Reinventing the Millennium

On September 5, the well-known video player PPS officially announced that it had changed owners and became a wholly-owned subsidiary of Yike at a price of US$155 million. It will continue to maintain its original structure and operate independently.

US$155 million, a slightly premium but reasonable figure.

Yike kept a low profile and did not speak out about this.

PPS is also very low-key and only makes simple notifications on its official website, indicating that it will still provide users with the best quality services.

But the industry was still surprised.

Why does PPS sell itself?

It has always had better control over its investment. This year it is said to be close to profitability, and it can continue to develop in a virtuous cycle. Why did it suddenly sell itself out?

Let’s talk about the price, it’s not outrageous.

Some reporters were curious about the occurrence of this transaction and called PPS Company to seek an interview. Then they discovered that the acquired company had quickly moved its headquarters to Yike Building in Shanghai New District.

"We were the first to move in! The first!"

Technical Director Lei Liang faced the reporters' cameras with pride.

Then he added: "It's still the 22nd floor!"

The reporter was a little confused and didn't understand what this meant.

When Lei Liang saw this, he just smiled and didn't explain much.

Because it is an independent subsidiary, PPS naturally enjoys a large degree of freedom, including the layout and setup of the office. The office he is currently sitting in is directly below the 23 president's office.

I heard that Hang Lung’s Tesco is on the 22nd floor, but because the new headquarters is a twin-star structure and Tesco is in another building, President Su Wei’s building has become Tesco 23.

In order to prevent long nights and frequent dreams, Lei Liang encouraged everyone to move in before signing the contract. Faced with concerns about formaldehyde, they also conducted on-site measurements.

At the end of this month, the Yike Department will begin to move to the new headquarters.

"We have both confidence and experience in the online video market." CEO Xu Weifeng took up the topic, not wanting reporters to see the technical director's fanatical fan nature, and continued, "It is foreseeable that in the next two years, In three years, industry concentration will increase significantly, and the ability to require funds will become higher and higher."

He thought for a while and then said: "There is an obvious trend now. Self-made content is becoming more and more popular among advertisers, and online video websites are also serving as important distribution channels for film and television variety shows. We hope that in the future, Yike Resources will With the support of Duoduo, we have also deepened cooperation with other domestic media groups, which is an important step in bringing high-quality experience to users."

The CEO and the technical director were interviewed together, and Xu Weifeng was mainly the one who answered the questions.

But when they were halfway through the collection, product director Zhang Hongyu took Tang Peifeng, the former director of Beijing TV Station, to take a look at the door, and successfully attracted Xu Weifeng out.

"What's the matter?" Xu Weifeng asked as soon as he came out.

"It's okay, it just depends on whether the interview is over or not," Zhang Hongyu said.

Xu Weifeng: "..."

Seeing that the CEO's expression was unhappy, Tang Peifeng said, "Mr. Xu, we have just sorted out the arrangements for the party that we will discuss in the afternoon meeting. You can take a look at it first."

Internet Spring Festival Gala, this is the only activity from Yike.

Since the acquisition intention was confirmed, Yike has only mentioned such a mission, as if they spent 155 million US dollars just for this thing.

However, this is also in line with Xu Weifeng's judgment of the current market. Self-made content is increasingly becoming a key point in attracting users.

Perhaps, this is because Yike wants to use this party to run into PPS.

Xu Weifeng had his own judgment, and he was very surprised by the resource support provided by Yike.

Since Tang Peifeng, a veteran in the industry, joined the company, almost all email applications sent to him were quickly executed, and this even involved many big names in the industry.

The problem is that although Yike started out as a music player, it really has no presence in the entertainment field and has been rapidly developing into a technology company.

Xu Weifeng looked at the documents compiled by Director Tang and saw two more confirmed artists than yesterday.

He nodded secretly in his mind, feeling that this party was really exciting, and Yike was really determined on this matter.

Seeing that Mr. Xu's expression became satisfied, Tang Peifeng said with a smile: "Mr. Xu, I am very confident about the Internet Gala of the Spring Festival Gala. This will definitely make our Yike Video famous."

PPS was acquired and will slowly be renamed Yike Video.

However, Xu Weifeng was a little uncomfortable with it at first. He nodded and said: "Well, Mr. Tang, I also have this confidence. Let's have a meeting in the afternoon and discuss how to organize it. You are an expert in this area, and we will listen to you. "

Tang Peifeng was very satisfied with this delegation of power. He accepted the document handed over by Mr. Xu and became more confident as the lineup was gradually determined, so he asked confidently: "Then when will I meet Mr. Fang to report on the preparations for the party? "

As soon as he finished speaking, he looked at Mr. Xu in front of him with a very subtle look.

"Well, Yike is mainly responsible for this matter, Mr. Qi from YMS. We can just go to him directly." Xu Weifeng said tactfully.

The product director next to him, Zhang Hongyu, was more direct and said somewhat amusingly: "Mr. Tang, I'm afraid Mr. Fang won't ask these things. To be honest, we haven't met Mr. Fang from the time when PPS negotiated the acquisition to signing the contract... …”

Tang Peifeng: "Huh?"

He never expected it to be like this.

It was indeed President Qi He who went to the capital to dig him out before.

"However, we have Yi Xin, the Canadian general manager. I will pass his business card to you. Please note your company position when you join." Zhang Hongyu opened the phone and smiled, "Seeing the circle of friends is like meeting the person."

Tang Peifeng was both puzzled and depressed. He took out his mobile phone, opened Yixin, and asked: "There will always be a time to meet Mr. Fang, right?"

"When the new headquarters is fully opened, there will definitely be a conference." Xu Weifeng said, "Otherwise, you can pay attention to the news here, you can see it on TV, or you can go to Hang Lung 23 to capture the king, and you should be able to do that. See you."

Tang Peifeng knew what Mr. Xu was referring to and asked for confirmation: "You said that Penguin's executive is true or false?"

"It doesn't matter whether it's true or not. I only know that Penguin is almost going crazy because of Yi Xin's pressure." Xu Weifeng shrugged, "I have to go in and do interviews again, and Lei Liang has no clue."

Tang Peifeng watched Mr. Xu enter the office again.

He shook his head slightly, thinking about what he was busy with. After all, he was still more happy than disappointed and said to the product director: "It's just a mouthful at the top, but a broken leg at the bottom."

"Similarly, if you send an email to the higher-ups, the higher-ups will also have to think about how to provide support. PPS has just joined Yike, and we have to think about how to get things done." Zhang Hongyu said.

Tang Peifeng nodded attentively and suddenly said: "I want to arrange the four heavenly kings to take the stage at the beginning. What do you think?"

Zhang Hongyu opened his mouth and said, "That's how it started. What's next... But Director Tang is the expert in this field..."

He hesitated again and again, but said: "As long as you think it's appropriate and it's okay for everyone to discuss it, that's fine."

Tang Peifeng slowly exhaled, um, um, let's take advantage of Yike's support to see how to blow up the field and play.

…

"That's not good!"

In Pengcheng, Li Guoqing, the head of Dangtuan.com, looked at the report in his hand and thought about the gossip he had just heard. He felt that the pressure and anxiety in recent days were increasing.

He had just heard that Tuanbao.com, which leads the national market, had a controversy involving employees demanding wages, which was said to involve layoffs in two or three cities.

Although it subsided quickly, this is another piece of bad news that has happened to Tuanbao.com in the past few months.

This seems to be a harbinger of some market dynamics.

Moreover, the company tentatively released news of another round of financing, but the response from investment institutions was not enthusiastic at all, as if they were waiting to see the situation.

There are still many group buying projects still in operation, but the total number has been rapidly decreasing.

Li Guoqing's own funds are not very abundant, and some of the money invested in LeTV is not easy to find a solution for various reasons and concerns.

It feels like I still have to use the old tricks.

He considered that he heard that Mr. Xu and Yike had another friction, and that he might be able to use this tense relationship to make another wave of money.

The level in front of you is the last darkness before dawn.

The cell phone rang on the table, and the caller was He Xueyou, the former Ali Tiejun player.

Li Guoqing answered the phone and heard the other party's extremely honest reply.

"Mr. Li, it's not that I don't want to poach my old colleagues." He Xueyou was invited to Pengcheng from Lin'an by Li Guoqing. "The China Iron Supply Army will return to the China Iron Supply Army. But, it's hard to have an unsystematic China Iron Supply Army." The combat effectiveness is too high, and President Fang is such a disaster in Ali, the inner core of this system has fallen apart."

He continued to say sincerely: "The most important thing for us now is not to rely on others. We still have to build our own system. The budget of the city team has to be increased. Mi Tuan is very aggressive in publicity. Their automatic settlement system, we must We have to follow up, the merchants strongly demand this.”

Li Guoqing sighed silently. He has now realized the importance of the city team. The problem is that the fighting power of the rice group seems a bit fierce.

Budget, budget, budget.

"Okay, Mr. He, don't worry, I already have a plan in this regard." Li Guoqing replied, "Our company will raise another round of funding in the near future."

He Xueyou was a little surprised, Qingzi was quite capable.

Li Guoqing put down his cell phone and thought about it, planning a trip to Shanghai.

If you still can't get money from Mr. Fang, then fly to Tokyo and see if SoftBank can provide a round of financing.

Li Guoqing's head is full of thoughts of making money, but compared to Dangdang, he feels that he is still very organized now.

Two days later, the head of Dangtuan.com posted two photos of Shencheng Hang Lung 23 in the "Letter" circle of friends, and expressed his words in words: Mr. Fang's understanding of group buying has really benefited people a lot.

Li Guoqing was rejected, but this did not stop him from posting photos of Yike's headquarters in Penguin's Moments. He even considered posting a photo with Mr. Fang.

However, the end was not yet over, and Li Guoqing maintained a certain style.

There was no immediate response to this circle of friends.

Li Guoqing didn't receive a call from Penguin until the evening, but the opponent's level was not high, so he was not satisfied.

"Oh, no, I can't go back to Pengcheng now. I'm going to Tokyo. I've made an appointment with SoftBank to discuss financing." Li Guoqing made a show of his attitude and mentioned SoftBank, which is very familiar in China.

Not long after the phone call ended, he received a letter from Xu Chenye.

"Mr. Li, if SoftBank is willing to lead this round of investment, Penguin can add additional funds." Xu Chenye made a promise.

After Li Guoqing saw the news, he breathed a sigh of relief and actually booked a flight to Tokyo. Now the rhetoric with SoftBank has been released.

Penguin is willing to lead a new round of financing, depending on whether SoftBank is interested in joining.

However, when Li Guoqing flew to Tokyo, met with SoftBank, and repeatedly communicated with Penguin, although both parties were initially willing to participate in this round of financing, Penguin also put forward conditions.

For betting, Dangtuan.com must have performance for betting.

Li Guoqing felt his scalp numb after listening to Xu Chenye's call.

Betting again... Can we not gamble...

Dangdang.com was killed by Yike after losing a bet.

You just learned Yike software from Penguin, now you also learn this, right?

Li Guoqing tried to communicate, but there was not much room for maneuver.

From Feipeng City in Tokyo, I kept thinking about it. At one point, I even remembered the scene where I almost cried when I signed the contract and sold it. When Li Guoqing landed, the decision was made.

Bet!

The worst case scenario is that if you lose the bet, you will continue to sell yourself as an investor!

…

Whether it’s smartphones, online videos, or the group buying market, competition is always changing rapidly.

But Fang Zhuo, who was busy working on the new ice core production line in Shanghai, always felt that the progress was very slow.

On September 16, Fang Zhuo, who had held many meetings, once again visited the "Huali Phase I" factory together with many domestic manufacturers and talked about the significance of the A/B/C line.

Fang Zhuo has personally confirmed the planned existence of Line C, a domestic line.

"Everyone knows that I am an outsider. Logically speaking, I shouldn't say much about the testing and improvement of this device. However, the recent Yike mobile phones are selling well, so I will just talk about the comparison line in my eyes. "

"In fact, I think these three lines are like three project managers, especially Manager C who is the most strict. He constantly puts forward and corrects his needs to everyone, asking you to make changes according to his requirements."

“Any product that doesn’t meet the requirements will not be approved, and once it is approved, it will be richly rewarded.”

"Manager C is standing in the first phase of Huali and will continue to ask you questions in the next few years."

"You have to upgrade. If you upgrade together, Manager C will also upgrade. If everyone upgrades, the competitiveness of our industrial chain will also upgrade."

"In the next five years, this is our golden development period. Any requirements that can cooperate with us in upgrading should be raised with the Service Alliance, Bingxin, and me. Then, we will see what happens."

Fang Zhuo expressed his strong support and also gave his own expected time.

After talking about Manager C, he made a call to Qiu Ciyun in Luzhou to confirm his decision.

"Mr. Qiu, you and Dr. Liang's process ideas should be verified together. Which one works and which one doesn't work? We will know together." Fang Zhuo was talking about the technical differences that have plagued ice cores for a long time.

This is not the next node that Ice Core is developing, but 28nm, which has high hopes.

"Such a cost..." Qiu Ciyun hesitated.

"Mr. Qiu, I will invest all my money in you this time." Fang Zhuo said, "Put the cost aside for now. This is the only way we can do this once."

Qiu Ciyun suddenly felt relieved. Except that he was sure that he had money to invest, Mr. Fang's words could not be taken seriously.

But he still sighed and said: "Mr. Fang, I am already under a lot of pressure. If you do this, I will be even more pressured."

"Well, it's not all the money, and it doesn't have to be just once." Fang Zhuo relieved Mr. Qiu's pressure, "Bingxin will do one last financing before it goes public. This is what you do when you get financing. You can make up for it by going public. You Use it hard and don’t feel bad about other people’s money.”

Qiu Ciyun nodded, this is Mr. Fang.