Reinventing the Millennium

Shanghai City wants to implement management measures for taxi-hailing software. This fact is not too unexpected inside and outside the industry.

Since the emergence of "Yaoyao Zhaocai" in Beijing at the end of last year, more than 30 taxi-hailing software brands have appeared across the country in the first half of this year. After entering the second half of the year, with the efforts of giants and capital, there are only less than 30 taxi-hailing software brands left in December. Among the 10 brands, front-line Kuaishou, Didi, Feng, and Dagen all have giant backgrounds.

Germination, growth, catalysis, and fighting. In this process, calls for standardized management have been endless.

Beijing has been preparing management regulations at the beginning of the year. In May, it released a "Trial Measures for the Management of Beijing Taxi Online Taxi Service" that will be piloted on June 1. In July, it promulgated the "Implementation Rules for the Management of Beijing Taxi Mobile Phone Call Service". , is already trying to standardize the operation of taxi-hailing software.

However, these "measures" and "details" are more oriented to taxis. Once the taxi-hailing software turned to tap more car owners and drivers, forming "professional, semi-professional and amateur" black taxis, the measures failed.

How to deal with the booming online ride-hailing industry and effectively manage it is a problem facing many cities.

Shencheng's move this time is an attempt.

However, on December 27, the public and corporate opinions were solicited, requiring online car-hailing brands to provide materials and relevant instructions before January 8, 2014, and then it was rumored that a platform operating license would be issued on January 15...

Is this speed too fast?

Moreover, how many license plates will be issued?

When people outside the industry see Shencheng's attitude, they will inevitably complain. They won't just issue one license, and they won't just issue the license to "Dada", right?

But no matter what, as soon as the news was announced, taxi-hailing software companies immediately sent out applications, hoping to obtain a license in Shanghai.

Shanghai was previously a battleground for the three major brands. The city's management methods are likely to play a new leading role. At that time, it will not just be a matter of urban market.

Therefore, everyone took it seriously and was a little sweaty.

Especially for Hornet, Shanghai is the place where it started and belongs to its base camp. Although this attribute has been weakened a lot since the emergence of Dada, it is still the city with the most influence of the company.

If we don't get official authorization here, we can still operate it, but it will definitely cause a lot of inconvenience, not to mention that there is Dada who is watching eagerly next to it.

Li Yongjin was particularly nervous this time. He thought about it. He first asked Du Ji for money, then asked his grandfather to tell his grandma to help him find out the news. He also hoped that Du Ji, the financial backer, could exert influence.

In November and December, money was burned, and the number of users of Bumblebee was actually growing. In this regard, Dada must follow suit and even burn more.

However, I never expected that as the new year was approaching, another kind of competition seemed to have emerged in Dada.

Although it has not been confirmed yet, Li Yongjin has trouble sleeping and eating.

I originally followed the excitement of Yi Ke, Sony and Qualcomm, but I didn't expect that it would burn me again in an instant... However, Li Yongjin suspected that Mr. Fang's attention might not be on online car-hailing at all. This matter is Yi Ke's Branch itself can have influence.

Shen Cheng, Yike...

The real estate companies that Yike has invested in can be called the "East China Tigers". Just standing here, they will naturally radiate to the surrounding areas.

Li Yongjin used all the methods he could to submit the materials on time, and then... he could only wait for the results to be released.

Maybe, it's just that I judge a gentleman's heart with a villain's heart?

Perhaps, this time there was no influence from Yike at all, but Shencheng carried out standardized management in accordance with common sense?

Li Yongjin was suspicious and worried about gains and losses. He wished he could drive straight to Yike 23 and ask the man face to face what was going on.

On January 13, there are still two days before the results are revealed.

That night, Li Yongjin habitually opened his own software after working overtime and took a large order destined for the financial center.

He likes to experience front-line work firsthand, and chatting with passengers every day counts as checking for deficiencies.

"I heard that Shanghai is going to issue licenses to online ride-hailing platforms, and I don't know if Bumblebee can have one." Li Yongjin chatted with passengers as a Bumblebee driver.

"I don't think so." The passenger said casually, "Don't you all drive this with several platforms? You should visit Dada more often in the future."

Li Yongjin was heartbroken and asked, "How do you know?"

"Isn't Dada invested by Yike? How can you allow others to snore next to the bed? Yike is not good at competing. You see it competes with Qualcomm and Sony. How can it be a white rabbit when it invests in online ride-hailing? ." The passenger usually pays attention to business news and talked freely.

Li Yongjin forced a smile: "I quite like using Bumblebee. The page is simple and there are many subsidy activities."

"How can Bumblebee fight with Yike? It's just like Duji when it's looking for investment. I'm surprised. Since it's in Shanghai, it should have clung to Yike's thigh from the beginning." The passenger clicked. A cigarette and lowered the car window a little further.

It's not that Li Yongjin didn't try to hug him, but the problem was that he couldn't hold him. Judging from Dada who appeared behind him, they had already planned it, and someone like him, who came from Tudou.com, couldn't squeeze in.

He could only argue: "The market is so big, and it's not like only one company can survive. The Hornets can get such a large share in Shanghai, so they are still competitive."

The passenger sneered: "It's just a subsidy. Companies can't continue to make up for it like this. In this situation, even if you ask the boss of Bumblebee face to face, he will definitely not have the confidence to fight with Yi Ke."

Li Yongjin shut up. Could it be that this guy recognized him? He just stood up and pointed at his nose.

This confidence in fighting Yike... No, we are not fighting Yike, we are fighting Dada. There is still a difference between the two!

If it was the former, he would have sold himself and surrendered his weapons by now!

Li Yongjin lost his interest in talking, and the passengers became quiet.

However, when he completed this order, his mood finally became extremely bad, so he turned off the software and thought hard about development and a way out. As early as when he had thought of selling Bumblebee to Didi or Kuaishou, many The senior executives who started the business together actually had other ideas.

The car parked in the parking space, feeling sad.

Before he could feel sorry for himself, Li Yongjin's cell phone suddenly displayed the phone number of his competitor Cheng Wei.

Li Yongjin quickly adjusted his mood, cleared his throat again, and then answered the phone.

"Mr. Li, the license plate will be issued in Shencheng in two days. Is there any news from Mr. Li?" Cheng Wei came up and got straight to the point.

Li Yongjin said cheerfully: "Is Mr. Cheng worried that Didi won't be able to get it? Don't worry, as long as the materials are complete and the company is compliant, how can he not get it? It's all in accordance with the requirements."

Cheng Wei was not happy at all. He complimented Bumblebee and talked about his worries: "Hey, Mr. Li, you also know that we get money from Penguin. Well, we are afraid that someone will interfere with it."

This time when Shanghai was seeking a platform license, Cheng Wei felt very uneasy. Seeing that the results were only two days away, he simply called Li Yongjin, who must have been in a bad mood.

The Hornets made their fortune in Shanghai, and Didi, the financial backer behind the scenes, had a bad relationship with Yike. Of course, the Hornets' reputation didn't go anywhere.

Li Yongjin pondered for a moment. He didn't know whether Cheng Wei wanted to test his tone or if he felt sympathy for his fate. He slowly said: "Without the license, Didi will not develop?"

This is also a question to ask yourself, will you live without a license?

From taxis to online ride-hailing, from first-tier cities to blossoming across the country, from subsidizing phone bills to gas bills to direct payments to drivers, the industry has developed so fast that it has been extremely rare in the past two decades.

Whether it is the catalysis of capital or the huge demands within the industry itself, once it has burst out, it will be difficult to suppress it.

Li Yongjin has been thinking about this question repeatedly in the past few days and gave his own answer.

"Hey, Mr. Li, I should have raised the price to the highest price and invited Mr. Li into the company." Cheng Wei was indeed shocked.

The city Shencheng suddenly took action, which shocked him. Thinking about Yi Kewei's famous record, the sourness in his heart was mixed with frustration, envy, and doubt. His whole state was not right.

"Mr. Cheng, we are just encouraging each other. We are just game-breakers in the era of giants." Li Yongjin said eloquently, "The current situation is that YBAT towers over us. They have indeed guided many directions, but without them, at least we Now this industry cannot cultivate consumption so quickly. This is the current situation. We don’t have to assume that they are not here and break the situation. In fact, I think Lei Jun’s rice balls are good.”

Cheng Wei felt the same when he heard "Mi Tuan". He always said that Yike has a strong desire to control, but Mi Tuan, in addition to its initial resources and team, seems to have a strong independence this time around.

This is like a model of entrepreneurship in the era of giants. Giants can borrow their strength, and they can also borrow their strength to develop and find their own way.

"Yes, Mr. Li, think about it carefully, what is YBAT fighting for? They are just fighting for mobile payment. When the dust settles, it is up to us to decide how to develop the company." Cheng Wei also said what he was thinking.

Li Yongjin agreed with this, and the conversation became more and more exciting.

That night, the two competitors chatted for a long time, talking about the company, the industry, giants, and licenses.

Two days later, the results of the first batch of platform operating licenses (trial) in Shanghai came out, and a total of three licenses were issued, namely Kuaidi, Didi, and Dada.

According to the published information, a total of 8 companies applied, and the remaining 5 companies including Bumblebee and Haodaxi failed to obtain platform qualifications.

When Li Yongjin saw the notice, his hanging heart finally died, and his dead heart finally became numb!

I've known it for a long time, I've known it for a long time, this Yike is definitely not a toy! Really got rid of the bumblebee!

I was still chatting with Cheng Wei from Didi, and I was chatting with the guy who had the license plate!

Li Yongjin soon received a text message of encouragement from Cheng Wei. He still had to develop without a license, but it didn't feel right...

The Hornets' senior management held a meeting, and the morale in the conference room was quite low. They were restricted in the base camp of Shanghai. What will happen next?

Just when Li Yongjin was trying to encourage everyone, he received a call from Du Ji. The proprietress Ma Dongmin also asked a similar question. What should we do next?

This time, because of the Shencheng license issue, Duji postponed his investment and wanted to see what far-reaching impact it would have. However, the money Duji spent has become the data of "Duji Wallet" to accompany him. Can't just give up.

Li Yongjin gave an analysis and mentioned the consensus between himself and Cheng Wei and others that a single city’s platform license cannot suppress the development of the industry.

And, he also talked about the change in Hornet's future strategic focus.

The so-called base camp is nothing more than a city with a large market and strong brand influence. However, other second-tier markets still have broad potential. If it is affected here, then spend money on more unaffected cities.

Ma Dongmin on the phone was somewhat relieved to hear that Li Yongjin's ambition had not been lost.

However, just after the high-level meeting and telephone communication ended, Li Yongjin received a new notice again, requiring companies that have not obtained licenses to supplement materials and conduct self-examination of orders within the platform.

Li Yongjin listened to the requirements for standardized operations and understood that he had to change his base camp.

But he still asked a question at the end of the notification call: "Bumblebee will operate in compliance with the regulations, so will Dada also comply with the regulations?"

"Huh? Doesn't Dada have a license?" The voice on the phone asked in surprise, "Not only Dada, Didi and Kuaidi, their application materials all stated plans for future compliance, especially Dada. It is the most detailed and the steps seem to be the most common sense. This is what Bumblebee needs to add now.”

Li Yongjin had nothing to say. He just followed the rules. The problem is that there are no regulations in line with the new development of the industry. How can he comply with the rules...

"After we supplement the materials, when will the second batch of licenses be issued?" He asked a related question.

"This batch is just a trial run. We have to see the effect of the trial run. The specific date will be notified until further notice. Mr. Li, I hope you can understand that we are all for the better development of transportation." The voice on the phone was very polite.

Li Yongjin sighed and ended the call still grateful.

Waiting for the notice... Then first supplement the materials, and then "move the capital".

Two days later, Bumblebee's subsidies in the Shencheng market dropped sharply, while Dada still maintained its original subsidy intensity, which directly caused the former's market share to be quickly swallowed up.

As the president of YMS who is responsible for coordinating resources and taking into account this competition, the report he received was titled "The Bumblebee Flies Away" to explain the changes in the market.

"Make an appointment with Mr. Wei and discuss online. Wherever the bumblebee flies, Dada will go. Eat the small ones first, the weak ones first. Duji's size and funds are both at a disadvantage this time." Qi He He gave the instructions calmly, "This way you can easily cut off and record the direction of transformation, why not do it."

He anticipated the Hornets' struggles and choices, but that wasn't the focus.

Duji is just a side dish. The real winner this time is Alipay.

This is a battle for online ride-hailing and mobile payment. As the two major brands of mobile payment, it is natural that Yipay and Alipay will ultimately compete.