobile phone brands than many people. For example, BlackBerry applied for a similar patent in 2006, using a simple logo to determine the read status of text messages. .

Ma Huateng was silent for a while and said: "Fang Zhuo, the function definitions of this kind of software are different. If you judge based on this, why are many softwares in your software store still there?"

He didn't call the question immediately, but looked at the team's opinions. There were not only isolated cases like Yixin and Laixin in the YMS software store, but there were many such situations.

From a legal perspective, software judgments are relatively broad.

"That's because Yixin complained late. You have to thank Yixin for being busy recently, thank Yixin for the rapid growth of its users, and thank Yixin for always focusing on itself. Otherwise, the letter would have been complained about long ago!" Fang Zhuo said earnestly. said.

"Fang Zhuo, you don't have to be so righteous. Yike is the referee and Yi Xin is the player. If you deal with your competitors viciously like this, how can your platform store go far? Aren't you afraid of Tian Youyou's words?" Ma Huateng said.

Fang Zhuo asked, "Then you started micro-innovation a few years ago. How did you get to where you are now?"

Ma Huateng said objectively: "Didn't I meet you?"

Pony's answer caught Fang Zhuo off guard. After a few seconds of silence, he revealed his true feelings: "Pony, there is never anything to say. Business competition is so ruthless."

Ma Huateng had heard Fang Zhuo's statement from the media, and it was said that it came from his experience when he first started his business.

Fang Zhuo continued: "But since you said what you said, let's make our conversation and software evaluation public and see what everyone thinks."

"See you at work." Ma Huateng found that communicating with Fang Zhuo was of no use.

Fang Zhuo advised: "Pony, don't be impulsive. If you submit the materials early, maybe you will pass tomorrow. If you fail tomorrow, you will pass the day after tomorrow. Everyone says that the moon on the fifteenth day is sixteen round."

Ma Huateng didn't know whether the moon on Shiliu was round or not, but he knew that the red envelope on Shiliu had expired.

He finally sighed: "Fang Zhuo, you are so dark."

The call ends.

Fang Zhuo held his cell phone and was strict with himself and others. This is not bad. At most, he can only be regarded as a strict father-type opponent.

Without competition, there will be no progress. If we are poor, we will change, and if we change, we will succeed.

I hope Penguin can find another path to success, but if he can't... that's fine.