Reinventing the Millennium

Under the pressure of competition from Yike, and after learning from Penguin's mistakes, Duji actively promoted transformation and tried to sweep the entire March by playing fast and slow.

This makes many users... complain.

Duji’s main search was transformed and it had its own Duji app software. As a result, when using Duji search on the mobile browser, halfway through the search, it would jump to its own app.

Tieba, its flagship product, wants to promote mobileization and has done something similar. After turning a few pages on the computer side, it prompts you to use the app to open the browser. But if it is a mobile web interface, this prompt is even more mandatory.

For a while, the internal data rose really well, and the KPI seemed to be very likely to be achieved or even achieved ahead of schedule, but... the user experience was really quite negative.

On the last day of March, Duji announced at lightning speed that it had acquired 91 Wireless, a subsidiary of NetDragon, a listed company in Hong Kong. The transaction price was US$1.92 billion, which caused a sensation in the industry.

Immediately, a lot of gossip spread.

It is said that NetDragon quoted a very high price at the beginning, and then many senior executives went to negotiate, and the price was reduced a lot. However, because Ali, who was also interested, intervened, the price was raised again, and this is how it ended up. transaction price.

It is also said that Duji internally had different opinions on such an acquisition, but in the end it was believed that it would help enhance its competitiveness in the mobile era and decided on this acquisition, which is the most expensive in the domestic Internet industry.

It is also said that Alibaba failed to win over love, and now it has launched an acquisition invitation for Wandoujia, a similar product.

91 Assistant is the largest third-party application distribution platform in China, but...

Is it worth the price?

This acquisition of Duji has attracted a lot of doubts and triggered a lot of discussions.

Faced with this situation, other senior executives of Duji remained silent. Li Mingyuan, who played an important role, stood up and responded bravely.

He said proudly: "It only took us 7 days to finalize the intention, and the merger and acquisition was completed in less than a month. This is our wolf nature and the key to our success in the mobile era!"

"Some people think the price is too expensive, but Alibaba is also bidding. At our level, what many people don't know is that price is not the key."

"91 Wireless's business can enhance Duji's mobile layout in three aspects: entrance, distribution and ecology, which is very meaningful for our overall strategy."

The 91 Wireless acquired by Duji has been assigned to Li Mingyuan's team. Regardless of whether the outside world knows his driving role, it is reasonable to come forward to explain the significance of this transaction now.

Although Li Mingyuan is young, he is a real vice president of Duji with a bright future. The business he is responsible for is a head-on confrontation with Yike. What he said in the interview still carries a lot of weight.

Besides, if one is willing to fight and the other is willing to suffer, the price is expensive, so what else can be said?

Duji's high-priced merger and acquisition case is still amazing, but the amazing evaluation has passed. Duji integrates where it should be integrated, spins off where it should be split, and does KPI where it should...

Similarly, the capital market has rarely given positive support recently. Since Duji acquired 91 Wireless, the stock price rose by 13% in a week, as if it was also taking this opportunity to give Duji a high rating for March Madness. .

However, there are always people who are happy to say a few words next to them.

Qi He, president of Yike YMS, forwarded a financial analysis of Duji’s acquisition in his circle of friends and gave his brief evaluation: Check Li Mingyuan carefully, this is too high a premium, and Duji has made another bad decision.

One stone stirs up a thousand waves.

Yi Xin's circle of friends seems to be private, but in fact it always spreads out quickly, and Qi He's address book is full of familiar and unfamiliar celebrities.

Everyone knows that YMS, which Qi He is responsible for, has launched a clear-cut campaign with Duji. Many front-line businesses are competing face-to-face. For example, Amap, which has once again received Yike financing, is fiercely competing with Duji Map. Therefore, there were many happy replies in this circle of friends.

"Mr. Qi threw stones at Duji again. Wasn't it enough to persuade Sohu President Zhang to throw stones last time?"

Qi He replied: I didn't instigate Charles, I don't have the power.

"I heard that this time it was Li Mingyuan who strongly suggested the acquisition of 91 Wireless. Gee, it's US$1.92 billion. Du Ji is really ruthless this time. Didn't Mr. Qi contact Alibaba to raise the price?"

Qi He refutes the rumor: How is it possible? Don’t talk nonsense.

"Duji has been really active in the last month, and it seems that it has to make payments. It really wants to compete with Yike in an all-round way, and it's just a matter of ending up making mobile phones. Alas, to be honest, Duji has developed into the giant it is now. The scale is not easy, you kill with all your strength, I like to see this."

Qi He:......

Yi Ke's countless high-level performance evaluations, almost everyone's attention was on the second half. In addition to watching the excitement, they were wondering whether this was a bad decision.

However, as the named party, Li Mingyuan noticed the first half.

Only in the afternoon of the next day, he criticized the president of Yike YMS in front of the media, believing that this was a malicious smear and attack on the company and himself.

"I can understand Qi He's anxious mood."

"In fact, Yi Ke is very worried about our company getting a ticket to the mobile era!"

"Qi He's big mouth will not increase Yike's competitiveness by half, but will damage the image of the company that is said to be committed to becoming an international giant!"

"I understand Qi He's complicated feelings about 91 Assistant, because almost 90% of domestic Apple users are its fans. It is precisely because of Yike's conservative approach to the Android software store that 91 Assistant has achieved its current results. and value.”

"Instead of waiting for time to verify that this is a bad decision made by Du Ji, it is better to say that 91 Assistant is the verification of Yike's past wrong decisions."

"So, who made Yike's wrong decisions in the past?"

"Oh, you may have to ask Yike YMS business group."

Li Mingyuan talked eloquently, countering the bad intentions from Yike YMS, and pointed out the possible pain points of competitors. Third-party software application distribution will reduce the influence of YMS software store.

YMS cannot cover everything in the market, and growing software like 91 Assistant also has a high number of users.

If someone responds, it will be difficult to end the matter.

Two days later, Qi He was invited to attend a business event and talked about some of the driving logic within Yike YMS, and by the way continued the war of words with competitors.

"91 Assistant has done a good job. I am not denying its achievements. I just have doubts about Duji's acquisition figures. The two do not match."

"I actually asked someone yesterday to ask. Alibaba's acquisition is a small part of cash and a large part of stock. Duji will directly use all cash."

“I don’t think the success of 91 Assistant is our YMS’s wrong decision. The market is huge and YMS cannot possibly finish it all. The coexistence of other companies’ success does not conflict with our success. On the contrary, we are happy to see the success of other companies on the mobile side. Being successful, that brings more energy.”

He finally commented on Li Mingyuan and this acquisition: "Li Mingyuan and Mr. Li may still be young. NetDragon has taken the initiative this time. Of course, Robin should have made the final decision. However, Robin is far away." There is a distance between business, not only this matter, he should open his eyes and take a look at the user's evaluation of the search jump app. I have to say that there have been many negative reviews in our software store, and they have all been reported to my desk."

"But, it's not difficult to understand why Du Ji is in this situation. Robin is just keen on superficial skills. He is handsome, rich, skilled and foreseeable. He likes this too, doesn't he? He holds shares The company name of Duji is Handsome Reward.”

This time not only Li Mingyuan, but also Qi He briefly commented on the leader of Duji.

The news spread quickly. Not only did Li Mingyuan reply in the circle of friends this time, thinking that he was shallow and mean, he also found the number of the head of Yike and dialed it directly at night.

"Mr. Fang, do you just let go of all the remarks made by your company's vice president Qi He?"

"President Fang, putting aside the competitive relationship, I originally had enough respect for Yike and you, but now you are turning a blind eye to this kind of wanton personal attack?"

"Mr. Fang, hey, answer me!"

Fang Zhuo had not received such an emotional call in several years. Even if the ice core price was low, institutional shareholders or close American friends would always be polite when they called.

An unfamiliar number came up. After being answered, he asked questions again and again, and then asked myself to answer him...

He asked in surprise: "What's the answer? Who are you?"

"I am Li Mingyuan, Li Mingyuan from Duji." Li Mingyuan realized that he was too excited and did not introduce himself. After he finished speaking, he added confidently, "Mr. Fang should have heard of me."

Fang Zhuo was silent for a while. He had indeed heard of this person, the youngest vice president who had been sacked.

He deliberated for a few seconds and asked calmly: "Li Mingyuan, um, what do you want me to answer?"

Neither angry nor questioning, his tone was calm.

However, Li Mingyuan suddenly felt timid. Was his call reckless and abrupt?

He held on to his strength and said seriously: "Mr. Fang, business competition should be based on strength and dignity. For a big company like Yike, Qi He is also the president of YMS. As for using this kind of personal attack? "

"I haven't paid attention to the situation in the country recently. I have been dealing with other things at hand. It has something to do with Qi He, right?" Fang Zhuo pondered for a moment and agreed, "I will see what happens."

Li Mingyuan breathed a sigh of relief, Mr. Fang was still very graceful.

He said solemnly: "I hope our business competition will have a decent process."

Fang Zhuo ended the call and felt as if he was talking to Robin. The question is, how can business competition be decent? With people like Charles on the stage and enemies like Robin, how can we remain dignified?

He didn't ask Qi He, but directly used Sogou to search for related events, and then he saw the general picture.

Oh, Qi He accidentally stepped on someone else's tail.

Qi He must have done this unintentionally, and it would have been fine if it had been someone else, but...

However, what Li Mingyuan said made sense. Qi He should not keep having such wars of words. The best thing to do is to concentrate on doing the job well. He had so much work every day and was still distracted by it.

Fang Zhuo just finished paying attention to Yike after the press conference in March. He didn't have so much work on his hands, so he could use some distractions.

On the 26th of last month, Yike's Silicon Valley press conference aroused great response. The quad-core Zhurong based on the 28nm process technology is very much anticipated. The Furious 2 will be available for pre-order on the 20th of this month, and the specific arrival will not be until the next day. The first week of the month.

What kind of performance can the first-line craftsman Zhu Rong have? This may also be related to Yike's performance on Mars this year.

Many institutions and consumers are looking forward to it.

In addition to tablets, Yike's press conference also officially announced partners for its smart home platform. They include Siemens and Sony abroad, and domestic brands such as Changhong and Midea. There is also a lot of discussion about testing the waters.

It seems that Yike is serious. Can we directly use Siri to control home appliances in the future?

At the invitation of Vice President Li Mingyuan, Fang Zhuo did not keep him waiting. The night he received the call, he wrote a short composition for WeChat Moments.

"Qi He is handling the company's competitive business very arrogantly, which is extremely inappropriate. The company has already punished him and will deduct three months of his salary and bonus."

"But, to put things into perspective, I just looked at Duji's various actions last month. Is this a decision that anyone can think of before jumping to the app halfway through?"

“Duji wants to speed up the drive to drive users to its app. However, unfortunately, search is no longer that important on the mobile side. This rapid transformation is just paying for the neglect of the past few years. This is a real decision-making error, and it can only be embarrassing to make the same mistake again and again.”

"As for the latest acquisition, the price is indeed relatively high. I don't know what considerations and motivations Mr. Li has."

Fang Zhuo also didn't mind throwing stones through the circle of friends. He commented on the continuation of Du Ji's embarrassing mistakes, and finally mentioned Mr. Li's acquisition euphemistically.

Qi He: It’s too premium!

The president of Yike YMS gave this opinion. Everyone is watching the fun, including Du Ji, who is in a serious faction situation. Internally, they are also watching for fun. The prince is too young and has been promoted too fast. If you have fun, just watch.

Mr. Fang: The price is indeed relatively high.

The head of Yike gave his opinion.

Not talking about the strategic evaluation, but specifically about the acquisition price, other departments were still watching the excitement. The head of internal audit of Duji suddenly felt a little shaken, no, there is no real problem, right? Mr. Fang has been in the world for many years, but he still has a very sharp vision. You can call him bad, but you can't call him good. He said the price is high...

Is the price really a bit higher?

This is what the internal audit department is supposed to do, but the company is vigorously promoting mobile transformation, and the one who plays a big role this time is the celebrity in front of the boss, so... give it a try?

There are many problems within Duji. The latest changes in public opinion prompted a silent investigation into the company's merger and acquisition case. Then, the situation seemed a bit embarrassing.

At a critical moment in the company's transformation, there are problems with an acquisition that has been settled. Is this to be covered up or not?

If you don’t cover it up, everyone will laugh at it; if you cover it up, the hilltops won’t be convinced.

An internal investigation document was eagerly placed on Robin's desk.