Reinventing the Millennium

Baidu is crazy.

Really crazy!

Qi He scratched his head and noticed the intensive actions of domestic giants in recent days, which seemed to be an undeclared war.

He is in charge of Yike YMS, which involves almost the entire surrounding ecological business of Yike, providing resource support to partners such as maps, group purchases, and search. At the same time, he is also responsible for developing the European market of YWS and coordinating related resources.

Qi He is very busy and has his own priorities in work arrangements. Originally, the competition with Duji was relatively low because... Sogou is a company with independent will after all.

Mr. Fang often calls on everyone to respect the independent operations of partners.

Therefore, there is a layer of control over competition with giants.

Qi He is also very careful sometimes. Occasionally, when he receives a call from Sogou, he just keeps his position with the excuse "We are just selling mobile phones, we don't know anything about searching."

Everyone is very busy, and they all have their own positions. They have to compete, work together, and then see how to get things done.

That's what Gothe is like.

However, the situation is constantly changing. Duji took the initiative to attack, not only against Sogou, but also launched an offensive in multiple fields, involving content that Qi He was responsible for.

Qi He felt like Du Ji was riding directly on his face.

Moreover, the exchange with Mr. Fang a few days ago also left him thinking for a long time.

——For us, it would be more appropriate for Sogou to become more instrumental.

——Let Sogou develop like this first.

These are the two prerequisites for maintaining the status quo that Mr. Fang said. The first premise will not change, and the second premise... Now Duji is unwilling to let Sogou develop like that.

Qi He thought about Dudu's recent and even earlier actions and estimated its transformation strategy. It was difficult not to compare it with Google. However, it was normal to learn from Google. The Yike YMS he was responsible for was similar to its GMS framework.

However, after much thought, he realized that it was really difficult for Duji to undergo a Google-style transformation and upgrade. Domestic mobile terminals did not leave such an ecological niche for it. On the contrary, whether it was Yike, Penguin or Alibaba, the mobile market’s Emphasis and performance are stronger.

Qi He first discussed and listened to this round of competition within YMS about Duji, and then talked about Sogou's future development. After Duji acquired Samsung and Apple and continued to increase investment in the mobile market, Sogou's development speed It may have to slow down a bit. After all, no matter how slow Du Ji is, he is still a giant.

After President Fang finished his vacation, while taking advantage of the general office meeting, Qi He mentioned the issue of domestic search tracks and heard a comment from his boss.

"The model around search consumption is very fixed, and it is unable to expand overseas markets. Once Duji's somewhat scattered traffic breakthrough actions fail to achieve satisfactory results, it will be at a loss."

Fang Zhuo used "breakout" to describe recent information.

Qi He felt that the boss's description was even less optimistic about Duji's transformation.

After the meeting, he arrived at the CEO's office, intending to talk about his thoughts on Duji and Sogou this time to see if he could resonate with Mr. Fang.

"Mr. Fang, Duji wants to use an exclusive cooperation supplementary agreement to combat the content of other search engines this time, and it has chosen the medical field that has the greatest impact on its revenue. I think this is a good opportunity to fight back."

"The medical field has always been relatively sensitive."

"It's like..."

After saying a few words, Qi He suddenly thought of his boss's experience and changed his words: "Just like the medical registration in those days, if we make small profits but quick turnover, I believe it will be convenient for many patients, but the commercialization of basic medical services is expressly prohibited. Search engines are promotions, and although they are not banned, they are still very sensitive."

He paused, and when the boss didn't respond, he continued: "I have also collected some users' feedback on this aspect of the experience in the past two days. I also tried it myself, and I can only say... there are a lot of pitfalls. "

Qi He handed the document to Mr. Fang's desk, but when he saw that he had no intention of opening it, his heart sank. He had a wrong mental understanding?

Without the support of the boss, it would be difficult to launch an all-out counterattack against Duji.

He calmed down: "The problems caused by this kind of practical experience are related to the sensitivity of the medical field. I feel that problems will occur sooner or later. I can understand that Du Ji is reluctant to part with this piece of fat, but for the sensitivity, The issue is not sensitive enough and that is a weakness.”

Qi He quoted what his boss had said before: "The biggest challenge of Duji is itself."

If it has a bad reputation among users, it will definitely suffer backlash.

Fang Zhuo glanced at Qi He and indicated that he was listening.

"This time Duji will use its dominant position to consolidate medical advertising revenue. Firstly, it has a lot of profit. Secondly, it will guard against Sogou's mistakes. Thirdly, its recent actions in many fields are quite expensive."

"If we can find a way to cut off its income, there may be a knock-on effect that can further weaken its competitiveness."

"Do you want Weibo and Zhihu to start with online public opinion?" Fang Zhuo asked.

Qi He licked his lips: "On the one hand, Duji's reputation has been declining. On the other hand, it can allow Sogou to step in and force it after public opinion breaks out."

"Doesn't Duji attach great importance to this revenue? So Sogou simply finds the right time and directly announces that it will not do medical advertising business. It will definitely cannibalize the other party's market."

Follow public opinion first, then force. Today, Sogou has a 25% share of the mobile market, which is not as high as Duji, but it is not low.

Fang Zhuo looked at Qi He and asked, "Is Sogou willing to give up this revenue?"

For Sogou, its emphasis on revenue may not be lower than that of Duji.

Qi He stated his judgment categorically: "Sogou's board of directors is dominated by Sohu. They hope to let Sogou go public, but they will definitely not want to!"

But he had a way to assign this task directly to the boss: "This may require Mr. Fang to spend a lot of time. Anyway, first there is the righteousness of detonating public opinion, and there is also the offensive to change the development situation. Whether it is willing or not, There is room for discussion.

"At that time, regardless of whether Duji can be forced to do so in the end, Sogou's revenue business will still be cut off."

He calculated: "Excluding the medical advertising business, the remaining local services, e-commerce, retail... Sogou's own revenue is even more fragile, and in a mature business model like search, its future imagination space will be A debilitating process.”

Qi He saw that his boss had no expression: "Anyway, we don't mind whether it makes money from medical advertising. If Sogou is turned into a tool, it will be more suitable for the entire Yike."

He advised: "By doing this, Duji may be weakened. Even if it is not weakened, it will definitely be restrained. The majority of users will benefit, and we, Yike YMS, will also have more control over important related businesses. Even if The entire industry will also be cleansed."

Fang Zhuo sighed: "Are you attacking your opponent or your teammates?"

Qi He did not answer the question and only defended his motivation: "Mr. Fang, this is a good industry for good people and good people!"

Fang Zhuo frowned and said hesitantly: "Zhang and I are always friends."

Qi He said excitedly: "Yes, if you want to promote the opinions of Sogou's directors, I'm afraid you still need to start with your friend Mr. Zhang."

Fang Zhuo took a big sip of tea, Qi He, you, you...