Reinventing the Millennium

Sogou’s equity structure is expected to change.

This is the signal brought by Zhang Chaoyang, and this signal comes from Sogou CEO Wang Xiaochuan.

Fang Zhuo once again felt the "good guy" part of Brother Chaoyang. This tacit approval was... relatively rare.

Sogou's development has been limited, but this does not prevent it from still having the potential to be independently listed. Zhang Chaoyang has undoubtedly chosen to let go after communicating with Wang Xiaochuan.

When Sogou was spun off from Sohu, Sohu and Zhang Chaoyang firmly held 68% of the shares, and the board of directors controlled 5 of the 7 seats. Furthermore, it was agreed at that time that Sohu had the right to change the size and structure of the board of directors after two years. , only need to leave 1 seat for Yike.

It can be said that without Zhang Chaoyang, the chairman of Sogou, nodding, Sogou would not be able to make any structural changes.

Nowadays, whether the situation is good or his personal mentality is good, Zhang Chaoyang allows Sogou to introduce more capital resources from Yike and increase the number of board seats.

what does that mean?

For Zhang Chaoyang, who is familiar with Mr. Fang's style, he probably acquiesces to the possibility of boiling the frog in warm water.

Sogou Engine has gained a certain market share on the mobile side and is relying on Yike's resources. Now it wants to increase Yike's equity. When Mr. Fang encounters such an opportunity, it would be inappropriate not to take action, right?

Forget it, cook it, let them go, let the world be like that.

Zhang Chaoyang didn't take much time to express his attitude to Mr. Fang. It couldn't be said that he was frustrated, but he just felt... uninterested.

However, Fang Zhuo was a friend. He entertained Brother Chaoyang warmly at noon, put aside his afternoon affairs, and specially took him to visit Kunshan No. 1 Warehouse, which was now in full swing.

This is Tesco’s earliest warehousing center and a demonstration center. After expansion last year, it is now Tesco’s largest logistics center.

This month, due to the price war launched by Suning, Tesco and major home appliance manufacturers subsidized it together, taking the largest share of public opinion traffic.

Automated storage, intelligent sorting, digital management, unmanned operation, big data analysis...

Zhang Chaoyang, accompanied by Mr. Fang, visited probably the most advanced warehousing and logistics in China.

"I heard from Sun Qi this morning. Oh, he is our supply chain manager at Tesco. They internally call this place in Kunshan the 'Perfect Warehouse'." Fang Zhuo said with a smile, "In the next few years, this 'Perfect Warehouse' will probably require In pursuit of more perfection, we must continue to pursue intelligent analysis.”

Zhang Chaoyang looked at the automated guided vehicle passing by and asked, "Does Alibaba have this?"

"No, the warehousing and logistics system still needs work. Alibaba's biggest advantage is in C2C, and Tmall still needs to improve." Fang Zhuo said objectively, "Last year, Tmall had a warehouse explosion when it launched online activities. According to According to incomplete statistics, some users’ orders took nearly a month. Unlike Tesco, they did it step by step, and Taobao’s traffic cannot be sustained all at once.”

"You mean, Alibaba will lose in this price war?" Zhang Chaoyang turned the topic to today's competition.

"Who loses and wins depends on the goal. Is Tmall's goal for this April Electrical Appliances Festival to take down Tesco all at once? Definitely not." Fang Zhuo shook his head, "I don't know what their internal indicators are. , But as long as we can gain a firm foothold, Ali’s development in the field of home appliances will definitely be a long-term matter.”

Zhang Chaoyang talked about what he had learned in the past few days: "Judging from the current situation, Tmall's momentum is quite large. Zhang Yong announced that he will spend 5 billion this month. This price war alone has attracted the attention of the industry. Listen to He said that other families are also planning to come in and give it a try.”

Others refer to second- and third-tier e-commerce brands such as Amazon and Vipshop.

Right now there are only rumors about something happening, but no concrete news yet.

"Well, Ali is much more courageous than Suning." Fang Zhuo thought for a while, and then said, "He also has more experience. Suning is quite good. I didn't expect that almost half a month had passed, and Suning hadn't given an update yet. Good solution.”

Zhang Chaoyang had read Su Wei's exclusive interview report and said slowly: "Even if it means announcing a forced spending of money."

Fang Zhuo smiled and said: "If it weren't for Mr. Zhang, it would be true that spending money would solve a thousand worries."

There are serious hidden dangers in Suning's transformation. However, this month's situation has caused a lot of complaints.

He continued: "It's okay, it's just a small-scale conflict. We will follow Alibaba no matter how much it throws away. However, this does affect the interests of suppliers and cannot last long. If Alibaba is targeting small home appliances now, we will have a meeting tomorrow." a new activity.”

As a full-scale e-commerce company, it is naturally impossible for Tesco to cover every aspect of its competitors' trends. Now it is urgently mobilizing and contacting more home appliance brands, and there is even a trial activity.

Zhang Chaoyang stared at the robotic arm in the warehouse, and the information about Yike Department passed through his mind. After a moment of silence, he expressed his guess: "Is it related to Yixin?"

Fang Zhuo praised again: "Mr. Zhang, you are very clear-headed!"

Zhang Chaoyang couldn't help but laugh slightly smugly: "I don't have Alzheimer's disease."

He just noticed Mr. Fang's expression, and based on the e-commerce model, he guessed the traffic entrance that Yike could activate.

Just like Penguin once used its traffic to pave many tracks on the Internet, Yike now also has this qualification.

However, perhaps because he has learned the lesson of Penguin, or perhaps because he is still vigilant about counterattacking on the mobile terminal, Yike is very restrained in the use of Yixin.

But if used this time, it will undoubtedly be a big killer.

"How to use Yixin's traffic?" Zhang Chaoyang asked directly.

"What's so weird about this? It's nothing more than fission propaganda. We've used it before when we gave out red envelopes." Fang Zhuo said with a smile, "This time I'm just going to use it a little and explore Yixin's profit methods."

Zhang Chaoyang understood.

It seems that Yixin's commercial profit now is advertising in Moments, but the frequency of advertising is not high. This time Yiguo borrows Yixin, there will probably be a plan similar to traffic fees.

In-house cooperation within the entire system is easy to negotiate. Even if the price is higher than traditional advertising, it is worth it as long as we can win the price war.

This kind of opportunity to use Yixin Traffic is something that no one outside can use.

"If Yigou uses Yixin to make a name for itself, Ma Ren will jump even more." Zhang Chaoyang shook his head slightly, and he could even imagine Ma Ren's expression in front of him.

Alibaba really wants to make breakthroughs in the field of communication and social networking, but its "Huanghe" has not made any achievements in this area. Instead, it is a bit biased towards the office field.

In the mobile era, Alibaba is still looking for solid traffic entrances.

Fang Zhuo chuckled and continued to take Zhang Chaoyang around the Kunshan warehouse.

There is still something to see here, but when Zhang Chaoyang heard Yi Xin's movements, he was obviously more concerned about related activities.

As evening approached, Fang Zhuo saw that he was still chatting about this matter, and invited him with a smile: "If you are so interested in this, come work for us at Tesco as an e-commerce consultant."

"Sohu has never built an e-commerce business, so why should I be a consultant?" Zhang Chaoyang sighed.

Sohu has tried many fields over the years, but almost none of them have made much progress. This is also what bothers him. What is going on?

One piece of advice I got from professionals this year is not to pursue perfection too much and don’t think too highly of yourself.

Zhang Chaoyang is not sure whether he has such a problem, but he is really envious of the lively price war these days.

"If you want face, it exists. If you don't want it, then it doesn't matter at all." Fang Zhuo said, "Since you are here, then you can stay in Shencheng for a while, and our Yike's research You can go shopping in the center, it’s quite interesting.”

"It won't involve any commercial leaks, right?" Zhang Chaoyang asked.

"It's not a big problem. There is a long way from the laboratory of the research center to commercial use. If you can catch up with us and commercialize it after just a few glances, you won't be depressed." Fang Zhuo was very sure.

Zhang Chaoyang: "..."

Very good, there seems to be a fire coming out of the void heart.

He made up his mind to visit Yike's research center in Shanghai, but before visiting, it would undoubtedly be more appropriate to experience the traffic price offensive from Yigou + Yixin.

On April 13, Yiguo placed an advertisement on Yixin.

This did not surprise Ali.

However, the content of Tesco's online activities directly changed the face of Alibaba.

——Invite friends and get a bargain!

——Hot-selling home appliances, discounts are coming, first come first served!

Yixin's fission-style communication has repeatedly been studied by many people in and outside the industry in the past two years. Electronic red envelopes + blessing activities are undoubtedly important means to defeat Penguin, and have been used as cases in many media papers.

This time, the method of inviting friends to bargain is open...

Not only that, the product page launched by Tesco focuses on Alibaba’s popular home appliances in the past three days, which is completely tit-for-tat point-to-point.

"The lowest on the entire network! Cut it even lower!"

"There is a chance to get a free order!"

"Invite new users, the machete will be sharper!"

As soon as the marketing campaign of Yigou superimposed on Yixin was launched, Tmall conducted an emergency test. The result was that with the help of about 20-50 individual users, Tmall products basically reached the lowest price.

This floor price is indeed a low price in the price war.

And, there is still hope to get a lower price, even if it is only a few dollars lower, it is indeed lower.

Get the lowest price on the entire internet with your own hands!

Real product price concessions!

Fission-style user communication and new acquisition!

As a ticket obtained by Yike in the mobile era, the superimposed effect of Yike in the commercial field has been initially demonstrated, and the effect of this display was immediate. Tmall's small home appliance activity traffic immediately declined.

Tesco’s activities are not just a single one, there are also superimposed discounts and discounts.

Like Alibaba, Tesco is a veteran in e-commerce and price wars.

In just one day, Tesco's "Kayidao" became popular.

On the second day, Tesco did not stop and continued to expand its product range to major appliances. It also announced the content of subsequent promotions, involving more product categories.

However, appliances are the top priority this time.

Yi Xin's small trial of a knife, and the fresh gameplay has become a hot search in the media and platforms, which in turn further promotes the "chopping" craze.

However, on April 16, some brand manufacturers complained on Weibo, accusing Tesco's low prices of impacting their own price systems, but this did not cause too many waves.

That night, Fang Zhuo, who was still presiding over the e-commerce meeting in person, unexpectedly received a call from Sun Tongyu, the "God of Wealth", on his way home.

Mi Tuan is in full swing in the group buying field, and Sun Tongyu is also doing well there, and is currently working hard to consolidate and explore the huge potential of the group buying market.

"Mr. Fang, Yi Xin is so awesome!" Sun Tongyu praised him repeatedly when he came up.

"It's just a small test to learn from Penguin." Fang Zhuo naturally knew what he was referring to.

Sun Tongyu started his career in e-commerce at Alibaba. When he saw the changes in the price war in April, he couldn't help but make the call. He couldn't hide his excitement and said: "Mr. Fang, the development of Yixin's coercion is becoming more and more obvious. It's completely We are aiming for 'national-level' applications. If this is the case, if we can use this one-stop model, we can definitely follow the chain of Yixin to sink the market."

"You can't go up, you have to sink?" Fang Zhuo said with a smile.

"It's not easy to go up with this model, but it's smooth sailing down..." Sun Tongyu was keenly aware of the prospects of this model, and said with some excitement, "It can even shake the foundation of Taobao!"

The former Taobao president has not forgotten his old club.

Fang Zhuo smiled silently, and it had to be Sun Tongyu who later invested in Pinduoduo... One of his big ideas in Taobao was to persist in sinking the market. Now that he has gone to Mi Tuan, he saw Yixin's gameplay and immediately grasped the key points. .

“This is now just Tesco’s attempt to cope with the price war,” he replied.

Sun Tongyu got the word "now" and guessed that there was a certain strategic plan. He said with envy: "Mr. Fang, there are still many ways to develop this kind of gameplay. This... our rice group can access it in the future. Is it easy to believe?"

Returning to his current identity, he thought of Mi Tuan, which was a natural fit for bargaining like Tesco, but any platform that could gain such huge traffic support would be a big help.

This is reflected in this "attempt".

"YiXin is also exploring, and we haven't been forced to panic by their siege." Fang Zhuo maintained a restrained attitude, but also said, "If appropriate, YiXin will not rule out cooperation, but it must be appropriate. Users This time it feels fresh, but after too much, I get bored.”

Just like how fresh the Spring Festival Gala red envelopes were when they first came out, there has been a clear decline during the Spring Festival this year.

"Yes, this is also a problem." Sun Tongyu thought of this, but at the moment he still felt itchy and wanted to fly back to Shencheng to meet with Mr. Fang for an interview.

Fang Zhuo chatted with Sun Tongyu for a while, and ended the call when he was about to arrive home.

The effect of this promotional activity superimposed on Yixin Traffic is very good. It can be said that it has attracted a large number of Tmall's small home appliance suppliers to Yiguo.

At this stage, both Tesco and Tmall have concerns and have not signed exclusive agreements with brands. Therefore, it is natural for suppliers to make a choice as to which activity is more effective.

For three consecutive days, the popularity of the Tmall Electronics Festival has dropped significantly.

Just when Fang Zhuo entered the house, there was an internal Tmall meeting. Ma Chen listened to the current situation and couldn't help but slap the table and complain:

"This fucking Huanghuang offensive, it's like, it's like we were slapped by Dacheng's Nine Yang Divine Art! It's rough!"

This palm is extremely painful!