Reinventing the Millennium

Duji has caused a public controversy over medical advertising, and its internal ecology has exploded. The source of this is an executive from another domestic giant company, which inevitably makes people think wildly.

But for the time being, according to the estimates of many industry insiders, it is still within control.

Product reputation is also corporate reputation for companies that are not diversified enough. Although Duji has many businesses, search is the core and its essence.

However, when it is difficult to find an effective opponent, what kind of transformation the damage of reputation can bring in the market is a very cold numerical issue.

When Duji issued a statement and gave a response, from a process perspective, it is difficult for the subsequent popularity to rise by another order. According to similar handling by Internet companies in recent years, interviews may occur, but the impact on the market structure may be very serious. limited.

A reporter tried to interview the head of Yike, but no one could be found on either his personal or office phone. Even if he was squatting at the headquarters of Yike, he was not found, so he did the next best thing and blocked Yike Huaxia. President Liu Qiangdong.

"You asked the wrong person. I have no control over Mr. Qi." Liu Qiangdong was very happy to face the interview. "Besides, his interview was a personal behavior and was not linked to the company. You should interview Du Ji."

In terms of rank, Qi He, who is actually from the YMS business group, is slightly higher, but the two of them are responsible for different business areas and have no subordinates.

When the reporter saw Mr. Liu smiling broadly, he couldn't help but ask, "Mr. Liu, why are you smiling?"

"Ah? I, I'm laughing because mobile phone sales have been good recently, and our new Pro version will be available in three days." Liu Qiangdong explained with a smile.

The reporter asked again: "Then what does Mr. Liu think of this Duji medical advertising incident?"

He expected to get a tactful answer, but he didn't expect to hear a straightforward attitude from the other side.

"Everyone is right. Du Ji's appearance is ugly. I personally support Mr. Qi's criticism of Du Ji." Liu Qiangdong said calmly.

Reporters were shocked. Yike executives collectively attacked Du Ji? ?

Looking at Yike's competition history, this is still very rare. Even if Yike and Penguin compete in the communications field, it is more of an action between companies. Such front-row executives tend to keep a low profile.

He instantly thought of Mr. Fang, who was not very low-key, and verified a piece of news that had been circulating recently: "Mr. Liu, isn't Mr. Fang going to have something good happen soon?"

Liu Qiang coughed and waved his hands, unwilling to answer such a question.

The reporter asked the last question: "Mr. Liu, what impact do you think this incident will have on the domestic search market?"

Liu Qiangdong is not in charge of YMS affairs, but he is a member of the general office and knows the goals of this competition. He pondered for a while and replied: "It may change the pattern of the entire search market. According to Mr. Fang..."

He endured it and entered the company without saying anything.

When the reporter heard such an abrupt end, he couldn't see the news slipping away. He grabbed Liu Qiangdong's arm and asked Mr. Fang what kind of evaluation he gave.

Liu Qiangdong was heartbroken, but still gave the boss's original words at the general office meeting: "According to President Fang, you need to have some respect."

The reporter was overjoyed. This is not a record of the collective bombardment of Yike's senior management. Just use the title "Yike's bombardment of Du". Isn't Mr. Fang's own evaluation not the will of Yike?

Therefore, there is Qi He speaking out, there are Sina, Zhihu and other websites participating, there is competition from Sogou, and there is also Liu Qiangdong’s straightforwardness today... Isn’t the reason for all this because Mr. Fang is standing behind it?

Liu Qiangdong's interview ended here, but the true evaluation he revealed from his boss flew online and in front of the person involved.

——"You have to have some face."

It was not what Mr. Fang said personally in front of reporters, but Liu Qiangdong, the president of Yike Huaxia, would not be lying when he said it.

Many people in Duji feel quite embarrassed when they see such reports. There is no way to verify it, and it seems that there is no need to verify it. Let's refute it... It's not easy to refute it. Their own apology statement has already come out.

The most important thing now is... This proves that Yike's aggressive move this time is indeed driven by Mr. Fang, and it is necessary to ensure that the market structure will not change too much.

Let the wind and rain come your way, as long as the market is rock solid, it's no problem.

Lu Zhendong, vice president of Duji, participated in various internal meetings. Some discussed the disposal of medical advertising, some discussed the progress of cooperation with mobile software manufacturers, and some also discussed Yike's purpose this time.

As the subject of this attack, the internal handling opinions on medical advertising were first released.

In addition to strengthening the qualification review of medical advertisements, the presentation of the page must also be modified. How to modify it specifically...

The discussion at the meeting became a little heated. Someone suggested adding an "advertisement" logo, which would perfectly solve the problem. If users click on the "advertisement" after seeing it, then they can't blame themselves, right?

However, will such an approach affect the sponsor’s enthusiasm for spending money?

The differences were quickly suppressed, and the "advertising" label was not added for the time being, so as not to affect the funder's ability to make money.

However, relatively tough measures still need to be taken.

Ultimately, reducing the frequency of ads on the page was passed the hard way.

Originally, the first five items on the PC page were all advertisements, but now there are four advertisements. This has reduced the spam search information by 20%, which is already a huge rectification concession.

In addition, a kind reminder to users should be added, using small gray words that are not so dazzling to remind everyone, "Please seek medical treatment under the guidance of a regular hospital physician, and be careful when taking medication."

In this way, there are both practical actions and moral reminders and exemptions, which can be regarded as progress in the industry.

In the evening, Duji made its second official statement, announcing various measures, both determined today and accumulated in the past, such as offline processing of tens of millions of promotional information.

No matter what, the two formal responses within four days finally expressed the attitude without evasion.

Lu Zhendong felt that the heat had been relieved to a certain extent. Thinking about the comments from the richest man, he still felt a little unhappy after all, so he posted a new WeChat Moments.

——"If you want to let Sogou take the opportunity to steal some shares, just say so. What's the point of being secretive?"

He looked forward to communicating with Qi He from Yike again, but there was no news for a long time.

However, a like before going to bed put him in a good mood. It was the approval of his boss Robin.

The company has taken countermeasures and is actively cooperating with the exclusive cooperation. Apple has also not seen any news that worried it before. The wait-and-see mood of mobile software developers has gradually disappeared. What else can be done?

Lu Zhendong fell asleep soundly with this thought.

…

"It is said to be a small medical advertisement, but in fact there is a tens of billions of revenue cake behind it. It is difficult to promote reform from within."

"Twenty percent share, 20% share of a big company, what does this mean?"

"This means that it is very likely to have a chain reaction. If it is cut off, how will we find other advertisements to make up for this? How will we face the increasingly fierce competition?"

"So, Duji can't attack his fundamentals unless something really big happens."

Su Wei, who had received a painless injection in the delivery room, was listening to Yi Xinli's voice, and suddenly noticed that the doctors and nurses had quietly stopped their communication, seeming to prick up their ears to listen to the business analysis of the richest man.

She laughed and let the voice continue.

Su Wei was originally very nervous. Knowing that Fang Zhuo was waiting outside the door, she asked him to talk about something to divert her attention. Now that she heard this, she was no longer so nervous.

However, the man outside was probably nervous, and his voice was speaking much faster than usual.

"How's it going? How are you doing?"

A related but unrelated sentence appeared in Yi Xin's voice.

Su Wei replied: "There's no movement yet, maybe I'm waiting for you to finish speaking before I come out. You can continue."

"Oh, oh, okay, what did I just say? Oh, let me think about it, let me think about it, oh, yes, what is a big event? When people die... people are big events." Fang Zhuo wanted to say, "When a person dies, it is a big event." It's a big deal, it's a small matter if someone doesn't die." He stopped abruptly and changed his words, "It's a big deal that it was widely reported, but it's a small matter that it was suppressed."

"When Qi He mentioned the competition for Duji this time, I originally thought we could wait, but then I thought, if he can spur progress in this area, it can be considered a good deed, so I'll leave it to him."

Su Wei replied: "Who is it? Didn't you say that people are shameless?"

"Oh, it's up to them." Fang Zhuo revised his words again, "My heart is with you, and I'm watching them come this time. Anyway, in the medium to long term, Duji only has one revenue fundamental. Others, iQiyi is burning money, mapping is burning money, cloud computing is burning money, and I heard that a newly established artificial intelligence team will take a long time to implement."

Su Wei looked at the unconcealed looks of the doctors and nurses and said with a smile: "Don't buy Duji's stocks."

The doctors and nurses chuckled.

"Furthermore, Duji's user stickiness in the mobile ecosystem is also worth worrying about. It will be more difficult for it to snatch advertisers from Penguin, Weibo, and Yixin in the future."

Su Wei began to feel some pain and frowned: "I think Du Ji has responded this time, and the trend seems to be stabilizing."

"Are you okay? I hear your voice is a little hoarse." Fang Zhuo said with concern, "Don't worry about it, someone will do it."

"I don't care, turn off the phone." Su Wei turned off the phone and prepared to welcome the arrival of new life.

"Hey, hey, hey, don't..."

"Hey...Mr. Su, Weiwei..."

Fang Zhuo's voice has not been responded to.

Outside the delivery room, he silently stuffed his phone back into his pocket, inhaled and exhaled slowly, hoping that everything would be safe and smooth.

Two hours later, the phone rang, the door to the delivery room was opened, and family members swarmed over.

Mother and son are safe, everything goes well.

"Mr. Fang, Mr. Su said that she gave the child a nickname, Xiaoman, Fang Xiaoman." The nurse announced the good news, then told the news she was asked to bring, and finally asked, "Mr. Su also asked me to ask you, Have you chosen a good name yet?"

This is the division of labor between the two.

"Xiao Man's name is Fang Jingxing." Fang Zhuo breathed a sigh of relief and said the name he had just silently determined in his heart, "It's the 'Jinghang' where the mountains look up and the scenery stops."

Fang Xiaoman, Fang Jingxing.

The mountains stand tall and the scenery stops. Although I can't come, my heart longs for it.

…

Qi He sprayed, Liu Qiangdong sprayed, and Liu Qiangdong replaced Mr. Fang.

Sina trolls, Sohu trolls, paper media trolls, Weibo and Zhihu trolls.

However, as Duji issued a statement, the popularity of the Internet and public opinion gradually declined. The parties involved took action and said they would continue to strengthen management and study follow-up measures. This is normal operation. Unless... someone throws rocks into the water again.

On November 23, an unexpected stone rekindled the popularity.

In two weeks from the 9th to the 23rd, as the popularity gradually subsided, the head of Duji was in the mood to attend a "Zhongguancun Innovation Forum" event held in Beijing.

Because the public opinion has just passed and has not yet fully subsided, Duji considered this situation and confirmed in advance that the head Li Yanhong would not participate in the free question session and would not be interviewed after the event.

The event went relatively smoothly until...Sohu leader Zhang Chaoyang appeared.

The world is changing so fast. Zhang Chaoyang, who has not appeared in public for a while, seems to have come from the previous era. His attendance at this event also surprised many people.

I heard that this guy was sick and didn't even bother with Sohu's affairs. Is he cured now?

Zhang Chaoyang took the stage and made a gesture to look at the guests present.

Sohu was founded in 1998, and now 14 years have passed. Things have changed, and traditional portals have gradually withdrawn from the stage of the times. Sina, which maintains its presence now, is largely supported by game revenue like NetEase.

In comparison, Sohu is much worse.

Zhang Chaoyang asked himself, a very important reason was himself. Similarly, an important factor in getting sick was also the decline of his career.

But he is still not so willing. The ecology of the mobile era has not yet been fully formed. Sohu still has the opportunity to return to the stage, and he also has the opportunity to stand in the spotlight again.

"Hello everyone, my name is Zhang Chaoyang."

"I have been ill recently, and my physical and mental state are not very good, but I am still happy to come to our Zhongguancun event this time."

Zhang Chaoyang connected his laptop to the screen so that the large screen behind him could display his operations.

"Regarding innovation and transformation, this is an important lesson that our enterprises need to face, especially in the era of mobile Internet, which is developing rapidly. However, there is a big problem here. We cannot transform while we are sick."

"for example……"

Zhang Chaoyang opened the browser and reproduced the operation shown to him by Qi He in Shanghai. However, he searched for "trigeminal nerve" and found various unknown "hospitals of integrated traditional Chinese and Western medicine" in the capital.

He silently clicked on them one by one.

Following Zhang Chaoyang's actions, the scene became an uproar, and the face of Li Yanhong, who was sitting in the front row, also became solemn.

"for example……"

Zhang Chaoyang closed the page and searched for "frequency and urgency of urination" this time, and got various unknown private hospitals in the local area.

He still clicked in silently this time, and then asked: "I have been in the capital for so many years, why have I never heard the names of these hospitals?"

Zhang Chaoyang stood on the stage, looked at Li Yanhong, and asked directly: "Robin, do you know what is going on?"

A reporter in the aisle quickly handed the microphone to the head of Duji, ran back to his seat with a smile, and swiped a wave of photos of his colleagues.

Li Yanhong held the microphone that was caught off guard, looking at the unprepared situation, listening to the difficult-to-answer questions, his breathing suddenly became heavier, Zhang Chaoyang! Zhang Chaoyang, What's your problem!

"I was depressed a while ago. I saw the news recently and I tried searching." Zhang Chaoyang did not wait for an answer and searched for the third time. This time it was about his illness.

It's still a similar situation.

Zhang Chaoyang stood on the stage, raised his voice, and even broke his voice, and asked angrily: "Robin, is this the world you want?!"

Li Yanhong raised the microphone, made no sound, and put it down again.

Zhang Chaoyang continued to press: "Do you know this situation?!"

Reporters frantically recorded this rare scene.

Li Yanhong still stood up from his seat, organized his words, and gave an answer: "I am familiar with this aspect..."

Zhang Chaoyang waved his hand to interrupt the spell casting and said coldly: "Whether you knew it before or not, you know it now!!!"

——Robin, is this the world you want? !

——Do you know this situation? !

——Now, you know! ! !

The head of Sohu questioned the head of Duji on the spot after he recovered from illness.

In other words, press, question, and ask angrily.

Li Yanhong took the microphone and tried to speak, and then he heard warm applause from the audience.

How else to answer?

He put down the microphone and turned to leave.

But on the way out, he heard an announcement from Zhang Chaoyang.

"In the critical period of transition from PC to mobile, as the chairman of a company that also has a certain position in the search market, Sogou has the responsibility and determination to establish new and healthy industry standards."

"From today on, Sogou will no longer accept medical ads!"

"If our friend doesn't change, we will force him to change!"

“If the industry doesn’t change, we will force it to change!”

“If everyone thinks that we are fishing for fame and reputation, then we welcome more search brands to follow us and fish for fame and reputation!”

Sogou cuts off medical ads!

Just after asking three questions face to face!

The flashbulbs came on frequently, and reporters chased Li Yanhong and surrounded Zhang Chaoyang.

Zhang Chaoyang's face was stern, and there was not much joy in his heart. Instead, there was a faint murmur that seemed to come from the old times. Let's feel my pain together.

The event completely changed its shape, and the innovative event became a scene of questioning and declaration.

But this is not an innovation in activities...

When Qi He saw the news flying all over the sky, he was stunned.

No, Mr. Zhang, those are my words...

No, Mr. Zhang, that’s our word...

One stone stirs up a thousand waves!

The heat that has not yet been extinguished has surged into the sky again. With Sogou's serious self-destruction measures, both Zhang Chaoyang and the current search situation have triggered a new round of heated discussions.

Including Yike, no one expected that after returning to Beijing, Zhang Chaoyang chose such a frontal and tough way to return to the stage after asking about the situation.

The next day, we traveled 1,200 kilometers through the air.

Liu Zonghong flew from Shanghai to Beijing and handed the boss's handwriting to the head of Sohu in person.

Zhang Chaoyang opened it and saw that it was the same calligraphy that had been hanging in the president's office of Yike.

However, the word "Heng Lung" was omitted by the pen and ink, and was directly changed to "Sohu" on it, and the original "Heng Lung Hero" was changed to "Sohu Hero".

"He refused to write a new one for me." Zhang Chaoyang sneered.

"Mr. Fang said that he was sincerely convinced and said that Mr. Zhang is more worthy of this painting." Liu Zonghong complimented.

Zhang Chaoyang had doubts about the authenticity of this statement, but he still hung it up in his office quite usefully.

On this day, NetEase, which has always been quite neutral, also published a report.

——"There is a saying in the industry that 'Charles has no enemies'."

——"Since yesterday, Charles's enemy is Robin!"

Charles is Zhang Chaoyang's English name. He got such a word because of his way of doing things and his style.

However, yesterday, he stabbed Li Yanhong in the face, Sogou cut himself off and hit Bidu Ji, and the entire search market pattern has been shaken.