Reinventing the Millennium

Yixin came up with new methods, and it was a bustling event both online and offline.

As the Chinese New Year approaches, Yixin’s new group chat function comes into play. Although QQ has already had group chats, the user groups and ecology are different. This appropriate function at the right time not only allows everyone to gather lucky cards, but also has more opportunities to meet during the holidays. .

As a function that Yixin brought out to raid Penguin, it aroused the interest of many people.

While Xiong Xiaoge was surprised that Yi Xin could still do things with both hands, he tried this "group chat" at night.

He first tried to talk to Mr. Xia, and found that a group chat between two people was a direct conversation, and a third person was required.

Then, Xiong Xiaoge fell into brief thought.

Try pulling Pony? Pony doesn't necessarily need to be trustworthy, he has to know his opponent at all times, right?

Otherwise, Ma 伝? Isn't Ma Dan curious about the Yi Xin that is subverting Penguin?

It would be interesting if they chatted in a group...

Xiong Xiaoge struggled to stop himself from thinking that it would be easy to die in society, and casually selected the accounts of Mr. Fang and Wang Fengyi, and then found that they both appeared in the group chat instantly.

He spoke in the group chat with some confusion: Huh? Why did you come in so quickly? Are you looking at your mobile phone?

Wang Fengyi: I tried it, I can’t refuse this thing, tsk.

It was rare for Xiong Xiaoge to understand Wang Gou's mood, so he took over: Tsk, the function is a bit disgusting.

Wang Fengyi: What are you talking about? This function is so good. I will use this to directly engage in fission during the holidays this year. I can use Fuqua’s marketing to expand users and directly nail the letters! Which side are you on? This is the critical period to compete with the penguins! There’s no room for carelessness!

Xiong Xiaoge couldn't help but mocked: You saw Mr. Fang was also in the group, right?

Wang Fengyi: Oh? Is Mr. Fang here too? I thought you just randomly formed a group and wanted to give out lucky cards.

Xiong Xiaoge: Hey, stop pretending. However, when it comes to Fuca, Yixin will definitely release the Jingye Fu in the future and share the larger bonus equally. If there is no such setting, I also recommend this. @Fang Zhuo

Wang Fengyi: As an outsider, don’t give advice to Mr. Fang. If Zhihu can’t continue, then come to invest. Don’t come up with blind ideas about this product.

Xiong Xiaoge was slightly angry and typed much faster: "Don't talk nonsense. Is this the same thing on Zhihu?" Do you think I'm on the same level as you?

Wang Fengyi: Yes, yes, you are of high standard, don’t follow Zhihu!

Xiong Xiaoge: I am back to a position where I can exert greater value! !

Wang Fengyi: Oh, that’s right. I heard that you were held down and beaten by foreign colleagues when you were doing ice core financing in Luzhou. Is this your greater value?

Xiong Xiaoge said angrily: Who said that? Who did you listen to?

Wang Fengyi: Isn’t this the case? Does it matter who you listen to? @Fang Zhuo @Fang Zhuo @Fang Zhuo @Fang Zhuo

Xiong Xiaoge clarified: I am one against three and will not fall behind! !

Before Wang Fengyi could speak again, Fang Zhuo suddenly noticed the new message on his phone. He clicked on the group chat and looked up slightly. He did not get involved in their chat and just said: What do you think of this event? There are only a few days until the Spring Festival Gala. Will you come and watch it then?

Xiong Xiaoge said this when she followed the rehearsal last time. While recruiting others, he confirmed again: "Okay, I will come to Shanghai to celebrate the New Year this year, and Mr. Fang will treat me as a guest."

Just as Wang Fengyi was about to type a reply, a prompt popped up on the screen - "You have been removed from the group chat by the group owner."

He was immediately furious and called Xiong Xiaoge directly, angrily reprimanding him for such extremely disrespectful behavior!

When the call was hung up, Wang Fengyi became even more angry and directly posted an interesting talk in the industry on WeChat Moments - a well-known investor from IDG who did not want to be named performed a full-scale martial arts show with three other peers in a certain financing event. He was immediately defeated and captured, and had to rest for a month before resuming his activities.

As one of the top investors in China, Wang Fengyi’s Yixin has many people joining it.

When Xiong Xiaoge saw this post in the circle of friends, his emotions immediately came to his mind. This was a rare time when he was at a disadvantage, and he was doing it to help Bingxin. Why did he publicize this?

He didn't call the person involved, but called Mr. Fang and asked him to comment.

Fang Zhuo didn't know what was going on between the two of them, and they were always prone to disputes.

He simply created a group of his own and made a suggestion: If you two don't get along, fight if nothing happens, or have an offline fight before the Chinese New Year. After the fight, it will be refreshing and refreshing for the Chinese New Year, and there won't be so many things. .

Xiong Xiaoge did not reply immediately, but his heart was already moved. With his own tonnage, he had a great chance of winning...

Wang Fengyi did not reply immediately, but he also had a tendency to calculate in his heart, Lao Xiong, Lao Xiong, I am younger than him, so my chances of winning are not low...

Almost at the same time, the two people's replies appeared in the group chat.

Xiong Xiaoge: Haha, you can play.

Wang Fengyi: I'm afraid it won't look good if I fuck him in the hospital during the Chinese New Year.

Fang Zhuo didn't expect that his ridicule and criticism would receive an enthusiastic response, and he also became interested: We can meet in Shanghai in a few days, do we need an audience?

After a brief hesitation, the two refused unanimously, even using similar words.

Xiong Xiaoge: No need, save him some face.

Wang Fengyi: No audience required. Last time we had a closed-door meeting, this time we have a closed-door competition.

Fang Zhuo held his phone and laughed for a while before announcing in the group chat: Okay, let's see who is the number one investor in the country.

Before the Spring Festival, the domestic top investor competition will be held in Shanghai.

Xiong Xiaoge: It’s just a false reputation, I don’t care about it.

Wang Fengyi: Even if you don’t compare, you know it’s me.

Xiong Xiaoge: Just wait until you go to the hospital.

Wang Fengyi: Let the bear come over.

Fang Zhuo saw that these two people were still talking a lot, so he used Yi Xin to dissolve the group chat.

He put down his cell phone, took a sip of tea, and said with a strange expression: "The group chat has expanded Yi Xin's vitality."

Liu Zonghong added tea to his boss, nodded and said, "Yes, but some groups need to be on Do Not Disturb, otherwise there will be too many messages."

He added: "Penguin obviously has group chat on QQ, but it didn't have this function for incoming messages before. It had to wait for us to enable it before it enabled it again."

In just one day, Penguin’s mail app launched the “group chat” function on other platforms. In view of the short time, there is reason to believe that this veteran communication player has already designed the function internally... but has refused to be the first to launch it. , even if there are calls from users.

It can be explained from product logic that the communication software of this track has been using simple and clear functions to expand core users in the past year.

but……

"I think Penguin's internal strategy is a bit confusing." Fang Zhuo said thoughtfully, "Yixin has done a good job. At this stage of turning to mobile Internet, Penguin has baggage and concerns, and the competition has always been path-dependent. , and now I find that the distance is getting wider and wider, and I can’t move, so I feel a little panicked.”

Penguins can do it, but they have to follow the changes of their competitors, which makes them lose their courage.

Or, as the company gets bigger and there are problems with internal processes, the decision is delayed again and again, and eventually it becomes "Yixin" who makes the decision.

Yi Xin: You can get in. You can see that I’ve got in.

Letter: Okay, okay, come on, come on! ! !

Liu Zonghong was hesitant and nervous: "Well, the decision will come out in the next few days. The outside world is saying that the two sides will fight a decisive battle."

"Penguin still has QQ, but it shouldn't be a big problem." Fang Zhuo picked up the tea cup, "Penguin will launch the sub-product Letter at the beginning, which is no problem. What I hope is that Letter can quickly suppress Yixin."

"Letter cannot do this, but if it can be slowly diverted from the penguin and eventually suppressed, it will not be a big problem."

"However, it has been 15 months. Smartphones are now based on the concept of communication software based on acquaintances, or everyone's usage habits. This was jointly created by 'YiXin' and 'Lixin'."

That is to say, in the past 15 months, although Yixin and Laixin have been competing with each other, they have also strengthened each other's software positioning. This is a completely different product tonality from Penguin QQ.

QQ can also read address books now, but everyone either uses Yixin or Xinxin, which is quite a convention, rather than using QQ in the first place.

The user's convention is a terrible thing.

However, Yi Xin and Ling Xin completed this together, which makes it even more amazing.

Fang Zhuo believes that if Penguin cannot reverse the situation during this Spring Festival Gala, it will pay a greater price than it imagined for its failure to defeat Yixin in the past 15 months.

Has Penguin taken this hidden situation seriously?

Fang Zhuo guessed that there was.

Judging from market feedback, in September and October last year, Penguin re-increased the amount of QQ in the allocation of promotional resources, but this decision was reversed when it won the bid for the Spring Festival Gala at the end of October.

In November, December, and January, Penguin’s focus is to bind the Spring Festival Gala with letters, which is to promote the 1 billion cash red envelope for this Spring Festival Gala.

But this time... the situation is different from last time.

Last time, no one else had it, but Yi Xin had it. This time, Lai Xin had it, and Yi Xin also had it. It was another re-enactment, and it was hard to really turn the situation around in terms of effect.

Fang Zhuo drank tea and thought about the performance and shortcomings of Yi Xin and his opponents in the competition. It can be said that among three people, there must be one teacher from me.

Well, it just so happens that we can talk about it in an internal meeting.

The entire Yike department has basically arranged the duty, preparation and overtime work during the Spring Festival holiday, especially at the technical level. This time, the "Yike Cloud" team will provide technical support again, and the data pressure will be even greater than last year. big.

Because, in addition to the Yike New Year's Eve Gala, the local Spring Festival Gala's red envelope sponsorship includes a total of 6 local channels including Liao Province Spring Festival Gala, Hunan Province Spring Festival Gala, Shandong Province Spring Festival Gala, Beijing Spring Festival Gala, Shencheng Spring Festival Gala, and Sichuan Province Spring Festival Gala.

Including the Anhui Province Spring Festival Gala, which is regarded as the offline channel of the Yike Gala, there are seven.

Speaking of which, although the number is large, the amount of red envelopes from the six local channels is not as good as the 1.06+1 billion for a Penguin Spring Festival Gala.

Yike won a bid of 50 million from CCTV last year. This time it sponsored a local station. The cooperation amount for one channel was 20 million, and the red envelope interaction was 100 million. It was a complete guest, and 6 channels were 720 million.

As for the effect...

The status of the CCTV Spring Festival Gala is definitely unshakable, and Yi Ke is only trying to reduce the impact of Penguin's event. It would be better if it could play more positive roles.

Blessing activities are booming.

Because the time was short, Fang Zhuo also participated in the battle in person, updated the news on Weibo, put the word "福" written by himself, and happily scanned blessing cards with everyone.

I don’t know if the comments on Weibo are true or not. Many people said that they scanned the “blessings” of “dedication and professionalism” from this picture, and his calligraphy was praised as the “blessing of the richest man”.

January 31st is only two days away from the Spring Festival Gala.

Xiong Xiaoge and his family arrived in Shanghai by plane and stayed at the hotel arranged by Yike.

There happens to be a... boxing gym nearby.

Fang Zhuo really didn't know about this. Liu Zonghong was responsible for the reception arrangements, and from the secretary's mouth, he also knew that Wang Fengyi had been conducting temporary assault training in the past few days.

"Hey, they really want to play, don't they? Don't get angry." Fang Zhuo suddenly felt a little worried. He mostly joked, so he couldn't do anything wrong with this time.

"Mr. Wang is really serious, but I don't know if Mr. Xiong is..." Liu Zonghong said.

Fang Zhuo frowned. Lao Xiong still brought his family here this time. If the nose and face are swollen, don't think that he did it himself.

In the past, the industry often spread rumors about themselves, about shady tricks, tricks, and so on... If this was spread again, wouldn't "violence" have to be added...

In the afternoon, when Fang Zhuo saw the energetic old bear, he couldn't help but praise his style.

"I haven't seen you for a while, but your energy has improved again."

Xiong Xiaoge laughed: "I practiced boxing!"

Fang Zhuo: "..."

He didn't know whether to laugh or cry: "You are really angry with Brother Wang."

"What does it mean to be angry? I want him to see the all-round development of investors." Xiong Xiaoge confidently waved a right hook in the air, "How can he fight with me when he has been drained by alcohol and sex? ? I’m afraid he’s going to run away from the battle.”

Fang Zhuo didn't know whether Wang Fengyi would fight, but... Wang Fengyi walked into Yike 23 before dinner, and his energy was actually quite good.

Xiong Xiaoge and Wang Fengyi looked at each other, and both of them were shocked. They are indeed strong contenders for the number one investor in the country, and they should not be underestimated.

Fang Zhuo looked at the two people's hesitation and coughed: "How about we go directly to dinner, don't make any mistakes, what a false reputation, you are the investors that Yike is most grateful to."

Wang Fengyi snorted coldly and said contemptuously: "Bear."

Xiong Xiaoge replied with one word: "Dog."

The battle between bears and dogs is inevitable.

Fortunately the venue is very close.

The competition was held behind closed doors. Even Liu Zonghong was outside this time, and he felt extremely itchy.

Both of them came prepared, and they both disliked each other.

Fang Zhuo originally thought this was a fight between dragons and tigers. In fact, in the first half, they did punch each other, which sounded quite exciting. But soon, the two became entangled and rolled around on the ground, completely degenerating into Street fight.

"You know how powerful it is, right?"

"You can't do it, you can't do it!"

Fang Zhuo waited patiently for a while and the two of them solved the problem on their own, but in the end he had to ask the struggling bear on the ground: "Let's go eat, I'm hungry."

One bear and one dog compromised one after another. When their physical strength was exhausted, they replenished their energy first.

When they went out to meet Liu Zonghong, the two top domestic investors both panted and declared that they had won the closed-door competition.

Liu Zonghong secretly asked his boss: "Mr. Fang, who won?"

"Perhaps, there should be two number one investors in China." Fang Zhuo replied, "Both are winners, there are no losers."

Recommend this book "The Days of Retirement with the Queen of the Singing Industry", a rebirth article about daily dads, with a single female protagonist. If you are interested, you can read it.