Reinventing the Millennium

"Hey, Mr. Fang, are you listening?"

Su Wei stretched out her hand and waved it, feeling that Mr. Fang, who touched the phone from time to time, was a little distracted.

"I'm listening, I'm listening, it's a road show to Xiangjiang, right?" Fang Zhuo put down his mobile phone and responded positively to the informal report of the president of E-commerce on the road show for listing.

Su Wei was not in a hurry to continue and asked: "What are you talking about on the phone? It doesn't look like business."

"Really?" Fang Zhuo said with a smile, "It should be considered a business matter. Well, I'm here to talk about it as a business matter. I'm a founder of PPS, and Yike plans to acquire it."

He continued a little confused: "The problem is, I talked with him about PPS, he talked with me about business ideals, talked about the previous Internet bubble, talked about the mentality of entrepreneurs, and even talked about Yike's past experience with me. Development, oh yes, and now the competition between Yixin and Laixin.”

"It's the kind of thing where, well, I reply with one or two sentences and he posts a long article."

"At first I thought he wanted to increase the price, but later it seemed that wasn't the case."

Su Wei felt strange when she heard this, and suddenly found an angle: "Female?"

Fang Zhuo shook his head and said, "Male."

He handed the phone over and asked Teacher Xiao Su to taste it.

Su Wei took it and saw that the proportions of the dialogue were not quite symmetrical.

She watched carefully for a while and said with a smile: "The tone doesn't sound like the founder of another company, but more like a fan of Mr. Fang."

"You want to acquire this PPS, right? I have an idea to speed up the process."

"Tell him that if you come here now, you will have priority in selecting the floor of the new district headquarters. It will be decided in a few days."

Su Wei came up with an idea half-jokingly.

The Gemini headquarters is about to be put into use, and the interior has begun to be layered, using methods including but not limited to drawing lots, rock, paper, scissors, etc.

"What a child's play." Fang Zhuo took his phone back, smiled, and sent it to PPS's radar.

Then he put the phone back on his desk.

Ten seconds later, the phone vibrated again.

"How did it happen? How did it happen?" Su Wei was already curious.

Fang Zhuo picked up his phone, took a look at it, and couldn't help laughing: "This guy said he wanted to choose the 22nd floor."

Su Wei instantly understood the reason. It must be because the 22nd floor was closest to the 23rd floor.

She laughed and said: "Okay, they are really fans, okay, this is called the fan economy."

"It seems that the acquisition of PPS will be relatively smooth, which really surprises me." Fang Zhuo rarely encountered such a situation in his memory.

"Well, after all, Penguin resisted in every possible way, but refused to give in. He would rather blackmail the president than fight you to the end." Su Wei said with a smile, "Such a PPS is really uncomfortable."

When Fang Zhuo thought about it, it really made sense.

For example, Morningstar Semiconductor has spent a lot of effort.

Oh, Morningstar is a public company.

Fang Zhuo briefly recalled some of the past events, and increasingly felt that this was a rare experience.

"We acquired PPS and then used it as a live broadcast platform for the party, right? Who will be invited then?" Su Wei asked.

"I'm really unfamiliar with this area. I originally wanted to ask Zhang Chaoyang for advice, but then I thought about his performance in Sohu Entertainment and gave it up." Fang Zhuo replied, "How about asking the four kings to share the stage? That's it. Looking for Wang Fei, Liang Jingru, Stefanie Sun, Lin Yilian? I have heard the songs of these people."

Su Wei was stunned, and said hesitantly: "At the Spring Festival Gala at the beginning of the year, it was said that there would be four heavenly kings, but none of them came. However, the Little Tiger Team responded to the Year of the Tiger, and Queen Wang Fei also appeared on the stage again. This made the Internet Can we invite people to the gala? Oh, yes, will the Spring Festival Gala next year invite these people you mentioned? Do you want to compete with the Spring Festival Gala for people? "

"I definitely won't compete with the Spring Festival Gala. When the list of the Spring Festival Gala is finalized, those who don't have schedule conflicts can use it." Fang Zhuo thought for a while and admitted, "I don't know if it's okay to invite. I'll ask the Huo family in Xiangjiang to help. Please give it a try, it’s best if you can come.”

He really has little contact with the entertainment industry and has no concept, but Jay Chou is definitely fine.

Anyway, let your friends help you first. If you want to sell face, sell it. If you don’t sell face, you are not a man-eating tiger.

Fang Zhuo pondered his thoughts: "Next month, let the users rate it to see what singers and actors they like, and then we will filter. As long as the users like it, I don't care."

Su Wei thought about what she heard, and suddenly she had an idea and found the sense of déjà vu: "You are a bit like making a mobile phone, just pile up the hardware parameters. The Four Heavenly Kings are famous, so let others do it. Others are nice. , let others come too.”

Fang Zhuoheran: "It's almost the same. Even if I don't have much experience, there is an advantage after the parameters go up. Well, you can't just stack hardware, you still have to combine software and hardware. PPS should be fine. Let the company study this in advance. "

He doesn't plan to interfere too much. Once the framework is released, someone will naturally do it.

It's something involving the local Spring Festival Gala or the CCTV Spring Festival Gala. If coordination is needed, let's look at the specific situation.

Su Wei was looking forward to the Internet party that Yike would host, and what kind of impact this party would have on the dispute between Yi and Lai.

…

Facing an unfamiliar field, Yike acted both cautiously and proactively.

The acquisition of PPS went unexpectedly smoothly, which initially completed the hardware framework of the party, but now it is still necessary to determine the internal parts of the core CPU.

I have never eaten pork, but I have always seen pigs running away.

The general director of the CCTV Spring Festival Gala has to be chosen every year, and Yi Ke also has to carefully select candidates for this position.

After picking and choosing, the target was still a traditional TV station.

On the evening of August 13, Tang Peifeng, deputy director of the Performing Arts Division of the Beijing TV Multimedia Marketing Planning Center, met Qi He, the vice president of Yike, out of courtesy.

Tang Peifeng felt very fresh. When he received the call, he heard that Yike wanted to invite him to the party.

Qi He was also very new. He didn't expect that he, the president of YMS, would have to do such a job.

However, Tang Peifeng only met Yike out of politeness and could not refuse the middleman's introduction.

He has worked as a TV director at Beijing TV Station and as a channel program director. In recent years, he has also served as a producer, event planner, and director.

When people go to higher places, water flows to lower places. He is already planning to jump to CCTV.

The two were very polite and trustworthy as soon as they met.

Tang Peifeng is very talkative. Even if he plans to refuse Yike's invitation, he still wants to make friends. In addition, he is particularly interested in the Internet and knows Yike's background very well.

He chatted for a while, mentioned two software programs on his mobile phone, and complained about Yixin’s competitors.

"Mr. Qi, to be honest, I use Yixin now, but at first it was a letter sent by a friend. The functions of both are actually similar, but there is something particularly disgusting about the letter."

"It has a read function. I received a message in the middle of the night. I put down the phone before and fell asleep. The last time I sent a message, I wanted to continue sleeping after reading the message. Suddenly, I suddenly realized that the other person knew that I had seen the message. This time it’s inappropriate!”

"This girl makes me sick!"

Tang Peifeng complains about the special features of letters.

Qi He said cheerfully: "There are now many users who write letters. Some people like this function very much, but we feel that the social pressure can be reduced, so we have not launched it."

"Don't go online, it's fine just like this." Tang Peifeng said quickly.

Qi He chatted casually for a few more words, and then turned the topic to more serious matters.

He talked about Yike's plan for the Internet video field, mentioned the upcoming acquisition of PPS, and also talked about the party to be prepared this year.

Because of a dish of vinegar, there are more and more things to do, but it is still in line with the current trend.

PPS has been taken over by Yike, so it is necessary to recruit more talents in this area. Otherwise, relying solely on players without strengthening content construction will not be the way to success no matter how you look at it.

This can be regarded as a shallow attempt by Yike.

At the very least, for Qi He, the YMS ecosystem he is responsible for has grown again.

Tang Peifeng listened carefully to Mr. Qi's explanation and thought about how to politely refuse. He had no intention of entering the business district for the time being and felt that he could still move up.

After two cups of hot tea, Qi He came to an end.

"Mr. Qi, you are indeed very innovative. I have always felt that the Internet is a channel that has great potential and is very popular in the new era. It's just that everyone has their own ambitions. I still..." Tang Peifeng said before he could finish what he was considering. was interrupted.

"That's it, Director Tang. Our company attaches great importance to the party and the development of PPS, but we really don't have much experience. If Director Tang is not interested, I hope you can give us some advice this time." Qi He Handing over the documents at hand, "What about the artist selections and the budget for the party? I hope you can help me take a look at these."

When Tang Peifeng saw what Mr. Qi said, he took the documents.

Yi Ke does have no experience, which is one of the reasons why he is not tempted. How can such a grassroots team succeed?

Now this industry is like Youku and Tudou, both of which are well-established. How can Yike have the genes to do entertainment...

Um?

Liu Dehua, Zhang Xueyou, Liming, Aaron Kwok?

Wang Fei, Liang Jingru, Stefanie Sun, Lin Yilian?

Celine Dion, The Beatles, Avril Lavigne?

Tang Peifeng took a quick look at the list of artists and felt that they were all familiar, and they were the kind that were not easy to hire.

You grass-roots team are bluffing me!

Tang Peifeng looked up and saw Mr. Qi drinking tea. Yi Ke, a grassroots team, seemed to be really influential in the field of music... If it was done like this...

"Ahem, Mr. Qi, I see you don't have much planning for this language program." Tang Peifeng pointed out a problem.

"Yes, Director Tang, we are still in the planning stage, so we sent Director Tang to check and fill in the gaps for us." Qi He said sincerely, "We have no experience in doing the party this time, and we are afraid that the layman will lead the expert, so we will Very anxious.”

Tang Peifeng looked at the list again. If these people can really be invited, they can do whatever they want. It will be a concert of Chinese and foreign stars just one person and one song...

He pursed his lips, flipped back, and found that there were many more candidates behind him, and his mood stabilized. This Yike was just listed, not implemented yet.

Tang Peifeng turned to the end and found that the budget document was blank. He couldn't help but ask: "Mr. Qi, you haven't decided on the budget for this party yet?"

"Oh, right." Qi He suddenly realized, grabbed the pen on the table and handed it over, and asked seriously, "How much budget can we get this done? Director Tang, please help us write down a number."

Tang Peifeng subconsciously took over the pen and looked at Mr. Qi's eyes in shock.

this……

Rich, right?

This Yike is really a grassroots team!

Tang Peifeng couldn't help but laugh and said: "Mr. Qi, you... your Yike really deserves your reputation."

Qi He said seriously: "Director Tang, we are very determined. We are waiting for you to join us!"

Tang Peifeng had documents in one hand and pen in another, and then looked at the blank budget in front of him.

But this is a wealthy grassroots team!

That's two different things.

Tang Peifeng clamped the pen with the file and had no intention of returning it. He said seriously: "In this case, Mr. Qi, I will give you an answer after thinking about it."

Qi He nodded and said: "No problem, Director Tang, please think about it and help us plan it. As soon as you give us the letter, we will start posting hero posts widely to make sure the artist's situation is fully implemented to avoid any problems with the schedule. "

Tang Peifeng pondered for a moment and asked, "Can you really invite me?"

Qi He hesitated and said: "Director Tang, our Yike style is to exert subjective initiative. We operate in a systematic manner. I am very confident."

Tang Peifeng let out a "tsk" in his heart, this is a wealthy grassroots team that can exert its subjective initiative!

…

On August 15, Penguin's Pengcheng headquarters held a high-level meeting to review an emergency situation involving "letters."

Here's the thing.

On the morning of the 13th, a user of the well-known video website Youku posted a video on the development and evaluation of "Letter". There were many negative comments about the read-letter function in the comment area below.

Since letters are an important part of Penguin Mobile's strategy, the PR department always attaches great importance to its relevant evaluation, so it regularly dispatches manpower to communicate.

As a result, the public relations department was suddenly complained about by the opposite party when it had almost completed its task.

"Didn't you look for me the first time? It's only been less than half a day, why are you here again?"

This unintentional complaint was noticed by the person in charge of the public relations department, and he suddenly thought that his recent work seemed to be surprisingly good...

He immediately reviewed the work and found that Penguin had no internal contact with this Youku user. In other words, someone other than Penguin had friendly exchanges with the user who complained about the "letter".

what happened?

He traced back to the source and found an acquaintance platform with which he had a good relationship, and soon discovered that there was a third party helping Penguin maintain the evaluation of "Letter".

Third-party PR company?

I didn’t outsource the work either!

These public relations works involve major BBS forums, well-known portals, Zhihu hot searches, emerging mobile phone user gathering places...

Abnormal situations are analyzed and reported!

——There is currently an unpaid third party under the water. It is doing proficient public relations work to help "Letter" maintain user evaluations, especially when it comes to the "read" feature, which responds the fastest.

So, who is this unpaid third party?

The relevant report was placed in front of the leader Ma Huateng.

His face turned dark after reading it.

Who is doing good things? Who doesn’t even ask for money and immediately helps eliminate users’ negative comments on “read”? Who is so deliberate and has rich relevant experience?

Who is it, who is it, who is it?

Ma Huateng informed the general office about this incident, and everyone immediately felt the same shock.

this……

Is this for fear that the "letter" will change the read version?

Is this something that humans can do?

The atmosphere in the general office was serious.

"Letter" has a problem of many registered users and low active users.

The internal judgment has always been that this is the result of Penguin’s forced diversion, and the “read” feature is at least an above-average design.

Now... I'm confused!

How much did that third party do before the Penguin Public Relations Department took no action?

Executives from the R\u0026D department were summoned to the conference room of the general office to convey relevant information.

After a brief silence, the conference room broke into a heated argument.

Letters have reached 34.69 million users!

If there is no comparison with Yixin, this is still a good number, and its special functions are naturally promoted by someone. Now that it is being criticized, of course it needs to be defended.

When the defense encounters the backward status quo, the problem will soon be extended to other factors, and the scope of the dispute will become larger.

"Okay, the most important thing now is, how is this function of ours?" Ma Huateng said with a dark face and a very bad mood, "Is it necessary to retain it?"

34.69 million!

The conference room once again fell into an even fiercer quarrel!

Ma Huateng leaned back in his seat. Damn, I can't tell the difference. I really can't tell the difference!