Reinventing the Millennium

Yike's shareholders' meeting and annual new products are coming in June.

Because the former has never been too complicated, the outside world generally has expectations for Yike's products this time.

However, just when everyone thought that this time it was still a competition between Yiko, Apple, and Samsung smartphones, OPPO suddenly held a new phone launch conference on June 5 and launched a Snapdragon S3 equipped with Qualcomm's dual-core chip. flagship phone Magic.

This was not only beyond the market, but also beyond Yike’s expectations.

Because this is the world's first mobile phone product launched after Qualcomm announced the launch of the S3 chip in the first half of the year. It is neither Nokia nor Samsung, but released by a Chinese manufacturer.

S3 uses a 45nm process, uses an asynchronous dual-core architecture, is clocked at 1.5GHz, and has a built-in Adreno 220 GPU. Judging from the performance obtained by Yike, it is still at the top level.

OPPO has not made any rumors before, but at such a time, it launches Magic equipped with Qualcomm chips in China, which seems to be a bit of a sniper.

Of course, there is nothing wrong with it. Every manufacturer wants to position its products with higher profits.

With the open Android system + Qualcomm providing first-line chips, OPPO was the first to take this step.

The domestic media was a little excited, and Yike also held a meeting to study the opponent that suddenly appeared.

The most eye-catching thing about Magic is that it is equipped with a Qualcomm chip. In addition, the displayed configurations such as a 3.9-inch screen, 2MP + 8MP front and rear cameras are just that, but its price is set at 3,199 yuan, which is quite a bargain. Have a well-thought-out strategy.

Although Yike has not announced the price this year, the two series have always been in the range of 3,500 and above. OPPO is now aiming to misplace competition. This time, it will raise the price a little first. Next time, it will see if the situation is able to continue. superior.

Huaxia President Liu Qiangdong is both surprised and attaches great importance to the emergence of OPPO. Although he does not think it will threaten Yike's domestic sales this year, this Qualcomm chip still has an impact.

Are Zhurong chips exposed?

Is the price of Selfy series slightly reduced?

Or directly attack OPPO’s entry-level market?

Yike has no shortage of competitive means, but what Liu Qiangdong needs to consider now is how to achieve his goals more effectively, and more relevant analysis is also put in front of Fang Zhuo's case.

Fang Zhuo is a little surprised that Qualcomm has taken such a step, but he doesn’t have much objection to the instant success of domestic manufacturers. The current entry-level Android phones are already relatively bulky, and this is nothing more than continuing to spread the "cylinder" status.

Advanced parts can be purchased, chips have ready-made solutions, and the threshold for Android phones is not that high. This is how Yike started.

However, Yike has increased its promotion of Android in order to have a better opportunity to enter the market. In order to improve its competitiveness, it is looking for cooperation with manufacturers all over the world. In order to compete in the global market, it has also fought with Nokia and short sellers.

Today's industrial chain is mature, and it is naturally easier for latecomers to do so.

However, the version of Yike has been updated. The current version of Yike is a mobile phone brand with core competitiveness. Not to mention the cost advantage and solution optimization of Zhurong chips, even if the Selfy series is also equipped with Qualcomm chips, the cost and price are different. of.

This year, Yike's cost of purchasing products from Qualcomm is US$18. Although it is unclear what OPPO's purchasing price is, it will not be lower than US$25.

Among Qualcomm's current cooperative manufacturers, Samsung's purchase price is probably slightly more advantageous than Yike's.

Liu Qiangdong put forward a suggestion in his report, hoping to directly establish or acquire a company specifically to produce mid-to-low-positioned products. For example, Kesheng mobile phones that use Morningstar Semiconductor's "Morning Light" chip solution are good.

Kesheng Mobile itself has Yike's investment, and many links in the industry chain have also received help from Yike, so it is a very suitable target.

Even if the entry-level model is already quite good, if you really let Yike start to do it, it will immediately reach another level.

Morningstar, which designs chips, Bingxin, which manufactures chips, and Yike, which owns price negotiation and sales channels. If this combination continues, OPPO and others who want to attack Yike's market positioning will first have to see whether their own base camp is stable enough.

Fang Zhuo's answer to this is: wait and see, but there is no need to rush. Yike still needs to stabilize its mid-to-high-end products, Zhurong needs to iterate, and the same is true for Morning Star's "Morning Light".

He only mentioned the advantages of the chip, but did not mention the different user experience brought by his own sensors and camera algorithms.

In short, let’s observe a wave of market reaction first.

However, perhaps the cooperation between Qualcomm and OPPO is hasty. Although the latter released the mobile phone on the 5th, it only opened the pre-sale channel and the actual shipment will have to wait until late July.

If we evaluate it from Qualcomm's perspective, production capacity probably needs to be prioritized to supply internationally renowned brands such as Yike, Samsung, Nokia, Sony Ericsson, etc. OPPO can only make an appearance first and say that it also has such a configuration.

In this way, this will not affect Yike’s press conference in June.

On June 8, the Yike shareholders' meeting was held. It still followed the rules, approved the new list of directors, and also looked forward to the growth trend of the global market.

As the leader, Fang Zhuo also focused on the development potential of the domestic YMS ecosystem, believing that the growth curve of the local market will be higher than that of the global market in the same period.

There is no need to go into details about the meeting process. It is worth mentioning that after the meeting, the compliance department submitted an internal violation investigation, involving the vice presidents of the two departments.

Anyone whose name Fang Zhuo has an impression of has no merit but hard work. However, he can only act according to the rules and deal with them seriously.

As soon as the shareholders' meeting is over, the launch of Yike's new machine is getting closer and closer, which means that Fang Zhuo's holiday is getting closer and closer.

On the weekend of June 11, Fang Zhuo called Zhou Xin’s family over for a dinner and found that Zhou Keke, whom he hadn’t seen for a while, was becoming more alert.

"Brother Fang, how is the price of Mars this time? Let me see if I want to change it." Zhou Xin asked about the press conference four days later when he was contributing his cooking skills.

"This year, our press conference is the earliest among the three. Apple and Samsung have put their time in the second half of the year." Fang Zhuo naturally didn't mind revealing the news to Zhou Xin, "In the United States and Europe, we basically still follow the operator's package price. In China, the prices of 16G and 32G remain unchanged, and an extra 64G is added to increase the price."

Last year’s Mars4 was 4,499 yuan for 16G and 5,499 yuan for 32G, while the starting price of Selfy was 3,499 yuan.

Pricing has continued this year.

However, both products have undergone significant changes in appearance. The screen of Mars4 has increased from 3.7 inches to 4.3 inches, using a high-resolution screen comparable to Apple.

Last year, Apple's Retina display was widely praised and was exclusively provided by South Korea's LG. This year, major screen manufacturers have quickly launched IPS screens of the same level. The hardware has always been catching up so quickly.

The screen quality and size have changed, which is considered an increase in quantity without an increase in price.

As for 64G, Yike’s price is 6599.

Judging from the information received so far, Samsung is still unclear about the situation. Apple is roughly divided in this way this year. However, its pricing last year was slightly higher than that of Yike. It is not clear whether there will be any adjustments this year.

When Zhou Xin heard the highest price of Mars, he smacked his tongue and said, "That's 6,600. It's rounded up to 7,000. Tsk, it's expensive."

"Well, it's not cheap." Fang Zhuo said truthfully about his experience. "If we compare Selfy and Mars together for daily use, I think the highest configuration and the lowest configuration are almost the same."

The lowest configuration of Selfy is 3499, and the highest configuration of Mars4 is 6599. This gap is still huge.

"64G, why can you use so much..." Zhou Xin usually uses his mobile phone to make calls and chat with Yixin, and he really doesn't feel that he needs so much space.

"Why use so many..." Fang Zhuo thought for a while and said, "Try not to let Yi Xin stuff too many things into the software."

Zhou Xin didn't think Yi Xin could take up much space. He reviewed the boss's information in his mind and predicted: "Then Mars and Selfy with the starting price will definitely be the best sellers this year."

Although different configurations meet the needs of different groups of people, the starting price has always been the most popular in the market.

Fang Zhuo nodded. Just as he was about to chat about the news he knew about Apple and Samsung, the cell phone on the coffee table in the living room rang.

He took a few steps and smiled at Zhou Keke who was watching TV on the sofa. He picked up the phone and saw that it was from Qiu Ciyun.

As soon as Fang Zhuo connected, he heard an angry voice from Mr. Qiu.

He put the phone at a suitable distance from his ear, walked to the yard, and listened to the accusation from Mr. Qiu.

The content of the complaint is not new, it is still a dispute over the direction of 28nm technology.

However, this time it was Liang Mengsong and Qiu Ciyun who openly quarreled in the conference room. Originally, this was not the content of the meeting, but as a result, the topic took a turn and the two sides became red-faced and thick-necked.

In the end, Liang Mengsong slammed the table and left, and the two parties broke up unhappy.

Fang Zhuo listened to the phone "Hmm, ah, ah," and President Qiu also thought that everyone's discussion atmosphere needed mildness, and he couldn't say anything so much.

After finally ending the call with Qiu Ciyun, before returning to the living room, another call from Liang Mengsong appeared on the phone.

Fang Zhuo rubbed his face and answered Dr. Liang's call.

Again, this is yet another argument for this quarrel and the technical line.

Fang Zhuo listened to the phone "Hmm, ah, ah," and Dr. Liang also believed that everyone's discussion must be adhered to scientific research itself, and the data and process reality must be used to speak.

After the phone call ended, Fang Zhuo reluctantly returned to the living room. He was no longer interested in discussing mobile phones with Zhou Xin, and just sat on the sofa and watched TV with Zhou Keke.

"Uncle Fang, what's wrong? Why are you frowning?" Zhou Keke tilted his head and looked at Uncle Fang.

"Why are you frowning? It's a long story." Fang Zhuo sighed and said casually, "To put it simply, there is a problem with the ice core's front gate plan. Dr. Liang thinks that it can be fully switched to the rear gate, but Qiu They generally believe that the process can continue to be improved, and stability can be improved by optimizing the doping process, improving film deposition quality, and strengthening heat treatment control. Oh yes, new materials may also be introduced to better adapt to high-temperature working environments."

Zhou Keke's expression became serious after hearing such a completely incomprehensible statement.

She asked seriously: "It's a very difficult job, isn't it?"

Fang Zhuo nodded, it was indeed difficult.

Zhou Keke stretched out his little hand and said seriously: "Uncle Fang, don't be afraid, there is no difficult job, only brave dogs!!"

Fang Zhuo was stunned for a moment, and suddenly heard such words coming from the cartoon on TV, and suddenly laughed out loud.

He reached out and gave the little girl a high-five: "Yes, there are no difficult jobs, only brave dogs. Uncle turned around and named the company's plan 'Brave Dogs'. How about that?"

Zhou Keke smiled.

"Hey, hey, Brother Fang, don't, please don't." Zhou Xin came out with the dishes. After hearing a few words, he quickly tried to dissuade him, "Brother Fang, don't be kidding!"

Zhou Keke said to his father before Uncle Fang could speak: "Dad, are you stupid? Uncle is joking."

Zhou Xin ignored his daughter. He knew what kind of person Brother Fang was. He could do anything if he was casual. He said again: "Brother Fang, think about everyone's mood!"

Fang Zhuo replied with some regret: "I think it's pretty good."

"What's good? What's good?" Zhou Xin's daughter-in-law Yu Lanyu and Su Wei came down from the second floor and asked.

Zhou Xin briefly described the situation.

"Just messing around." Su Wei criticized the head of Yike for his willful behavior, and planned to build a logistics "brave dog" plan in Tesco. It is inappropriate for Bingxin to use such a name, and Tesco is just right. .

The gathering with friends relieved Fang Zhuo's sudden nervousness in the past two days. Although he has the strongest career brain, and although it is just a minor illness, it is still more or less unnatural when it comes to dealing with it.

Time seems to be slowing down, but it is fast. Yu Hong and Liu Qiangdong hosted global and domestic new product launch conferences in Silicon Valley and Shanghai respectively, and Yike launched three products, Mars, Selfy, and Galaxy, and put them on sale starting from today.

In addition to the discussion brought about by product parameters, foreign media are still obsessed with the kind of press conference held by a mysterious person. Mr. Yu from Yike introduced that there was no problem with the product, just, just...

It doesn’t taste that good anymore!

No one can get used to how passionate Mr. Fang is on stage...

Now it depends on how Apple and Samsung match their product competitiveness this time.

After the Yike press conference in mid-June, Fang Zhuo entered the holiday quietly.

It only took twenty minutes to resolve the battle, and he was issued a holiday notice before he even had time to become nervous.

The world is still in turmoil. The Apple press conference has not yet arrived, but news from domestic operators has revealed that it is said that the price of this Apple mobile phone has been reduced by 300 yuan compared to last year. Last year, it was 4,999 yuan for 16G, and this year it is 4,699 yuan.

The news comes from China Mobile and should be relatively accurate.

Stomach polyps are just minor surgeries, and recovery is basically complete within five days.

But it was rare for Fang Zhuo to let go of most of his work, think about life a little, occasionally think about Japanese companies, and contact friends in his spare time. It was really a period of rest after ten years of hard work.

As the end of the month approaches, many tasks have resumed. Fang Zhuo is already preparing for his trip to the United States next month, and is considering whether to go to Silicon Valley to watch Apple's launch event.

On the morning of June 27, Fang Zhuo was on the phone with Qiu Ciyun in the study room to discuss the progress of line A/B. Unknowingly, Su Wei walked in quietly with a complicated look on her face.

Fang Zhuo glanced twice and felt something was wrong. He lowered the phone slightly and asked, "What's wrong?"

Su Wei said softly: "Dr. Jiang, I left in the morning."

Fang Zhuo held the phone and froze on the spot.

He thought about the unfinished appointment in Luzhou in July, the first time he had a drink and the last time he met, and he felt lost.

Fang Zhuo was silent for a long time and told the news to Qiu Ciyun who asked on the phone. Feeling the sudden silence on the other side, he sighed to Su Wei and Qiu Ciyun:

"He has a bright heart, so what else can he say?"