Reinventing the Millennium

It's August, and the heat is scorching in many places.

Corresponding to this heat is fierce competition in e-commerce, mobile phones, group buying, semiconductors, instant messaging and other fields.

Group buying has been popular from the first half of the year to the second half of the year, and related projects have been crumbling, with both the vitality of springing up and the collapse of power.

In view of this situation, bigwigs in the investment community have expressed similar opinions on different occasions. For example, the head of IDG, Mr. Xiong Xiaoge, Mr. Xiong, and Mr. Wang Fengyi, CEO of Shenxin Technology, all gave warnings about investing cautiously in group buying projects. It is believed that the entire market has reached an inflection point.

Many people inside and outside the industry are thinking about why some projects get better and better, while others fade away in a month or two.

The team building of urban business came into view, and many projects were recruiting people who came from Alibaba's B2B iron army at a higher price, hoping to strengthen their internal skills.

Dangtuan.com, headquartered in Pengcheng, is no exception.

The head Li Guoqing went to Lin'an in person, invited back Ali's former general He Xueyou, and took the opportunity to recruit some of his old troops, hoping to enhance the competitiveness of the war with Mi Tuan.

Unknowingly, Mi Tuan has brought its group buying business to Pengcheng.

This made Li Guoqing very uneasy.

What is even more disturbing is that Dangtuan.com does not have an advantage in its own base camp, and both merchants and users are being cannibalized.

This forced Li Guoqing to re-examine the company's current situation and problems.

Then... he picked up the disintegrated Zhonggong Iron Army.

On August 5, in order to deal with the relationship between new and old employees, Dangtuan.com conducted team building and went to a theater to watch the recently popular "On the Road" together.

There was constant laughter in the audience, and everyone was very happy to watch.

However, Li Guoqing still sighed at the end: "You can really see Yike mobile phone advertisements everywhere."

"People on the Road" includes product placement ads for Mars and Selfy on Yike mobile phones, as well as a comparison of the signals between Mars and those from other companies.

Li Guoqing sees advertisements for Yike mobile phones almost every day in Pengcheng, on buses, on roadside billboards, on TV and online. Now, he can even see them when he goes out to watch a movie.

Why don't you put an advertisement on Qingzi and fly it in the sky?

Li Guoqing followed everyone out of the venue and was thinking, how about buying one and trying it? The signal of the iPhone in my hand is really not good sometimes.

"I heard that Mr. Fang has been in the south recently." He Xueyou said.

Li Guoqing came to his senses and denied this statement: "No, he has already returned to Shanghai."

He Xueyou looked doubtful.

Li Guoqing said as he walked: "I have his circle of friends."

He Xueyou was surprised and confused now.

Li Guoqing noticed the expression of the new general and explained: "I added it casually. There was a reminder on Yi Xin. I added it and he didn't refuse."

He speculated: "He should be too embarrassed to refuse."

Jacky He hid his emotions in his heart now. Was it because planes were flying all over the sky, so he was embarrassed? Qingzi, wake up, you are equal, don’t use this gesture!

Li Guoqing took out his mobile phone: "I'll give you his business card. His circle of friends is quite interesting sometimes."

Jacky He nodded and accepted it happily.

Then he added: "Since Mr. Fang is no longer here, he will probably not supervise the competition nearby."

When he heard the news that Mr. Fang was in the south, he was a little worried about whether the group buying market would become more competitive. Now that he was gone, he could breathe a sigh of relief.

When he came to Dangtuan.com, He Xueyou already felt the familiar atmosphere of competition.

Whether it’s the meticulous care from the merchants or the every effort from the users to attract new customers, this kind of combat effectiveness is very much the work of our former colleagues.

He Xueyou leads his own army in Dangtuan.com and is under great pressure.

How to fight against an established opponent?

"Mr. He, I heard that Alibaba is also launching offline group buying?" Li Guoqing talked about the recent news.

"Why did you go there earlier?" He Xueyou said disdainfully, "They just make unclear decisions and their strategies are inaccurate."

Li Guoqing agreed: "Yes, I have seen the potential of group buying for a long time, and I jumped in very timely."

He Xueyou hesitated, "Well, it's relatively timely, but the business development of this group buying 301 city always feels that the pace is a bit too big."

He waited a moment before broaching the subject, tactfully pointing out the observation.

"Group buying means that we need to grow big and fast, and we need to support the scale!" Li Guoqing was very decisive in facing this problem. "Whether it is Tuanbao.com or Miduan.com, everyone has the same understanding on this point. We must take small steps." Run fast and strive to set a record for the speed of listing. As long as you are the first to break through to the market, subsequent development will not be a problem."

Li Guoqing has a dream of going public. He once failed to realize it on Dangdang. This time he wants to get it back with his own hands.

He Xueyou nodded calmly. He would do this first and then look at the competition in the market.

After the team building activity, we watched the movie and had a dinner together.

While eating and drinking, He Xueyou made an enthusiastic mobilization speech, determined to consolidate Dangtuan.com's leadership position in the south.

Everyone responded with a roar, full of confidence.

He Xueyou got home in the evening. While looking at market data, he was thinking about the competition faced by Dangtuan.com. He just felt that... there may not necessarily be solid things under the luxuriant flowers.

Ding dong.

The mobile phone screen on the table suddenly lit up.

He Xueyou took the phone, and a message from a new friend was displayed on it.

"Hi, hello, I'm Fang Zhuo, I heard about you, Mr. He, do you want to go to rice dumplings?"

He Xueyou looked at this message and his heart skipped a beat. How could Mr. Fang be so direct? How could he be like this?

He pondered for a long time, typed out a polite rejection, and when he was about to send it, he deleted it one by one and used more tactful words.

In the case of the third one, He Xueyue sent it, but the reply from the other party was very fast.

Fang Zhuo: Oh, you went to Dangtuan. I heard that Dangtuan’s funds are very tight now. If you change your mind, come back to me. Mr. He, best wishes.

He Xueyou was suddenly shocked. Qingzi never said anything about the funds. This must be Mr. Fang's suspicion plan.

Well, would people like Mr. Fang doubt me?

He Xueyou pondered and saw that Mr. Fang sent another message, which was to push the business card of Lei Jun, the head of Mi Tuan, to him.

Fang Zhuo: I'm busy with ice cores recently. If Mr. He has anything, he can also go to Mr. Lei directly.

He Xueyou thanked him, looked at the chat interface where there was no more movement, and fell into deep thought.

After a long time, he took a sip of water. Forget it, I won't add it anymore. Let's see what happens in the market.

Alas, I shed tears when I returned your business card, wishing we had met before we were married.

…

"Hey, what is Mr. Fang thinking about?"

Su Wei got off work on Friday. When she entered the living room and was about to turn on the light, she saw a fluorescent light on the sofa illuminating the handsome face of President Fangda.

"I'm thinking about the ice core." Fang Zhuo pushed the notebook in front of him and stretched. "I'm also thinking about Yike's R\u0026D center, and I'm still thinking about the launch this year and next year."

Su Wei smiled and said: "Then you can figure it out. I heard that some people have become the God of Wealth and are they not happy with their money?"

"I'm not spending money, people are trying their best to give me money." Fang Zhuo talked about the appointment in Yangcheng, and then talked about similar experiences from Luzhou to Suzhou and Wuxi two days ago.

Su Wei marveled: "It would be great if we at Tesco could be treated like Mr. Fang."

Fang Zhuo glanced at Mr. Su, suddenly remembered something, and sighed: "Why does Tesco also make its own T-shirts and canvas shoes?"

These two items are two popular items of Fanke, T-shirts priced at 29 yuan and canvas shoes priced at 69 yuan.

He came back to read the news today and happened to see the report, only to know that Yike had made such a move, and the prices were for 26 and 66, which were very obvious.

Su Wei smiled and shrugged: "Don't rely on me for collective decision-making through internal discussion. If you really want to say something, go to Tesco for a meeting tomorrow to criticize."

"If you do this, people will blame me and accuse me of being petty." Fang Zhuo frowned and said, "E-commerce can just focus on going public first. Vertical e-commerce companies are also trying to expand the market together from a certain perspective, so why bother?" Woolen cloth?"

He reached for the tea cup and took a sip of water.

Seeing that this man was still chattering after drinking water, Su Wei said dissatisfiedly: "It's not easy to pay for money, and there are a lot of things to care about. It's just me being petty, it's me being petty."

"No, let me tell you seriously." Fang Zhuo muttered, "These two items..."

Keep talking, keep talking! !

Su Wei rushed forward, sacrificing her life to block the hole of the gun, so as to prevent the big boss's nagging from affecting others.