Reinventing the Millennium

With Ma Huateng's internal speech leaked out, it means that Penguin has almost simply admitted defeat in a key battle related to the company's prospects.

The industry knows that the competition between Yike and Penguin will continue. After all, although QQ, which was founded by Penguin, has different segmentation directions, it is inevitable that more and more competition will overlap with Yixin.

But...is this too straightforward?

Although Penguin’s performance before and after the Spring Festival Gala was indeed poor, although Yike had another round of perfect marketing this year, and although Yixin already has more than 40 million active users... everyone is still waiting for Penguin to gather its strength and continue the war.

How could you just admit defeat?

Are you still the communication overlord?

Goose, keep doing it!

Let's see if Yike can kill you! !

I never believe that Yi Ke can really kill a giant like this! ! !

Just like last year, the time before and after the Spring Festival Gala makes the competition between the two giants particularly fierce. This year, the attention is even more intense. More than a year of competition, blessing marketing, electronic red envelopes, Spring Festival Gala and New Year’s Eve parties have concentrated these emotions. Together... I didn't expect Penguin to admit defeat so bachelorly!

Such changes surprised Zhang Chaoyang, Li Guoqing and others.

They were all paying close attention to the battle situation between the two giants. Zhang Chaoyang even showed his thoughts intensively and planned to continue observing, but they never expected...

On the morning of the tenth day of the lunar month, Zhang Chaoyang continued to talk about this unexpected result in Sohu's own financial section.

"Judging from the information we have now, Penguin must be protecting its core strength, and the letter must be strategically abandoned."

"Yike and Yixin are developing too fast. Penguin's resources are divided into two, and neither of them are happy with the result. Of course, as I said before, Penguin's decisions at every stage are not wrong. I can only say that Yi The department is really too strong.”

"I have been talking to friends in the past two days, and everyone feels that Yike must be regarded as an international giant. It also really has international experience. President Fang will go to Spain on the 14th."

"Once he goes to Spain, many friends may really be able to breathe a sigh of relief, and then prepare and think about what to do with the next market."

"However, I also feel that the letters are abandoned a bit too quickly. What do the users who wrote the letters think? What do the internal employees think? This is very damaging to morale."

"Perhaps Penguin also wants to secretly cross Chencang... Well, it's not realistic."

"I can only say that I hope Penguin's decision is rational and not hasty."

Zhang Chaoyang, who is on the outside, still has doubts. After all, whatever you say is fine, the real intention depends on the company's actions.

Similarly, Li Guoqing, who was in Pengcheng, also had doubts. What is this goose doing?

He did not express his views on this matter in the media or in public, but it was inevitable that he would talk about it in private conversations.

"Mr. He, do you think this Penguin retweeted QQ like this? That letter has at least 40 million users. Not to mention 20 million active users, there must be tens of millions. What does Ma Huateng think?" Li Guoqinghe He Xueyou, who is in charge of city business, happened to see the email software on his mobile phone when they were having dinner together.

He Xueyou comes from Alibaba Tiejun. In fact, he doesn’t care much about the communication dispute between the two giants. He is more worried about the development of Dangtuan.com. After hearing Qingzi’s words, he first had doubts about the data: “The traffic flow generated by the letter itself is not There will be too high an active ratio, 40 million people have water, active users also have water, Penguin must make decisions based on their own real data."

"Although writing this letter is a bit arduous, it is better than continuing to invest and squeezing its own QQ development, so that the frog is boiled in warm water."

The situation has become clear.

It is better to make up your mind than to be boiled in warm water.

Li Guoqing clicked his tongue in amazement: "A chop like this will make people in Penguin panic."

He Xueyou frowned and nodded. Indeed, a lot of resources have been poured into Letters over the past year or so. The judgment from above is not good. At the very least, the Letters team must be unconvinced. The market value and stock price have fallen again, and internal problems are prone to occur.

He also saw the information about Penguin today, thought about it, and said: "I see that Mr. Ma said that they need to make a strategic transformation. I don't know how they are going to do it. It does feel a bit dangerous."

Ma Huateng's internal speeches have been analyzed, including "severe situation", "when the giant falls, the body temperature is still warm", "cooperation with Yike is not ruled out", etc., which all show that Penguin is in a dangerous situation. time.

To be honest, Jacky He admires Ma Huateng a little. To do this directly at such a juncture requires courage and the ability to suppress internal resistance.

Many times, it's not that one side doesn't make sense, but that both sides make sense. It's difficult to choose.

When Li Guoqing heard "it's a bit dangerous", he suddenly felt sad: "It's okay to keep a low profile and not confront Yike head-on. The main thing is, if I don't confront Yike, I don't know how tough Yike is."

He Xueyou nodded seriously. This makes no sense. You have to touch him even if you don't want to touch him. It was Yike who took the initiative to challenge him.

Li Guoqing took a sip of wine and sighed: "Forget it, let's not talk about this anymore. We are all outsiders anyway. Who knows what it's like inside."

As soon as he finished speaking, the phone rang, and it was Guan Guihai, the vice president from Penguin.

In order to obtain financing and support, and to prevent Dang Tuan from falling into further danger, Li Guoqing had to agree to Penguin's financing requirements, and Guan Guihai leading some people to settle in Dang Tuan was an important requirement.

Li Guoqing frowned and answered the phone. Without saying a word, he suddenly stood up.

"What?! I don't agree!"

"Impossible, absolutely impossible!"

Li Guoqing's voice was high and full of anger.

The person on the other end hung up the phone.

He Xueyou looked at his boss in shock, not knowing what the news was.

Li Guoqing was furious, but still remained rational. He did not reveal Penguin's decision to replace He Xueyou, but only said that he would go out and make a phone call to discuss the situation.

He Xueyou watched the boss leave with some worry. Ever since Mi Tuan annexed Tuan Bao, Dang Tuan has been under great pressure. Now I don't know what kind of bad news this is.

Li Guoqing walked out of the box and walked outside the hotel before making a call. This time, he called Xu Chenye directly, a person he was familiar with, to complain and express his attitude. He would never accept Penguin's decision.

The two communicated on the phone for a while, each insisting on their own opinions.

Li Guoqing was anxious and directly used the latest news to try to save the situation: "Mr. Xu, your boss Ma just said yesterday that Penguin should be more open. What are you trying to do today? What do you mean by driving away my people? Are you going to drive me away next? gone?"

Isn't it more open? Don’t you want to share? Why did he fall out as soon as he turned around?

"Mr. Li, it is true that Penguin does want to open up, but it does not open up in a rigid and mechanical way. Okay, let me make it clearer. You also know the situation. The competitive situation the company is facing now is very tense. We have entered a period of strategic transformation. The first thing is to integrate the entire system." Xu Chenye explained the strategic situation.

Proposing a strategy is the first step, followed by refinement and execution.

Penguin's competition with Yike this time has deeply felt the power of system operations, and it is necessary to integrate and take stock of its own strengths to prepare for the development of the mobile Internet.

Li Guoqing was stunned.

It turns out, it turns out, it turns out that I am also an insider? !

He said angrily: "Then you can't just mess around! Do you know about group buying? You integrated it to Dang Tuan! No wonder you lost to Fang Zhuo! Bullshit, bullshit, bullshit!!"

When Xu Chenye heard this, he was a little angry: "Mr. Li, if you do this..."

Li Guoqing interrupted the other person's words and stated his attitude categorically: "If you want to drive He Xueyou away, you must drive me away first!"

The phone went quiet.

After a few seconds, Xu Chenye said slowly: "Mr. Li, are you serious?"

I, Penguin, can't cure Yike, but...

Li Guoqing had a sudden thought in his heart, Lao Xu, it's boring for you to do this.

He took a breath and responded from the side: "Mr. Xu, do you know the current market situation of group buying? I have worked hard to invite He Xueyou and his team back. These Alibaba people are doing offline business The market is the best.”

Xu Chenye asked calmly: "Isn't Mr. He fired by Ali?"

Now that we are integrating the system and taking action, we have naturally done information screening. Penguin has invested a lot of money and resources in Dangtuan, but the market is getting worse and worse. This is not just a matter of these two days.

Li Guoqing was silent.

Xu Chenye is waiting for Mr. Li's decision.

"Mr. Xu..." Li Guoqing spoke again with some difficulty, "You have to consider who our opponent is. Others don't know, but you don't know?"

It's not that our team doesn't work hard, it's that the other party has Yike.

Others don’t understand me, Li Guoqing, how can you not understand the penguin you just lost to Yike!

Perhaps moved by these words, Xu Chenye still relaxed his attitude.

"Well, you're in Pengcheng, right? Let's meet tomorrow and chat in person." Xu Chenye sighed, "Mr. Li, it's not easy for you either."

Li Guoqing felt sad, it was difficult, it was too difficult!

He put down his phone and looked at the dark sky, speechless for a moment.

Viewed horizontally, it looks like a ridge and a peak on the side, with different heights near and far. I don’t know the true face of Mount Lu, just because I am in this mountain.

I am an insider, I am a mountain person!

…

The battle between Penguin and Yi Ke comes to an end, those who are licking their wounds are licking their wounds, and those who are licking their wounds are watching their licking wounds.

As if to make a footnote to this competition, Radio and Television belatedly announced the ratings of this year's Spring Festival Gala.

30.2%.

It dropped nearly 10 points from last year, barely holding on to the 30% mark.

This data is more subtle, and the time is later than in the past, so it is inevitable to make some noise. However, against the background of Penguin's plummeting market value, not many people except those in the industry care about this.

However, Fang Zhuo was squatted by reporters at the airport and mentioned this topic.

He did not take a private plane for this trip because he brought many senior members of the European team with him and there were not enough seats, so he traveled directly on a chartered flight.

"Mr. Fang, what do you think about the CCTV Spring Festival Gala this year's ratings are only 30.2%?" The reporter saw that Mr. Fang was willing to stop and immediately revealed the fresh news.

Fang Zhuo stretched out his right hand, put it to his ear as if listening, and then replied: "Ah? How do you know that Yixin's active users have stabilized at 45 million?"

Not the right answer, but a good answer.

The reporters all smiled.

Fang Zhuo also laughed: "Oh, that's not what you're asking, is it? Oh, I don't understand the ratings issue. I'm mainly concerned about the status of the products we launch, including this time when we go to Spain. We are also bringing the latest products. I hope everyone will pay more attention to them." Focus on this.”

Reporters do not pay attention to this, but are still focused on the current battle between giants.

"Mr. Fang, what do you think of Penguin President Ma's speech? What do you think of Penguin's strategic transformation? What do you think of President Ma saying that he wants to learn from Yi Ke?" The reporter asked three related questions in one breath.

In most cases, Fang Zhuo said what he said, and this time was no exception. He answered directly: "I have seen what Pony said, but I don't know if it is comprehensive or if it was taken out of context."

"If I were to comment, I think it's pretty good. If I were an outsider's observation, well, the competition should not focus on the collision between the two companies, but focus on the overall development of the mobile Internet. This strategic perspective is very good. .”

"As for learning from Yike, everyone learns from each other, and Yi Xin also learned from Penguin."

Reporters all felt that Mr. Fang’s attitude was so humble.

The problem is, what everyone wants to see is not Mr. Fang being humble!

"Mr. Fang, Tesco is now one of the four giants. Mr. Ma said Penguin is the fifth giant. How do you evaluate Tesco's development?" the reporter asked.

"Yigou? Well, it's still quite a bit different. Pony was just joking." Fang Zhuo raised his wrist to check the time and smiled, "But Tesco has a good future. This year, we hope to cover more logistics speeds." District, I think it’s a good decision.”

The reporters saw Mr. Fang's actions and knew that there was not much time, so they quickly asked: "Mr. Fang, Mr. Ma said that we can cooperate with Yike. Have you had any communication with him in this regard?"

Fang Zhuo showed the mobile phone in his hand and said: "I don't know if I can get through his phone yet. Well, Yike is always willing to cooperate and develop with peers in the industry to seek win-win results. No matter who it is, this remains unchanged, so , let Pony feel free to call me."

The reporters burst into laughter, and a voice came out: "Mr. Fang, please add Yi Xin, okay?"

"Oh, you guys, you are just trying to figure it out..." Fang Zhuo shrugged, "I can do that, I'll wait until I get back from Barcelona, ​​okay, that's it for now. I hope everyone will mention Yi Xin's shortcomings more. "

He was about to move forward when he suddenly stopped and added: "Oh, yes, we have been thinking about the positioning of Yixin. The company is still more willing to let Yixin play a role that can connect everyone. Reduce the obstacles to users’ various needs as much as possible.”

"For example, I heard from Sina that they will launch a 'League of Legends' game next month. Then you can log in with your Yixin account and a client will also be launched."

"We hope that this kind of use can expand the role of Yixin, and everyone can try it next month."

After Fang Zhuo said this, he waved to everyone and ended the interview.

Yixin has achieved results, and the Yike department also wants to try what it feels like to have a lot of traffic.