Reinventing the Millennium

Ali Tiejun shared his experience and achievements at the dinner table, while the head of Yike was searching for Ali's model.

If Wei Zhe can't do it, who can?

Oh, Lu Zhaoxi, another successor after Wei Zhe, is now the president of Taobao. He is indeed an old-school Alibaba person. He has joined the company since 1999, and it is natural that he can knead the core of Alibaba's operation.

But after Lu Zhaoxi, why did Zhang Yong, who is also a professional manager, become the successor?

From professional managers to traditional Alibaba people and then to professional managers.

What’s the explanation?

Fang Zhuo was toasted with a glass of wine and answered his question instantly.

The stage is different.

From 1 to 10, values ​​have great driving force, driving employees and the company to develop together, driving the Chinese supply chain to roam in industrial areas and office buildings, allowing them to visit strangers, even if they are chased by dogs at the factory gate. Will continue to visit next time.

From 10 to 100, the driving role of values ​​has been greatly reduced, replaced by volume and capital. Its intrinsic importance gradually dissipates. It is no longer an iron law and consensus that cannot be violated, and it eventually becomes a symbol.

Fang Zhuo put down his glass and thought it was interesting to look at the domestic giants in front of him from the perspective of their advertised values.

If you calculate it based on numbers, what stage is Ali in front of you?

10? 12?

Values ​​are still a consensus and are still binding, but similar to "Operation Tornado", at certain moments it is obvious that some of the contents of the values ​​have been given priority to performance?

And these happen under the command of professional managers.

So, from the perspective of the person at the helm of Alibaba, seemingly routine mistakes require a correction to maintain values?

Fang Zhuo's thoughts wandered, and a sentence from the Bible suddenly came to his mind - don't be afraid, just believe.

Then another idea came to mind. Lei Jun once said in a media interview that he just wanted to use some religious ideas to conduct business. He understood Xiaomi to be a commercial religion.

Beliefs, values...and if used as a reference for Yike...

Fang Zhuo frowned.

The luncheon suddenly became quiet, including Liu Zicheng, the general of the Chinese Government Department who had just finished his speech, holding his breath and concentrating. What did he say wrong? Mr. Fang has a different view on what he is doing?

"Oh, it's okay, I was distracted." Fang Zhuo's thoughts were brought back by the sudden change in the atmosphere of the scene, and he said with a smile, "It's not that I have any objection to Mr. Liu's sharing, it's just that I suddenly thought about Yike."

He raised his glass with emotion: "It's not easy to run a company, and it's even more difficult when the company becomes big. Come on, let's toast to everyone."

Everyone had a drink together, and Mr. Fang's thinking seemed a little off-topic. However, like Mr. Ma, he was weird sometimes, so he could accept it.

After Wei Zhe put down his wine glass, he said, "What advice does Mr. Fang have for our Mr. Liu's sharing?"

"The Iron Army of the Chinese Supply Chain Department is well-deserved." Fang Zhuo politely declined the offer of wine from others, poured a glass himself, and pondered for a moment, "Because Yike also works as a land promoter. Needless to say, Yike's electronic payment land promoter also often asks for help. You learned it.”

"Grassroots work has the style of grassroots work, and high-level work has the considerations of high-level work."

"As for middle-level work, as a link between the past and the next, we must not only master the team's methods and methods, but also remember the mission and our Six Meridians Divine Sword."

"If you fail to lead a team well, performance will be poor. If you forget the mission, things will go wrong in the long run."

Fang Zhuo spoke with sincerity and sincerity.

The wine glass on the table turned into an official seal, the chopsticks in his hand turned into documents, and Ali's dining table suddenly became the conference table at Hang Lung 23.

Fang Zhuo held the official seal in his hand and said with emotion: "We were talking about the sense of mission five or ten years ago. We must have sworn it at that time, but everything has a shelf life. The sense of mission we talked about at that time might have been ten years." The shelf life, after this time...well, whether it is still persisting is something only everyone knows in their hearts."

When Wei Zhe heard this, his first reaction was, good guy, Mr. Fang is really here to make people laugh. Even the way he talks is almost the same as Mr. Ma, right?

However, before he spoke, Peng Lei, one of the Eighteen Arhats, spoke first: "I heard that Mr. Fang killed Chen Weixiang in tears before. Is this because he can no longer 'maintain progress'?"

She quoted the slogan and purpose of Yike, and pointedly mentioned the dismissal of Chen Weixiang, senior vice president of Yike. The sudden investigation of this powerful person in charge of Yike's supply chain surprised the industry.

It's just that being taken down because you can't maintain progress sounds very unkind.

Fang Zhuo said seriously: "Mr. Peng, that's because he broke the law."

Peng Lei: "Well..."

Oh yes, it's illegal.

"Of course, it's true to say that I shed tears. Mr. Chen joined Yike very early. I am also very sad that he has become like this." Fang Zhuo looked at Dai Shan, another member of Ali's Eighteen Arhats, "I I believe Mr. Dai can understand my feelings."

Dai Shan nodded slightly. She worked in human resources and had seen too many cases over the years.

"However, Mr. Chen's position is different. It makes sense for Mr. Peng to say that. If he cannot maintain progress, he can still continue to be in the company, but his position will change." Fang Zhuo said seriously, "The higher the position, the higher the position. , the more you should improve the sense of mission, because the higher you go, the easier it is to influence more employees."

Seeing these people becoming more serious as they chatted, Wei Zhe smiled and said, "What does Mr. Fang think about the sense of mission?"

"How to put it, simply put." Fang Zhuo pondered for a moment, "For us here, the sense of mission is what kind of business we want to do, is it to let users around the world use excellent consumer electronics products? Is it to make any business easy in the world?"

"If they work around this thing, everyone will be pretty good, but it's not enough for the top level to have a sense of mission. It's impossible for everyone to do things according to the sense of mission you describe. The middle and grassroots levels, they have to know how to focus on this mission. Feel what you can get from doing things and what you can do in the next ten to five years.”

"The latter is more routine for the company as a whole, but the former has to play an important role in some critical decisions. The sense of mission does not need to be stated all the time, it can be done in peace of mind."

Fang Zhuo penetrated into the position of the head of Ali, he did not spare any words, and his attitude could not be described as insincere.

Seeing that Mr. Fang was speaking more and more like a horse, Wei Zhe picked up his wine glass and said with a smile, "Does Mr. Fang want to see if I have a sense of mission?"

Fang Zhuo also picked up the wine glass, looked at Wei Zhe in front of him, and said after a moment: "Drink, drink."

Wei Zhe almost coughed, this Mr. Fang...

"I'm just going to have a casual chat with the talented people from Alibaba today." Fang Zhuo poured the wine again and said with a smile, "There is room for cooperation in our business. Come on, let me toast you all."

Peng Lei said: "Mr. Fang finally remembered that he is the head of Yike."

Fang Zhuo laughed: "If Mr. Ma were here, he would definitely be happy for me to talk about this."

…

"Mr. Fang, why are you here making trouble? Next time I will follow Pony's example and block your phone number."

The next day, when Ma Chen returned to Lin'an, he laughed and complained when he saw Mr. Fang, who had not seen him for many days and came to Lin'an to hang out.

Fang Zhuo said disapprovingly: "I don't know what's going on with him. Business competition is business competition. Why are you doing this? The phone is blocked, so you can't talk on the office phone."

Ma Chen smiled and asked for advice: "I know what's going on. How about I tell you?"

"Forget it, it's not interesting. Maybe when we decide the winner, the connection will be restored naturally." Fang Zhuo shook his head, "Why did you come back in such a hurry?"

"Aren't you afraid that you will harass people from my company?" Ma Ren invited a small banquet when he returned to Lin'an, and by the way, he also got first-hand information about the activities of the head of Yike at Ali's headquarters.

Don't say it, really don't say it. Although I don't know what Mr. Fang is thinking, what he said is quite right.

"No, I just came to Lin'an to see my factory. I also remembered that the group buying market has been very popular recently, so I wanted to take a look at your Alibaba team." Fang Zhuo said.

"I heard from Peng Lei, do you want to poach my people?" Ma Dan spoke very bluntly.

"I have so many people in my family." Fang Zhuo shook his head and emphasized, "I really have to be confirmed several times when I speak now. Look at the factory, want to buy in a group, and look at the team."

As for mental activity, that is another matter.

Just take a look and think about it on the spot, and then evaluate Ali's "Operation Tornado" launched in 2008. No matter when Wei Zhe's thunder explodes, the ending will be almost the same.

Alibaba B2B led by Wei Zhe seems to want to get involved in the group buying market. This is a layout business for Alibaba today, but the related effect is actually very good.

But, having said that, how do you define the most important thing for Ali now?

Is it the continued development of Taobao, the development of B2C on Taobao Mall, or the separation of Alipay from Alibaba, or even the fact that Alibaba will also get involved in communications for the mobile era?

Different people with different positions have different priorities.

"If you look at it directly like this, then I have to consider whether you want to fuck Ali." Ma Ren laughed, but kept his eyes on Fang Zhuo's face.

"Oh, you guys, you guys, I wrote something about fun at the time, and you still have to show it to me now. Who was that Wei Zhe before? Asked me if Yike would do group buying on his own." Fang Zhuo emphasized, " I said, Yike will definitely not do group buying, if you don’t believe it, just wait and see.”

Ma Chen was suspicious. He really couldn't believe what he said.

He is very decentralized in Alibaba's B2B business. Since Wei Zhe became president, he has not been much involved in the company's important decisions except at the beginning and during the financial crisis.

However, Ma Chen also knew that one of Wei Zhe's and others' current considerations was whether to develop into group buying.

Looking at companies at the same level, Penguin is both a loser and an investor, while Yike is only an investor for the time being.

"You really don't do group buying?" Ma did not hesitate and asked directly.

"Why don't you believe it?" Fang Zhuo was helpless.

Ma Ren smiled and said: "Then if you end up doing group buying, Yi Xin will be killed by Penguin. Come on, Mr. Fang, repeat it."

Fang Zhuo couldn't laugh or cry: "Mr. Ma, do you want to be so childish? What's the use of this?"

"Sure enough, there are others..." Ma Ren was interrupted before he finished speaking.

"If I end up doing group buying, Yi Xin will be killed by Penguin." Fang Zhuo repeated.

Ma Ren nodded: "Okay, Mr. Fang, let's have a good time and have a drink."

Fang Zhuo raised his wine glass.

This matter just passed between questions and answers.

The secretary next to him, Liu Zonghong, really didn’t know how to evaluate it. The conversation between the two giant bosses was so exquisite!

One is straight to the point, the other is frank!

"What else are you doing here?" Ma Min asked again.

"Just casually walking around. If I really want to talk about it, I think the competition in the electronic payment market can be more orderly. Because of the matter with Penguin, I came to the capital twice for meetings." Fang Zhuo said, "This electronic payment , there is no need to be too nervous, after all, I haven’t even obtained the license plate yet.”

"Is there any new information on payment licenses?" Ma Ren asked.

Fang Zhuo shook his head.

Ma Ren smiled and nodded: "Payment competition must be orderly. This is because the market forces us to do this."

Fang Zhuo said "hmm". Seeing how relaxed Mr. Ma looked and spoke, he must be at the first level of competition in this area.

However, what Alibaba may need to solve now is its own problems.

…

The first thing Ma Chen did when he returned to Lin'an was to see what Fang wanted to do, but he didn't have a rough idea and thought he was a bit distracted.

The second thing is to immediately convene senior executives to discuss the group's strategy.

It’s not electronic payment or the group buying market, but Alibaba’s mobility.

The warning cry from Peng Lei a while ago had an effect.

Alibaba's mobile strategy has shortcomings compared to the other two.

Therefore, Ma Chen directly raised the topic during the meeting.

"We want to work on the mobile side, and we can't sit back and rest on our laurels. In the future mobile era, the entrance to communications will become more and more important, and this is worthy of our competition."

First, Alibaba needs to make a mobile portal.

“The competition between Yike and us is becoming fiercer. Even though Yike is B2C, as Yike leads the mobile era, the threat to us from Yike will grow tremendously after it completes its layout. We need to go mobile. , this is the future, we must pay attention to Taobao Mall B2C, this is now."

Second, the level of Taobao Mall has increased.

"Whether Alibaba wants to do group buying or not, the discussion of this business must be subject to the group's mobile strategy. This is what 'Brother' and 'Agan' have to consider. There is no need to rush the answer."

Brother is the nickname of Wei Zhe in Alibaba, and Aqian is the nickname of Qian Jiawei, the vice president of sales of the China Supply Department.

Third, whether Alibaba will continue to engage in group buying should not be a single decision for B2B, but should be based on the overall situation.

Ma Tan talked eloquently, describing his thoughts on mobility and various companies these days.

When Wei Zhe heard Mr. Ma mention the issues he was concerned about, he took advantage of the moment when his speech came to an end to express his attitude: "Boss, I have to say, even if you ask me to discuss it eight or ten times, I think Ali You have to do the group buying yourself.”

When he first joined Alibaba, he used to call him Mr. Ma. After being criticized in internal meetings, he tried to integrate into the company culture and started calling him boss last year.

After hearing such a clear statement, Ma Chen looked at Sales Vice President Jiawei and asked, "Aqian, what do you think?"

Gan Jiawei was silent for a few seconds: "I will reserve my opinion first. I need to think about this matter again."

Ma Chen glanced at a few people and said simply: "You guys can discuss it again. We want to do Yike, but Fang Zhuo said he won't do the group buying himself."

"Boss, he may not be telling the truth. Penguin's Pony is a warning. Fang Zhuo cannot be trusted." Wei Zhe said.

"I think he is quite serious this time." Ma Chen said his feelings, "If you make it yourself, there is no need to invest in rice balls. It will be unnecessary."

"Yike is good at testing the market in this way. Yike will end up." Wei Zhe insisted on his judgment.

Ma Chen did not object directly and emphasized again: "I will only say one thing about this matter. Whether to do it and how to do it must be in line with our overall mobile strategy."

Alibaba's mobile strategy is the top priority and the overall situation. Everything else is the gain and loss of one city and one pool.

This chapter says it will take about two days to recover.